Western Sydney Business Access MAY 2019 by Access News Australia (ANA)

WESTERN SYDNEY BUSINESS

MAY 2019 • ISSUE 97

BUSINESS | COMMUNITY | LIFESTYLE

Bankwest Stadium

CENTRAL COAST BUSINESS

Pride of the West PAGE 2

COVER

OTHE R STO RI E S I N S I DE

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Bankwest Stadium to supercharge city David Borger, Executive Director of the Western Sydney Business Chamber at the new Bankwest Stadikum.

HE new Bankwest Stadium will turbocharge the Parramatta CBD and inject millions of dollars into the Western Sydney economy, according to analysis by the Western Sydney Business Chamber. The analysis found that visiting sports fans and major event goers to the new stadium would spend more than $176M in the next two years. David Borger, Executive Director of the Western Sydney Business Chamber said: “The opening of the new Bankwest Stadium will see a surge of new visitations to Parramatta that we have never seen before. This is now one the best stadiums in the country with a spectator experience unparalleled. “The flow-on benefits from the stadium will be immense. Parramatta’s night-time economy will be supercharged. “Parramatta will expect to see a wave of tourists – coming to watch sports games and concerts at Bankwest Stadium. “Patrons making their way to and from the stadium will be stopping at one of the many cafes and restaurants nearby – boosting the vibrancy of Parramatta Eat Street. We will also see out-of-towners booking accommodation at local hotels,” Mr Borger said. Bankwest Stadium CEO Daryl Kerry said

Bankwest Stadium was designed for the fans with the event experience front of mind. “More than 30 sport and entertainment events are already confirmed, with more to be announced. We will host hundreds of additional meetings and special events and anticipate more than 600,000 people will walk through the gates of Bankwest Stadium in its first nine months of operation,” Mr Kerry said. Bankwest Managing Director Rowan Munchenberg said Bankwest was thrilled to support this critical piece of community infrastructure in the vibrant, diverse and growing corridor of Western Sydney. NRL Chief Executive Todd Greenberg said Bankwest Stadium would be a gamechanger for Sydney. “Clearly, there are huge benefits for rugby league as a whole. Parramatta, Wests Tigers and the Bulldogs will all use the new stadium this year and the Downer Rugby league World Cup 9s Sydney 2019 will be another event to showcase our sport in the new venue. Parramatta Eels Club CEO Bernie Gurr said: “We are thrilled to be the anchor tenant and to showcase the benefits Bankwest Stadium will have on Parramatta’s economy when we play our first game at the stadium on April 22.

BRIEFS Airport commissions build contract

WESTERN Sydney Airport has commissioned design firm Architectus to develop a masterplan for the 191-hectare business park within Western Sydney’s “economic zone” The park will sit 1.5 kilometres from the airport terminal and is a separate development project to the 11,200-square-metre aerotropolis. The park is expected to be complete by mid-2019.

Cover image shows the new Bankwest Stadium in Parramatta.

Snapshot of new businesses launched

NEW businesses launched in Campbelltown during the Jan-Mar period totalled 278, with the top three industries being transport and warehousing (95), construction (56), and professional/scientific/technical services (25).

TRENDS IN TECH BANKING

BIG PLANS FOR WESTFIELD

EAT ST AND GAME DAY

Emerging strategies that dominate

Parramatta and Liverpool upgrades

Deals, discounts from light rail

Family Business: Page 33.

MAY 2019 Western Sydney Business Access (WSBA) ACCESS NEWS AUSTRALIA PTY LTD ABN 39 600 436 799 Publisher/editor: Michael Walls M: 0407 783 413. E: michael@wsba.com.au Journalists: Red Dwyer, Iliana Stillitano, Terry Collins. Photographer: Sebastian Giunta Associate Editor: Dallas Sherringham Account Managers: Julie Jackson: 0447 291 780; Graham Maughan: 0431 557 791 Contributors: David Pring, Geoff Lee MP, Binh Rey. Printer: Spotpress Design: Design2Pro, PSD Brand Design. Website: www.wsba.com.au General enquiries: info@wsba.com.au Phone: 02 4572 2336 Fax: 02 4572 2340

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EVOLUTION OF THE FIDDLER

PURPLE BRICKS CRASH

Mercure Hotel nears completion

Construction or disruption

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Regional Round-Up

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www.facebook.com/AccessNewsAustralia/ a fleet of autonomous intelligent vehicles to reduce the manual carrying of parts by its 150 employees. Other businesses in the estate include Sigma Pharmaceuticals, Costco, Iron Mountain and Nolan’s Transport

Hub of industrial zones

SMITHFIELD-Wetherill Park Industrial Estate, at the geographical centre of Sydney’s major industrial zones, is the hub of manufacturing and distribution in Western Sydney. The estate is home to more than 1000 manufacturing, wholesale, transport and services firms, which employ more than 20,000 people.

CENTRAL WEST It’s the base for light rail

Parramatta Light rail in 2020

THE NSW government said main construction work along Parramatta’s Eat Street (defined as Church Street, between Palmer and George Streets) will not begin until 2020 giving local businesses as much certainty, time and support as possible to prepare for light rail construction.

NORTH WEST 270 interested in sale

OVER 270 expressions of interest were received from both local and international investors in the Cranebrook Village Shopping Centre, which was sold to a private investor for a record $48.1 million – well above the asking price.

$21M hotel for Blacktown

A $21M, four storey, 70 room hotel is planned in an industrial area, at 142 Sunnyholt Road, Blacktown,

It was a 50/50 venture

THE Charter Hall Prime Industrial Fund Core Logistics Partnership have bought a six-hectare site for $35M, on the corner of

Eastern Creek Drive and Old Wallgrove Road, Eastern Creek in a 50/50 venture for construction of the 33,250-square-metre Compass Logistics Estate.

Cranebrook Village centre sold

CEANEBROOK Village shopping centre, near Penrith, has been sold to a private investor for $48.1M. With a GLA of 6633 square metres the fully leased centre is anchored by Woolworths and Aldi supermarkets and includes a range of national and non-discretionary retailers. The centre was completed in December 2016.

Brighton Best leases

BRIGHTON Best International has leased a 9429-square-metre site, at 1 Wonderland Drive, Eastern Creek, from Adnar Investment, for ten years, plus a five-year option, at $122 a square metre net

SOUTH WEST Kythrea leases at Villawood

KYTRHREA Foods Services has leased a 3543-square-metre site, at 33a Shaddock Avenue, Villawood, for $88 a square metre gross, from Villa Plaster Supplies, for five years.

New data centre connects

DIGITAL Reality’s new 7000-squaremetre next generation data centre, at Eastern Creek, connects to the company’s existing premises nearby and provides services to local domestic and overseas businesses.

Toyota intelligent vehicles

TOYOTA Australia’s largest and innovative parts warehouse within the Oakdale South Industrial Estate, at Kemps Creek, uses

THE operations base for the Parramatta Light Rail project is 3012 square metres over three floors, at 31-39 Macquarie Street, in the Parramatta CBD, Leased from a private owner at $450 a square metre gross plus GST for three years plus options.

New 4-star hotel for city

A FOUR-star hotel The Holiday Inn Express is to be built in Parramatta by private equity investment company Pro-Invest Group with support of the NSW Government. Subject to approval construction could commence this year and open in 2021.It will be the fourth by the company in NSW. One is located at Macquarie Park.

Teamed up for litter

WESTERN Sydney councils and state government agencies have teamed up to investigate litter flowing into the upper reaches of the Parramatta River. Coordinated by WSROC, the initiative takes a ‘whole of catchment’ approach to litter, supporting efforts to make Parramatta River swimmable by 2025.

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Grants open to transform Penrith

O you have a great idea to transform a public place in your neighbourhood? Are you a professional artist or organisation keen to work with a community to create visual impact? Apply now for a Magnetic Places grant and make your idea a reality. Magnetic Places at Penrith is a creative placemaking grants program which aims to activate public spaces with and for the local community. Placemaking is a creative and inclusive process where many different people can collaborate to make their local public spaces more sociable, accessible and attractive. Projects of different sizes are welcome to apply for as little as $1,000 up to $10,000 for local activities and workshop programs with residents. Penrith Council can help connect communities, artists and organisations with each other for potential projects, and provide advice on applications. All enquiries are welcome. The Magnetic Places Community Placemaking Grants Program is celebrating more

Opportunity for family involverment.

than a decade of supporting over 80 creative projects that have transformed local places and communities. 2019 grants are now open for new projects until Monday 1 July. Penrith Mayor Ross Fowler OAM said

Magnetic Places is a unique and wonderful program that brings people together and transforms local public spaces. “Magnetic Places is an incredibly successful program that has grown each year and produces amazing creative projects and revitalised public spaces in some of Penrith’s oldest neighbourhoods”, Cr Fowler said. “In a time when we are more disconnected than ever, programs like these bring communities together and help people build social connections that continue on well beyond the life of each project,” he said.

