CHAPTER 16 : PROBLEM MATERIAL ESSAY. Write your answer in the space provided or on a separate sheet of paper. 1) Review the following list of company objectives. Prepare a strategy map that places each objective in the correct balanced scorecard perspective. # 1 2 3 4 5 6 7 8 9 10 11 12 13 16 15 16 17 18 19 20 21
Strategic Objective Build a strong brand image Comply with regulations Create a strong relationship with your customers Create an organizational culture of excellent performance Deliver products on time Develop new and desired products Ensure all employees are aware of the firm's strategic objectives Gain new customers Grow revenue Hire employees with the right qualifications Implement IT systems to ensure the right information gets to the right people Increase inventory turnover Increase productivity Increase shareholder value Maintain an easy to use website Market products effectively Operate an efficient supply chain Reward employees for their contribution Satisfy customers Sell high-quality products Train employees so their skills match the job requirements
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