Why Should Donor Cultivation Matter To You?
The Benefits of Donor and Board Cultivation Travel One of the top priorities for a successful development professional is building personal relationships with active and prospective donors. An effective way to achieve this is through Donor and Board Cultivation Travel opportunities. Traveling with a small group of individuals who have a passion for your mission builds trust, a deeper personal relationship, gives your organization valuable time with donors and reinforces your fundraising priorities. Sharing unique experiences together in a customized tour with special visits, performances, guest speakers, subject matter experts or commemorative events, allows you to tell your story in a unique and engaging way that your donors won’t soon forget! For 7 to 12 days you will travel together in an intimate group providing a perfect setting for deeper institutional discussions, mission related conversations and building a special bond between you and your prospects in a way that is difficult to achieve in the normal course of business. Academic Travel Abroad’s custom-designed domestic and international programs are geared toward sophisticated travelers who expect high levels of service and look to organizations like yours to include experiences that they could not do easily on their own with special entrée, behind the scenes access, and exclusive opportunities.
travel deeper
Benefits of Customized Travel: • Cultivate new donors • Inspire new levels of giving • Create lifelong loyalty • Enhance fundraising strategies • Strengthened peer to peer interaction and commitment
be inspired
experience
From our travelers “Here you are, seven days experiencing travel - something that you will never forget. You share memories with other travelers. It is much more of a bonding experience and I think it makes that phone call a lot easier to make.” ~ Scott Gerloff, President, Heritage Travel Inc., National Trust for Historic Preservation “One of the strong reasons to consider travel is because if you work with a firm like ATA to design something that is unique and distinctive then even very sophisticated travelers will have an experience that they have never had before. And that tends to cement their relationship with your organization. “ ~ Linda Steckley, Former Vice President, Development at Brookings Institution “It’s the sort of thing where after the trip concludes, you have a relationship with these donors going forward. And having had those shared experiences, you have a point of reference going forward. And I know from the trips that we offered, we secured a planned gift, we secured a very large capital campaign gift, and the annual fund donations were increased after that trip.” ~ Danielle St. Germain-Gordon, Chief Development Officer, Arena Stage
What Do I Need to Begin? While there are a variety of factors that make a program successful, below are the four key factors to consider before getting started. The most successful programs include: 1. Easily identifiable connections between the organization and a particular destination 2. An institutional “super star� with whom my donors would travel 3. Active/engaged donors/board members who would welcome a travel experience 4. Someone willing to champion this experience internally and help move along the process
connect
a lifetime of education
Why ATA? ATA has built an enviable reputation for providing uniquely designed travel programs for major universities, world class museums, research institutions and art organizations for over 60 years. We understand the important role that key influencers, major donors and board members play in your institution. Most importantly, we work to blend unique educational experiences, mission related objectives, and cultivation opportunities into each program. We also bring added value to our partnership with our turn-key operations. We offer strategic marketing, design, promotional strategies, graphic and web interfaces, direct marketing, planning and budgeting. In addition, our professional Client Service staff is also available to take reservations, make suggestions, itemize required travel documents, and coordinate the logistics. In essence, we become extension of your staff.
travel by design
trusted innovators in cultural travel since 1950
Where do I Begin? To learn more about the benefits of Donor and Board Cultivation Travel
let's go!
Contact: Chase Poffenberger, Executive Vice President Email: cpoffenberger@academic-travel.com Direct line: 202.349.7330 or visit www.academic-travel.com/clients/donor-cultivation
thank you.