The grant program encourages suitable applicants to apply for up to $10,000 to deliver: • A creative project that transforms an existing public space into a creative place. • Involves active collaboration between artists and residents. • Provides free-of-charge events and activities, and • Takes place in one or more of these neighbourhoods: Cambridge Park, Colyton, Cranebrook, Kingswood, Kingswood Park, Llandilo, Londonderry, North St Marys, Oxley Park, Penrith (suburb), St Marys, Werrington. Collaborations with local organisations and groups are especially welcome. For more information and to view past projects, visit: www.penrith.city/magneticplaces Applications for Magnetic Places grants close Monday, July 1 2019.

Report reveals new trends in tech banking

GROWING number of younger Australians are adopting new payment technologies but are lagging in using money management tools to help control their spending habits. The emerging trend was revealed in a Bankwest survey focusing on the changing influence of technology. Of the Gen Y respondents who used digital payments for everyday shopping, close to half (44.7%) did so for most purchases, with 48.4% increasing their usage over 12 months. Much of Gen Y’s adoption and spending

trends came in their embrace of digital services, such as music (79.9%), ride sharing (60%), food delivery(59.3%) and video streaming (45.2%). However, while young Australians reported strong use of banking apps (76.8%) and online banking (56.5%), fewer than one-in-five (18.7%) adopted tech tools to manage their spending. The digital spend-trend came despite an almost unanimous belief from Gen Y respondents that tech made it easier to spend without thinking (93.5%) and spend money they didn’t have (90.1%).

The reliance on tech for making payments was not as present in the Baby Boomers generation, which placed the least amount of faith in tech for financial management. Bankwest EGM Customer Solutions and Insights Pieter Vorster said the trend around spending was consistent with the adoption of emerging technologies, especially among younger people. “When new innovations merge, people often jump in quickly to integrate them into their lifestyles, but they don’t always consider where that can lead them,” Mr Vorster said.

“Banks have an opportunity to better connect their customers with these tools, such as payment alerts and credit limit adjustments, so they can use tech safely, while spending within their limits.”

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North West Metro due to open

USTRALIA’S biggest public transport project, the North West Metro, will open to customers on Sunday, May 26, delivering a turn up and go rail service from Rouse Hill to Chatswood. Premier Gladys Berejiklian and Minister for Transport Andrew Constance today confirmed the opening date of the new Metro line, which is now undergoing final commissioning. “This is an exciting time for the future of public transport. Thousands of commuters will have access to world class metro rail,” Ms Berejiklian said. “We have delivered the North West Metro on time and more than $1B under budget. “This project is the result of hard work, discipline and focus. I want to thank all those involved in delivering this important project.” Mr Constance said the Metro North West Line includes 13 stations between Tallawong and Chatswood and 4000 commuter car parking spaces. “The new generation of driverless trains have now completed more than 180,000 kilometres of testing and final commissioning is underway,” Mr Constance said. “Sydney Metro is Australia’s first fully accessible railway which will deliver fast, safe and reliable travel. “The Metro line is currently being extended from Chatswood to Bankstown and by 2024 Sydney will have 31 metro stations and a 66 kilometre standalone metro railway.” At full operation, trains will run every four minutes in each direction at peak times on the Metro North West Line, with the ability to run up to every two minutes in the future.

Scenes of the completed North West Metro. See video at www.sydneywest.tv

NSW economy firing on all cylinders

ONSISTENT strength across the board sees NSW retain pole position according to CommSec’s latest State of the States report released recently. Of the key economic indicators considered in the report – including economic growth, retail spending, and unemployment – NSW is consistently strong, ranking second in seven of the eight indicators. Treasurer Dominic Perrottet said NSW’s sterling performance showed the State’s strong fundamentals were helping to support jobs for the people of NSW at a time when global and local economic headwinds were picking up.

“A strong economy isn’t important for its own sake–it means jobs to support families today, and a pipeline of new opportunities as the people and businesses of NSW work to build a brighter future,” Mr Perrottet said. The report highlighted NSW’s exceptionally low unemployment, noting that “In NSW the trend unemployment rate of 4.3 per cent hasn’t been bettered in monthly records going back to 1978.” The excellent unemployment figure has contributed to strong retail spending which was 15.6 per cent above the decade average in the December quarter. According to the report, economic activity

in NSW was 25.4 per cent above its ‘normal’ or decade average level of output in the December quarter. Notably, construction activity in NSW was 29.1 per cent above the decade-average, reinforced by strong infrastructure investment and home building. NSW also saw solid equipment investment for the December quarter, 10.9 per cent above the decade average. “Our $90B infrastructure program isn’t just rebuilding the state, it is building jobs, fuelling the economy, and helping protect the state against economic headwinds,” Mr Perrottet said.

Dominic Perrottet WESTERN SYDNEY BUSINESS ACCESS MAY 2019

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Big plans for Westfield Parramatta RE#D DWYER

ETAIL landlord Scentre Group has extensive plans for its major shopping centres in Parramatta and Liverpool worth approximately $600M. The group, which co-owns Westfield Parramatta with GIC and proposed a 25-storey office development above the shopping centre in 2014, has lodged revised plans for a 42-storey tower to be built on top of the centre creating a total of 112,000 square metres of office space. The revised proposed Woods Bagotdesigned skyscraper would be located on the corner of Argyle and Church streets in response concerns voiced by council, at a cost of some $500M. To the south, Westfield Liverpool is set to receive a $93 million revamp after Scentre submitted plans that would include an 8-storey commercial tower and new entertainment precinct. The 84,000-square-metre centre is poised to add 5500 square metres of additional retail space and 11,000 square metres of commercial space.

Westfield Parramatta.

If approved the project would include ground-floor retail while the new entertainment precinct would feature new dining options as well as a reconfigured cinema. The delivery of new commercial premises would also "provide space for the expanding Liverpool business community", Scentre said.

Also in Liverpool, council has shortlisted nine companies, from a total of 23, to design a 20-30 year masterplan to transform a 28-hectare site known as Woodward Place in Liverpool’s CBD. Aspect Studio, CHROFI, Cox Architecture, Ethos Urban, GHD, Group GSA,

Labor pledges $7M to Blacktown university

USTRALIAN Catholic University has welcomed the federal Labor Party’s pledge to dedicate $7M to support the establishment of ACU’s new Blacktown campus in the heart of Western Sydney. Shadow Assistant Minister for Universities and Equality Senator Louise Pratt announced that the ALP would allocate the

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

grant from its $300M University Future Fund. Senator Pratt said this was part of the party’s wider commitment to remove caps on university places. “We are going to lift university caps by 2020, which is when you are hoping to enroll your first students here in Blacktown.” ACU has partnered with Blacktown City

Council to establish a comprehensive University campus with four faculties and more than 30 courses. The grant will assist ACU to fit out an existing building as the start of its new campus, providing facilities for students from Western Sydney. Deputy Vice-Chancellor Professor Hayden Ramsay outlined the importance

Hassell, RPS Australia, and SJB Architecture have been invited to submit ideas for the masterplan for the Woodland Place project. A preliminary concept design for Woodward Place is expected by the end of the year.

of this infrastructure funding for serving the local community. The ACU development will provide access to university for the next generation of university students without having to travel across the city. The new campus is expected to attract 18,000 university students living in Blacktown City.

Parramatta Light Rail

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Eat Street on board for game day

AME-goers at Parramatta’s new Bankwest Stadium will receive discounts and deals at the popular ‘Eat Street’ dining district as part of a campaign to attract visitors to the area. The local advertising campaign, which includes a restaurant guide featuring more than 25 local eateries, is part of Transport for NSW’s ‘Activate Parramatta’ plan to support local businesses ahead of and during construction of the Parramatta Light Rail. The NSW Government launched ‘Activate Parramatta’, a business activation plan for Parramatta Light Rail, in November 2018 to highlight its commitment to local businesses. Participating businesses along Parramatta’s ‘Eat Street’, Church Street between George and Palmer Streets, are offering ‘Game Day’ discounts and meal deals to celebrate the first game at Parramatta’s new Bankwest Stadium. A number of retailers and accommodation providers have also joined the campaign. The local advertising campaign for Eat Street is one of many ways Transport for NSW and the Parramatta Light Rail project are working hard to support businesses before major light rail construction begins. Local businesses will be supported with regular advertising and promotional activities from April to July. This is in addition to the existing, free one-on-one business support services available through Transport for NSW, helping businesses develop individual strategies from growing brand awareness to building an online presence. Stage 1 of the Parramatta Light Rail

Deals at Parramatta Eat St.

will connect Westmead to Carlingford via the Parramatta CBD and Camellia and will transport nearly 30,000 passengers per day. Site investigation works have begun, with major construction to commence from 2020. Parramatta Light Rail services are expected to commence in 2023. For more information and participating businesses, visit www.activateparramatta. com.au. For more information about the Parramatta Light Rail project, visit www.parramattalightrail.nsw.gov.au or call the 24-hour community information line on 1800 139 389.

