Huawei Takes Honor Brand Offline to Boost Sales, With the Honor 8 Lite...

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Huawei Takes Honor Brand Offline to Boost Sales, With the Honor 8 Lite Smartphone makerHuaweion Thursday changed tack byintroducingHonor 8 Lite, priced at Rs. 17,999, as the first model from its online Honor stable for retail sale across stores in India to gain volume. "While both Huawei and Honor have gone from strength to strength in the online space, we feel that it is the opportune time to focus on our offline sales. Online sales only contribute to one-third of total smartphone sales and (the move is) in order to realise our goal of becoming the leading smartphone manufacturer in India," P Sanjeev, Huawei India Consumer Business Group, vice-president - sales, told PTI.


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