HORIZONS 2019 - CENTRAL COAST BUSINESS ACCESS (CCBA)

ISSUE 1 | December 2019 - January 2020

THE NEW

AGE CEO EXCLUSIVE: Matt Kelly’s leadership blueprint: H6

GOSFORD OPPORTUNITY

PAGE H11

BOOM TIMES AHEAD

PAGE H3

12-PAGE WRAPAROUND REPORT

2020 Regional Update and Investment Guide

CENTRAL ENTRAL COAST BUSINESS

Horizons 2019

www.coastba.com.au

Gosford’s twin towers ready to build

Artist’s impressions of the exterior of the building, pool area and roof top bar.

OUR years after it was approved by the Hunter and Central Coast Planning Panel, the twin tower Archibald development is set for completion within three years.

Originally known as Mariner’s Plaza, the five-star international hotel will be home to 167 motel rooms, set on the corner of Mann and Donnison Sts in Gosford.

The ICC Development Group, which is responsible for the Sofitel at Sydney’s Darling Harbour, has confirmed that construction is set to begin in April next year.

“We were initially positioning a four-star brand; however, we believe the standard of a five-star offering is more consistent with the elegance and sophistication of The Archibald,” ICC CEO and Managing Director, Harold Dakin, said.

“We believe there is strong demand for a hotel of this calibre on the Central Coast and in Gosford specifically, with our ever growing

F

strong population and Northconnex due for completion ” Dakin said it would take approximately 28 months to complete the project.

“We want to open the doors for Christmas 2022,” he said. “We are looking forward to being part of the exciting transformation of Gosford over the next five years.”

The hotel will include a palatial foyer, conference and health facilities, a pool, restaurants and bars including a stunning roof top bar with water views, and a mix of one, two and three-bedroom apartments.

Best Sky bar “The sky bar will be up there with the best in the world, not just in Australia,” Dakin said.

“We have an award-winning team ready to create a truly landmark destination for everyone to use.”

Jaimie Woodcock, of McGrath Projects Central Coast, believes the project

will attract a lot of attention, not just from those who live within the new precinct, but internationally.

“The quality of bars, restaurants and a proposed wellness centre brings a lifestyle experience on the Coast like no other,” Woodcock said.

“This luxury offering will change the way people can live (in) and visit the Coast; it gives them options and choices never seen here before.”

Woodcock said the official launch of The Archibald apartments had been held on November 2, with more than 60% of Stage One of the project sold on the day.

“We had a good mix of local and Sydney investors; 60% local and 40% from Sydney,” he said.

“We had multiple families buying two and three properties together and the feedback from investors was that the unique nature of The Archibald gives them

confidence of price growth over the build period.

“It’s been the strongest registration campaign we’ve seen on the Coast.

“The belief in Gosford and the awareness from investors all over the country shows how much attention the area is receiving as an investment hot-spot.

“It’s exciting to see the success of the project so quickly as well as just reward for the development team who are pushing hard to create something really special for the area.”

Woodcock said he was expecting a sellout of Stage One by Christmas or the New Year, with a total of $50M in sales.

“There are still some excellent buying opportunities available, but buyers would need to move quickly as interest has only picked up further since the launch,” he said.

The project will be completed in several stages, with Stage One comprising 98 apartments in the West Tower.

INVESTING IN WORLD CLASS HEALTHCARE

• 2 New Operating Theatres

• 3 Operating Theatres

• New Day Surgery

• 20 Inpatient beds

• Purpose built Maternity Ward • New robotic technology

• On-site consulting rooms, radiology and pathology

• Exceptional patient care

• Renowned local surgeons

• $32 million redevelopment

• STAGE 2 Coming soon

Burrabil Avenue, North Gosford | 4324 7111 www.gosfordprivate.com.au

Craigie Avenue, Kanwal | 4310 9100 www.tuggerahlakesprivate.com.au

2 HORIZONS

0066_AOTA

RIGHT HERE ON THE CENTRAL COAST

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Horizons 2019

www.coastba.com.au

Biggest boom in Coast’s history  DALLAS SHERRRINGHAM HEN Bob Dylan wrote his legendary anthem “The Times Are A Changing” he could well be writing about the Central Coast’s Horizons in the 21st century.

The times sure are changing in our region. New buildings are sprouting up in city centres and popular seaside resorts like Terrigal, other traditional areas such as Long Jetty, Ettalong and Toukley are springing to life. And some areas remain virtually unchanged.

That’s the way most people like it. The universal cry of this new surge in development is: “Develop sensibly while maintaining our unique lifestyle.”

As a new resident to the Coast recently told me: “The best thing about living here is that you can be at the beach or in the bush in a few minutes!”

The trick is trying to make everyone happy, a virtually impossible task. Many residents retired to the Coast for a quiet life and they don’t enjoy being inundated with “new folk” clogging the roads, the carparks and generally making life much more difficult.

Business people see it entirely differently.

Many of them are enjoying a boom of Gold Rush proportions, with blocks of land that once held 100-year-old houses, now home to dozens of new apartments in multi storey towers.

The State Govt is investing huge amounts of money into the region to make it a modern, vibrant city ready for the massive projected growth of around 70,000 people in the next few decades.

Central Coast Council is a cornerstone of the growth, providing essential services such as water, roads and sewerage while reaching out to assist

W

Artist render of a future Gosford CBD. Image courtesy of Development on the Central Coast Facebook Page.

businesses and developers with a new approach to cooperation.

Council has been particularly proactive in assisting and encouraging new business startups.

And the imminent opening of the NorthConnex 9km tunnel linking the M1 and the M2 will put the Coast within easy of Sydney and Western Sydney.

Gosford is seen as the capital of the region and will soon resemble a vibrant international metropolis in its own right with more than a dozen towers of up to 40 storeys set to be built.

City Centre Renewal This thriving centre is a smart hub for health and education, with major new medical centres and private hospitals complimenting the monumental redevelopment of Gosford Hospital.

The renewal of the city centre has attracted new residents, jobs, business and investment.

The announcement of the massive new Tuggerah Town Centre beside Westfield in March has provided just the impetus the northern section of the Coast needs.

The Coast’s economy is strong and diversified and is supported by efficient freight and passenger connections to adjoining regions.

Our close proximity to Greater Sydney and Newcastle, bolstered by investment in transport infrastructure, has made it possible for residents to access a wider variety of jobs and services both within and beyond the region.

According to State Planning, economic growth in the Northern and Southern Growth Corridors has increased investment in health, education, advanced manufacturing and service industries.

Tourism and recreation have become mainstays of the economy.

Settlement is concentrated around existing urban and employment areas, the Warnervale– Wadalba release area, the Northern and Southern Growth Corridors and existing rural villages to take advantage of jobs, services and public transport.

Communities are better connected by an integrated transport system that prioritises cycling, walking and public transport. Central Coast Airport at Warnervale is a key factor in the future growth of the region, especially with new drone technology and electric aircraft set to revolutionise air travel and commuting.

There is enough housing to satisfy demand around Gosford City Centre, in growth corridors and local centres across the region, which are well supported by infrastructure, jobs, services and transport. Greater housing supply has also helped housing affordability.

There is greater housing diversity to suit the changing needs of the community, particularly the ageing population and the needs of weekend and seasonal visitors.

To achieve this vision, the NSW Government has set four goals in an exciting plan for the region: • A prosperous Central Coast with more jobs close to home.

• Protect the natural environment and manage the use of agricultural and resource lands.

• Well–connected communities and attractive lifestyles.

• A variety of housing choice to suit needs and lifestyles.

As State Planning says on its presentation, the next 20 years will be an important period for the Central Coast.

“The key to its future prosperity lies in leveraging the region’s many competitive advantages.

They include a single Council, a strong labor force, a growing population, cost–effective housing and employment land, access to major markets, viable business locations, good transport infrastructure, an enviable natural environment and a community that cares about its future.”

The Plan empowers Central Coast Council to work in partnership with the NSW Government to: • Foster economic development in strategic corridors and transport gateways; • Improve the network of vibrant centres across the region that are accessible to residents; • Accelerate housing supply and increasing housing choice within a well-planned and compact settlement pattern; • Secure environmental corridors to protect water resources, coastal areas and biodiversity; and • Sustain productive landscapes west of the M1 Pacific Motorway while maintaining attractive lifestyles.

So there you have it, we are on our way to the biggest boom in the Coast’s long history. It might be a bumpy ride at times, but it sure will be the journey-of-a-lifetime.

Our aim is to be in THRIVE mode  ROD DEVER HE Gosford and Erina Business Chamber has the view that the Central Coast is presently sitting in survival mode. The area needs to progress to a thrive mode in the future.

We operate well below the capacity desired by most although much has happened in the past 2-3 years to start to maximise our potential.

The Chamber has a vision which is aligned to the planning and development concepts already tabled by many stake-

T

holders. Our vision includes a thriving business economy which creates greater employment opportunity and attracts investment from all levels of government and private the private sector.

A business community which can sustain itself well into the future as well as greater education offerings in line with local employment needs including a stronger university presence in the CBD will add value. We seek a diverse mix of services to capture those who go elsewhere at present out of necessity and a greater night-time economy.

Our vision includes an activated city

and waterfront in Gosford and for Erina which is mostly business and commercial we hope to see greater mix of development which includes commercial, residential and retail and the like.

Ideally, we can become a destination and not just a journey though area.

To be formally recognised as an official region in our own right and not tacked on to the Sydney or Hunter regions for planning and funding would add to the position of the central coast.

Outside the 9-5 scope we hope for an activated night economy with restaurants, cafes and entertainment facilities

for all ages to generate more engagement of residents and visitors.

All this can only come about with improved transport and infrastructure projects being delivered. Access to employment is one of the current challenges whilst attracting the business mix to allow more people to work locally and then ease of movement around the coast is needed. With our population growing now is the time for these types of changes to be made for the future.

Rod Dever is President of the Gosford and Erina Business Chamber.

Coast is nation’s land of opportunity  LISA MATTHEWS HE Central Coast is the land of opportunity. We are enviably positioned half way between Sydney and the Central Coast, just off the M1.

We are the sixth largest urban area in Australia and are growing at a rapid rate. Our population is set to grow by over 70,000 by 2036 and this corridor between Sydney and NSW will have a population of 1.1 million in that time.

We have a lot of people to not only provide services and infrastructure for but jobs and industry opportunities too. Council underMayor Lisa Matthews with Coast residents. stands this challenge and are meeting it head on.

• World class education facilities.

• Efficient supply chains.

We have developed the first ever Economic • Easy access to Sydney.

Development Strategy for the Coast to support • Easy access to national highways, our expanding business hubs. We are inviting ports and international airports. investment and business growth to identify the The Central Coast is home to significant jobs, industries and opportunities where future international food brands with an identified prosperity lies for our growing region. growth trajectory in innovation in food and We will continue to play to our strengths: agriculture.

• Our pristine natural environment.

Through collaboration with government • Agribusiness and food manufacturand other experts, the Central Coast food and ing expertise. agribusiness industry is set to generate innova• A skilled local workforce.

T

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

tive ideas and new opportunities.

We are witnessing the consolidation of the Central Coast as cluster of food innovation stakeholders, including all levels of Government working together to provide support for emerging and established businesses in this industry.

Council is very proud to have a seat at the table and is committed to promoting the growth of a thriving food innovation ecosystem in our region.

This cooperation will see the establishment of a state-of-the-art Central Coast Medical School and Research Industry within a new Health and Wellbeing Precinct in Gosford.

This means the Central Coast is one of only 10 locations across Australia where an Industry Training Hub will be established. We will be leaders in this area and it is our community that will benefit the most.

I am proud of this region. We are a region that collaborates. That builds on the strengths we have and works hand in hand with our community to deliver the jobs and opportunities they need.

Cr Lisa Matthews is Central Coast Mayor.

Rod Dever.

The Coast goes to Sydney

W

ELCOME to Horizons 2019. Central Coast Business Access is proud to present Horizons, our brand-new annual feature designed to provide readers with a detailed look at business, development and investment opportunities in our region.

Central Coast Business Access has partnered with our successful sister publication Western Sydney Business Access (WSBA) to feature the Coast’s amazing potential for Sydney businesspeople and investors.

This edition of Horizons will also be published as an insert to the January edition of WSBA, acting as an attractor to the people of Western Sydney to Central Coast opportunities.

We would like to thank our elected members, the Mayor and Council managers for providing us with expert commentaries on their Vision for the Coast.

And of course, we must make special mention of our most valued business partners who make it all possible - a mighty Thank You! from the Access Team If you are interested in being part of the next Horizons feature in 2020 which already promises to be a major event for the Coast, we welcome your enquiry.

Michael Walls, Horizons Publisher HORIZONS 3

Horizons 2019

www.coastba.com.au

Club directors and planners celebrate after the new Club Development was approved.

Artist impression of the upgraded club.

Exciting new gateway to Coast OSFORD RSL will become the impressive new gateway to West Gosford and the Central Coast when its major redevelopment is completed in 2022.

The highway leading past the Club has always been the traditional entry for visitors to the Coast and residents returning home.

However it has always lacked the “wow factor” and the RSL Club’s project will give it just the boost it needs.

The Gosford RSL Club’s Development Application to build the new club complex was approved by the Joint Regional Planning Panel in September and Club CEO Russell Cooper was delighted with the announcement.

“The visionary plan, which will see the new Clubhouse built on the current carpark adjacent to Central Coast Hwy, has been designed to be a significant building marking West Gosford as the “Gateway to Gosford and the Central Coast,” Mr Cooper said.

It is also a statement of confidence by the Club’s Directors in the future of Gosford and the wider area which the Club serves.

G

4 HORIZONS

The new three level building of 6800sqm will be 50% larger than the current clubhouse but on a smaller footprint of about 3500sqm which means that when complete and the present clubhouse is demolished there will be a significant amount of space freed up for future expansion and development.

“That’s how we briefed our architects: to focus on the fact that our new Club needed to be something that would service our community, should be something they could be proud of and, in recognition of our location, the building should make a statement as the ‘gateway’ to Gosford and the Central Coast,” Mr Cooper said.

The Development Application was lodged in March 2018 and Mr Cooper said Council staff were very supportive and collaborative in assisting the Club and its planning team to address any potential issues which might prevent planning approval.

