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Executive Summary Sister Scout is at a point of transformation and expansion. Traditionally known as a photography studio, Sister Scout has also come to be known as a community hub and place for support and connection. Seeking to broaden the Sister Scout offerings to include more formal support for small + mico business owners, the challenge lies in meeting the community's needs and providing them with a great group coaching experience. We want Sister Scout to be known for inclusion, accessibility and as a place of belonging, and this CX strategy is centred on that goal. According to the customer research, it's clear with some adjustments to the exploration, onboarding and delivery phases, a more inclusive and safe group coaching experience can be achieved. This will set Sister Scout apart in a world of 'churn and burn' sausage factory style coaching offerings.
