SoulEntity
Table of Contents
1. SoulEntity................... 4 a. SoulEntity Definition .................... 5
2. Identity .................... 6 a. Logo usage .................... 7 3. Designs & Font ....................8 a. Feautured Designs & Font usage .................... 9 4. Posters ....................10 a. Poster 1 - Reveal the Concealed ....................11 b. Poster 2 - Be Transformed by Insight .................... 11 c. Poster 3 - Break Perceptions .................... 11 d. Poster 4 - Shatter your Judgement .................... 12 e. Poster 5 - Look beyond the Veil .................... 12 f. Poster 6 - Reveal the Concealed .................... 12 g. Poster 7 - Be transformed by Insight .................... 13 h. Poster 8 - Look for the Uniqueness in Everyone .................... 13 I. Poster 9 - Break Perceptions .................... 13 j. Poster 10 - Shatter your Judgement .................... 14 k. Poster 11 - Look Beyond the Veil .................... 14 l. Poster 12 - Look for the Uniqueness in Everyeone .................... 14 5. Website ....................16 a. Website example ....................17 6. Branding ....................16 a. Website example ....................17 9. Branding visuals .................... 18 a. Braclets .................... 19 b. Iphone cases .................... 19 c. Mac Covers .................... 19 d. Interactive Card .................... 20 e. Booth Design .................... 20 f. Men’s T-shirts .................... 21 g. Women’s T-shirts .................... 22 h. Mini Zine .................... 23 i. Social Media .................... 23 10. Contact us. .................... 24
SoulEntity
SoulEntity [sohl-en-ti-tee]:
the process of which one should view the
soul as
separate and
independent of the outer appearance.
SoulEntity is a campaign targeted for all age groups. The concept of Solentity is not directly explained to the viewer. The messages will be hidden within posters, booklets, a website, and many other promotional items.
Identity
Soulentity Logo
This Logo is only to be used in black and white as shown
Examples of Inncorrect Usage
Designs
Font
On every piece of work you will find one of these designs. The designs will vary on different works and objects. Only these designs should be used. Only these designs are to be represented on different works and orbjects.
Font Usage Only the Font Avenir Next is to be used. The following formats are accepable. Light - Avenir Next Regular - Avenir Next Medium - Avenir Next Demi Bold - Avenir Next
Posters
1. Reveal the Concealed
Search within to discover the unique in everyone
The
Conc
ea
d
le
2. Be transformed by Insight
Be
www.soulentity.com
Soulentity.com
Transformed
ht
by
g i s In
Search below the surface to find the true beauty. www.soulentity.com
3. Break Perceptions Look for the uniqueness in everyone.
Break Perceptions
Shatter your 6. Reveal the Concealed
Judgement www.soulentity.com
Soulentity
Look for the uniqueness in everyone. Soulentity.com
4. Shatter your judgement
Look
al
d
the
BEYOND
Veil
Look for the uniqueness in everyone.
Soulentity.com
5. Look beyond the Veil
Be
Soulentity
7. Be transformed by Insight
transformed by
Insight
8. Look for the uniqueness in Everyeone
Uniqueness
the
for
Lo L ok
i everyone every on Soulentity
9. Break Perceptions
Break Perceptions
at S S Shatter tR er
A
Sh
Shatter
S
h
tt a
r
m
n
e
LLook the
10. Shatter your Judgement
LOOK
i everyone everyon
the
BEYOND
Veil
Uniqueness
orr ffo
r u o Y J
d
g
e
e
12. Look for the uniqueness in everyone
11. Look beyond the Veil
Website
Branding Visuals
SoulEntity Look for the uniqueness in everyone
Braclets
All of the promotional items to be worn and used by everyone. They will be given out at many functions, festivals as well as be displayed throughout the city. It is not meant to be displayed within a studio or gallery. Since it is targeted for everyone, I would like to be displayed where it will be viewed by many people at one time.
Iphone Cases
Macbook Stickers
Interactive card Add re
ss
The receipiant will tear the back side of the envelope to find a foldable with the definition of SoulEntity displayed.
TEAR ďƒŹ HERE!
Booth Design
This booth is designed so the viewer is surronded by the concept of SoulEntity. Displayed inside are a series of 4 poster.
Men’s T-shirts
Women’s T-shirts
Additional Design Items
Mini Zine Link:
http://issuu.com/acalmond/docs/mini_zine
Social Media https://www.facebook.com/Soulentity2013 https://twitter.com/Soulentity2013
For additional Information about SoulEntity, please visit the website!
soulentity.wix.com/soulentity
Amanda Almond Š Copyright 2013