Product Management Student Project - HowToTech

For/By Women Information tool with a mission of closing the gap of underrepresented women in technology

By Rocio Santos

Australia Tech Ecosystem

Culturally & linguistically diverse communities

We have A lot to do

Women People with a disability

Underrepresented female 
 communities

LGBT+

Aboriginal &
 Torres Strait Islander

Who is doing what… *Research: “Using CSR and philanthropy to close the gender gap in tech “ by Melinda Gates (philanthropist) and Kevin Sneader (global managing partner, McKinsey & Company).

Reasons why this problem it’s happening Lack of interest Gender Bias

Not choosing to Studying Tech

New entering the Workforce

Lack of communities

Industry experience STEM Education

Work Place bias

Education

All types of women

GAP

Tech Space

Education

Information

All types of women

GAP

Tech Space

Problem Statement There’s a lot of knowledge barriers that non-tech women face when they are looking to transition into tech. The barriers are such: • Lack of information in one place about tech careers • Lack of role models / examples • Tech misrepresentation

Solution An easy to understand platform for non-tech women.

• Clear pathways • 101 info of what’s happening in the tech space • Connecting Bridge with women interested in tech with the women in tech.

Why are we solving this?

• Help reduce underrepresentation of women in tech • Removal of entry of these women will also remove barriers of other women

Greater gender diversity is linked to greater profitability.

There is already momentum around diversity

The sector is on demand for a talented pool

The Product will be

Safe space A community dedicated to all nontech and tech women

• • • • •

101 Tech Guide: What is tech where to study career paths affordable courses comparisons

Amplify Women’s Voices: Stories of other women doing great things in technology

Language Support: Spanish/english To begin with

MVP

Competitive
 Advantages 1. Women Love TECH
 Is the only platform that shares news but those are for people in the industry already 2. Closed communities with difficult access to information 3. Websites are just focusing on coding gap but tech space is bigger 4. Non existing platform of guiding you through tech space

Vision Aim to create a better inclusive world

Mision Close the women gap across the technology sector

Business Model • Validation: Free Model • After that a Freemium Model that potentially could charge a subscription fee • Potentially reaching to 1/3 (19,259K) of the total of young women from 25-35 yo of just Inner Melbourne with a $1,039 (total median personal income per week) https://myvictoria.vic.gov.au/

Market Adoption Existing female-only websites • Code Like A Girl Melbourne (2,786 members) • Women in Product (1,559 members) • Ladies That UX Melbourne (2,037 members)

Partnerships

Channels

Bootcamps and other online learning platforms that want to empower women Job consulting agencies

• Facebook Groups • Instagram • Linkedin

Success Metrics •Number of subscriptions •Page views •Number of click on Affiliate Market Links •Reviews

“The future is intersectional” Culture Amp