YOU CAN HAVE TOO MUCH OF A
GOOD THING No amount of insurance will protect if it’s the wrong type. We’ll cover you for the specific risk your digital venture may face.
www.accentiiadigital.co.uk
Contents Digital Entertainment Insight. Engage Digital Opportunities for Success. Point it Out Innovation, Ideas and Insight. Catalysts Our Analysis and Strategy. Plain Talking Non-executive Advice and Support. Safeguard UX Consultancy. Design and Usability
RADICAL THINKERS Radical thinkers. Pioneers of the digital age. Extreme thinkers. Creative performers. You would expect all this from ex-games people, wouldn’t you? Recent times have seen an explosion in the number of web-connected devices accessing online services and an increasing drive to monetise content and transactions via web-based services. Accentiia offers its clients special consultancy tools, enabling them to pursue these new business opportunities and optimise existing offerings. It’s simple. Accentiia Digital comes from a long-standing gaming heritage. Video games are interactive products that entertain. Video games invented and used creative technology years before it was called creative technology. As ex-game people we live and breathe digital. Our professional background combines full-tilt creativity with ideas that can drive forward innovation. We understand how it all works … and how it could work. We are your independent, impartial, specialist digital consultancy partner. We consult, advise and resolve.
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
Innovation, Ideas and Insights. Catalysts SERVICE OBJECTIVE
ABOUT OUR SERVICE
The Innovation, Ideas and Insights service is designed to help provide easy and flexible access to powerful innovation, ideas and insights which will act as catalysts to digital ventures.
Successful innovation on digital platforms comes from people • • •
who are unconventional; who can challenge accepted patterns of thought; who generate several new ideas before breakfast.
With so much pressure for innovation today, where do you find these rare innovation-creators and catalysts for pioneering change?
SERVICE PERFORMANCE Our Innovation, Ideas and Insights service aims to maximise or improve the ‘in-house process’ by consistently pushing forward into the full potential of all your innovation capital. We reckon this will correspond to x2 the performance of what would otherwise be achieved without our involvement.
SERVICE PROFILE
Accentiia can provide grass-roots understanding of both the feasibility and value of new concepts within ‘digital’ contexts. Our service provides access to powerful innovation, ideas and insights, to act as a catalyst for success and reducing risks and costs. We’re an effective ‘looking-and-driving-forward-innovation-engine’ that leverages the naturally extreme perspective that you would expect from pioneering video game visionaries.
A FEW GOOD REASONS TO HIRE US Accentiia’s Innovation, Ideas and Insights service is designed to help provide easy and flexible access to powerful innovation experience and insight off-the-shelf, backed up with real-world digital innovation from the visionary digital sector of the video games industry. The context of innovation may change, but not the core processes and related challenges to bleeding-edge innovation. We provide this service by leveraging high creativity and a sound understanding of underlying digital processes and technologies, all wrapped up in a ‘pushing the envelope’ heritage.
HOW WE HELP: EXAMPLES. • • • • • •
Innovation-ideas and catalyst Extreme creative analysis & strategy Extreme creative problem solving Help identify key opportunities from trends Leverage vast gaming heritage Non-executive innovation advisor
• • • • • •
Transformation & change Digital ‘go to’ entity Inhouse ‘thought challenger’ Product & service development Project / troubleshooting Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
Digital Entertainment Insight. Engage SERVICE OBJECTIVE
ABOUT OUR SERVICE
Accentiia’s Digital Entertainment Insight service provides access to specialist gaming design expertise and insight that helps to engineer full-tilt user engagement. The service focus is applicable directly to all gaming ventures or non-game experiences that seek to leverage common principles.
Video Games on electronic platforms are all about one thing: entertainment. Many people think that producing a great game that their customers will want to play over and over is easy. At Accentiia we know that it takes expert know-how to engineer a ‘fun’ engagement and translate great games into other formats. You will already know that maximising your e-product or e-service matters in real business terms. If your product is truly ‘fun’ it will be used more often, shared with others more and talked about more, making your market entry easier. We believe that embedded entertainment value in the new digital economy is vital.
SERVICE PERFORMANCE Accentiia’s Digital Entertainment Insight service aims to enable the extreme application of gaming insights either directly or translated into other digital ventures and formats. Our core function is to maximise or improve your ‘in-house process’ by leveraging specialist know-how. We reckon this will correspond to x2 the performance of what would otherwise be achieved without our involvement.
SERVICE PROFILE
Developing a successful digital entertainment product is what makes us at Accentiia tick. For your benefit we have lived and breathed this challenge and are proud to wear the badge (and the scars) of ‘video games veterans’. We’re proud to say that our experience has been hard won – over years of trial and error. That’s why we can offer you an instinctive understanding of digital entertainment dynamics for full engagement on interactive devices.
A FEW GOOD REASONS TO HIRE US Accentiia’s Digital Entertainment Insight service is designed to provide easy and flexible access to an alternative, extreme and more powerful perspective that is naturally ‘digital’. When you hire us you’ll be harnessing our experience to make your digital product more entertaining as a game or game-related product. Let us help you surprise and engage your users with relevant entertainment value embedded in your product.