In the end, Council recommended that the DA be approved and the JRPP agreed with the sentiment, reaching a unanimous decision to approve the DA. Panel members congratulated the Club

and their architects on the outstanding design aesthetics and the benefits that the development would deliver to the community.

The final plan will see a ground floor entry, RSL Museum, Reception for both the Club and Galaxy Motel, as well as offices, cellar and storage areas.

The 1st floor will comprise of café and dining areas with multiple food offerings catering to families and groups of all sizes, plus lounge, bar and terrace.

The 2nd floor will comprise Sports bar, Conference and events space with capacity for up to 800 people, a ‘rooftop’ bar and restaurant and the newly established Oak Haven Brewing Co microbrewery.

Mr Cooper said it had been a complex and thorough process, with four years of research, consultation and planning, to get to this point.

Current projections see construction commencing late in 2020 with completion in 2022. Architects for the development are WMK Architects from Sydney with Project Managers APP Corporation (Newcastle).

Builders are yet to be selected.

“

The visionary plan, which will see the new Clubhouse built on the current carpark adjacent to Central Coast Hwy, has been designed to be a significant building marking West Gosford as the Gateway to Gosford and the Central Coast.”

– Russell Cooper.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Horizons 2019

www.coastba.com.au

New chapter in distinguished history ENTRAL Coast Leagues Club has been a centre point of life in the region for 60 plus years and now it is about to start the most exciting chapter of that distinguished history.

Set beside the old Graham Park with extensive views of Brisbane Water, the Leagues Club has always been pride-of-place in downtown Gosford. However the need to update the facilities dramatically to maintain the club’s position in community life became evident in recent years.

Times change and now the treasured institution has announced plans to become a massive entertainment and tourism complex which will bring it into line with the expectations of Coast residents and visitors.

The state-of-the art $442m project will feature the highest towers on the Coast at 38 and 31 storeys, towering 132m above the CBD. Central Coast Leagues Club chairman Peter James said the club had been a centre point to life on the Coast for more than 60 years.

“It’s a familiar, much loved gathering place.

Built by locals, for locals, it’s where people come together to share food, fun, sport and laughter. It’s a community.”

“Rich history inevitably comes with some challenges and in our case the challenge is a building that no longer reflects the range or quality of experiences we want to offer members and patrons.

“Following the major refurbishments that we completed in 2017, the Club commissioned an architect to develop a holistic masterplan that shows how our Central Coast Leagues Club can be modernised and transformed.”

Mr James said the State Government had been consulting with residents of the Central Coast to ask them their opinions about the future of Gosford.

C

“

Artist impressions of the new development.

“More than 90% of people surveyed as part of this process said they believed a revitalisation of the city centre would be a positive move for our region.”

“Understanding that the State has plans to fundamentally transform neighboring community amenities such as Ray Maher Field, developing a masterplan for the Central Coast Leagues Club is all about articulating our place within the broader process of urban transformation.

“We have the potential to be the gateway to a newly revitalised city while at the same time greatly enhancing the amenities and experiences we provide to our members and guests.”

Features of the impressive masterplan include a vibrant alfresco dining precinct, improved pedestrian connections to Gosford city and the waterfront, hotel accommodation, along with new, state-of-the-art facilities for guests to enjoy.

“Every journey starts with a single step, and this masterplan is the Club’s first on a journey towards a truly modern, welcoming and fun future at Central Coast Leagues Club,” Mr James said.

“It demonstrates the quality of amenities and experiences we want to provide to our members and guests while securing our position as a major employer and contributor to the local economy and community, he said.

Rich history inevitably comes with some challenges and in our case the challenge is a building that no longer reflects the range or quality of experiences we want to offer members and patrons.”

- Peter James.

Visit: www.cclc.com.au

Take a step back in time and delight in the wonder that is Kendall’s.

With its cosy interiors and bespoke cocktails, Kendall’s is the perfect place to unwind. After a long week in the office, you deserve it!

Open from 5pm Friday and Saturday nights.

Want to make a booking?

Email kendalls@cclc.com.au for more information.

CENTRAL COAST LEAGUES CLUB 1 Dane Drive | www.cclc.com.au CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

HORIZONS 5

Horizons 2019

www.coastba.com.au

Forces that drive CEO Matt Kelly  MICHAEL WALLS S business evolves, so too do the leadership styles that shape them.

So, it’s no surprise that Gosford Private Hospital CEO and Healthe Care Australia Central Coast Regional Manager, Matt Kelly, was recently named the 2019 Outstanding Business Leader at the NSW Business Awards.

The annual awards recognize business best practice, leadership and innovation.

Matt was recognised for his contribution to healthcare on the Central Coast, where he oversees three hospitals, more than 23,000 operations, 800 staff and 400 doctors.

In 2019 he managed the construction and opening of the $31M million Tuggerah Lakes Private Hospital in Kanwal, led continued growth at both Brisbane Waters Private and Gosford Private Hospitals, and is about to start the $32M redevelopment of Gosford Private Hospital.

The Award also recognises his role in raising the profile of the Central Coast, including representatives from Gosford Private Hospital being invited to be the first Australians to ever present at the world’s premier patient experience event, the Cleveland Clinic Patient Experience Summit in Ohio.

The Hospital has also been featured in a leading health care resource which has seen Gosford Private profiled alongside the world’s number one and two hospitals–Mayo Clinic and Cleveland Clinic–with an audience of over 55,000 healthcare leaders across 80 countries.

Matt has been recognised both locally and overseas, being named as Outstanding Business Leader at the local Gosford Erina and Coastal Chamber of Commerce Awards, Central Coast Regional Business Awards and now the NSW State Business Awards. He has also been recognised as an Outstanding Employee by the Luye Life Sciences group, a multi-national company with over 7,000 employees worldwide.

Gosford Private Hospital was also named as a finalist in the Excellence in Sustainability category at the NSW Business Awards, recognising the Hospital’s commitment to sustainable practices and waste management improvements over the past 18 months.

So, what makes this Coast CEO tick? Matt spoke exclusively to Central Coast Business Access for this Horizons story.

HORIZONS: Matt, as we know, business is constantly evolving. What attributes makes for an effective CEO today?

MATT: As a CEO in the health industry you must constantly evolve and change your approach according to the audience that you are speaking to. You need to be able to confidently answer detailed financial questions about your business and in the next meeting have an empathic approach to a patient who is telling you about their experience.

Emotional intelligence is something that is spoken about more and more in leadership circles. Leadership requires that you have enough self-awareness to be conscious of your responses to situations, ensuring that you regulate those responses, so they are measured while maintaining a level of motivation that drives you to your goals.

This also requires the interpersonal skills to be able to communicate effectively with all levels of your team.

I find that empathy for others is something that you need to continually practice. To be able to put yourself in the other persons shoes to see and hear things from their perspective changes the way that you respond.

HORIZONS: To what extent do you think that is technology enabling more effective delivery of health services today?

MATT: Across the patient’s journey health technology is improving their experience and outcomes. We can use technology to assist our patients to complete admission paperwork.

This improves accuracy, enables information to be readily available and gives patients the opportunity to provide live feedback to the hospital about their stay. We also use

A

6

“

We are dedicated to stopping the travel to Sydney or Newcastle for services already available locally so that the experience for our patients and their families whilst receiving health care is excellent without any unnecessary travel and stress.”

– Matt Kelly. technology to survey patients after their stay about their experience.

In the medical field the growth of technology has been exponential in recent years. We have a MAKO orthopaedic surgical robot that assists surgeons in performing joint replacements, neurosurgical navigation systems that enable the surgeons to implant screws into the spine with millimetre accuracy.

Other navigation technology is also used in ENT and urology surgery. Telemedicine is another way that time poor surgeons can check up on patients, providing live feedback and targeted advice without the need to be in ‘two places at one time’.

As healthcare professionals, technology also impacts the way we communicate with each other and engage our teams.

Platforms such as Workplace by Facebook have given us Award winning CEO, Matt Kelly. unprecedented opportunities for two-way communication and engagement The difficulty with healthcare is that between Management and staff at all levels of sometimes patients do not get the outcome our organisation. that they would hope for, but we can ensure We are seeing the impact of these technothat this news is dealt with in a caring and logical advances finding that a patient’s length empathic way. This experience in turn reflects of stay in hospital is reduced, the recovery positively on the Doctors who brought them time is quicker, and their pain is better conto us. trolled.

The last group is our staff. Developing a I can see that in the future we as healthcare culture that is values driven is key. We make providers will be more and more driven to our mission and vision for the hospital clear provide care for patients in their home. to our team and strive to support the values Here technology will be used to remotely of best practice, best experience, respect, it’s monitor patients, respond to changes in their personal and importantly positive energy. condition and have staff provide treatment in Our staff are the people at the bedside the home. every day and I see our job as their employer to value them and their contribution to our HORIZONS: Health is a competitive patients’ experience. business. What would you consider to be HORIZONS: What does the next 10 the key success indicators that you focus on years hold for Healthe Care? What are the in growing your business? development opportunities?

MATT: As a private hospital provider, MATT: Healthe Care – Central Coast has I think about three groups of stakeholders. a well-developed pipeline of growth planned.

The first is our Specialists. I see us as partners Gosford Private is about to commence in their private practice, we need to provide construction of a $32M dollar expansion that the equipment and services that they need to will see the addition of 3 new theatre spaces, provide patient care. new recovery and day surgery departments, a Whether it is instrumentation in theatre, purpose-built maternity ward, expanded surgiconsulting space in mental health, or comcal bed spaces, and space for more beds in the plimentary allied health services, we are here future. to make the relationship for them a simple, We will also be taking the opportunity to efficient and productive one. convert many of the share rooms into private This may also require us to engage with their referral base such as GPs to promote their rooms. Brisbane Waters Private in Woy Woy will be developing their mental health services services in conjunction with ours. by increasing the bed capacity for this vital The second is the patients. We have an service. organisational culture that supports a patientWe are expecting two expansion projects, centred care philosophy. Having the patients one to cater for a dedicated drug and alcohol experience at the centre of everything we do service and the second for an independent ensures that these customers reflect on their space for adolescent mental health services. experience with us in a positive way.

Both services are in desperate need on the Central Coast. Tuggerah Lakes Private in Kanwal will double in size with the expansion of their theatre complex with three new theatre spaces, new recovery and an expanded service profile to cater for the growing needs in the northern sector of the Central Coast.

All three sites have strong partnerships with their property owners and are always looking to develop facilities and services that ensure the best care is provided right here on the Coast.

We are dedicated to stopping the travel to Sydney or Newcastle for services already available locally so that the experience for our patients and their families whilst receiving health care is excellent without any unnecessary travel and stress.

HORIZONS: How would you view the growth of the Central Coast? What are your views on how we managing growth and progress effectively?

MATT: I have seen a dramatic change in progress on the Central Coast in the last 10 years. We are now drawing greater attention of state and federal governments, and industry leaders in healthcare.

The health sector is the largest employer on the Central Coast and I see the recent development of Gosford Public Hospital, the upcoming development of Wyong Hospital, the development of the Newcastle University campus in Gosford and expansion of private healthcare services as being pivotal in the confidence of the region.

The predicted growth in population will assist in creating greater opportunities for many sectors to grow their business, increase employment opportunities and drive a flourishing economy.

I have found the engagement from public and private services to be fantastic along with the local, state and federal representatives we meet with.

Being provided the opportunity to express our opinion to these leaders is extremely beneficial including recent visits with our local Gosford/ Erina and Coastal Chamber of Commerce from the Premier and Prime Minister.

Other organisations like the RDA and NSW Business Chamber – Central Coast continue to drive our strategic intent when discussing the Central Coast.

As the largest private employer on the Central Coast, we are committed to retaining and attracting new healthcare professionals to the Coast. By providing employment opportunities locally, we keep our talent here and ensure that local people are provided with world class care, in world class facilities, from staff that are invested in their local community.

HORIZONS: Matt thanks so much for your time today.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

CENTRAL COAST BUSINESS HAPPY

2 20 NEW YEAR

VOICE OF THE COAST

DECEMBER - JANUARY 2020

RISE OF THE

ROBOT

WORKER PAGE 8

PAGE 4

HIGH-RISK ROCK FISHING ZONES

PAGE 2

MOBILE PHONE DETECTION

Business of Family Master Classes How can you grow your family business, while balancing the needs of the business and the family?

Find out more at KPMG.com/au/businessoffamily

Share your vision, develop your plan!

© 2019 KPMG, an Australian partnership. All rights reserved. 282160950ENT.

News

www.coastba.com.au

Mobile phone detection on Coast OASTIES - don’t use your mobile phone while driving. That’s the very clear message from the State Government, with new detection cameras in place which could see you cop a $344 fine and a five-demerit point penalty.

Ten cameras went operational around the state on December 1 at undisclosed locations, but with high traffic volumed on the Central Coast, the odds are there is one in the region.

Liberal Terrigal MP Adam Crouch, said it is estimated the cameras will prevent around 100 fatal and serious injury crashes over the next five years.

“This is world-first technology that the State Government is rolling out,” Crouch said.

“With the Christmas and New Year period being one of the busiest and most dangerous times of the year, we want to send a clear message that if you use your mobile phone while behind the wheel of vehicle you will have a greater chance of being caught, anywhere at any time.

“I would hope that Central Coast drivers think twice before using their mobile phone while driving – there are potentially fatal consequences.”

C

Executive Director of Transport for NSW’s Centre for Road Safety, Bernard Carlon, said a trial of cameras earlier this year caught over 100,000 drivers illegally using a phone.

“There is strong community support for more enforcement, with 80 per cent of people surveyed supporting use of detection cameras to stop illegal mobile phone use,” Carlon said.

For the first three months of operation, warnings will be issued, after which time drivers will receive a $344 fine, or $457 in a school zone, and five demerit points.

The phone detection cameras are unmarked; some are fixed and some are mobile trailer-mounted.

The use of the detection cameras will progressively expand to 135 million vehicle checks per year by 2023.

NSW Police will continue to enforce illegal mobile phone use and issue infringements as part of regular operations during the warning phase of the camera program.

You can use their phone as a digital wallet if your vehicle is stationary and off road, in a car park, drive-through or driveway.

CAUGHT: Don’t use your mobile phone while driving.

Gas shortage if no action taken UNDREDS of small businesses and households on the Coast will face gas shortages or significant cost increases if action is not taken on beefing up gas sup-

H

have resulted in NSW suffering the most expensive gas in mainland Australia.

