Executive Summary

Sister Scout is at a point of transformation and expansion.

Traditionally known as a photography studio, Sister Scout has also come to be known as a community hub and place for support and connection.

Seeking to broaden the Sister Scout offerings to include more formal support for small + mico business owners, the challenge lies in meeting the community ' s needs and providing them with a great group coaching experience.

We want Sister Scout to be known for inclusion, accessibility and as a place of belonging, and this CX strategy is centred on that goal.

According to the customer research, it' s clear with some adjustments to the exploration, onboarding and delivery phases, a more inclusive and safe group coaching experience can be achieved. This will set Sister Scout apart in a world of ' churn and burn ' sausage factory style coaching offerings.