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On the red tape roundabout

WORKING SMARTER SMALL business mentor and founder of The Remarkable Woman Shivani Gopal has these tips for a more efficient work life: • Do the hardest things first, preferably in the morning. • Eliminate distractions, especially social media, texts and other technology annoyances. • Replace “urgent work” such as email requests and questions with important work. • The ideal week is important work Monday and Tuesday with time for normal tasks and short meetings on Wednesday, Thursday and Friday.

DALLS SHERRINGHAM

E all know the story: you lay awake at night worrying about your business and dreaming up ways to make ends meet. There’s the tax nightmare to sort out and the wages to be made up. There’s reports to government agencies due tomorrow and you can’t work out how to navigate their web site seemingly designed by a mad government scientist. And there is forms to fill in, endless forms. Well, you are not alone. Western Sydney businesses spend on average 540 hours per year trying to sort out the government’s infamous “red tape” roundabout and the business’ admin requirements. And the red tape and admin costs add up to more $14,000 for the average small business, or $20 billion across the economy..and it is also costing us our health.

It’s less desirable

A research study by accounting software firm Recon claims the stress of it all means the average owner gets just 4.5 hours of sleep, compared to the recommended 7 to 9 hours. This all adds up to one massive problem that is making running a business less desirable amongst the 1300 owners who were surveyed.

It showed that half the owners believed red tape and admin were “killing the dream” that had made them start the business in the first place. And the dream is what keeps most people going.

The research theme was identifying barriers to small business owners “getting in the zone” and being at their most productive and effective. Half the owners also said the sacrificed

their health, including sleep to stay on top of admin. A surprising 13% said they did their admin before 6am. And the government is making it even harder to stay on top of it all with the Single Touch payroll system rolled out on July 1. It means more frequent reporting of payroll information to the ATO. It is cited as the biggest compliance change for small business since the GST was introduced in the late1990s.

All drink drivers face immediate loss of license

LL drink driving offenders can now immediately lose their licence under tough new penalties announced by the Minister for Transport and Roads Andrew Constance. From May 20 drink drivers who are first-time, lower range offenders will receive an immediate three-month licence suspension and fine of $561.

“This means anyone caught drink‐driving in NSW, at any level, including low-range, can now lose their licence immediately,” Mr Constance said. Under the new laws, simpler and more certain penalties will also apply for drug drivers. Offenders who drive with the presence of illicit drugs

for the first time will receive a $561 fine and a three-month licence suspension if the offence is confirmed by laboratory analysis. Alcohol related crashes claimed the lives of at least 68 people on NSW roads last year, accounting for nearly one in five road deaths, including 55 lives lost on country roads.

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Next Stage of Liverpool's evolution BY DALLAS SHERRINGHAM

28ha site in the heart of the CBD is set to become the next major stage in the evolution of Liverpool into Sydney’s third city centre Nine firms have been shortlisted to design a 20-30 year master plan to transform the site at the corner of Hoxton Park Rd and Hume Hwy. Liverpool Council last year released artist impressions of the kind of development they would like to see on the site. Known as Woodward Place, the development has been described by the council as the “next transformational project” that would cement Liverpool as Sydney’s third CBD. Leading site Urban Developer reports Aspect Studio, CHROFI, Cox Architecture, Ethos Urban, GHD, Group GSA, Hassell, RPS Australia, and SJB Architecture are the shortlisted firms invited to submit ideas for the master plan in the western Sydney precinct. The shortlist follows the rezoning of the site by council last year. Council then released impressions of multi-storey towers as an example of the type of development it would welcome.

Council has released artist impressions of the kind of development they would like to see on this site.

The winning designer will be announced by June and be tasked to deliver a 20-to-30-year master plan that would transform the project, to be known as Woodward Place.

Liverpool Mayor Wendy Waller said council’s vision for Woodward Place was to see it become a regional destination comprising high-quality mixed-use development, open space, sporting, and recreational facilities.

Blacktown welcomes City Deal inclusion

LACKTOWN City Council has welcomed the announcement today that a Shorten Labor Government would expand the Western Sydney City Deal to include Blacktown City Council. Blacktown City Council Mayor Stephen Bali MP said the ability to work alongside all levels of government will allow opportunities in business, education and employment to be unlocked.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

“Blacktown City Council will be the largest Council to be included in the Western Sydney City Deal and should have never been overlooked,” Mayor Bali said. “Being included in the Western Sydney City Deal will allow Council to develop partnerships within all levels of government and pursue its goal in transforming the City. “ Blacktown City Council is excited to

sit alongside the local governments of Blue Mountains, Camden, Campbelltown, Fairfield, Hawkesbury, Liverpool, Penrith and Wollondilly, and to lead and collaborate in working to unlock opportunities for the millions of residents of Western Sydney. The Western Sydney Business Chamber has supported Federal Labor’s commitment. David Borger, Executive Director of the

The shortlist was narrowed down from 23 firms that expressed interest in the project. Mayor Waller said Liverpool CBD’s resident population was expected to double to 30,000. “Every day, those residents will be joined by students attending three major universities expanding their presence in our city centre, and workers from across the region,” Waller said. Woodward Park is currently home to the Whitlam Centre, netball courts, football fields and a range of facilities and community services. A preliminary concept design for Woodward Place is expected by the end of the year.

Western Sydney Business Chamber, said: “Blacktown City Council is a significant part of the region and is one of the most populous local government areas in Sydney so it makes sense that it is included in the Western Sydney City Deal.” The Chamber also welcomes Labor’s $7.5 million commitment to invest in local projects identified by Blacktown City Council.

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Hawkesbury launches solar program

AWKESBURY City Council has launched the Hawkesbury City Solar Program, which will install 500kW in total solar power to generate electricity for 12 Council sites and provide cost savings for the community. The new solar systems are being installed at sites including the Deerubbin Centre in Windsor, the Waste Management Facility at McGraths Hill, Wastewater Treatment Plants in South Windsor, the Council Depotin, Wilberforce, Windsor Function Centre, OASIS Fitness and Aquatic Centre in South Windsor. New solar panels will also be installed at the South Windsor Family Centre, where the launch was held. The Mayor of Hawkesbury, Councillor Barry Calvert welcomed community members to the launch as well as Ms Robyn Preston, State Member for Hawkesbury, Councillor Amanda Kotlash, Hawkesbury Sustainability Committee members, representatives from Western Sydney Regional Organisation of Councils, Richmond North Public School Vice-Captain Jessica Hayter, and Ben Henderson, CEO of the Green

Hawkesbury Mayor Cr Barry Calvert launching the Hawkesbury Solar Program.

Group, the organisation which is installing the solar panels. “I’m delighted to announce the launch of the Hawkesbury City Solar Program that Council is rolling out in conjunction with Western Sydney Regional Organisation of Councils, also known as WSROC,” the Mayor said. “I’m here today in two capacities-both as the Mayor of Hawkesbury and President of WSROC, and I’m proud that the Hawkesbury is paving the way for Western Sydney to pursue further solar investment.

New solar panels installed on the roof of South Windsor Family Centre.

• Developing an energy affordability program for low-income households and • Boosting renewable energy investment. Council is also working with WSROC on the Light Years Ahead Energy Efficiency Initiative. The project is coordinated by WSROC to help Western Sydney councils invest in energy saving and renewable technologies such as solar panels, LED street lighting, insulation and energy saving appliances.

“Our solar project highlights the crucial role local government can play in driving initiatives,” he said. “We are taking the lead on climate change in our community to help create a sustainable Hawkesbury while also providing cost savings for the community. Council is continuing to exploring more options to address energy sustainability and affordability, including: • Ongoing energy efficiency upgrades across council-owned facilities.