“The Central Coast is home to some of the State’s biggest gas users; the last thing we want is for these significant employers to move away to areas with more reliable and affordable gas.”

The chamber is urging approval of the Narrabri Gas Project, support for proposed LNG import terminals at Newcastle and Port Kembla and upgrades to ageing gas pipeline infrastructure across the state.

plies, according to a new report by NSW Business Chamber, Running on Empty, prepared

by EnergyQuest.

Chamber Central Coast regional director Paula Martin said bakeries and manufacturers in the region would be hardest hit as gas supplies continue to dwindle.

“NSW gas users have already seen prices triple over recent years,” she said.

“Poor planning and a lack of action to develop significant gas resources in this state

5

CONTENTS News Emma McBride Technology Success Enertainment Business Profile Travel Wellbeing

6

2 6 11 12 15 16 18

www.coastba.com.au COVER depicts a robot worker. More than half of survey respondents say the type of work they currently do would be done by robots or computers within 30 years.

Paula Martin.

CBD PARKING CONCERNS

KEEPING IT LOCAL

Up to 600 spaces may go

Emma’s Christmas message

Family Business: 22

CENTRAL COAST BUSINESS

DECEMBER 2019 - JANUARY 2020 Central Coast Business Access (CCBA) ACCESS NEWS AUSTRALIA PTY LTD ABN 39 600 436 799 Publisher/editor: Michael Walls M: 0407 783 413. E: michael@accessnews.com.au Journalists: Terry Collins.

Associate editor: Dallas Sherringham Account Managers: Graham Maughan: 0431 557 791; Colin Links, 0490 481 234 Contributors: David Pring, Lucy Wicks, Adam Crouch, Emma McBride, Liesl Tesch and Rod Dever.

Printer: Spotpress Design: Design2pro.com, PSD Brand Design Website: www.coastba.com.au General enquiries: info@accessnews.com.au Phone: 02 4572 2336 Fax: 02 4572 2340

2

DISCLAIMER: The publisher, authors and contributors reserve their rights in respect of the copyright of their work.

No part of this work may be reproduced or copied in any form without the written consent of the publisher. No person or organisation should in any way act on the information and content of Central Coast Business Access or www.coastba.com.au without first seeking professional advice. The publisher, contributors and agents accept no responsibility for any actions that may arise from the contents of this newspaper or website www.wsba.com.au. The opinions and views expressed by contributors are not necessarily those of the publisher. Advertisements are published in accordance with CCBA terms and conditions published in the media kit downloadable at www.coastba.com.au. Advertisers agree to indemnify the publisher and his agents for any actions that may arise as a result of published advertisements or contributions. Advertisers agree to abide by the terms of trade outlined by the publisher.

12

15

JUST FOR LAUGHS

BUSINESS PROFILE

Stand-up month at Art House

Coast’s newest art gallery

Connect with us facebook.com.au/coastba youtube.com/AccessNewsAustralia linkedin.com/company/3278807 twitter.com/AccessNewsAus

HOW to get ACCESS CCBA is available free at 120 strategic distribution points and online 24/7.

See www.coastba.com.au for details

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

News

www.coastba.com.au

Council VS Govt battle hots up HE war between the State Government and Central Coast Council is hotting up, with Mayor Lisa Matthews unimpressed by even more planning reforms announced by Premier Gladys Berejiklian in her recent State of the State address.

Ms Berejiklian said the current system did not give investors certainty and that some planning proposals were taking years to determine, with “too many layers of bureaucracy” involved.

“Under the new reforms, we will deliver the simplest and most effective planning system in Australia that creates thousands of jobs and improves the way people live and work, right across the State,” she said.

T

But Central Coast Mayor, Lisa Matthews, still reeling from confirmation a Local Planning Panel will be introduced early next year to the Central Coast, said the “devil will be in the detail” of the as-yet unspecified planning reforms.

“Another day, another announcement the State Government is changing planning controls in NSW,” Cr Matthews said.

“Here at Council we are still coming to terms with what the new Local Planning Panel with mean and it is unclear about what these changes really are.”

With major projects already passed on to the Joint Regional Planning or the Department of Planning for determination

and the new Local Planning Panel likely to leave Council with “hardly any” developments to consider according to the mayor, one has to wonder just how the State Government can cut council’s role in planning any further.

Ms Berejiklian says further reforms would focus on creating jobs and “supercharging” the economy in regions such as the Central Coast, which sees thousands of commuters travel out of area each day for work.

But details of just what those reforms would be remain sketchy.

Cr Matthews said the Council was also committed to delivering more jobs and opportunities for the growing community and

was developing an Economic Development Strategy to help do that.

Planning Minister, Rob Stokes, said the reforms would include mandatory e-planning reports for councils and the creation of new “hubs” across the state to make sure people can live in communities close to their work.

“Under the new reforms, we will deliver the simplest and most effective planning system in Australia that creates thousands of jobs and improves the way people live and work, right across the State,” he said.

Local Government NSW has said the planned overhaul “must not be at the cost of lowering transparency or community standards”.

Café that tears down barriers  TERRY COLLINS NEW café in Gosford is offering an extra shot of community goodness to its coffee by providing people living with a disability the opportunity to build the skills and capacity to become quality baristas.

The café, in Mann St, is the first training centre to be set up on the Central Coast as part of the ground-breaking BusyBeans program which is rolling out nationally. Run by AimBig Disability Employment Services, 20 participants with a range of disabilities, including intellectual disabilities, autism or down syndrome, are currently being trained at the café with a view to being placed in future employment.

A

“BusyBeans aims to challenge the stark unemployment figures in Australia for people living with a disability, particularly those with an intellectual disability or autism,” AimBig Group CEO Marcella Romero said.

“Sadly, almost half of people with a disability are unemployed.

“For those with autism, the rate of unemployment skyrockets to three times the rate of people with disability and almost six times the rate of people without disability. We want to change that.”

The program also challenges perceptions about what people with a disability are capable of, cenetring around individual strengths.

“BusyBeans is bigger than coffee,” Ms Romero said. “Employment gives people a sense of purpose and a rea-

son to get out of bed in the morning.

“Most of the people placed in the program would not survive in a normal fast pace café environment, but through training, support and working to a person’s strengths we are really seeing our participants thrive.”

The BusyBeans program was piloted in December 2018 in Sydney and is now rolling out nationally. An innovative part of the program is engaging workplaces around Australia to employ a BusyBeans barista inhouse after participants have been trained.

“Through the program, workplaces are provided with their own barista, a coffee machine and a tablet with a custom-designed app to process orders and notify staff when their coffee is ready,” Ms Romero said.

BusyBeans cafe in Gosford is breaking down barriers.

Becoming a member has so many benefits.

The Wyong Regional Chamber of Commerce opens up a world of opportunity for individuals and businesses alike.

There is no better time to become a member!

Supporting our business community since 1925 with tools, resources and network opportunities. wyongchamber.com.au | Phone 02 4352 2643

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

3

News

www.coastba.com.au

Coast’s high-risk rock fishing zones F you’re rock fishing in a high risk area on the Central Coast and not wearing a life jacket, you could be hit with a $100 on the spot fine.

State Minister for Local Government, Shelley Hancock, said Central Coast Council had been officially declared a high-risk area under the Rock Fishing Safety Act after it opted in to utilise the laws to improve safety.

She said the Council now became eligible for a grant of up to $30,000 to support implementation including rock fishing safety signage, education and awareness.

“Rock fishers make up a small but passionate part of the fishing community and, while an enjoyable pastime for many, it is one of the most dangerous sports in Australia,” she said.

“Tragically, about eight people on average lose their lives each year while rock fishing in NSW. “Anyone rock fishing or helping others to rock fish along high-risk locations on the Central Coast will now be required to wear an appropriate life jacket at all times.”

Member for Terrigal, Adam Crouch, congratulated Central Coast Council for opting in to the important public safety initiative to improve rock fishing safety, especially during the forthcoming busy summer period.

I

Rock fishing now comes with new regulations.

Lifejacket laws “The Central Coast boasts a beautiful coastline but there is no doubt we also have some dangerous rock fishing locations and

the mandatory lifejacket laws will now apply in these areas from Patonga to Frazer Park,” Crouch said.

“The declaration of our region as a high-

Mental health campaign welcomed

F

EDERAL Member for Robertson Lucy Wicks has welcomed the #YouCanTalk campaign, which encourages Australians struggling with their mental health to reach out and find support and encourages Central Coast youth to open a conversation on the subject.

The awareness campaign is a collaboration between several organisations, including

Beyond Blue, Everymind, headspace, Lifeline, ReachOut, RU OK?, SANE Australia, the Centre of Best Practice in Aboriginal and Torres Strait Islander Suicide Prevention, Roses in the Ocean and the Black Dog Institute.

It will take place over the December-January holiday period, in recognition of how difficult this time of year can be for many Australians.

“Sadly, more than 3,000 Australians choose to end their lives each year – that’s about eight people a day,” Ms Wicks said.

The #YouCanTalk campaign also aims to connect people with tools that can support them through their website www.lifeinmindaustralia.com.au/youcantalk.

risk rock fishing area and the mandating of life jackets is a significant step towards improving recreational safety.”

Minister for Police and Emergency Services, David Elliott, said a moratorium on the issuing of fines will apply until July 1, 2020, to allow rock fishers to be made aware of the new rule.

But the Recreational Fishing Alliance of NSW says more clarity is needed around which life jackets are suitable, saying Australian Standards certification is not enough.

“Some jackets with this certification are meant for other water sports and not suitable for rock fishing,” spokesman Malcolm Poole said.

“What is needed is a huge public awareness campaign and the $30,000 available to Central Coast Council is not adequate for this task.”

Dear Central Coast Businesses

Thank you.

Thank you for creating jobs, thank you for your innovation, thank you for growing our regional economy.

As your premier business support organisation, NSW Business Chamber will continue to champion critical issues that matter to you. We will be relentless in our quest to advocate for improvements in: Youth unemployment and skills shortages Smart City development Transport connectivity across the Central Coast Investment into business infrastructure to attract industry and jobs of the future Working with our sponsors, stakeholders and all levels of government, everything we do, we only do, to help businesses get better at doing business.

Happy holidays and see you in the new year.

Your team at NSW Business Chamber Central Coast

4

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

News

www.coastba.com.au

CBD could lose 600 parking spots  TERRY COLLINS HE Gosford CBD stands to lose 600 car parking spaces when the Lederer Group proceeds with its plans to demolish the old Kibbleplex site in Henry Parry Dr to make way for its $345.4M five tower residential and retail development, currently under assessment with the State Planning Department.

Central Coast Council is investigating parking options, with a report expected to be handed down to councillors early next year.

Two carparks in Racecourse Rd and at Adcock Par, providing a combined 360 spaces, have been planned as a short-term solution, to be connected to the CBD by a Park and Ride (shuttle bus) service which is currently at the tendering stage.

Council is also working on a Central Coast Parking Strategy which includes medium to long-term strategies to deliver additional parking stations within walking distance of the CBD. But Gosford Erina Business Chamber says more urgent action is required and is pushing for a new parking facility to be established near the corner of Erina and Albany St North, Gosford.

Chamber president Rod Dever said any loss of parking in the heart of the CBD would put additional stress on commuters and local businesspeople needing long-term parking.

“With 600 spaces in the Kibbleplex building, the Chamber has for almost two years been engaging with Council for solutions to the (eventual) loss of this facility,” he said.

“We understand there is an extended lease on the facility; however, we imagine now that the DA is progressing that this lease would not be renewed.

T

Rod Dever.

The Kibbleplex site is set for demolition and will cost the Gosford CBD 600 parking spaces.

“Parking in Gosford and surrounds is always a point for discussion and one where members of the Chamber have requested appropriate actions to alleviate issues with access to business and access to parking for local businesses.

“One of our core issues is presently the number of commuters who leave the Coast daily for employment who then need to take up all day parking to facilitate their travel by public transport.

“Gosford is a major transport hub; longer term parking is limited.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Filling up early “In 2018 the Chamber undertook a survey of parking and noted that local parking is filling up early.

“In 2019 the introduction of parking sensors in the city seems to stop people overstaying in time limited parking but is not addressing the need for all day parking for city workers and commuters.”

Mr Dever said the proposed parking facility would be less than 60 metres from the Kibbleplex site.

“Council already owns some land in this

area but may have to acquire other land holdings,” he said.

“The public and business(people) already park in this area so it has proven that this would be used but there also needs to be consideration to more than 600 spaces as the current parking is full most days now.

“We need to think for the future and have better facilities to support the city and our increasing population.

“To create 1000 spaces would allow for some growth and additional parking which is then not in an intrusive location and detracting to the city.”

Mr Dever said transport services into the city also needed to be investigated.

“We need the Erina to Somersby corridor to have better point to point bus services to support park and ride options,” he said.

5

My Coast

www.coastba.com.au

Keeping our business on the Coast ď Ž EMMA MCBRIDE ET’S shop local to support business on the Coast this Christmas.

Spending at local businesses will help keep the economy strong when times are tough.

Once you spend a dollar outside the Coast it is unlikely to ever come back. If you support a locally-owned business, the same money will be spent again, and possibly even again, in our patch.

Every dollar you spend with a local business helps to keep that business strong and supports local jobs.

A starting point is the historic Chapman Building on the corner of Alison Road and Hely Street, Wyong.

Lovingly restored, the Chapman Building originally opened in 1901. It is home to Glee Coffee and The Marshmallow Co among other locally-owned businesses.

Glee Coffee Roasters have just put Wyong on the international coffee map by being named winner of the Golden Bean Coffee Competition, the world’s largest coffee roaster competition and conference.

Don’t miss the Markets on Chapman, held on the second Saturday of each month from 9am to 2pm, the next one is just in time for Christmas, on Saturday, December 14.

Another local success story that deserves our support is the Central Coast Community and Business Women’s Network, open to all community and business women on the Coast.

It embraces local business owners and supports women to upskill and network.

One of its key drivers is to promote shopping locally.

L

The network held its inaugural Twilight Market in Wyong in November, hosted by the Nexus Smart Hub. It featured almost 100 stalls run by CBWN members showcasing their products to keen local shoppers.

Many of the stallholders were local entrepreneurs offering unique products from health and beauty, to arts, crafts and jewellery.

Services such as travel consultancies were also on offer.

Whether you are spending with local tradies, service providers or buying local products it’s the best way to boost the local economy.