HOW WE HELP: EXAMPLES. • • • • • •
Gaming expertise and insights Digital business development Maximising gaming experience Understanding the gaming opportunities Independent crosscheck that safeguards Non-executive oversight & advisor
• • • • • •
Applied gamification Critical analysis & evaluation Inhouse ‘thought challenger’ Product & service development Project / troubleshooting Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
Our Analysis and Strategy. Plain Talking SERVICE OBJECTIVE
ABOUT OUR SERVICE
Accentiia’s Analysis and Strategy Consultancy service is designed to help provide easy and flexible access to specialist creative digital experience and insights, with the aim of maximising the fullest potential of your digital ventures.
The rise of fast anytime, anywhere digital platforms forces a phenomenal race to ‘go digital’ and to use digital technologies to innovate. It means you want to translate your product offerings into interesting new digital e-products and e-services relevant to your customers. Right?
SERVICE PERFORMANCE Our Analysis and Strategy Consultancy seeks to apply specialist capabilities relevant to maximising the ROI (reduction in risk) of interactive digital ventures. It’s our best guess that this will correspond to x2 the performance of what would otherwise be achieved without our involvement.
SERVICE PROFILE
But what if you’re not a ‘native digital thinker’ but a reluctant ‘digital immigrant’? You’re at a disadvantage from the start. You can learn, but it takes a long time and you’ll always be running the risk that opportunities will be missed or compromised. Perhaps you’ve got a sneaking suspicion that your ‘in-house’ analysis and strategy is misguided or is not going to realise the fullest potential. To avoid this, you need an independent ‘native digital’ for plain-talking optimisation and uplift.
A FEW GOOD REASONS TO HIRE US Accentiia offers off-the-shelf access to high impact digital thinking that is backed up with veteran ‘digital experience’ from the visionary digital sector of the video games industry. That’s why we think it’s useful to have an independent and impartial voice that can provide you with key insights and a fresh perspective. We’ll help you evolve the very best ways to take advantage of the digital opportunities for business transformation.
HOW WE HELP: EXAMPLES. • • • • • •
Digital business development Extreme creative analysis & strategy Analysis and strategy with innovation bias Identify key opportunities from trends Be the ‘digital enablment force’ Non-Executive oversight & advisor
• • • • • •
Transformation & change 5 Year RoadMAP Prediction Inhouse ‘thought challenger’ Independent optimisation Project / troubleshooting Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
YOU CAN HAVE
OUR DIGITAL DNA No amount of trying to get digital will match the real thing. We’ll cover you for the specific challenge your venture may face.
www.accentiiadigital.co.uk
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
Non-executive Advice and Support. Safeguard SERVICE OBJECTIVE
ABOUT OUR SERVICE
Accentiia’s Non-executive Advice and Support Consultancy service is designed to help provide alternative perspectives that will give you effective safeguards. Our two aims are to reduce risk and maximise the fullest potential of your digital ventures.
We believe that you can’t argue with our gaming heritage. We’re pioneers of the electronic frontier that brought video game entertainment to millions. As you would expect, our CV lists ‘pushing the envelope’, ‘experience of beating the odds’ and ‘hands-on insights about content’. We call ourselves ’challenge handlers’ and we’ve worked at the coalface to solve problems. The many lessons we’ve learned we’re ready to share. We hear you ask, where can I get reliable advice and support? Who is best placed to safeguard our business’s digital pioneering? Specialists who have seen and done it before, that’s who. Hard-earned know-how is the bedrock to effective safeguarding.
SERVICE PERFORMANCE Our Non-executive Advice and Support Consultancy seeks to apply specialist capabilities relevant to maximising the ROI (reduction in risk) of interactive digital ventures. We believe that this corresponds to a significant uplift in performance from what would otherwise be achieved without our involvement.
A FEW GOOD REASONS TO HIRE US Digital ventures deal with challenges of usability vs usefulness vs feasibility. It’s a complex business that can kill off a great opportunity. We cut our teeth in this field before it was cool, so we’ve seen it all before and know how best to handle it. That’s why Accentiia offers first class, independent and non-executive advice and support. Expertise to provide inspiration and safety. Our understanding of digital production, and its challenges, is second to none. So let us help you avoid the pitfalls. We know you don’t want to see any more ‘group think’ or misguided strategies for digital success. You need a digital mandarin to point out the downstream consequences of your current executive thinking.
SERVICE PROFILE
HOW WE HELP: EXAMPLES. • • • • • •
Motivating / mentoring & supporting Intelligent product design & improvement Watchman of strategies and projects Learn from pioneers, to master tomorrow Independent crosscheck that safeguards Non-executive oversight & advisor
• • • • • •
Applied gamification Critical analysis & evaluation Inhouse ‘thought challenger’ Product & service development Project / troubleshooting Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
UX Consultancy. Design and Usability SERVICE OBJECTIVE
ABOUT OUR SERVICE
Accentiia’s UX Consultancy service is designed to help provide easy and flexible access to specialist creative digital experience and insights, with the aim of maximising the fullest potential of digital ventures.