European investor acquires four SOP hotels RED DWYER

EUROPEAN investment giant has acquired three hotels in Sydney Olympic Park from a Middle Eastern global wealth fund as part of a four-hotel deal worth $330.4M. Paris-based AXA Investment Managers – Real Assets has purchased the portfolio, on behalf of its clients, from the Abu Dhabi

Investment Authority, which is acknowledged as the world’s third biggest sovereign wealth fund. The properties are the 5-star, 218-room Pullman Sydney Olympic Park, the 4.5-star, 177-room Novotel Sydney Olympic Park, the 3.5-star, 150-room Ibis Sydney Olympic Park, and the 4.5-star, 286-room Novotel Canberra, The 831-room portfolio is managed on long-term agreements.by another French firm,

Accor, an international accommodation entity and Australia’s biggest hotel group, “This transaction presents a rare opportunity to invest in a portfolio of high quality and extremely well located hotels as well as to build on our team’s strong track record of hotel investments, said Kumar Kalyanakumar, Head of Australia, at AXA IM - Real Assets. A key factor behind the purchase was the rapidly growing worker and resident popula-

tion in the region, along with a strong events calendar. Novotel, Ibis and Pullman, located close to each other at Olympic Park, home to three stadiums in a precinct which hosted 5500 events in 2017-2018 and 10.5 million visitors. The Novotel Canberra, which is expected to benefit from a light rail terminal immediately opposite the hotel’s entrance in the city’s business district, is “positioned well for future growth”, the company said.

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WESTERN SYDNEY BUSINESS ACCESS MAY 2019

The Fiddler Rouse Hill delivering a newly revamped and extended conference space offering the perfect location to host your next corporate event.

THE GREENWAY CONFERENCE ROOM AT THE FIDDLER, ROUSE HILL Our newly revamped and extended conference space delivers a contemporary and versatile venue perfect for hosting intimate single day corporate workshops all the way to multi-day residential conferences for up to 200 guests. The Greenway features bi fold doors for flexible room configurations, first class AV facilities, natural light, contemporary décor and all the necessary in-house amenities and operations including security, free on-site parking, and sumptuous catering from our in-house chefs. Your group will also enjoy handy access to the atmospheric outdoor networking areas offered by The Fiddler’s many dining spaces. We are currently undergoing construction to open a Mercure Hotel to cater for your corporate stays, set to open mid-2019. Making The Fiddler Hotel the perfect location for all types of corporate events.

MERCURE HOTEL SYDNEY ROUSE HILL The Fiddler’s Chic 4 ½ Star Mercure Hotel Nears Completion Plans have been underway for some time to turn popular bar and dining venue The Fiddler into a more complete entertainment facility, equipped to cater to both locals, corporate guests and tourists. And the addition of luxurious new four and a half star Mercure Rouse Hill Hotel is sure to set the historic pub on the right path.

Located on the site of The Fiddler’s former northern carpark, the new hotel is just steps away from all The Fiddler has to offer, and that is quite substantial with the popular venue encompassing 9 bars and eateries including Al’s Pizzeria and new Fid & Co café with locally roasted coffee and decadent house made tarts, as well as a purpose-built conference and wedding facility. The Fiddler has been completely redefined as a sophisticated social playground since it’s multi-million dollar renovation, now offering relaxed alfresco dining and an ever-evolving seasonal menu of flavoursome modern cuisine and signature cocktails. CALL 9629 4811 EMAIL functions@thefiddler.com.au OR Pop in for a consultation

The Mercure Rouse Hill redefines a business or leisure stay with 78 modern air-conditioned suites sprawled over four levels (built for digital nomads and featuring flat-screen TVs, WiFi and in-room desk facilities), as well as a pool, fully equipped gymnasium and two new function rooms. The stylish new Hotel promises to offer guests a full range of services and facilities in relaxed yet refined surroundings. Guests travelling on business can enjoy access to the CBD via multiple bus stops nearby as well as the soon-to-be-complete train station just a 15 minute stroll away (part of the north west rail link, set to open June 2019). Travellers looking to explore the local area are just 10 minutes by foot to the Rouse Hill town centre, a sustainable shopping destination with a host of entertainment and facilities, which is also set to undergo significant expansion in the coming months.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

The Fiddler

www.wsba.com.au

Food and beverage options abound at The Fiddler.

Perfect setting for stays and events O UR newly revamped and extended conference space delivers a contemporary and versatile venue perfect for hosting intimate single day corporate workshops all the way to multi-day residential conferences for up to 200 guests. The Greenway features bi fold doors for flexible room configurations, first class AV facilities, natural light, contemporary décor and all the necessary in-house amenities and operations including security, free on-site parking, and sumptuous catering from our in-house chefs. Your group will also enjoy handy access to the atmospheric outdoor networking areas offered by The Fiddler’s many dining spaces. We are currently undergoing construction to open a Mercure Hotel to cater for your corporate stays, set to open mid-2019. Making The Fiddler Hotel the perfect location for all types of corporate events.

MERCURE HOTEL SYDNEY ROUSE HILL

The Fiddler’s chic 4 ½ Star Mercure Hotel is nearing completion. Plans have been underway for some time to turn popular bar and dining venue The Fiddler into a more complete entertainment facility, equipped to cater to both locals, corporate guests and tourists. And the addition of luxurious new four and a half star Mercure Rouse Hill Hotel is sure to set the historic pub on the right path. The Mercure Rouse Hill redefines a business or leisure stay with 78 modern air-conditioned suites sprawled over four levels (built for digital nomads and featuring flat-screen TVs, WiFi and in-room desk facilities), as well as a pool, fully equipped gymnasium and two new function rooms. The stylish new Hotel promises to offer guests a full range of services and facilities in relaxed yet refined surroundings. Guests travelling on business can enjoy access to the CBD via multiple bus stops nearby as well as the soon-to-be-complete train station just a 15-minute stroll away (part of the north west rail link, set to open June 2019). Travellers looking to explore the local area are just 10 minutes by foot to the Rouse Hill

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Artist impressions of the new Mercure at the Fiddler, Rouse Hill.

town centre, a sustainable shopping destination with a host of entertainment and facilities, which is also set to undergo significant expansion in the coming months. Located on the site of The Fiddler’s former northern carpark, the new hotel is just steps away from ll The Fiddler has to offer, and that is quite substantial with the popular venue encompassing nine9 bars and eateries including Al’s Pizzeria and new Fid & Co café with locally roasted coffee and decadent house made tarts, as well as a purpose-built conference and wedding facility. The Fiddler has been completely redefined as a sophisticated social playground since it’s multi-million-dollar renovation, now offering relaxed alfresco dining and an ever-evolving seasonal menu of flavoursome modern cuisine and signature cocktails. Visit: www.thefiddler.com.au

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CREATING PROSPERITY AND LIVEABILITY FOR OUR CENTRAL CITY Friday June 21 12pm - 3pm

Bankwest Stadium Cumberland Function Room 11-13 Oâ&#x20AC;&#x2122;Connell St Parramatta MC Tim Gilbert

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Ticket Purchase $150 ea / $1400 table of 10 rsvp@parramattachamber.com.au or phone 9635 0022

Of greater sydney

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

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PRESENTS

Hills Local AwardsAwards 2018 - 7 HillsBusiness Local Business 2018 - 16

VISIT US www.wsba.com.au

Sandwich Heaven on cloud 9 Hills Local Awards 2018 - 7LOCAL 2019Business PRECEDENT HILLS BUSINESS AWARDS

Personal service at Maison Mangala.

Personalised Bridal Boutique a winner Personalised Bridal Boutique a winner Personal service at Maison Mangala.

S ES

Honoured to be a finalist in the pharmacy category Honoured to be a finalist in the pharmacy category