Happy New Year to the Central Coast Business Community. I look forward to continuing to work with you to keep our local businesses strong in 2020 and beyond.

Emma McBride is Federal Member for Dobell.

Your voice in Parliament EMMA MCBRIDE

$XWKRULVHG E\ (PPD 0F%ULGH $/3 %U\DQW 'ULYH 7XJJHUDK 16:

FEDERAL MEMBER FOR DOBELL

6

DO YOU NEED HELP WITH A FEDERAL GOVERNMENT MATTER? CONTACT ME FOR ASSISTANCE! CONTAC • • • •

Medicare NDIS Centrelink NBN

• • • • •

Taxation Child Support Defence & Veterans Affairs Education & Training Congratulatory messages

t 02 4353 0127 e emma.mcbride.mp@aph.gov.au w emmamcbride.com.au

mcbrideemma

a 204/1 Bryant Drive Tuggerah NSW 2259

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

News

www.coastba.com.au

Gosford Hospital upgrade now complete T’S has taken four years and cost $348M, but Gosford Hospital’s redevelopment was officially completed in late November with the unveiling of a new cardiovascular suite, cancer day unit, and Aboriginal Cultural Lounge and courtyard.

For Aboriginal patients, the cultural lounge and courtyard are a welcome addition.

Manager of Aboriginal Health Steve Ella said such an area “breaks down barriers”.

“Many Aboriginal patients have trust issues with hospitals and an area like this makes them feel safe,” he said as he enjoyed a coffee with State Liveral MP in the attractively tiled courtyard.

Ella said Aboriginal Liaison Officers were on-hand to support patients and families during their stay and patients and visitors could enjoy a quiet coffee either in the lounge area or the courtyard, which features a glass roof and is fully enclosed, providing a safe space for children to explore.

The cardiovascular suite features two new cardiac catheterisation laboratories fitted out with the latest technology and space for a third laboratory to meet future population growth and clinical needs.

More recovery beds have been added to the unit and clinicians will have more space to manoeuvre during procedures.

I

24/7 On Call Head of Cardiology Dr Maged William said the new unit would provide a 24/7 on call service for heart attack patients from February next year.

“This is the first time this service has been offered on the Coast,” Dr William said.

“Previously patients would have to be transferred to Royal North Shore Hospital on weekends.

“But now we have the tools for complete

The new hospital main entry.

diagnosis and treatment right here on the Coast; we can now be confident we have done the best job possible for the patient here at Gosford.”

The Cancer Day Unit, located directly above the Cancer Centre and providing a brighter and more spacious environment for patients and their carers, has the capacity to double in size to meet growing demand.

Manager of Cancer Services Leanne Cowie said patients had “settled in well” following the opening of the unit in its permanent location just over a week ago.

“Patients can come straight up in the lift from the Cancer Centre if they need to and access is much improved for day patients,” she said.

Gary Isberg of Lake Haven was one of the first patients to make use of the new facilities.

“People really make the difference – and everyone here has a smile on their face,” he said.

Mr Crouch said the refurbished hospital not only provided first-class facilities for patients, but also boosted local construction and health jobs.

Member for Terrigal, Adam Crouch, and Manager for Aboriginal Health, Steve Ella, enjoy a coffee in the new Aboriginal Cultural courtyard.

State of the art equipment will facilitate 24/7 care in the cardiovascular suite.

Member for Terrigal, Adam Crouch, chats to patient, Gary Isberg, in the new cancer day unit as Nurse Manager of Cancer Services, Leanne Cowie, and Nursing Unit Manager, Madeleine Papeix, check his progress.

“Before the 2015 election we committed to redevelop Gosford Hospital, and it makes me immensely proud that we are future-proof-

ing healthcare on the Coast – with the $200M Wyong Hospital redevelopment now in the construction phase,” he said.

Marie George the owner of Green View Gallery the Coast’s newest art gallery located at 263 Avoca Drive Kincumber would like to invite you to experience a wide range of Art works that will appeal to a wide range of art lovers.

The Gallery has a great vibe, a good place to be inspired in and a great selection of artists and styles with a variety of mediums & art for sale and to be admired.

FINE ART v CRAFTS v GIFTS CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Marie George 4309 5818 0412 437 006 greenviewgallery2251@gmail.com www.greenviewgallery.com.au 263 Avoca Drive Kincumber NSW 2251

7

Cover Story

www.coastba.com.au

Concern over robot worker invasion  DALLAS SHERRINGHAM F you are worried about a robot making your job redundant in the next few years, you are not alone.

A new survey shows Australians want a Federal jobs guarantee to prevent robots destroying their jobs It shows an overwhelming majority of Australians are worried about the rise of job-destroying robots and believe the Federal Government could combat the trend with a jobs guarantee and a ban on unpaid overtime for people earning less than $100,000.

The survey of 1075 Australians was conducted by YouGov and commissioned

by Unions NSW. It found an overwhelming expectation robots will decimate jobs, with 81% of respondents believing automation will replace much of the work now done by humans within 30 years.

More than half of those surveyed said the type of work they currently do would be done by robots or computers within 30 years.

However, Australians also believe Government can and should step in, both to help distribute work and act as an employer of last resort.

Two-thirds of respondents agreed it should be illegal for employers to require employees to work unpaid overtime for jobs paying less than $100,000 Slightly more, 67%, backed the concept of “job guarantee”, where the government would provide jobs paid at least at the minimum wage to people who could not find one in the private sector.

The research found less support for a universal basic income - a fixed payment made to all adult individuals that allows people to meet their basic needs.

I

“

Australians have lost faith in the promises of trickle-down economists and small government ideologies.

They know a robot army is about to invade the labor market and they want to know the government has a plan to secure their future.”

- Mark Morey.

Half of all respondents supported a universal basic income. When asked if they prefer a jobs guarantee or a universal basic income, 56% cent opted for a jobs guarantee, while 32% preferred a universal basic income.

Unions NSW Secretary Mark Morey said

the research demonstrated deep anxiety about automation, and a hunger for governments to intervene and help.

“Australians have lost faith in the promises of trickle-down economists and small government ideologies. They know a robot army is about to invade the labor market and they want to know the government has a plan to secure their future.”

“The OECD estimates more than one-inthree jobs will disappear within 15 to20 years.

Without a plan, this will unleash social turmoil.

“Jobs are the main mechanism we have for distributing income in this country. Across our supermarkets, banks, public transport and mines, robots are replacing people. This creates a direct transfer of wealth from workers to shareholders.

“Technology must serve people, not the other way around. This research shows that Australians support bold measures, such as a Federal jobs guarantee and a ban on unpaid overtime. Political debate in this country is decades behind community sentiment.”

WE TAKE A TO BANKING ■ Personal Loans / Car Loans

■ Low Rate Visa Credit Card

■ Home Loans

■ Transaction Accounts

■ Term Deposits

■ Savings Accounts

■ Insurances

■ Banking App

■ Apple Pay, Google Pay and Samsung Pay ■ PayID

Contact your local Central Coast Unity Bank or visit unitybank.com.au Wyong Anzac Avenue Wyong p: 02 4350 5255

Budgewoi 81 Scenic Drive Budgewoi p: 02 4390 7681

Gosford 44 Mann Street Gosford p: 02 4324 1340

Eligibility criteria, terms and conditions, fees and charges apply. Unity Bank Limited. | ABN 11 087 650 315 | AFSL / Australian Credit Licence 240399.

8 79892 CCUB PERSONAL APPROACH TO BANKING AD 255X180 DEC2019.indd

1

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020 10/12/2019 9:46 am

News

www.coastba.com.au

Bushcare groups takes out prize FFETIONATELY known as the Bitou Bashers, a local group of bush regeneration volunteers has been rewarded for its long-term efforts within the national parks of the Central Coast.

Bouddi Bushcare Group has taken out the Champions of the Community Group prize at the 2019 State Bushcare and Landcare Awards, following its regional win in August.

Terrigal State MP Adam Crouch applauded the group’s long-term efforts to improve national parks.

“The group began in 2001 as the Bitou Bashers to remove bitou weed from the area surrounding Maitland Bay,” he said.

“Each year these volunteers give more than 1,500 hours of their time back to the community.

“The original group of six morphed into Bouddi Bushcare and now has 18 members who meet weekly to work on a number of national parks sites across the Central Coast.

“The group now works throughout Bouddi National Park including Riley’s Bay, Little Beach, Tallow Beach, Maitland Bay and Putty Beach.

“It also assists at other sites such as Wambina, Wamberal and Pelican Island nature reserves.”

If you’re interested in volunteering in national parks contact Nicola Booth on 4972 9017 or email conservation. hccb@environment.nsw.gov.au.

A

Members of the Bouddi Bushcare group

Road map to a trillion-dollar economy  PAULA MARTIN HE state’s peak business organisation, the NSW Business Chamber, welcomes the launch of the 2040 Economic Blueprint by the NSW Chief Economist which projects NSW will become Australia’s first trilliondollar economy by 2030.

“We need a constructive conversation around the state’s reform challenges so that the NSW economy remains on track to reach

T

$1 trillion by 2030,” said NSW Business Chamber Central Coast Regional Director Paula Martin.

“The NSW Economic Blueprint correctly identifies the need for reform in areas such as tax, skills, infrastructure and planning,” Ms Martin said.

“Many of these issues were raised as part of our Keeping NSW Number 1 campaign prior to the election in March, and we are pleased that their importance has been recognised as part of the Blueprint.

“However, we will fail to meet the ambition set out in the Blueprint if businesses are not supported as the creators of economic growth and prosperity for the people of NSW. “Across NSW and certainly onthe Central Coast, our businesses face many challenges with declining productivity growth, an inefficient tax system, skills shortages and maintaining the sustainability of the state’s finances.

“That is why we need a constructive conversation around the recommendations rather than let the Blueprint gather dust on shelf somewhere.

“In addition to the Blueprint, the Chamber is engaging with the NSW Productivity Review and the Thodey Federal Financial Relations Review to suggest measures that will help unleash the full potential of NSW. “Locally we must use these reviews to consider how best to bolster business investment in our region so that we can accommodate our projected growth rates,” Ms Martin said.

Paula Martin is Regional Director NSW Business Chamber Central Coast.

ADVERTISEMENT

Adam CROUCH MP Member for Terrigal

Wor 4365 1906

terrigal@parliament.nsw.gov.au

AdamCrouchMP

adamcrouchmp

Authorised by Adam Crouch MP, Shop 3 Fountain Plaza, 148-158 The Entrance Road, Erina NSW 2250, using parliamentary entitlements.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

www.GarethWardMP.com.au 9

Stand alongside communities affected by bushfires The Salvation Army is on the ground in disaster zones.

Support bushfire evacuees and emergency personnel now and for as long as it takes to recover.

Donate online at salvationarmy.org.au/disasterappeal

10 10

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Tehnology Success

www.coastba.com.au

Passwords and how to protect them  DARRYL MCALLISTER EAK or stolen passwords account for 81% of hacking-related data breaches.

While companies typically understand the problem with weak passwords, often they leave the issue unaddressed or aren’t sure how to handle it.

The dilemma is the same in offices around the world: When you ask employees to create long, unique, difficult passwords to increase security, often they can’t remember them all and have to continually go through password resets, dragging down productivity.

So, all too often the only thing protecting a company from having their network breached and sensitive data stolen is the weakest employee password, which isn’t very strong.

Why is credential theft so popular?

Because a company can have the best managed IT security, including firewalls and antiphishing software, but if a hacker has guessed or phished a password, they can slide right by other defences and gain access to your network.

One of the best ways to secure logins and solve the weak password problem is to use multi-factor authentication (MFA). MFA creates another layer of security for your application access that can’t be easily breached even if the hacker has the username and password combination.

W

How Does Multi-Factor Authentication Work?

Most of us use MFA regularly without being aware of it. When you use your debit card to pay for a purchase or at an ATM, you’re typically required to present two forms of authentication, your bank debit card and your PIN that you enter when it’s swiped.

The same authentication structure is true

when MFA is enabled for password security, you’re required to present multiple forms of “proof” that you are the person to whom access has been given.

The factors of authentication that MFA uses are: • Something you know: Your username/password combination.

• Something you have: A mobile device, token generator, etc.

• Something you are: Fingerprint, facial recognition, etc.

Without multi-factor authentication enabled, an application like Office 365 or your bank account login, will just require a single factor, typically your username and password combination, to gain access. So, if that’s stolen or hacked, a thief can easily get into your accounts.

When you enable MFA, another factor is now required to get into an application. The most common is a code that is sent via SMS to your smartphone, which has been previously set up in the system.

The steps go as follows: • Use your name/password as your first step to login.

• Click to have a code sent to complete login.

• The code immediately arrives via text (it’s typically only good for 5-10 minutes) • You enter that code and complete the login and gain access.

A Google study showed that MFA prevented 100% of automated bot attacks that use

stolen passwords and 96% of phishing attacks.

With the proven track record of MFA and its ability to prevent password-related breaches, there’s really no reason organisations should not be using it for their logins or, at the very least, for their administrative user logins.

Using MFA with Azure and Microsoft 365 Microsoft Azure can simplify the process of using multi-factor authentication because it allows you to safeguard access to applications and data across your organization while presenting a simple interface for your users.

It also gives you the flexibility to choose from several forms of authentication and the ability to add more factors for certain logins.

For example, administrators that have more access to network systems or positions such as accounting whose login credentials unlock bank account details.

Authentication methods include: Password, Security questions, Email address, Authenticator apps, Hardware token, SMS, Voice call, App passwords.

MFA is available as a part of Microsoft 365 Business and includes the use of conditional access.

Best Practices for Setting Up MFA Companies that thoughtfully implement MFA have a much better chance at a smooth rollout without employees having login issues or technical glitches going unchecked. Here are some tips for implementing MFA at your organisation.

Create a Framework of How You’ll Deploy MFA Before you have an admin just turn on multi-factor authentication for your team, you want to have a thorough framework in place that’s well thought out and answers questions such as: How will MFA factors change as user privileges go higher?

Who will handle staff questions and issues with MFA? What type of employee training will you conduct?

Do you have an IT partner in place (like NetCare) that can help you set MFA up properly?

Consider the Employee Experience Whenever you roll out something new that’s going to change the way your staff works, you want to consider their experience and invite feedback. Such as giving employees a method to report the pros and cons they’ve experienced once MFA is enabled and offer suggestions.