The choice is simple. You can have a UX consultant who is academic and theoretical or a UX consultant who is a raw creative force. Which one do you need to make sure your usability projects get the very best of starts? We believe all UX should be ‘fun’ and transparent, so your product is used more often. If you want fresh ideas to enable cutting-edge interaction design or the best UX design ideas with new interaction challenges, you need people who instinctively know what works and what doesn’t. Who better then bleeding-edge thinkers who draw on vast ‘old timer’ experience?
SERVICE PERFORMANCE Our UX Consultancy service seeks to apply specialist capabilities relevant to maximising the ROI (reduction in risk) of interactive digital ventures. We believe that this will correspond to x2 the performance of what would otherwise be achieved without our involvement.
Who better than straight talkers and doers who sniff at digital agencies’ ‘hot ideas’ because we’ve seen it all before? When you’ve got extreme and creative UX thinkers on board, you achieve faster and better digital products and services. We offer a UX consultancy that will always have a strong innovation agenda. Warning: we may question briefs, suggest innovative methodologies or break new ground.
HOW WE HELP: EXAMPLES. SERVICE PROFILE
• • • • • •
Innovation through extreme UX Intelligent UX design & improvement Watchman of strategies and projects Learn from UX pioneers, share knowledge Extreme UX insight and perspective Non-executive oversight & advisor
• • • • • •
Applied raw creative force Resolve complex UX questions Inhouse ‘UX thought challenger’ Product & service development External creative director Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
Fact Sheet
Veteran Insights
All facts as of 1 Jan 2013
www.accentiiadigital.co.uk
Digital Opportunities for Success. Point it out SERVICE OBJECTIVE
ABOUT OUR SERVICE
Accentiia’s Digital Opportunities for Success service is designed to provide access to alternative and extreme ‘digital thinking’, backed up with informed veteran experience. We’ll be a no-nonsense voice to point out straight ‘digital’ opportunities or plot future roadmaps.
Understanding and taking advantage of the recent rise of anytime, anywhere connectivity through various interactive technologies – evolved or emerging – is a challenge for every business. To maintain relevancy, a business has to embrace digital.
SERVICE PERFORMANCE The aim of Accentiia’s Digital Opportunities for Success service is to uncover digital opportunities for business.
But how do you make sure your business really understands the possibilities? How can you be confident that your current strategy is likely to unleash the fullest business potential? At Accentiia we know that most decision makers have had to become digital experts overnight. It might be closer to the truth to say that they are ‘digital immigrants’. If this describes you, you’re on dangerous ground. The foundations for finding opportunities and exploiting them can be compromised. Leveraging our video games heritage will enable better, faster, smarter digital opportunity strategies.
Our core function is to maximise or improve your ‘in-house process’ by leveraging specialist know-how. It’s our best guess that this will correspond to x2 the performance of what would otherwise be achieved without our involvement.
A FEW GOOD REASONS TO HIRE US
SERVICE PROFILE
We were pioneers, now I’m proud to say we’re veterans. We’re also 100% independent, so you can rely on us to help you pinpoint the possibilities for your business and identify any risks and flaws in developmental thinking.
The Digital Opportunity for Success service is designed to provide easy and flexible access to an extreme and powerful perspective that is naturally ‘digital’ and alternative. If you’ve missed opportunities or know that you’re out of step with the digital opportunities around you, make use of our ‘native digital’ mindset. But we can do more than this: we’ll come up with a solution that has not been thought of already.
HOW WE HELP: EXAMPLES. • • • • • •
Business analysis & fuctional assistance Digital business development Analysis and strategy with innovation bias Identify key opportunities from trends Independent crosscheck that safeguards Non-executive oversight & advisor
• • • • • •
Transformation & change Critical analysis & evaluation Inhouse ‘thought challenger’ Product & service development Project / troubleshooting Special situations
Legacy of helping FEES
Tier 1**
Tier 2
Initial Consultation
Free
Free
Daily Rate
£400
£1250
Tier 1 - Start-up less than 10 employees Tier 2 - 10 — 500 employees ** At times , equity can be offered as settlement of fees
About Accentiia
Contact Us:
Radical thinkers. Pioneers of the digital age. Extreme thinkers. Creative performers. You would expect all this from ex-games people, wouldn’t you?
Tom Kely Managing Director, Accenttia, UK & Ireland tomk@accentiiadigital.co.uk
Recent times have seen an explosion in the number of web-connected devices accessing online services and an increasing drive to monetise content and transactions via web-based services. Accentiia offers its clients special consultancy tools, enabling them to pursue these new business opportunities and optimise existing offerings. It’s simple. Accentiia Digital comes from a long-standing gaming heritage. Video games are interactive products that entertain. Video games invented and used creative technology years before it was called creative technology. As ex-game people we live and breathe digital. Our professional background combines full-tilt creativity with ideas that can drive forward innovation. We understand how it all works … and how it could work. We are your independent, impartial, specialist digital consultancy partner. Our home page is www.accentiiadigital.co.uk
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