S ES

L BUSIN CA much the cus“This award shows how HE team at Sandwich Heaven in Wintomers love us.” ston Hills is celebrating its win at the Mr Bicaj praised the Local Business Sydney Hills Local Business Awards. Awards and particularly the presentation Owner Gersi Bicaj said he and his L BUSIN ceremony. team were excited to take home the coveted 2017 CA 2018 “It’s a great night,” he said. It’s great to trophy. meet other local a businessApeople, “ItCarmen was a greatDrive feeling,”Community he said. Especially W A R learn Pharmacy offers D S about what they’re doing, celebrate and have a doing it twice in a row.” to your good health night.needs “Itpersonalised was good to haveapproach all the effort put FINALIST 2017 2018 “Even if we weren’t winning we’d go in by myself and my parents recognised. It and is committed to improving your health SYDNEY HILLS every year.” reflects all their hard work.” A W ARDS Carmen Mrand Bicajwellbeing. has Drive Community Pharmacy offers a enjoyed a great deal personalised approach to your health needs of Local Business FINALIST We specialise in: to improving your health and is since committed Awards success SYDNEY HILLS taking•and overTravel the storehealth wellbeing. four and a half years ago. • Flu vaccinations “We were nomi•We Medication packing specialise in: nated and became a fiMedication • 2016, Travel healthmanagement nalist • in won in Only the freshest produce is on offer 2017 and now we’ve ordering appat Panetta Mercato. • and Flu vaccinations won again in 2018.” Diabetes agent Medication packing Mr••Bicaj thanked Australia his customers for their •• Leave certificates Medication management support of Sandwich • Medication reviews and ordering app Heaven. The extensive range of grocery items ANETTA Mercato is conveniently “It’s hard work, 12 •• Mobility aids and equipment hire Diabetes Australia agent includes your weekly staples plus some exin the hourslocated a day, and it’s lower ground car park of •• to Asthma checks Hills. Leave certificates Mall, Baulkham citing new finds to make shopping anything good Stockland to have our a trolley and reviews stroll the aisles but mundane. effort •recognised by care First Aid • Grab Medication andlocals. you’ll Pop in and see Panetta Mercato’s recent the ” quickly see you are in the “fresh Local delivery Mobility aids equipment hire of a full continental deli and café, heart” of the shopping centreand in Sydney’s addition He••also thanked North now stocking Paps cakes and bread! his staff forAsthma their sup- checks • West. filled with the highest qualMeredith Panetta and her staff are comport,The hardstore workisand We would like to the community for your supportan • fruit, Firstvegetables Aid care ity fresh andthank herbs and haslocal mitted to making shopping at Panetta’s loyalty. and for nominating us for the local business awards. the“They most comprehensive continental deli absolute pleasure. put in long •they Local delivery spilling with cheeses, traditionally cured Customer Service is something she hours, definitely meats, Italian sausages prides her stores for and she’ll make sure work hard, and I thank and antipasti. fresh fooda islike sourced daily from thatcommunity anyone who shops rewarded themThe for For Wethat. would to thank the local for there youris support Sydney markets with good food, great quality and a personal small business likeand us will suit the palates of and formulticultural nominating us for the local business awards. everyone within the commuexperience. you wouldn’t expect 4 Carmen Drive, CARLINGFORD 2118 your fingertips. tonity. winIt’s anworld award.cuisine atThe team at Sandwich Heaven. Phone 02 9688 7810.

Fresh food sourced daily F FFavourite with the community P “I EELING comfortable and cared for while looking for a bridal dress has never been easier. The Hills District’s newest bridal boutique, Maison Mangala launched in December The team at Choice Pharmacy EELING and caredthe forbride while of 2017 with comfortable the goal of providing looking for a bridal hasbe never been with an experience thatdress cannot matched, easier.memories that will last forever. creating Hills newest bridal bouTheThe result is aDistrict’s now award-winning busitique, Maison Mangala launched in December ness, with Mangala taking out the T feltMaison amazing. ” of 2017 with thewas goal ofreaction providing the bride Best New Business trophy at the of Sydney Hills That the Choice with anPharmacy experience that cannot be matched, Business Awards.North Kellyville owner creating memories that will forever. Mangala Lahood had thelast idea for MaiMohsen Ibrahim after winning the The result Pharmacy is10a years now award-winning busison Managala ago, slowly gathering Outstanding category of the Sydness, withand Maison Mangala out the thoughts inspirations bytaking scribbling them ney Hills Business Awards. Best New Business trophy at thestaff Sydney Hills down onapieces of paper, them “It’s testament to allkeeping the andfor the Business Awards. when the time was right. customer service that they provide,” he said. Mangala had thewithin idea for MaiAfter 23 Lahood years retail “It’s good to beworking acknowledged for all son Managala 10 years ago, slowly gathering and over eight years focused on the Bridal your hard work and service in th local comthoughts by scribbling them industry, Mangala hadhonour seen it to all,receive taking munity. Itand wasinspirations a huge the down on pieces paper, keeping them forfrom inspiration fromofthe good and learning award.” when the timeallowed was right. the Mr bad. This her toowned createthe a one Ibrahim previously After 23 years working within retail and over eight years focused on the Bridal industry, Mangala had seen it all, taking inspiration from the good and learning from the bad. This allowed her to create a one

of kind bridal boutique within the heart of Castle Hill. This hidden jewel of Castle Hill and most probably Australia, is challenging the way brides shop for their dresses. Providing an of kind bridal boutique within the of entirely personalised experience withheart the sole Castle purposeHill. of delivering an enjoyable experience Thisbride. hidden jewel of Castle Hill and most for the probably Australia, is challenging the way Mangala takes pride in every detail of her brides shop for their dresses. Providing an his boutique which is sourcing bridal Choice Pharmacy in Dural,high-end where he and entirely personalised experience with the sole couture gowns, that are exquisite in style, fabteam won the Local Business Award trophy purpose oftodelivering enjoyable ric and fit make the an bride feel likeexperience a princess several years in a row. for the bride. on their wedding day.the new site for seven or “We’ve been in Mangala takes in every detail Maison Mangala is truly unique withof her eight months,” he pride said. boutique which is sourcing high-end bridal an extensive variety of gowns for all prices, “The people in the community have couture that areThey exquisite in delicate style, styles, fitsgowns, and silhouettes, as well as been very supportive. always shop fabloric and fit support tojewellery make the bride feel like a princess handmade pieces, accessories, veils, cally and local business. on their wedding day.sense of community garters and ring cushions. “There’s a great Maison Mangala truly unique Mangala says this extravagant andwith individhere. I’d like to say a ismassive massive thank an varietyisofone gowns for allbreaking prices, ualised experience of its a kind, youextensive to the community for support. styles, fits and silhouettes, as well as delicate the mould of the bridal industry, the “We’ll always do our best toensuring make sure handmade jewellery pieces, brides areafter.” always first.accessories, veils, they’reneeds looked garters and ring cushions. Mangala says this extravagant and individualised experience is one of a kind, breaking the mould of the bridal industry, ensuring the brides needs are always first.

“Inspire the perfect moment to last a lifetime.” Mangala wants her brides to have their own princess moment; to feel it’s truly their day. Guided by her extensive knowledge of bridal fashion, and her understanding of what works for different shapes, sizes and personalities, Mangala helps each bride transform into the most special version of themselves.

(02) 9871 3848

4 Carmen Drive, CARLINGFORD 2118

Proud to be dual finalists in the Sydney Hills Local Business Awards

Mangala is influenced by the classics. Specifically, the French focus on detail, quality and simple luxury are values she also embraces and applies to her service.

Cafe Sasanqua is located in the beautiful setting of Camellia Grove Nursery Glenorie. We serve breakfast, lunch, morning We make our brides feelinspecial. We deliver quality wedding gowns, notas just the a dress. and afternoon tea as well best coffee in town! Cafe Sasanqua is located in the beautiful setting of Camellia We provide a sense of luxury that is everlasting, a classic timeless appeal. Grove Nursery in Glenorie. We serve breakfast, lunch, morning We are a bridal boutique who has years Finalists ofAs experience behindinus.both the Outstanding Cafe and Most Inclusive and afternoon tea as well as the best coffee in town! We offer expert guidance to help you Employer categories, it is great recognition for the team who pick your dream gown. We are fashion, nothard a mereto trend. have worked build our brand and create the environment As Finalists in both the Outstanding Cafe and Most Inclusive We provide an experience and service we and offer our customers. that cannot be matched, Employer categories, it is great recognition for the team who memories that will not be forgotten. have worked hard to build our brand and create the environment We are Maison Mangala. We are grateful for the incredible amount of community support and service we offer our customers. we’ve received both throughout this process and since we opened in June 2017. We are grateful for the incredible amount of community support we’ve received both throughout this process and since we 8 Cattai Ridge Road, Glenorie | 9652 0969 opened in June 2017.

Our Story

MAISON MANGALA 8/6-8 Old Castle Hill Rd Castle Hill, NSW, 2154

| info@cafesasanqua.com.au

02 867767326 OPEN DAYS A WEEK - TUESDAY TO SUNDAY @maisonmangala maisonmangala

hello@maisonmangala.com.au 8 Cattai Ridge Road, Glenorie | 9652 0969 | info@cafesasanqua.com.au

WESTERN SYDNEY SYDNEY BUSINESS BUSINESS ACCESS ACCESS MAY WESTERN MAY 2018 2019 42

33 WESTERN SYDNEY BUSINESS ACCESS MAY 2018

OPEN 6 DAYS A WEEK - TUESDAY TO SUNDAY

2019 PRECEDENT HILLS LOCAL BUSINESS AWARDS

People are the most valuable asset

T Hamilton’s Education and Care, they believe that people are their major asset. Hamilton's is a boutique recruitment consultancy based in Baulkham Hills which has been established since 1996. It specialises in the recruitment and placement of casual, contract and permanent staff into Early and Middle Childhood Education and Care. For more than 20 years it has provided staff into long day, preschool and out of school hours programs. The Senior Consultants in the team are Early Childhood experienced and qualified, and truly understand the environment in which they recruit. They make personal service a priority by ensuring that there is a consultant available to reply to all calls, texts and emails and also have dedicated Temporary Placement and Permanent Placement teams.