Regularly Evaluate Your MFA Program Our use of technology naturally evolves, and so should your protocols. You want to regularly evaluate the success of MFA, requesting feedback from your team and looking for any potential improvements.

Passwords have been found to be the biggest weak link in a company’s data security defenses, but it’s one that’s easily plugged with multi-factor authentication policies. NetCare can help you plan out your MFA protocol, onboard your staff, and implement and monitor your program.

Darryl McAllister is CEO at Netcare. Contact (02) 9114 9920 Visit: www.netcare.net.au

GET TECHNOLOGY SUCCESS Get a lot more than your average IT Support Provider Build a strategic relationship with a next generation Technology Success Provider that works with you to achieve your business goals.

We service the following industries • Wholesale & Distribution • Construction • Architects & Designers • Accountants & Lawyers • Professional Services • Medical Practices

Find our what our Technology Success Plan can do for your business

Arrange a Time to Discuss. Call us 9114 9747 CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

netcare.net.au 11

Entertainment

www.coastba.com.au

Laughing with month of stand-up HE Art House Central Coast is serving up plenty of laughter in their Summer of Stand-Up Comedy Program. Four of Australia’s hottest comics, Wil Anderson, Judith Lucy, Cal Wilson and Dave Thornton will each bring their renowned brand of wit to the stage across the month of January.

Stand-up has a great track record at The Art House, drawing crowds of revellers keen to let their hair down and have a laugh. Past acts have included Ross Noble, Peter Helliar, Arj Barker, The Sydney Comedy Festival Showcase, and most recently David Strassman.

Wil Anderson will kick off the program on January 11 with his show Wilegal. Rumour has it the award-winning Gruen host will tell the tale of his Wagga Wagga arrest, co-incidentally in which, The Art House Duty Manager features as one his saviours!

The mic is then passed to crowd favourite Judith Lucy on January 17 as she asks the question; should she ever date again in Judith Lucy VS Men? Single again…and 51, she will recount her full history with the opposite sex while exploring stereotypes and her own desires.

Rounding out the summer of laughs are Cal Wilson and Dave Thornton on January 25, both in red hot form after selling out around the country in 2019 and securing a reputation as some of the country’s funniest. Audiences can even save some bucks by purchasing the two as a belly-busting double header!

One thing is for sure, summer 2020 will not be boring at The Art House Central Coast!

T

“

Stand-up S tand-up has a great track record at The Art House, drawing crowds of revellers keen to let their hair down and have a laugh.”

We’ve got the Central Coast covered Central Coast Business Access – the region’s only independent media covering business, progress, development and lifestyle.

VOICE OF THE REGION

ISSUE 13

CENTRAL COAST & COMMUNITY

JULY 2018

BUSINESSACCESS

HEADLINE NEWS • Bolt for Bolt Page 3 • Business welcomes Budget Page 4 • Dumped asbestos fears Page 6 • Fitness saves Danny Page 9

How the Mariners courted the world's fastest man

Authorised by Emma McBride, ALP, 204/1 Bryant Drive, Tuggerah NSW 2259

THE bolt FOR BOLT EMMA

MEMORY

WALK

MCBRIDE & JOG GET ACTIVE • BEAT DEMENTIA

GRANT MCBRIDE MEMORY WALK

FREE

MEMORY

WALK T-SHIRT

JOIN US IN A RACE AGAINST DEMENTIA

FOR FIRST 50 REGISTER TO

DISTANCE MAXI - 7km MINI - 4km TINY - 1km

Saturday 8th September, 2018 SALTWATER CREEK PARK, TUGGERAH PDE, LONG JETTY

REGISTER TODAY EMMAMCBRIDE.COM.AU t 02 4353 0127 e emma.mcbride.mp@aph.gov.au w emmamcbride.com.au

f mcbrideemma

a 204/1 Bryant Drive Tuggerah NSW 2259

Read all editions online www.coastba.com.au 12

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Entertainment

The Art House presents Wil Anderson Wilegal Presented by Token Events DATES: Saturday 11th January 8pm Tickets: $49

www.coastba.com.au

The Art House presents Judith Lucy VS Men Presented by Token Events DATES: Friday 17th January 8pm Tickets: $49

The Art House presents Cal Wilson Live Presented by Token Events DATES: Saturday 25th January 7:30pm Tickets: $35 single show | $59 double header with Dave Thornton

The Art House presents Dave Thornton Live Presented by Token Events DATES: Saturday 25th January 9pm Tickets: $35 single show | $59 double header with Cal Wilson From www.thearthousewyong.com.au / 02 4335 1485

HOME LOAN

Wyong

SERVICE DESIGNED

WE CAN SUPPLY BATTERIES TO YOUR BUSINESS

AROUND YOU

c Hig

MON-FRI SAT SUN

7:30am-5:00pm 8:00am-3:00pm 9:00am-1:00pm

WE CAN COME TO YOU

PaciďŹ

ANZ Mobile Lending

hway

OPEN 7 DAYS Lo

nd

on

Dr

Shop 3, 1A London Drive, Wyong

4351 3738 CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

13

14

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Business Profile

www.coastba.com.au

Discover Coast’s newest art gallery

D

ISCOVER and experience the newest art gallery on the Central Coast - Green View Gallery located at 263 Avoca Drive, Kincumber.

It is part of a complex that also includes Higher Grounds Cafe (Formerly the old Lizottes building).

The gallery was officially opened December 9, 2019. It has a diverse and stimulating exhibition with a wide range of artworks sourced from talented local artists that will appeal to all art lovers.

The artworks include local exhibitions of various media, imaginative paintings, sculpture, ceramics, glassware and works on paper.

There is also The Green View Gallery Shop, which sells high quality craft and designer gifts, many handmade by local and regional artists.

Green View Gallery has a great feel, airy, light and a variety of mediums of art for sale.

It has a great vibe and it’s a good place to be inspired in.

Owner, Marie has a passion and enthusiasm for all things creative, and she will have

a constantly changing set of works on display with fine arts and crafts sourced from local establishments and emerging artists.

Prices are very reasonable and it’s a great spot to pick up that perfect gift.

Phone: 4309 5818 or Marie on 0412 437 006. greenviewgallery2251@gmail.com www.greenviewgallery.com.au

Awarded Best Real Estate on the Central Coast 35 Wallarah Rd, Gorokan 4393 3922 | 3DFLÂżF +Z\ &KDUPKDYHQ 4392 0700 62 Wallarah Rd, Gorokan 4392 7060 | ZLVHEHUU\ FRP DX KHULWDJH

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

15

Travel

www.coastba.com.au

MSC: Is this the future of cruising?

Our committed cruiser casts a critical eye over one of the world's most advanced cruise ships, the newly launched MSC flagship, the 6000-passenger Grandiosa  RODERICK EIME e all know the cruise industry has attracted criticism in recent times for some environmentally unsavoury practices.

Whether it is the discharge of wastewater, air pollution or overuse of single-use plastics, the multi-billion-dollar cruise industry certainly has some questions to answer.

I'm here in Hamburg for the very festive launch of MSC Grandiosa, the brand new180,000 GT, 331m flagship of the world's largest privately-owned cruise line.

We are fed and refreshed in regal style as this giant ship is welcomed into the world's luxury cruise fleet and screen idol, Sophie Loren, is on hand as usual for the ribbon cutting in front of the world's travel media and more than 14,000 travel agents.

But apart from her staggering statistics, the cruise line has integrated some of the latest maritime technology into Grandiosa's design making her one of the most environmentally friendly such vessels afloat despite her ample proportions.

Grandiosa is the first of three MeravigliaPlus ships, all of which employ state-of-the-art exhaust scrubbers to remove 98 per cent of such harmful emissions as sulphur oxide and nitrogen oxide.

As something of a tech geek, I was impressed to learn that extra catalytic converters (similar to those in your car) turn harmful nitrogen oxide into harmless nitrogen gas and water.

While most large cruise ships continue to burn Heavy Fuel Oil (HFO), others are

W

converting to light marine diesel, a fuel that floats and evaporates if spilled and produces much less harmful byproducts when burned.

New generation cruise ships currently under construction by MSC and others will employ Liquid Natural Gas (LNG) exclusively, vastly reducing – but not eliminating – emissions.

Innovation focus “Our focus on innovation since we built our first cruise ships only in 2003 ensures that we have one of the most modern fleets at sea as well as one of the highest environmentally performing, “said Pierfrancesco Vago, MSC

Cruises executive chairman in a press conference at the launch, “And, thanks to our long-term planning, this will allow us to already achieve a fleetwide 29 per cent reduction in carbon intensity (rate) by 2024 vs. 2008, well on our way to meet the 40 per cent reduction target set for 2030.”

We don't need to be mathematicians to work out that MSC will not meet its promised carbon neutral status by January 2020 while continuing to use fossil fuels, so an intensive carbon offset campaign is activated to supercharge their carbon neutrality efforts. Now obviously I haven't audited each of these initiatives, but I can report MSC's stated strategy.

“We will work with leading providers in carbon offsets able to offset CO2 emissions with the highest level of integrity,” said Mr Vago, “Our vision is to also invest in projects that provide quantifiable community benefits, protect the environment and support the UN Sustainable Development Goals.”

Space prevents me from detailing the complete list of energy-saving features, but includes hydrodynamic hull architecture, low power LED lighting, plastic waste reduction, advanced (nil discharge) wastewater treatment and shore power readiness.

Continued on page 17

bOOK YOUR Function at Maccoa Enjoy your Christmas celebrations with delicious food and cocktails in our festive decked out restaurant with glorious lagoon views!

Mention this ad when you book your function and receive a Festive Cocktail for all guests on arrival!* Looking to stay the night? We have accommodation available at The Clan call us to chat about our amazing group rates. **minimum 10 guests. Based on purchasing a Christmas package.

Maccoa Restaurant at The Clan Terrigal 1 Ocean View Drive, Terrigal NSW 2260 P: 02 43 4385 3855 | E: bookings@maccoa.com.au | www.maccoa.com.au

16

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Travel

www.coastba.com.au

Continued from page 16

Of particular note is MSC's concern with the health of the oceans. To this end, they are embarking on projects which protect and restore ocean and coastal habitats while also absorbing more CO2 than current levels.

These so-called Blue Credits are earned by dealing directly with the health of our seas and rivers, bearing in mind that the ocean is a very efficient absorbent of atmospheric carbon dioxide, accounting for the absorption of more than one third of human-caused emissions thus far.

To this end, MSC in conjunction with marine biologists, are rejuvenating a derelict sand mining island in the Caribbean, to be called Ocean Cay, turning it into a marine sanctuary that guests can enjoy during their cruise.

Aboard ship, numerous hi-tech features makes guests' experience more enjoyable including Zoe, the virtual assistant that keeps tabs on your schedule, bill and children; smart elevators that direct you to the next elevator going your way; extensive adults and children's entertainment including a full-size F1 simulator and head-spinning VR games – all of which could easily be the subject of their own feature.

In summary, when you add in superior dining and guest service levels, well-appointed cabins and suites as well as class-leading theat-

rical shows including the only Cirque du Soleil at Sea, you have very near the perfect combination of features for the best possible cruise experience. But hey, don't take my word for it.

For more information on the MSC Cruises, visit www.msccruises.com.au or www.msccruises.co.nz Feature supplied by: www.wtfmedia.com.au Words: Roderick Eime Images: 1.2. Roderick Eime, 3-9 As supplied credit Ivan Sarfatti and Valbradcht

A grand venue for weddings, corporate events or that special occasion.

Book your end of year event at Cropley House Package inclusions Canapes & drinks on arrival 3 course meal served on an alternate basis 4 hour premium beverage package '- GDQFHÂľRRU Venue centrepiece

P 02 8218 8855 events@cropleyhouse.com

www.cropleyhouse.com

CENTRAL COAST BUSINESS ACCESS OCTOBER DECEMBER- NOVEMBER 2019 - JANUARY 20192020

17

Wellbeing

www.coastba.com.au

Is the productive wellbeing of older workers all in the mind?

Meditation techniques can lift the health and fulfilment of mature-age employees

“

Mindfulness can help older workers who are having to navigate their way in dealing with younger workers and taking on new roles.”

- TAMMY ALLEN S people are staying healthy and living longer, many older workers, aged 55 and over, have been choosing to continue in employment well into their sixties, seventies and even into their eighties.

Since 2000, the number of men and particularly women remaining in work has been climbing steadily, according to the Australian Bureau of Statistics.

Despite this, evidence suggests that businesses aren’t good at supporting their older workers and could be doing a lot more to prevent premature exit from the workforce.

According to Deloitte, this is a missed opportunity. Its Global Human Capital Trends survey, which underlines the benefits to the economy of retaining the knowledge and skills of older workers, describes them as a “proven, committed and diverse set of workers”.

So, what can be done to boost the health and life satisfaction of mature-age employees?

Tammy Allen, a professor in the psychology department at the University of South Florida, and visiting scholar in UNSW Business School’s business of diversity program, has a suggestion. Her research has been focusing on the practice of mindfulness and meditation at work – specifically as it impacts on older people’s sense of their own wellbeing.

“We know workplaces can be a source of pain and psychological stress at times. Meditation and mindfulness have the potential to reduce stress and help to self-regulate emotions,” says Allen.

A

Competing demands The rapid pace of modern work and the multiple and competing demands made upon employees makes for a stressful cocktail that can affect workers at all levels and all ages.

Anxiety, lack of sleep and an inability to focus are some of the main symptoms that can be helped by practising calming techniques such as mindfulness meditation.

It’s why the study of mindfulness has grown in importance among organisational academics and also why companies such as Apple, Google and Nike now all promote meditation among their staff – with some even employing a mindfulness officer to lead training.

Allen’s previous research has focused on work and family balance and the role mindfulness can play in creating equilibrium between the two.

“People face competing demands being in a work domain but thinking about family and vice versa, and we explored whether mindfulness intervention could be a tool to help people manage that interface.”

Results suggested that it could. It led to a shift in research focus to the impact of mindfulness on an ageing workforce and how it might influence their subjective wellbeing.

Allen and her co-researchers analysed data based on a group of around 2500 in-work

18

Clear some space

“

When we talk of diversity, it’s often around sex and race with age diversity largely ignored”.

TAMMY ALLEN people with a median age of 51, evenly spread between men and women. Questions were posed about their physical and psychological health, life satisfaction and whether they already practised mindfulness and if so, to what extent.

