Frazil Frozen Beverage

A DIFFERENCE MAKER Frazil, Ultimate Sales & WAM Will work with you to grow your

business

1. By converting to Frazil you will grow your sales 20-50% 2. The Frazil Commitment – Grow with us, paid by us

• The distributor no longer has to deal with the equipment and machine maintenance • Machine provided by Frazil • No capital/investment needed • Eliminate financial risk of repairs and expensive parts breaking

3. Service – There before you need us • 24 / 7 / 365 availability • 48 hour service guarantee

4. Marketing – A difference you can see

• Great looking machine • PoS materials that drive sales growth (signage, posters, 3 standard cups, double bubble cup promo)

5. Product – It just tastes better

• Dry powder mix (5 yr shelf life, compact storage, easy to mix) • Real sugar! No HFCS

6. Connected Machines – Welcome to the future!

• Reps will have visibility via the infoBate portal to remedy key mechanical issues on site • Pro-active service calls (repair machines before they break) • Minimize downtime and maximize store profits

7. InfoBate reporting portal – Real-time insights at your fingertips • View sales performance by location

The premium, all-inclusive FUB program

Fastest growing frozen beverage brand in the US

How to sign up a retailer

• Sales Rep will review Frazil programs with pre-qualified retailers • Retailers sign Frazil agreement • Frazil agreement is sent to Distributor’s Food Service Manager (FSM) • FSM sends agreement to Frazil • Frazil coordinates the installation directly with the retailer

Requirements

• All product dispensed from this machine must be purchased from distributor and on a consistent basis.

• Retailer must have a minimum of $1400 in weekly non-tobacco sales • Store targeting list will be provided by infoBate • Purchase 20 cases per year minimum • Must use all Frazil branded cups • Must display Frazil marketing materials • Case sales will be audited 6 months after placement and annually there after • If retailer fails to comply with requirements Frazil reserves the right to remove the equipment

When a retailer signs up for the Frazil FUB program, they receive one free Product Promotion Kit! ($200 value)

Refresh your store with Frazil Frazil offers tremendous tradeshow support before, during and after the show • • • •

Incentives for sales personnel Show deals Good looking show presentation Freezing Point / Ultimate Sales Support

WAM/Frazil 2019 Program

• Exclusive frozen beverage provider • Trial period - Free Frazil machine and product will be delivered and set up at your facility to sample the quality of the product • Ultimate Sales will follow-up to discuss this opportunity at your facility • Base rebate - 2% • Performance rebate - 3% TBD • Data fee .6%

Good afternoon Win, I appreciate you letting me take part in the conference call with Frazil on Monday. As I discussed with y’all on the phone; Frazil has been a great addition to our portfolio since we brought it in back in February of this year. To date we have more than tripled the machine count in our market since transitioning from Alligator Ice and our year over year case sales are up 78%. As we all know, having a free equipment option for our retailers now a days that still carries great margins for them (and us) is pretty hard to come by. Frazil has given our customers that option and a great number of them have taken advantage of it! As far as the equipment and product goes, the vivid colors/flavors and excellent POS all help to draw attention to the beverage counter for the initial sale and the quality of the product has been keeping the consumers coming back for more. We’ve had a handful of locations that started out with just one machine and within a few months have had a second or third machine installed in order to meet demand.

Ultimate Sales and Marketing (specifically our rep, Bennie Hancock) along with Frazil made the transition itself as seamless as it possibly could have been. The rebranding of the machines was flawless and surprisingly enough we had very little push-back from any of our existing retailers. Especially now that they are selling more product! The local support; sales meeting attendance, direct contact with my sales team, consistent corporate calls, etc. that we now have from Ultimate that we did not have from our previous supplier has helped out tremendously to the success of this program at Brenham. And I haven’t even touched on the savings we’ve seen by not having to handle service calls for machines that are down!

Bottom line…This program has more than exceeded our expectations and I would encourage all of the WAM members to at least give them a long hard look.

I’m happy to answer any questions from other WAM members. For those that do not already have my contact info, it is listed below.

Talk soon, Jeremy Woodruff Director of Sales jeremyw@brenhamwholesale.com 979-525-1905