Quality team

“Our quality in the Temporary space is what has seen our business grow organically through word of mouth, and our results in the Perm Team are resounding, with no fall over placements in the past five years,” they say. “Our stable and knowledgeable team is committed to providing personal and professional service which our clients and educators have come to expect at Hamilton's.”

Hamilton’s Education and Care believes people are its major asset.

With the Senior Consultant Team consisting of Early Childhood qualified and experienced teachers and educators, Hamilton’s has the edge in understanding the needs of educators and clients. They can talk the talk because they have walked the walk. “We value and understand the role that educators play in the lives of children and families; we are a part of the Early Childhood sector and have placed the importance of the child and education at the forefront and we continue to do that in our recruitment role at Hamilton’s.” Hamilton’s advocates for the rights of the child and supports the professional status of the Education and Care sector.

They have customised all aspects of their on-boarding processes and value continuous improvement, constantly evaluating and reviewing what they do to make sure they continue to evolve and improve, keeping them in front on all levels. “We value the impact we can play on raising the professional status of our sector so we are constantly evaluating our work force and giving them the feedback they need to continually improve to be the best teacher and educator they can be, because every child deserves that!” Hamilton’s is located at 29-31 Solent Circuit, Baulkham Hills. Call 8850 6361 for more information.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

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WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Legal

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Exploring business insurance fundamentals As a business owner you know and are perfectly aware of the challenges of day-to-day operations which often involves a great degree of personal financial risk. MANI SHISHINEH

n such circumstances it makes perfect sense to mitigate and or manage risk where possible by reducing uncertainty and protecting your business. Business insurance is capable of not only protecting your assets, equipment and machinery that keep your business operating but can also protect your employees and customers from risks which you may face. Furthermore, an appropriate insurance policy can provide you with the necessary financial support if your business is affected by unexpected circumstances. In this two part series on business insurance we look at the types of insurance policies available, important year end check lists to ensure you are adequately covered, specialised needs and policies, how premiums are calculated and how you can save and home based businesses and the policies available in this area. At the outset it is important to highlight that there are a diverse range of different insurance products and policies which aim to cover tradespeople, small businesses, professionals, those operating in hospitality and many more. Insurance companies provide a variety of policies that cover small businesses, tradespeople, professionals, hospitality operators and more. It is therefore pertinent that you familiarise yourself with the kind of policy that your business requires.

Which business insurance policy suits me?

In today’s ever-changing business environment customisation is fast becoming the go-to approach for business insurance. Many insurance providers offer tailored business insurance policies and or industry specific products. Often as a first step it may be wise to speak with your industry association to find out if they recommend a particular policy, product or provider. It is important to note that most pre-packaged policies are really suitable for small businesses. Every small business’ insurance needs will vary greatly depending on their trade, and industry. By way of example, the risks involved in running a plumbing business will differ significantly to a home-based website development business.

Are some business insurance policies compulsory?

The short answer is yes, in most Australian businesses. Specifically, workers’ com-

pensation policies which cover such events as an accident or sickness are compulsory and as such need to be obtained. Furthermore, if you operate a work vehicle Compulsory Third Party Insurance or CTP which covers claims made against your business for personal injury arising out of the use of your work vehicle is mandatory. You should consider other forms of motor vehicle insurance to cover other risks and liabilities, such as damage to property or your own or another person’s vehicle. It is worth noting that each State and Territory has its own Workers’ Compensation and CTP Schemes. In NSW the following links will provide further information: www.workcover.nsw.gov.au www.maa.nsw.gov.au

Common types of business insurance

Common types of business insurance focus on assets and revenue, liabilities, and personnel. These include:

Professional indemnity/liability

Protects you from legal action taken against you if someone suffers a loss after following your professional advice or as a result of your receiving your service.

Property

Covers damage or loss to buildings, contents and stock caused by insured events and accidental damage.

Theft and burglary

Theft insurance generally covers your business against loss or damage to your

Covers businesses for the deterioration of chilled, refrigerated or frozen goods and stock if a refrigerator or freezer unit storing these goods breaks down and spoils the items.

Public Liability

Employee fraud or dishonesty

Covers your business for legal costs and compensation costs that you might have to pay if you are found liable to someone because you caused death or injury, loss or damage to their property, or economic loss due to your negligence.

Product liability

Businesses that supply, deliver or sell goods, even in the form of services or repairs, may need cover against claims of goods causing damage, injury or death. Product liability cover protects you if any of these events happen to another person or business by failure of a product you are selling.

Money

Covers your money for theft at the premises, in transit and at your private residence.

Tax audit insurance

Covers costs incurred by your accountant, or registered tax agent, when notified by the Australian Taxation Office to conduct an audit or investigation into your tax liability.

Business interruption

Covers businesses that suffer a loss because they cannot trade for a period due to loss or damage from a weather event, flood, fire or other insured interruptions.

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Deterioration of stock

stock and contents if someone forces their way onto your premises, or uses deception to get in to your premises. It usually does not cover cash losses, which can be covered separately.

Covers against fraudulent or dishonest actions committed by employees that directly results in loss of money, negotiable instruments or goods.

Machinery/Equipment breakdown

Covers machinery and equipment used in your business. Some policies may also cover stock damages as a result of the breakdown

Goods in transit/property in transit insurance

Covers the loss of, or damage to, goods you buy, sell or use in your business when they are in transit by road, rail, air and sea. It also covers damage to property – such as tools and equipment – while in transit within a defined set of geographical limits

Computer and electronic equipment Covers accidental damage or loss to computers and electronic equipment and data In our next issue of business insurance fundamentals we will touch on end of financial year business insurance checklists, premiums and how you can save as well as home based business insurance and the pitfalls that you should be aware.

Mani Shishineh is the Principal Solicitor at Legalbit, you can find out more by visiting www.legalbit.com. au or calling (02) 4335 4952

View and download all editions online 24/7 21

THINK EVENTS... THINK As recently reviewed on the Sunrise I 7 Show, we have a variety of affordable facilities that can cater for all your function, meeting and event needs.

Book by June 30 and mention this add to receive a

$200

dining & beverage experience for 4 at MAZE*

WHATEVER THE OCCASION, WE CAN ACCOMMODATE...

FUNCTIONS FOR ALL OCCASIONS

With our own dedicated Functions and events manager to assist you in planning your day, whatever the occasion, we can accommodate your event:

Our function room, The Windsor, with its own audio visual and lighting systems is one of the best and most affordable corporate venues in the area:

• Business meetings in our recently renovated Boardroom • Product launches • Training seminars • Christmas parties • Team building… and many more

• Off-street parking • Seating for up to 200 people theatre style and 120 banquet • Fully air conditioned facilities • Private Bar • Stage • Dance floor • Break out areas include our beautiful gardens

WIDE RANGE OF FOOD OPTIONS

BAREFOOT BOWLS PACKAGES

Our Functions and events manager can help you match the perfect menu with your event with a wide range of options including:

Why not make your next event one to remember and add a Barefoot Bowls package to the day for a great team building afternoon.

• Morning and afternoon tea packages

Kick off your shoes after your meeting and enjoy a few hours on the green with a selection of platters of food and beverage packages to make it the perfect way to end your day!

• Working lunches • Buffets • Beautiful platter selections and grazing stations

We even host the bowls for you!

• A la carte dining in Maze Restaurant and on our balconies.

Contact our events manager to arrange your booking today on 9630 2875 or email lenore@nbcsportsclub.com.au For more information visit www.nbcsportsclub.com.au *BOOK the function room for 50 people or more by June 30 and receive a $200.00 Dining & Beverage Experience for 4 at MAZE.

166 Windsor Road Northmead 2152 WESTERN SYDNEY BUSINESS ACCESS MAY 2019

1 2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS Passion for music and performance At Bam Bam Music you can get all your musical needs from one awesome store.

ot only does Bam Bam sell instruments of all types, it has a purpose built music school. Also specializing in service, repair and hire, the staff are always happy to share with you the wealth of musical knowledge and experience they have accumulated over the years. The family owned and operated business was established in 2002, and owner Maurice Mariasson, a musician in his own right, has been a drummer for nearly 30 years. “We pride ourselves in sharing and developing our passion for all things musical,” Maurice said. “Whether you are a complete novice, keen to give it a try, or a seasoned professional who knows what you want, we are here to help.” “We will treat you with the care and service that we are now renowned for all over Australia.” All the staff members at Bam Bam are professional musicians who pride themselves in keeping the spirit of live music and performance alive. “Our music school gears our students to gain the skills and confidence to perform live on stage and in the studio,” Maurice said. “This is highlighted by our annual concert which features our students of ALL ages.”