Allen says they found that those people who practised mindfulness meditation reported improved vitality and better physical health. And the more frequently they did it, the more positive was the link between age and life satisfaction and psychological health.

This supports a growing body of research from leading institutions, such as Harvard in 2018, pointing to the effectiveness of mindfulness meditation on those suffering depression, chronic pain and anxiety.

“Mindfulness is really a way of exercising the brain and training people how to be in the moment rather than letting their mind ruminate about the past or the future. Too often people wind up going from A to B without realising how they got there,” says Allen.

The ubiquity of new technology particularly mobile technology creates distraction and makes that ability to be in the moment with people more difficult, she says.

Allen isn’t suggesting that everyone should be in the present 100% of the time but more “that you have an intention towards what it is that you are doing”.

Another important component to mindfulness is being non-judgmental, says Allen.

It is about being more compassionate with yourself and, if you get aggravated with a co-worker, recognising that feeling, labelling it and moving on from it,” says Allen.

Ideally, businesses will provide a quiet space where employees can practise mindfulness but for small and medium-size companies that’s not always possible. Allen says this isn’t strictly necessary and that people can find ways other than meditation to regulate their emotions and prepare throughout the day.

“It may be that each time a person washes their hands they choose that moment to touch base with themselves and come back to the present. Or walking into a room, people might give themselves cues to reconnect and make sure they clear some space and bring themselves back into the present moment.”

Large global corporations have looked at the science and have been won over. Steve Jobs at Apple was an early adopter, introducing 30-minute meditation breaks for staff. And when Salesforce opened its San Francisco office in 2016, meditation rooms were included on every floor.

For businesses such as these, mindfulness meditation isn’t just another employee perk, it’s something that impacts on their bottom line.

Equal opportunity tool Clearly, if older workers can stay in a better physical and mental health, they can function effectively in the workplace for longer, which is good on lots of levels. One of these is helping to make workplaces more diverse.

When we talk of diversity, it’s often around sex and race with age diversity largely ignored. But mindfulness can have relationship benefits, says Allen. “By helping older workers who are having to navigate their way in dealing with younger workers and taking on new roles”.

While Allen focused on the benefits to mature age workers, she says mindfulness is “an equal opportunity tool that appears to have benefits for a wide variety of individuals, helping reduce psychological strain, selfregulating emotions and simply making work a more enjoyable place to be”.

This article was first published at www.businessthink.unsw.edu.au/

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

19

20

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

21

WESTERN SYDNEY CENTRAL COAST

Family Business Welcome

With David Pring

Welcome to KPMG Family Business feature articles.

If you would like to discuss these articles or how KPMG can help with your business please feel free to contact me on 9455 9996 or davidpring@kpmg.com.au

SMEs: business’s forgotten people

 JONATHAN ATTIA  JOHN MUNNELLY N the business community, we hear about start-ups disrupting entire industries and large corporates making high-stakes plays. Where are the stories about the forgotten people of the business world; the small and medium enterprises (SMEs)?

There is really nothing small or medium about SMEs. They employ seven million Australians, contribute over 50 per cent to Australia’s GDP and are integral to both global supply chains and the local community. Yet they feel they do not have the same opportunities as other businesses when it comes to the ability to access financing and business management technology. These are major pain points for the sector.

Why? SMEs have often been in business for many years, and are profitable. Some are very profitable. They are growing but are not part of the growth-orientated tech ecosystem that benefits from venture capital.

They exist all over the economy, in retail,

I

manufacturing, distribution, professional services and not-for-profit sectors. They aren’t seen as ‘sexy’ – even though they are crucial to the creation of ‘sexy’ products and services.

So how do we go about removing these pain points?

Take accessing finance. SMEs don’t usually have deep pockets. SMEs owners tell me they feel the only way they can obtain investment capital is by offering up their family home as security, which makes most resilient person hesitant.

In today’s low-interest rate environment, debt is cheap but can be hard to access. If we are to turn around the slowdown in the domestic economy we have to make it easier for SMEs to access lines of credit for both investment and cash flow management purposes.

A recent study suggests that 53 percent of SMEs’ invoices are paid late, depriving the sector of AUD7 billion in capital each year.

Although fintechs and peer to peer lending firms for business loans have cropped up to service this demand in the market, their loan rates are often higher than the market average.

From a regulatory perspective, APRA could

assist SMEs by continuing to encourage the entrance of fintechs and neobanks into the banking ecosystem under their new ADI licencing framework whilst providing clear frameworks for unsecured loan origination technology with an algorithmic approval process.

Enhanced competition in the loan market with a streamlined approval process would go a long way in resolving the financial issues of SMEs. SMEs also express frustration at their inability to streamline their back-office functions.

They lack the size and money to outsource these operations, but often find that they’ve reached the limit of software designed to assist SMEs in this area.

Common complaints include an inability to integrate different functions of the business (such as inventory management and invoicing), a tendency for the software to be wedded to legacy systems and difficulties dealing with a growth in locations, inventory size or transaction quantity. The end result of these needless complexities is a loss of time that would otherwise be spent by owners and employees to run and grow the business.

A key step to solving these problems is migrating to a cloud-based system. The cloud allows owners and employees to access and update data in real time from anywhere in the world.

To not use it is to place yourself at a competitive disadvantage.

Many cloud-based systems offer the seamless integration and reconciliation of data – like between your bank and accounting software – providing huge time and cost savings. This data can also be utilised to create relevant benchmarks on how their business is performing against others in the industry. Traditionally SMEs have had little ability to create benchmarks, let alone benefit from the insights they provide.

The future of our economy will be underpinned by our ability to liberate SMEs from these concerns. All large stakeholders in the economy – banks, governments, start-ups and large corporates – should work to help the great and glorious middle. It will be to the benefit of us all.

First published by Jonathan Attia, Managing Director Wiise and John Munnelly, Partner, KPMG on KPMG Newsroom.

Business of Family Master Classes 22

How can you grow your family business, while balancing the needs of the business and the family?

Find out more at KPMG.com/au/businessoffamily

Share your vision, develop your plan!

© 2019 KPMG, an Australian partnership. All rights reserved. 400324266ENT.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Family Business

www.coastba.com.au

Embracing TECHNOLOGY to future-proof family business Don’t be scared, be prepared N the late 1990s, few people could have guessed what the business landscape would look like in 2019.

Smartphones, automation and artificial intelligence, cashless payments and coworking spaces are just the tip of the iceberg – the world of work and the world in general have changed a lot in two decades, massively impacting business mindsets and customer purchasing behaviours along the way.

But while no one can say for certain what disruptive developments are in store for the next 20 years, maximising the benefits of technology can help family businesses meet and overcome future challenges, while sharpening their competitive edge here and now.

I

Get closer to your customers According to respondents to the 2018 KPMG Enterprise and Family Business Australia survey, changing consumer preferences and purchasing behaviours were one of the top threats to future growth.

One major benefit of technology is that, through business intelligence tools and datadriven insights, enterprises are now better equipped to identify shifting trends in customer patterns, behaviours, lifestyle choices and so on, resulting in better-informed decisionmaking around production, forecasting and planning.

It may even inspire what David Christie, Joint CEO of Bakers Delight Holdings, calls a ‘product renovation’ – such as when the iconic bakery chain added extra fibre to their white loaf in response to a more health-conscious movement among consumers. Within a few short years, the high-fibre white was their new best-seller.

“I don’t think anyone can honestly say they’ve got the full picture of what’s ahead,” Christie says, “but if you’ve got the right skillset, capability and drive to always be anticipat-

ing what your customers want, and if you’re prepared to try new things – and potentially to fail if they don’t work – then I think that puts you in a pretty good position.”

Start now There are a couple of reasons that Brad Miller, Partner and National Leader – Advisory at KPMG Enterprise, says there’s no time like the present when it comes to the adoption of new technologies.

The first is that technological solutions for

core systems such as finance, HR, and even customer management are becoming more affordable, giving family businesses better data, better insights, and, as a result, better competitive advantage.

“If you are taking advantage of this, and we see a lot of the smaller companies doing it, you get better at making decisions, because you run your business in more of a real-time fashion,” Miller says.

“You can respond to issues and opportunities faster, and you get a better handle on things such as basic profitability, what your customers are doing, what your competition is doing, and what your employees are doing – i.e. how productive are you really as a business?”

The other argument for embracing new technologies sooner rather than later, is that it will make it easier to adapt to disruptions down the track.

“In simplistic terms, you need to invest now,” Miller says, “because if it’s not the absolute right piece of technology for a particular issue or it evolves, the experience will put you in good stead.”

Sign up to the KPMG Enterprise Business of Family Master Class series at kpmg. com/au/businessoffamily to build the skills to balance the needs of your family and your business.

Article first published on SmartCompany – https:// www.smartcompany.com.au/partner-content/articles/family-business-embrace-technology-to-futureprrof-your-business/

In the restaurant business; adapt to survive and thrive  MORGAN KELLY HEN the Hotel Steyne in Manly sold for the eye-watering sum of $60M earlier this year, heads turned in the hospitality industry.

It wasn’t just because of the high sticker price – venue sale prices have increased across the board over the last decade.

What is unusual is that a record sale occurred at a time when most hospitality venues are doing it tough. Within a few months of the sale of the Steyne, renowned Sydney eateries Acme, Paper Bird and Billy Kwong closed their doors citing rising fixed costs and middling sales due to a slowing economy and the increased popularity of food delivery services.

The confluence of rising asset prices, declining sales and flattening yields reminds many, myself included, of the state of the industry prior to 2006-2007. Increasing asset prices necessitated higher debt levels and resulted in highly leveraged operators going bust when the economy started to slow in 2007.

Our current economic outlook is not exactly rosy – operators have to be prepared to adapt to survive and thrive. This is what I would recommend:

W

Do not over-leverage yourself.

The price of debt is at historic lows and is looking to stay that way for a while. Borrowing to fund capital investments or to expand can seem tempting but I would advise against it.

Banks are cognisant of increasing asset prices and flattening yields in the sector and are tightening lending requirements: a few years ago they were willing to lend at a loan to value ratio of 80 percent. Now, the ratio is under 55 percent. Additionally, nothing eats away at margins like interest payments.

Consider equity injections. With interest rates so low, there is a cloud of super fund and private investment money floating around,

looking for a place to land and make returns.

With asset prices so high you could get a decent injection of funds in exchange for equity.

And while it may sting to have to share profits, the repayment requirements are certainly less onerous than a bank loan – and if the money is invested carefully in your venue, there will be profit to go around.

Become aware of your customers and their changing preferences.

Too often I am called in to assist venues that have lost touch with their customer base and subsequently fail. Demographic change across the country means that a venue that once did well serving up parmas and pints is feeling a pinch.

Broadly speaking, Australians are drinking less and eating healthier. Beer consumption has halved per person since the 1970s and alcohol consumption nationally is at its lowest in 50 years – but craft beers, non-alcoholic beers and high-end spirits are growing in popularity.

Australians are also more interested in where their food and drink are coming from.

Making the effort to cultivate high-quality ingredients that are environmentally friendly or more ethical is an activity that will be rewarded by customers. Provenance of food items are now central to consumer concerns.

Protect margins through efficiencies, not by compromising on quality.

An added benefit of sourcing better quality ingredients – and charging accordingly – is that you will be able to resist participating on the basis of price to differentiate yourself.

In an industry with growing fixed costs and a requirement to please the customer, trying to aggressively cut prices by skimping on the quality of your ingredients is a race to the bottom.

This is not to say that you shouldn’t look for savings. A friend of mine works in aviation logistics and has always expressed his awe

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

The Steyne Hotel.

at the logistic complexity of a busy kitchen: Ensuring that different products with different inputs arrive at their destination in a timely manner is complicated – but it doesn’t mean it can’t be rationalised. There are many business management systems geared towards hospitality venues that can help drive internal efficiencies, bringing the cost of doing business right down.

Also realise that prices in hospitality are sticky: People generally won’t spend more than $45 on a high-end steak, for instance. The current high cost of beef may tempt you to increase prices to maintain your margins – but you may be better off increasing the price of the wedges.

Personnel and Human Resources

the hospitality industry: the labour shortage.

Whether you are a chef or a bartender, the chances are you learnt how to do your job on the job.

Hospitality operators are constantly investing in up skilling their people who often go on to change careers – or move back overseas, as many workers are on temporary visas.

The simple solutions are to treat your employees well and to have a mind towards succession planning. The success of a venue is 90 per cent dependent on the quality of management – having good personnel who enjoy their work is key, as is having a plan to replace them when they have to move on.

So as we rush towards the end of year celebrations as 2019 comes to a close make sure you are prepared for a profitable 2020.

Earlier this year I happened to sit next to a celebrity chef and hospitality group operator on a flight to Melbourne. We quickly got to talking about one of the biggest problems in

Article first published by Morgan Kelly, Partner, Restructuring Services, KPMG Australia on KPMG Newsroom.

23

24

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Horizons 2019

www.coastba.com.au

Proudly part of the Central Coast HE East Gosford & Districts Community Bank branches of Bendigo Bank operate with a business strategy that is underpinned by the belief that successful customers and successful communities create a successful bank, in that order.

Established on the Central Coast in 2000, there are now three branches located at Lisarow, Kincumber and East Gosford that includes a team of 16 people who provide a range of Banking (home & business), Insurance and Investment Advice services to a community of about 340,000 people.

As a Community Bank it also provides a share of its profit to the Central Coast community through grants, sponsorships and donations.

T

Mark Holton.

Cameron Shepherd.

Up to 80 per cent of the organisation’s profits are put directly back into the Central Coast. In the past 12 months, about 60

Central Coast charities, sports clubs, not-forprofit and community organisations received grants and donations totaling more than $160,000.

Amongst these are the annual Bay to Bay Running Festival, Comicon, that supports the work of organisations such as Regional Youth Support Services (RYSS) and Central Coast Kids Day Out. Grants and donations also include providing sports and training equipment for local and junior sports teams, defibrillators for community groups and events that promote sustainability and eco living options.

Other significant donations have also been used to establish grants for people who are re-

establishing their lives after fleeing domestic violence.

Since the East Gosford & Districts Community Bank branches of Bendigo Bank were established in 2000, the group has been fortunate to have a board of directors that not only donate their time,but also their skills.

The organisation recently welcomed two professional people adding additional layers of skills and experience.

