BONE IDOL
Healthy, happy and fabulous, in that order is the mantra of Bone Idol, a dog grooming company with all the right differences, and a website hub for pet parents near and far.
The seeds of Bone Idol were planted when then-yoga instructor and PR professional Jon Clark and Scott Learmouth moved to Brighton from Essex. The couple were surprised that they couldn't find a luxurious groom for their dogs Krystle and Blake anywhere in the city. Eventually Jon and Scott found home groomer Ben Thorpe and his business Diamond Dogs. A life-long dog lover and rescuer, Ben had previously worked giving human haircuts at Toni and Guy, but soon switched to his passion of dog grooming and made it into his full time work. Ben's professionalism and stylish cuts impressed Scott and Jon and they soon became firm friends and not just customers. The trio decided to take the plunge and go into business together setting up their own grooming parlour. As luck would have it there was a shop for sale in Brighton's St James' Street that was an existing grooming parlour and pet shop and Bone Idol was born! Over the years the business has grown in size and stature, and now encompasses a high-end shop, a healthy dog food brand and most recently, the state of-the-art Bone Idol Grooming Academy in Hove, which coaches dog groomers of the future as they study for their Ofqual regulated iPET Network qualifications. Speaking about the values of the business, Scott said: "We as pet owners have our own set of values around what we want our dogs to experience. It's about what we would expect for our own dogs. The things we want to know are that all the dogs are going to be healthy and happy. We don't want them to ever be locked in cages, we don't want them to be there too long waiting around and we don't want them to be at risk of them being bitten by other dogs. We want whoever is doing the grooming to be taking really good care of them from start to finish and the dogs to love it." The grooming parlour's huge front window shows ultimate transparency, and anyone walking past the shop can see the love and care that groomers put into every treatment. Bone Idol Hove, a recent expansion to the top-end grooms that customers can expect from Bone Idol, also sits alongside Bone Idol Academy, so students can also experience a live grooming environment. Ben said: "It's not just about grooming dogs for us. We want to make sure that every dog leaves super happy and that the owners expectations are met the best way possible wherever we can. "When doing a consultation with an owner, we don't just talk about what groom they would like, we talk about lifestyle; such as where do you walk, how many times a week do you want to brush, does your dog swim on the beach? Then we adapt their haircut to the dog's own lifestyle."
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