“

Whether you are a complete novice, keen to give it a try, or a seasoned professional who knows what you want, we are here to help.” - Maurice Mariasson. The school is one of the largest in Western Sydney and caters for all ages from beginner to advanced in guitar, bass, drums, piano, violin, ukulele and vocals. “Our teachers are some of the finest in the business and provide a holistic understanding of music theory as well as a practical knowledge of live performance,” Maurice said. If are studying your HSC or university, they can also teach CPM and AMEB curriculum, running to the same timetable as public school terms. Experience the Bam Bam difference at 76 Sunnyholt Rd, Blacktown, or call 9831 5101.

Owner Maurice Mariasson (centre) with online manager Dave Rice and store manager David Taylor.

All your musical needs from one awesome store INSTRUMENT SALES, TUITION, SERVICE, REPAIR, HIRE, KNOWLEDGE Bam Bam Music is Western Sydneys one stop shop for all things musical. A musical family owned and operated business. We pride ourselves in sharing and developing our passion for all things musical. Whether you are a complete novice with a keen interest to give it a try. Or the seasoned professional that knows what they want. We will treat you with the same amount of care and service that we are now renowned for all over Australia. All of our staff are professional musicians and we pride ourselves in keeping the spirit of live music alive. Our music school gears of students up to have the skills and confidence to perform live on stage and in the studio. Highlighted by our annual concert with features our students of ALL ages.

Come in and experience the Bam Bam difference.

02 9831 5101

2/76 Sunnyholt Rd, Blacktown bambammusiconline

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS

Recycled, innovative building systems

USBLOX-CUPOLEX is an Australian Owned and operated business specialising in the manufacture of innovative building systems that are either manufactured utilising 100% recycled materials or are 100% recycled. Ausblox has a commitment to future generations and the environment and ensures all products can be recycled at the end of their life cycle. All polystyrene scrap created during production and cutting is recycled at the plant

Early intervention services

and used in environmentally responsible ways. No ozone depleting agents or global warming agents are used in producing the products so using them reduces the use of non-renewable resources. Ausblox-Cupolex promotes and adopts a safe, inclusive work place and culture throughout the business and adheres to strict WHS and ISO 9001:2015 polices. For more information go to www.ausblox.com.au or www. cupolex.com.au

Junayaâ&#x20AC;&#x2122;s courses provide strategies to help families make positive changes.

J Ausblox has a commitment to the environment.

UNAYA Family Development Services is a community-based organisation offering Early Intervention Services and support for families with children aged up to 18. The service also runs a specialised project to support families, parents or carers with children who are experiencing learning difficulties and/or challenging behaviours. JUNAYA Family Development Services also runs Family Groups for the broader Western Sydney area. Junayaâ&#x20AC;&#x2122;s courses provide empowering, effective and potentially transforming strategies, training and resources to enable families to make positive

and lasting change in their lives. Groups for parents and carers include: 1-2-3 Magic and Emotion Coaching; a Caring For Kids with ADHD workshop; Resourceful Independent Skilling Empowerment program; Engaging Adolescents program; the Positive Parenting Program; and Youth Mental Health First Aid. Groups for kids and adolescents include: Stop, Think Do; Love Bites; and Re-navigating Anger and Guilty Emotions. Junaya Family Development Services is at unit 3, 45 Fourth Avenue, Blacktown. Call 9621 3922 or visit www. junaya. org.au

AUSBLOX-CUPOLEX is an Australian Owned and operated business specialising in the manufacture of innovative building systems that are either manufactured utilising 100% recycled materials or are 100% recyclable. We have a commitment to future generations and our environment ensuring our products at the end of there lifecycle can be recycled. The utilisation of our products reduce the use of non renewable recourses. Ausblox-Cupolex promotes and adopts a safe, inclusive work place and culture throughout the business and adheres to strict WHS and ISO 9001:2015 polices.

Ph: 02 9676 8444 | Fax: 02 9676 8555

www.cupolex.com.au www.ausblox.com.au find us on facebook to see our latest projects 24

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

3 2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS Agent values community and training

ARRODS Property Agents is a union of two friends and business associates who have joined forces. Lorraine Young and Shane Harrod have a total of over 60 years of combined real estate experience and Harrods Property Agents has been a part of the local community for over 50 years. Lorraine is a Licensed Real Estate Agent, Business Agent, and Strata Agent and has been a member of the Real Estate Institute NSW since 1992. Committed to continuous training, she stays on top of changes to the property legislation, regulations and codes of practice. Both Lorraine and Shane have always kept the local Blacktown community in mind and Lorraine has been awarded the prestigious Helen Keller Fellowship Award by the Blacktown Ponds Lions Club for outstanding community service. Lorraine, Shane and all the team at Harrods Property Agents are committed to providing the best customer service possible while looking after all your sales, strata and property management needs. “We wish to thank the community for nominating Harrods Property Agents in the Blacktown Local Business Awards,” Lorraine and Shane said. “Ensuring repeat business is essential to our success and to receive external recognition for a job well done is a great reward for our efforts.” Harrods Property Agents operates from 19 Campbell St, Blacktown.

“

Ensuring repeat business is essential to our success and to receive external recognition for a job well done is a great reward for our efforts.” - Lorraine Young.

Contact Lorraine on 0407 921 307, Shane on 0418 601 740, or Property Management on 8834 9088.

Harrods Harrods Property Agents is a union of two friends and business associates joining forces. Shane Harrod and Lorraine Young have a total of over 60 years of combined real estate experience and Harrods Property Agents has been a part of the local community for over 50 years. Both Shane and Lorraine have always kept the local Blacktown community in mind and Lorraine has been awarded the prestigious Helen Keller Fellowship Award by the Blacktown Ponds Lions Club for outstanding community service. Shane, Lorraine and all of the team at Harrods Property Agents are committed to providing the best customer service possible while WESTERN SYDNEY BUSINESS ACCESS MAY 2019

property agents

looking after all your sales and property management needs. They/We ? specialise in Residential Sales and Auctions, Residential and Commercial Property Management as well as Strata Management. Harrods Property Agents operates from 19 Campbell St, Blacktown so please come in and say hello. If you would like to call, for Sales Shane’s number is 0418 601 740 and Lorraine’s number is 0407 921 307 or for Property Management call 8834 9088.

2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS

Nothing like the freshest meat

HERE’S nothing quite like fresh meat bought at a local butcher’s shop and at Stanhope Village Butchery they stock only the best of the best. The shop was established just over six months ago by Nathan Cao and in its first year of entering the awards, has been named a finalist, which is a reflection on the high level of goods and services on offer. “I am so honoured to be in the finals for the 2019 business awards,” Nathan said. “I would like to say thank you to all the customers who voted for me. “I came to Australia when I was in my teens and taught myself English.” From this impressive beginning, Nathan has built up a regular clientele and takes great pride in the quality of his work. “All the meat I sell in the shop is grass fed yearling,” he said. “I make all my own sausages and rissoles; I make them from the heart. “I love when customers come back and say they love the sausages and rissoles. “That’s when I know I have done a good job.” Stanhope Village Butchery offers the freshest ingredients for your favourite dishes. With exceptional customer service and a wide array of your favourite cuts, deli meats and marinades, Stanhope Village Butchery is your first stop for a crowd-pleasing menu! Call in and check out the extensive range in Stanhope Village today. Stanhope Village Butchery is open from 7am-6pm Monday seven days a week.

Stanhope Village Butchery offers only the freshest goods in a welcoming and friendly environment.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

5 2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS Passionate about your car audio

TREME Car Audio is a leading, independent car audio and vehicle accessory store, specialising in all things audio. The team members at Xtreme Car Audio are individuals with a passion for cars, music and exciting team work, who have grown to become a small family, doing what they love. “Working on a variety of vehicles, new, old, prestige, luxury, and muscle, every day is exciting and different,” manager Becky Tutill said. Xtreme Car Audio is located in the ever-growing area of Blacktown. Established in 2008, the company has been recognised at the local and national business awards

as both a finalist, and winner in the Automotive Services category. Xtreme Car Audio has been acknowledged for hosting charity fundraisers, participation in local community events and support and sponsorship of local car shows. In 2015, one of the directors was named Business Person of the Year. Xtreme Car Audio specialises in in-car entertainment, vehicle security, off-road lighting, navigation and Bluetooth systems and car audio. They sell quality products and offer lifetime warranty on all installations completed at the large workshop located at 153 Main Street, Blacktown. Xtreme Car Audio Blacktown has a large social media presence, being found and followed on YouTube, Facebook, Instagram, and Twitter which keeps customers and followers up to date with completed works, events, offers, and product information and new arrivals. Xtreme Car Audio is open seven days a week, with installation available each day. The team consists of Enes Bozkurt, Jay Arici and Becky Tutill, who are passionate, professional and experienced. For all your car audio and accessory, call or visit the team at Xtreme Car Audio on 02 8814 9244 or email xtreme@ xtremecaraudio.com.au

Manager Becky Tutill and director Enes Bozkurt.