Managing Director of Dynamic Taxation and Training Services and a Director of Smithink, Mark Holton and experienced banker and IT executive Cameron Shepherd have joined the board.

Council’s vision for a prosperous region ENTRAL Coast Council CEO, Gary Burgess shares his vision of the future of business on the Central Coast with Central Coast Horizons.

HORIZONS: Gary, how do you assist local business?

GARY: The most sustainable solution for the growth of local business is infrastructure.

Infrastructure that makes it easier for people to live, work and recreate in cities, such as the Central Coast, and encourages families to relocate there because of jobs, housing affordability and lifestyle.

Governments can’t just keep thinking that building roads will bring people, or keep focusing infrastructure spending on Capital Cities – these things only create more cars and encourages population concentration.

As a key NSW growth area, Council is committed to creating exciting new opportunities for our residents, visitors and businesses with the activation of Employment Lands and Urban Release Areas, digital connectivity and other public infrastructure.

HORIZONS: How does Council attract major national businesses, industry and developers to our region?

GARY: Building effective relationships and partnerships is the key to success – with developers, businesses, tourism industry and our government stakeholders at all levels.

The Central Coast Regional Plan predicts the population of the Central Coast will increase by approximately 75,500 people (to 415,050) by 2036. We are going to need more local houses and more local jobs here on the Coast.

The Regional Plan establishes that the region is expected to have 36,350 more households, requiring 41,500 new homes by 2036.

This is the equivalent of approximately 2075 homes per year for the 20 year life of the plan.

To create regional economic growth, Council is particularly focused on 2 key

C

Gary Burgess.

growth corridors - Somersby to Erina in the south and Tuggerah to Warnervale in the north – these are the key growth corridors confirmed in the State Government’s Central Coast Regional Plan.

Council’s role is to ensure our community’s interests are represented as they have clearly told us their aspirations for Gosford CBD. HORIZONS: Can you give us your vision of how you see the Coast developing in the coming years?

GARY: Stability – staff and the community are looking for stability .One Central Coast having succeeded in merging all aspects of the former Gosford City and former Wyong Shire Councils.

More key infrastructure that is boosting connectivity, decentralise populations, energise regions so the Central Coast becomes one of Australia’s next great cities.

Clear on their Community Strategic Plan – this is the community’s vision and our

contract with the community. We must deliver on it.

The Central Coast is the 6th largest Local Government Area in Australia. We need to be recognised as a region in our own right and not simply referred to as Greater Sydney or the Lower Hunter.

We should be recognised as the food innovation capital of Australia where local and global businesses are at the forefront of technology to feed a hungry planet

Rail centre to service new fleet  DALLAS SHERRINGHAM HE new purpose-built train maintenance facility being built at Kangy Angy is the type of heavy industry that the Coast needs to provide employment and training opportunities for residents.

The $300M centre’s construction is well underway with the new overpass and much of the structural work now completed.

The facility will service and maintain the new fleet of Intercity trains and includes offices, amenities, staff parking and ancillary buildings. It will be the maintenance home for around 500 carriages.

It is anticipated it will provide more than 200 fulltime and part-time employment and training opportunities for Coast residents. A total 300 people are involved in the construction.

The detailed design and construction of the new facility is being delivered by John Holland on behalf of Transport for NSW. The State Government is delivering a New Intercity Fleet to replace the trains carrying customers from Sydney to the Central Coast,

T

Newcastle, the Blue Mountains and the South Coast.

To service and maintain the new fleet, the purpose-built train maintenance facility is being built at Kangy Angy.

The facility includes offices, amenities, staff parking and ancillary buildings as well as flood free access for local residents via a new bridge that will connect Enterprise Dr to Orchard Rd. The facility is not without its critics, especially residents and existing businesses at Kangy Angy who claim their tranquil rural setting has been destroyed. The centre will also impact on the Ourimbah Creek watershed which is suffering major siltation problems at the entry to Tuggerah Lakes at Chittaway Point.

“We acknowledge that there will be impacts to the community,” a Govt spokesperson said.

“In accordance with the project’s conditions of approval, Transport for NSW and John Holland will employ a range of mitigation measures to minimise impacts on nearby properties during the construction and operation of the maintenance facility.”

“We will continue to keep the local community informed as the project progresses.”

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Artist impression of the faculity.

HORIZONS 7

Horizons 2019

www.coastba.com.au

Building a better Central Coast  ADAM CROUCH he numbers speak for themselves: a $802 million surplus budget in 2019/20. Over the next four years, the NSW Government budget surpluses will average $1.7 billion per year. NSW continues to have the lowest net debt in Australia, projected to be a negative $8.8 billion. NSW is one of only five jurisdictions in the world to have the highest possible credit rating – triple A – by both major credit rating agencies.

We are also leading the way in low unemployment and high jobs growth. Our overall unemployment is at 4.3 per cent – a full percentage point below the national average.

In August 2019 alone, the State added 16,717 new jobs.

Each of these numbers matter, because each number is an extra job or more local funding.

This strong budget result means we are able to invest more and build a better Central Coast.

Last month, the $348 million redevelopment of Gosford Hospital was officially completed. Our local community now has one of the newest and best hospitals in NSW, featuring an emergency department that is doubled in size, an expanded intensive care unit, a new psychiatric emergency care centre and more.

Public education facilities across the Coast remains a focus, with upgrades at Terrigal and Wamberal Public Schools set to be opened in early 2020. The Government has also committed to upgrade Brooke Avenue Public School and build an entire new school at Warnervale.

State roads on the Central Coast are benefitting to the tune of almost $1 billion. Major projects underway include Central Coast

T

NSW Premier Gladys Berejiklian and Ministers visited the Central Coast in September to hold a Community Cabinet meeting.

Highway between Wamberal and Bateau Bay, the Empire Bay Drive intersection, the M1 Pacific Motorway, the Pacific Highway between Narara and Ourimbah, Manns Road between West Gosford and Narara, and Wyong Road.

This year also saw the announcement of $6.8 million for Council to upgrade the Mardi Water Treatment. The project involves design and construction of a significantly-upgraded facility that supplies drinking water to our entire region, as well as the Hunter region when required.

MAKE A CHANGE IN THE WAY

you bank

We are also protecting important regional infrastructure, such as the Warnervale Airport.

To secure its future the NSW Government is conducting an independent review of its operations and a suspension of the restrictions that have applied to plane movements. At a time when our region is growing, it is wrong for Councillors to shut down this asset by stealth – by refusing to do such basic things as mow the lawn and trim dangerous tree branches.

Central Coast Council has also received more than $93 million in grant funding in

the past two years alone. As the Premier said during her recent visit, when Council works cooperatively with the Government, the magic can happen.

We know that the Central Coast is growing by 75,500 people between 2016 and 2036.

The NSW Government is committed to building a better Central Coast – and it’s vital that all three levels of government work together.

Adam Crouch is State Member for Terrigal

The bank with heart and the personal touch

T

here was a day when the bank manager was held in the same regard as the doctor.

But with growing incentives to put profit above all else, sadly they lost their way.

We never lost our way.

Our name, Unity Bank, reflects where we come from, what we stand for and where we’re headed as we serve the community of Central Coast.

As a Member Owned bank, we offer a banking alternative to the big banks. No external shareholders, means any surplus is returned to Members as better interest rates, products and services.

Today, thanks to the loyalty and support of our Members, we‘ve grown into a stronger and healthier member-owned financial institution.

Bottom line is, life needs a financial solution, but you don’t want a bank that acts like one.

If you’re not already a Member of Unity Bank, we’d love for you to join us.

Give Darren Hooper, our General Manager, a call on 02 4350 5255. www.unitybank.com.au

Home & Personal Loans Savings | Term Deposits Business Banking Business Loans Insurance | Banking Apps

Unity Bank Limited ABN 11 087 650 315 | AFSL / Australian Credit Licence 240399.

8 HORIZONS

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Horizons 2019

www.coastba.com.au

Reputation for assisting businesses HEN it comes to business and banking, the team at the innovative Central Coast Unity Bank is talking the same language.

They have developed a great reputation for assisting new businesses to get started in the region while also helping established businesses to grow and consolidate. “Aside from a great product offering, our aim is to make a difference by matching the right structure to suit your business,� Central Coast General Manager Darren Hooper said. “One size does not fit all and we are passionate about providing the right solution specific to your needs. “We believe we have a commercial focus with local attitude and

W

Coast businesspeople really appreciate our approach,� Mr Hooper said. “We are excited to welcome you to Central Coast Unity Bank,� Mr Hooper said. “It is a bank that is Member focused and strives to deliver exceptional service through innovative products, modern technology and convenience. “We are 100% owned by our Members which means we are not answerable to financial shareholders. “Instead, we are able to return our surplus funds to our Members in the form of great products, personal service and investment in our local communities.�

The bank specialises in Business Accounts, Business EFTPOS, Business Internet and Business Loans.

With Business Accounts, Members keep their transactions simple with the

My Business Account and the bank can tailor account packages to suit the needs of the business.

The My Business Account features: • Personalised financial service • 24/7 access to funds without penalty interest. • Funds available at call. • Internet, Mobile and Telephone. • Full range of banking access facilities.

The Banking Internet package includes: • Create User Profiles. • Ability to tailor the account administration set up to suit the needs of your business. • Compatibility with most Accounting Packages.

Business EFTPOS is of course

essential in today’s world and Unity Bank has an impressive service “Today, most customers expect to be able to use EFTPOS when making purchases or paying for a service,� Mr Hooper said. “We offer an EFTPOS solution to businesses where authorized transactions that occur through EFTPOS terminals are credited electronically to the business’s nominated account.�

Features include: • Accepts all major Cards • Same day processing • Stand alone or mobile terminals • Virtual and web integration options available Further details at: www.unitybank.com.au

Darren Cooper.

the Airport announced by the current LNP State Govt. The hub could have employed several thousand people when it reached its full potential. “Hopefully in the future you will start to see a different attitude extended to the business community, that provides the majority of employment on the Coast,� Cr McLachlan said. “What we need is to get back to core Council business. Major businesses have been in contact with me to relocate, but we do not have serviced, ready to go major industrial sites for them, or a focused attitude to get it sorted. Instead we focus on everything else.�

Cr Bruce McLachlan

Coast progress: It’s not rocket science ď Ž DALLAS SHERRINGHAM OB creation and economic growth should be a core focus of Central Coast Council according to the man voted the region’s most influential person, Cr Bruce McLachlan.

The independent representative for The Entrance ward is also a highly successful real estate agent so he is an expert in what it takes for the region to prosper. “It’s not Rocket Science,� Cr McLachlan said. “If you want local jobs creation, it has to be a core focus of Council.�

J

“Sunshine Coast Council is one of the highest performing Councils in the nation. They have recently done a billion dollar deal for their ratepayers, on the 99 year leaseback of their Council developed Airport. “Their Economic Development Team has a staff of 27. “Out of a staff of 2400 and one of the worst unemployment rates in NSW, Central Coast Economic Development team has only one. �That’s right, one! Numero uno, one person available, to roll out the red carpet to any major employer who is considering relocation of their business,� he said.

Cr McLachlan recently moved that Central Coast Council CEO report on properly staffing an Economic Development Team, to look at assisting major businesses relocate to the Central Coast. “Other Regions bend over backwards to try and get major business to set up.

Our current Council actually paid an aviation business to go away.�

Cr McLachlan was referring to Council’s confidential settlement with Amphibian Aircraft Industries which has been rumored to have cost up to $50M of ratepayers’ money.

The settlement effectively shut down ambitious plans for an Aviation Hub at

Position Vacant Media Sales Role Access News Australia (ANA) seeks a talented sales person to work on our newspaper titles and digital media products.

The person we seek will likely have sales experience in a media related industry or, at least, understand how media products work. He or she will be engaging and will be a first class communicator.

ANA publishes two established regional newspapers: l Western Sydney Business Access. l Central Coast Business Access.

ANA will be leveraging our contact and client bases to add value with digital products such as social media campaigns video production, SEO, creative and website development.

This role is mostly concerned with developing the digital packaging side of the business.

The person we seek will engaged as a contractor. He or she will have their own oďŹƒce and equipment such as phone and laptop.

Remuneration for this role is mostly by way of a generous commission.

It may suit a sales professional in an existing work from home situation with capacity to take on extra work.

Enquires by email, giving a summary of relevant experience to: Michael Walls - Publisher michael@accessnews.com.au

Thank you for helping us support our community %DFNHG E\ $XVWUDOLD¡V ÀIWK ELJJHVW UHWDLO EDQN ZH SURYLGH DFFHVV WR DZDUG ZLQQLQJ ÀQDQFLDO SURGXFWV DQG VHUYLFHV ZKLOH UHWXUQLQJ SURÀWV WR WKH &HQWUDO &RDVW ,Q WKH SDVW PRQWKV ZH KDYH given more than $160,000 in donations and grants which has included the Ourimbah United Football Club

East Gosford, Lisarow and Kincumber Community Bank branches CENTRAL COAST BUSINESS

Bendigo and Adelaide Bank Limited ABN 11 068 049 AFSL/ Australian Credit Licence 237879 A232946-05 (415724_v) April 2019

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

HORIZONS 9

Horizons 2019

www.coastba.com.au

18 Hargraves St.

6-16 Hargraves St.

Gosford boom an opportunity for all  DALLS SHERRINGHAM T may have taken two high-profile Australian businessmen pledging to bring Gosford into the 21st century, but for Richard Faulkner of Gittoes, the potential has always been there.

Tony Denny and John Singleton just drew everyone’s attention to it.

“The close proximity of the Central Coast to Sydney is definitely one of its key advantages,” Mr Faulkner said.

“The location is perfect for commuters.

For example, in peak hour it is quicker to drive from Gosford to the CBD, than to travel from Manly into the city. The quality of life we have

I

“

After 30 years selling property on the Central Coast, we see this as the changing face of Gosford. It has had many false starts over the years, but this is it!”

- Stephen Gittoes. here is desirable in so many ways it was only a matter of time before the investors really caught on.”

John Singleton’s flagship development Bonython Tower seems to have been the catalyst for the boom currently being seen in the Gosford CBD. When Gittoes was awarded the contract to exclusively sell the units in Bonython Tower in February 2017 it was always going to be an exciting time.

When one of the two penthouse apartments recently re-sold for $1.6M to a local couple who initially looked at purchasing off

80 John Whiteway Drive.

10 HORIZONS

John Singleton.

