pier nine “Once an Art Deco cinema, the iconic building that is 9 Grand Junction Road has, throughout history, provided a mecca of entertainment for the people of Brighton, welcoming guests throughout the decades all looking to spend a few hours in pursuit of pleasure.”
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oday, Grosvenor Casinos has renovated the building into it newest guise; Pier Nine Brighton, a vibrant 24 hour leisure, entertainment and gaming destination. Construction got underway the end of 2019 at the £5.5 million venue last year, with all three floors of Pier Nine has being designed for modern work, rest and play, including space to work and meet with friends and colleagues, stylish bars, two classic casinos, a variety of fun and competitive socialising games, as well as a karaoke space to hire. Bringing a sense of style and sociability without the membership fees, this new kind of third place is entirely inclusive and proud to be rooted in Brighton’s community. Overwhelmed by the sheer magnitude of entertainment and facilities on offer, Absolute Magazine decided to get the full lowdown from Ethan Dewitt-Bukater, Director of Experience for Pier Nine Brighton, as well as sending our ’Man on the Ground’ Tony Shattell to sample and report back to you on the full Pier Nine experience... Pier Nine Brighton is in a very good location in the town and as it’s only 5 minutes from the centre...We have a fantastic location, as you say, 5 minutes from the lanes and we’re right on the seafront between the Palace Pier and the West Pier. What would you say are some of the most exciting new aspects of Pier Nine Brighton? Pier Nine is a 24/7 entertainment hub which includes several bars and food offers, a wide range of entertainment, competitive socialising, karaoke and of course all your favourite casino and electronic games. Would it be fair to say in addition to this being a major refurbishment, that it’s also seen the venue undertake a major rebranding that includes the name along with the likes of a stylish Live Sports Bar? Our vision was to develop a venue which would give our existing customers more reasons to visit us and encourage trial for a variety of new audiences. With the changing leisure landscape and the change in consumer requirements for their leisure time over the past five years or so, we knew this had to be more than a refurbishment. With that in mind, we undertook a thorough programme of customer insights to look at the product mix, venue design and of course branding. The challenge as always, is how do we create a better venue for our existing customers at the same time as attracting new audiences and that’s always a fine balance. However, listening to the customer feedback we hope we’ve done just that.
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