SoulEntity

Page 1

SoulEntity


Amanda Almond Soulentity This body of work exposes the incorrect perceptions we sometimes make when encountering others for the first time. Experiencing this reaction personally as well as witnessing it, I have established the concept of Soulentity. Soulentity is defined as, the process of which one should view the soul as separate and independent of the outer appearance. Often times, the first impression one makes determines their opinion of the person in general. This assumption is made without looking underneath the appearance and outer layers. The first impression may be based on physical appearance, nonverbal communication, or false associations. Because of our quick assumptions we prevent any deeper connection to explore the soul of the person or subject. It is abandoned until the viewer and person being viewed takes initiative to get to know each other. This graphic art instillation displays the concept of soulentity and makes the audience interact with the work in order to grasp its meaning. Throughout my life, I began to notice that I was becoming prejudice against people based on how they looked or dressed. I caught myself viewing others based on their appearances first before I said a single word to them. Through conviction I felt compelled to change this in my personal life as well as bring this awareness to others. Black and white are present throughout my work. Black describes the outer appearance of a person. It is mysterious and obscures a view of what is underneath. One is not able to see through the outer appearance until there is effort put in to break through the outer layer. White is symbolic of the soul or the inner uniqueness in everyone. In each piece, the white is sometimes not noticeable at first glance. This is so the viewer is put in a position to find the uniqueness of each piece. When the viewer searches for the special object it is representational of searching within the appearance for the special qualities that make each of us unique. By directing the viewer to view a work from the correct angle as well as ripping an envelope in order to search for what is inside, the viewer experiences the concept of Soulentity. The materials that are used such as transparent paper, books, and decals on the wall all represent the concept of obtaining an awareness to search through the outer layer and into the soul of subject. All of the materials have a unifying element such as the black and white breaking effect as well as objects that are hidden. In order to view what is displayed on the wall, the viewer must move to the correct place to understand what is being communicated. This is symbolic of the action of not assuming at first glance. The context of the posters and other materials such as the envelope that has to be opened to view what is inside, demand from you, the viewer, to reveal what is concealed. If there is no effort to find what is being hidden, then one can only make assumptions as to what is hidden. By searching deeper before an assumption is made, the viewer can experience the meaning and context of the concept Soulentity.


Poster #1 - Break Perceptions

24 x 36


Poster #2 - Shatter your Judgement

n

g

e

m T W Q <

J

d

S

h

e

a S S Shatt t ter R er

S h Shatter

A

t a

e t

r

36 x 24


Veil

BEYOND

LOOK

WKH

Poster #3 - Look beyond the veil

36 x 24


Poster #3 - Look for the uniqueness in everyone

24 x 36


Poster #5 - Reveal the concealed

24 x 36


Poster #6 - Gradual decay of Perceptions

5 x 36


SoulEntity

15 Sticker samples


Wall mural

24 x 36


Foldable note Soulentity [sohl-en-ti-tee]: h pr ce f which one h d v w h soul a para a d d p dent f h r app ara c .

Fold

in e en ent o t e outer e n e. one s oul ie t e s se te n Soulentity [sohl-en-ti-tee]: t e o ess o i

This foldable note was placed inside of a black envelope. They were then sealed with sealing wax. The envelopes were on display inside of a white basket next to the identity booklets and stickers.


QR Code Scavenger Hunt

Welcome! If you have a smartphone, please download a QR Code scanner. Once downloaded, please scan this code!


Break Perceptions

Look beyond the Veil

Shatter your Judgements

Look for the uniqueness in everyone

Break Perceptions Wall Mural Code


Identity Booklet

Clear Cover

Page 1 - Cover


Page 2 - SoulEntity Def.

Page 3 - Break Perceptions


Page 4 - Shatter your Judgements

Page 5 - Look for the Uniqueness in everyone


Page 6 - Explination Page

Page 7 - Sticker Insert


Page 8 - Back Cover

Page 9 - Back Clear cover


Website - Home Page

Website Link http://soulentity.wix.com/soulentity Social Media https://www.facebook.com/Soulentity2013 https://twitter.com/Soulentity2013


Amanda Almond SoulEntity Identity Booklet Š Copyright 2013


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.