Richard Faulkner.

the plan, it was an indication that the finished product is often even better in real life.

Located at 277-279 Mann Street opposite Gosford Train Station on the CBD side, Gosford Central is the work of EQ projects and is due for completion in mid-2020.

More than 80% of available units have been sold and there is still interest in the remaining few. A display suite is soon to be set up on location, and this will be a great chance for potential purchasers to look at the quality design and finishes.

On the other side of the train station at 18 Hargraves St is the newest of Gittoes developments for sale, ‘Crestview’. This complex of 60 units is due for completion in 2022.

Right next door at 6-16 Hargraves Street is Skye Apartments which is due to be finished and settled by the end of 2019.

These developments are in a central location and take advantage of the excellent amenity provided in the Gosford CBD. The affordability and commutability of Gosford are definitely the two strongest arguments as to why investors should be – and are – flocking to the region. Also, it’s been 20 years since the last commercial spaces were built in Gosford and now many commercial businesses are choosing to this area as their home base.

Principal of Gittoes Mr Stephen Gittoes sums it up perfectly. “After 30 years selling property on the Central Coast, we see this as the changing face of Gosford. It has had many false starts over the years, but this is it!”

“Why don’t you see for yourself?”

Key role Well-renowned architects are lending their name and work to these large developments and as design conscious buyers relocate from Sydney or purchase investment properties and holidays homes, this high caliber of new local residential development is increasing in demand and popularity.

The strong growth of Gosford has been recognised by the unprecedented infrastructure investment from the State and Federal Governments.

The $1B pledged by 2021 is part of the Government’s commitment to promoting Gosford as the Central Coast’s CBD. Population growth is outpacing residential development, bringing with it enormous opportunity for those willing to take it.

Gittoes have played a key role in this boom. All the properties they have sold, settled and currently manage have been leased to good quality tenants from a wide cross-section of areas including the Central Coast, Sydney and even outlying as far as Newcastle.

They are fielding strong rental enquiries from the business and medical sector. Gosford Hospital’s recent $300M re-development, the new large training facility being built, the ATO building and the State Finance Department all have contributed to this demand. This expansion of skilled local workforce drives the need for quality housing.

Stephen Gittoes.

Mann St.

For more information about great and affordable investment opportunities, look at the advertisements in this issue, or contact Richard Faulkner.

Text INVEST to 0429 272 020 for a comprehensive WebBook on the progress of these developments in Gosford. Phone: 0414 960 479.

Email: richardf@gittoes.com.au

Bonython Tower Restaurant.

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

Horizons 2019

www.coastba.com.au

Man who drives Coast Tourism  DALLAS SHERRINGHAM HE Central Coast tourism industry’s magic $1B plus income is great news for Coast tourist boss Russell Mills.

Mr Mills is the man driving the dramatic increase in visitor numbers.

Officially the Tourism Central Coast Director of Industry Services and Partnerships, Russell is a vastly experienced travel and tourism industry professional with a 25 five year career in international destination marketing, tourism and hospitality management.

He is also an expert in tourism planning and policy and business communications. Russell worked for Destination NSW and Tourism Australia during major events like the Sydney 2000 Olympics and headed the NSW tourism agency’s UK/Europe offices from 2004 to 2007.

Recently I sat down with him for a chat about our new golden age of coast tourism.

DAL: What is the structure of Tourism Central Coast and your role?

RUSSELL: Tourism Central Coast (TCC) NSW is the official tourism industry organisation for the Central Coast region. It was established by a consortium of three companies led by Russell Mills. award-winning marketing agency Affinity, to provide destination marketing, industry and partnership services to Central Coast Council and the region’s tourism industry.

The industry services team’s role is to engage the region’s business community with our destination marketing activities to boost the region’s visitor economy and tourism industry.

DAL: Tourism is booming again on the Coast. How have you been able to achieve this success in so short a time and is some of it to do with changing habits of tourists?

RUSSELL: Through consumer and industry research we discovered that there was little intent to travel to the Central Coast among the core Sydney market. The reasons given were that we didn’t exist as a region in the minds of Sydneysiders. People visited pockets of the Coast, rather than visiting “the Central Coast” in the same way as they visit, say the Hunter Valley, or the Gold Coast.

The research also told us that it was not a desirable destination.

With the overarching campaign aim to change perceptions of Sydneysiders about the Central Coast, the research informed the creation of a new destination brand that highlights the depth of choice for visitors including bringing quality food and drinks experiences to the fore, itineraries to encourage longer stays and further exploration.

We encouraged visitors to Have a Little Adventure through TV and digital ads as part of a marketing campaign in 2018. We redesigned and relaunched the official visitor information website www.

VisitCentralCoast.com.au with over 800 business listings, itineraries, events, beautiful imagery and a much more user-friendly way to navigate the site on any device.

Our Have a Little Adventure campaign saw an 11.7X increase in number of clicks out to businesses on the Central Coast

T

The TV Campaign had a cumulative reach of over 2.5 million Sydneysiders. And 90% of all people that have seen the ads before agree that the ads are a good representation of the Coast. Plus, 82% of the above say the campaign “made me more likely to consider holidaying in the Central Coast”.

There was a significant increase in ‘intent to holiday’ in the next 12 months within key demographic targets.

DAL: Tourism marketing has become a complex process in these days of social media and the internet plus traditional outlets like newspapers, magazines, TV and radio. Can you tell how you approach such a mammoth task with limited resources?

RUSSELL: For the first time, we were able to accurately gauge responses from our target market through research. The survey was taken before and after the campaign to over 500 Sydneysiders spread throughout the Sydney region. This gave us insights into attitudes to and perceptions of the Coast, barriers to travel, preferences, media consumption habits and demographics.

Ours is a long-term strategy to improve perceptions and increase intent to travel.

We’ve started this task, and are pleased that our work is starting to achieve those aims.

DAL: The “Have a Little Adventure” campaign for the coast has been a success. How do you see that developing?

RUSSELL: Our campaigns will continue to focus on changing perceptions of the Central Coast as a destination by inviting visitors to have their own little adventure here. A combination of social media, search and native content campaigns will promote engaging content on VisitCentralCoast.com.au sourced from the tourism business community.

DAL: Food and wine is another major area of our tourism. What are the possibilities in developing this area?

RUSSELL: Food and drink are self-evidently important in any travel itinerary. We all want to eat well and have a great cup of coffee when we’re on holidays. One of the key insights from our research was that the Central Coast was not known for its food and drinks experiences among Sydneysiders, so we set about unearthing all of the deliciousness on the Coast through beautiful imagery, deals, offers and lots of choices for places to eat and drink on suggested itineraries on VisitCentralCoast. com.au. This remains something we’ll emphasize, and we’d love any businesses with high quality epicurean experiences to work with us. We offer a platform to promote any Central Coast business targeting visitors – including food and drinks businesses – restaurants, cafes, bars, pop-ups, events and caterers to expose their business to millions of potential visitors via a business listing available absolutely free of charge.

DAL: Business travel and conferences is a developing area of tourism. How do we capture more of this?

RUSSELL: Our primary focus continues to be on the key Sydney-market which accounts for 57% of the 1.47 million domestic overnight visitors to the Central Coast (Source, National Visitor Survey,

RUSSELL: It takes sustained, major investTourism Research Australia). Business travel accounts for just over 6% of overnight visitation to ment to develop international renowned events the region, so it’s important to understand the rela- and attractions on which a destination can protive importance of different market segments by mote itself. One of the priority projects of Central purpose of travel. That said, we have an appealing Coast Council’s Destination Management Plan destination brand being promoted consistently to is to establish an events strategy program which all markets. Businesses like hotels, tours, attracmaintains and grows off-peak, multi-day events tions, events, restaurants, transport and activities that attract out of region visitation. This requires focused on visitors travelling for business, meetcollaboration with the accommodation sector and ings, travel, incentives and conferences can work state and national tourism organizations. with us to apply the destination brand to their own It should be noted that the Central Coast marketing initiatives. Additionally, Central Coast already has a major international attraction in the Council is supporting a presence at the AIME Australian Reptile Park, who’ve been saving lives, business tourism events and is also hosted the Loeducating and entertaining locals and visitors from cal Government NSW Tourism Conference during around the world for over 60 years. We have a March. fantastic relationship with owners Robyn and John DAL: Australia has 10 million overseas visi- and work collaboratively with Tim Faulkner and his tors annually now; it is a bonanza. How can we team. Any business or event wanting to establish capture more of the international market? an international market needs to have a long term RUSSELL: There’s been encouraging growth commitment like Reptile Park’s. One way to reach in international visitors to the the international market is to Coast in the most recent TRA attend the Australian Tourism statistics, but again, in context, Exchange, Tourism Australia’s international visitors account (and the southern hemifor about 4% of all overnight sphere’s) major business event, visitors. Staying focused on which takes place in capital changing perceptions, consiscities in April-May each year. tency in how we promote the DAL: There is a proposal region, engaging more busito establish a Wave Park and nesses with the opportunities Adventure Sports precinct to reach international markets on the Coast. Is this the type Coast businesses through partner agencies like of project that would drive need to focus Destination NSW, Tourism visitors here?

Australia and Destination RUSSELL: I believe there on delivering an Sydney Surrounds North are are a number of new attrachow we can appeal to more in the works for the Coast amazing customer tions international visitors over the and many will be a strong long term. experience can help value boost for tourism. These DAL: What are the include Glenworth Valley’s a business develop recent announcement of a new major things Coast tourist businesses should do to Mountain Biking Park, which a competitive enhance their success? creates opportunity to stage RUSSELL: Focus on deinternational events, a signifiadvantage.” livering an amazing customer cant catalyst for visitation. The – Russell Mills. experience can help a business Central Coast Pro surfing event develop a competitive adhas been elevated to a World vantage. To do this, they need to invest in training Surfing League QS3000 event which is a huge shot retaining and rewarding staff to provide superior in the arm, elevating it significantly on the global service. In terms of marketing, understanding as competitive surfing circuit. It’s this kind of capital much as they can about their target audience and investment in well planned infrastructure and events understanding that which marketing channels that can drive visitation over the long term. are delivering a measurable return on investment DAL: What is the number one thing the are keys to success. Finally, engage with Tourism Coast Tourism business needs to do in the next Central Coast via their free business listing on the few years to enhance and maintain its growth? region’s official tourism website!

RUSSELL: Focus on delivering the best visiDAL: It has been continually said the coast tor experience, form partnerships with like-minded needs a major international attraction or event businesses and understand that visitors choose to grab international and interstate visitors. destinations before they choose a place to stay, Can you comment on this? What type of ateat or play. That’s why engaging with destination traction could it be and how would we go about marketing organisations like Tourism Central establishing it?

Coast is critical.

“

Coast tourism hits all-time high of $1.07B

T

OURISM expenditure in the Central Coast has hit an all-time high of $1.074B, outpacing growth in domestic overnight and daytrip expenditure in regional NSW by 20.9%, according to figures released by Tourism Research Australia.

The latest National Visitor Survey results report that Australian overnight visitor expenditure on the Central Coast grew by 20.7% to $660M, while the number of visitors grew by 15.5% to 1.74 million visitors for the year ending June 20191.

The Central Coast outpaced 9% growth in visitors to regional NSW as a whole1, and outperformed competitor destinations – the South Coast, North Coast and Hunter.

Tourism Central Coast (TCC) teamed up with the region’s

tourism business community to revive tourism growth through its Have a Little Adventure tourism campaign.

With funding from Central Coast Council, the campaign was designed to improve perceptions, intention to travel to, and spend in the Central Coast among Sydneysiders.

It and ran across television, digital, social and outdoor media for the 12-month period of this visitation and expenditure growth.

The campaign was supported with over $250,000 in investment from Central Coast businesses, including Australian Reptile Park, Accom Holidays, Forestry Corporation of NSW, Ettalong Diggers, George Brand Real Estate, Lakeside Shopping Centre, Mt Penang Gardens, Westfield Tuggerah

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020

and Woy Woy Fisherman’s Wharf among 38 participating companies.

The campaign ran in tandem with media coverage generated by Central Coast-based PR agency Scout PR, highlighting the region’s nature-based experiences, boutique accommodation and blossoming food and beverages offerings in high profile media including Conde Nast Traveler, Sydney Weekender and Jetstar in-flight magazine.

Strong growth was also seen in the number of daytrip visitors growing 24.6% to 4.55 million – and spend increasing 22.5%3, with international visitor nights growing by 35% to 945,0004, or an average of 14 nights for each of the 68,000 international visitors.

HORIZONS 11

2 bed 2 bath 1 car

2 bed 2 bath 1 car

3 bed 2 bath 2 car

Gosford 6/127 Georgiana Terrace

Gosford 75/6-16 Hargraves Street

Gosford 29/92 John Whiteway Drive

Situated in Broadwater Apartments Estimated rental return is $350 per week

SKYE Apartments – due for completion by end of 2019 Estimated rental return is $400 per week

Penthouse apartment in Quay North Estimated rental return is $450 per week

Sale $390,000 - $410,000

Sale $436,500

Sale $500,000 - $540,000

2 bed 2 bath 1 car

3 bed 3 bath 2 car

4 bed 2 bath 3 car

Gosford 443/80 John Whiteway Drive

Gosford 202/20 Kendall Street

West Gosford 20/13-15 Moore Street

Situated in Sanctuary Apartments Estimated rental return is $430 per week

Situated in VUE Apartments Estimated rental return is $420 per week

Penthouse apartment in The Atrium Estimated rental return is $650 per week

Sale $430,000 - $450,000

Sale $495,000 - $530,000

Sale $750,000

Gosford 18 Hargraves Street Crestview – due for completion in 2022 Estimated rental return is $390 - $500 per week Sale $415,000 - $600,000

2 bed 2 bath 1 car

Wyoming 87-89 Glennie Street Eight townhouses due for completion in mid-2021 Estimated rental return is $480 per week 2 bed 2 bath 1 car

Sale $575,000 - $620,000

Gosford 277-279 Mann Street Gosford Central – due for completion in mid-2020 Estimated rental return is $420 - $450 per week 3 bed 2 bath 2 car

Sale $495,000 - $535,000

For all enquiries please contact Richard Faulkner 12

P: 0414 960 479

E: richardf@gittoes.com.au

CENTRAL COAST BUSINESS ACCESS DECEMBER 2019 - JANUARY 2020