Xtreme Car Audio Blacktown is the leading independent car audio and vehicle accessory store in Sydney. Established in 2008. Xtreme Car Audio has been recognised at the ІосаІ and national awards as а finalist and wi nner in the Automotive Service Category. ln 2015 the Director was the Business Person of the Уеаг winner. Xtreme Car Audio specialises in in-car entertainment, vehicle security, off road lighting, navigation and Bluetooth systems and car audio. Selling quality products and offering lifetime warranty on аІІ installations completed at the large workshop at 153 Main Street Blacktown. Xtreme Car Audio has а heavy social media presence, being found on YouTube, Facebook, lnstagram and Twitter and is always involved in ІосаІ events, and popular car shows as а sponsor, exhibitor and spectator. Xtreme Car Audio is open 7 days а week with instalations available every day.

Тhе team at Xtreme Car Audio is made up bу Enes, Omer, Becky and Jay who are а passionate, professional and experienced group and а very close-knit family. For аІІ your car audio and accessory needs, саІІ the team at Xtreme Car Audio оn 02 8814 9244 or email them at xtreme@xtremecaraudio.com.au. WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Becky Tutill (Manager) Jay Arici and Enes Bozkurt (Directors) Рhоnе: 02 8814 9244 Email: xtreme@xtremecaraudio.com.au www.facebook.com/xtremecaraudio @xtreme_car_audio 27

2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS

Setting new standards for cafes

HE Baristas’ Shed in Marsden Park is setting the bar for cafes in Western Sydney to a new level. Located on Hollinsworth Road at the entrance of the Marsden Park Homemaker Centre, directly opposite IKEA and just a small walk from Costco, it is a great spot to grab a coffee, enjoy a delicious meal and relax. Open seven days a week for breakfast and lunch, The Baristas’ Shed takes pride in what it does. Opening their doors in late 2016, Matt Hargreaves and Chevy McGrath were dedicated to creating something special. Two and a half years later they continue to grow and evolve the business, teaming up with Black Drum Roasters to create their own personal coffee blend and expanding into a tapas and wine bar at night for the first quarter of 2019. The Baristas’ Shed is becoming the local café the developing suburb wanted.

What the Baristas’ Shed is also known for is the colourful and creative dishes that are served. With an all-day breakfast menu it is never too late to enjoy some of their signature dishes like the delicious Breakie Milk Bun; bacon, egg, avocado and tomato relish served on a milk bun. Or try the Breakie Bruschetta; mushroom ragout, kale, poached egg and Persian feta. What people really love is a great burger and the Mac Daddy always hits the spot. Wagyu beef, cos lettuce, tomato, red onion rings, cheddar cheese, Detroit style pickles with their MD (mac daddy) sauce paired with sexy fries is always a winning choice. “We are stoked to be selected as a finalist for the 2019 Blacktown Local Business Awards and want to say thank you to our customers, friends and family for supporting us and allowing us to do what we love,” Matt and Chevy said.

Visit: https://www.facebook.com/TheBaristasShed/

The Baristas’ Shed is setting the bar for cafes in Western Sydney.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

7 2019 PRECEDENT BLACKTOWN LOCAL BUSINESS AWARDS Second year finalist for Tapered

HE team at Tapered The Barbershop is over the moon at being announced as a finalist in the Blacktown Business Awards for the second time in a row this year. Starting out two and a half years ago with just owner Baz Tastan and his wife, Tapered now employs five barbers. The barbershop offers a full range of services including hot towel shaves, fades and classic haircuts for all age groups and stocks superior brands such as Uppercut, American Crew and Layrite. For Baz, being in business in a competitive area is not just about offering superior hair services. He believes in being part of the community and sponsors local schools as well as three sporting teams in the codes of football, soccer and basketball. “For us at Tapered, it is not just a 9 to 5 job,” Baz said. “This is our lifestyle and we take it very seriously and dedicate every minute of our day to delivering the best service possible.” To be named a finalist again in only their second year of entering the awards was overwhelming, Baz said. “It means the world for me and the team to be a part of the awards night again, alongside other established successful businesses,” he said. “Our success goes to show you should never underestimate your business. “Attending the awards night is wonderful – you get to have fun and be a part of something great, along with others who have started out in business.” Baz said the barbershop would not have

“

This is our lifestyle and we take it very seriously and dedicate every minute of our day to delivering the best service possible.” - Baz Tastan thrived without the support of loyal clients and family. “They constantly give us motivation to strive to be better, not just as barbers but as people,” he said. “We try every day to be better than yesterday and pay great attention to the finer details and delivering the goods to our clients. “They say love what you do and you will never work a day in your life – and that is certainly true for all of us here at Tapered!” Tapered The Barbershop is at Quakers Hill. Call 98371399 or check out the shop’s Facebook and Instagram for the latest news.

Tapered the Barbershop is a finalist for the second year in a row.

Thank you to our Clients for voting for us in the 2019 Blacktown City Local Business Awards

“Look your best by tapering the rest” At Tapered The Barbershop we are keeping the legend of the barbershop alive by providing a one-stop shop for all your male grooming needs. From sophisticated haircuts, fresh fades, beard styling, to traditional cut throat shaves and all facial grooming, Tapered the Barbershop caters to all hair types and styles. We stock an exclusive range of products including pomades, waxes and beard oils from industry superior brands like Uppercut and Layrite so you can have that barbershop finish when you want. Our services are priced from $18 so whether you are after a quick trim or want to indulge in the Gentleman's Deluxe package, at Tapered the Barbershop we make sure that you "look your best by tapering the rest".

We love what we provide, no fake profiles here. Being “Real” is what we believe in... so should you. PROUDLY SPONSORING LOCAL COMMUNITY CLUBS WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Shop15/216 Farnham Rd, Quakers Hill, NSW 2763

Phone: 98371399 Open 6 Days

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FOR A FREE CONSULTATION WITH ONE OF OUR EXPERTS, CALL MICHAEL ON 0407 783 413 OR EMAIL INFO@ACCESSNEWS.COM.AU

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

India Trade Mission 2019 Proud major sponsor of our Local Business Awards

Booming economy drives mission

USINESS leaders from across Western Sydney have supported Blacktown City Council to launch Trade Mission India 2019. Council has partnered with Austrade to invite businesses from Blacktown and Western Sydney to join a trade delegation to India later his year. Blacktown City Mayor, Stephen Bali MP, said: “Blacktown City has one of he fastest growing economies in Australia, while India has one of the fastest growing economies in the world.

“Trade between our city and cities across India is a perecfect fit” More than 100 business leaders from Western Sydney, and officials from neighbouring councils, Austrade and the Indian Consulate attended the launch. There was immediate interest in joining the trade delegation. Mayor Bali said: “We have partnered with Austrade so we can tap into their vast experience, expertise and network of offices across India. It will dramatically cut the time and effort needed to establish business-to-

business connections.” “Blacktown is home to 360,000 people from 188 birthplaces representing 182 different language groups.” “Our community is one of the most diverse in NSW and possibly the country, we know that a very large percentage of our population are from the Indian diaspora so it makes sense to build links with India,” said Mayor Bali. He said here are more than 20,000 businesses operating in the City and Council supported businesses ready to grow.

“Blacktown’s economy is $17.4 billion and we are always looking to support our businesses to grow this economy. “Leading a business delegation to one of he fastest growing economies presents a platform for our businesses to grow beyond our City and the Ausralian economy,” Mayor Bali said. Council has called or expressions of interest from Western Sydney businesses to join the delegation. For more information email: michael.thomas@blacktown.nsw.gov.au.

Thousands of students will soon have a new university in Blacktown

lacktown City Council and Australian Catholic University (ACU) will be partner’s to provide a new university in Blacktown’s CBD. ACU is ranked in the top 3% of universities worldwide. It has also been rated by the Department of Education and Training as Australia’s top provider of graduate teachers and graduate nurses. ‘The university is a vital part of Council’s vision for transforming our City,’ said Blacktown City Mayor Stephen Bali, MP. ‘Following a rigorous assessment, ACU WESTERN SYDNEY BUSINESS ACCESS MAY 2019

not only proved it could respond to the needs of a growing and diverse population but was also willing to make a considerable capital investment.’ The new university will cut down travel time enormously for many Western Sydney students. The university will put the people of Western Sydney first,’ said ACU Vice Chancellor and President, Professor Greg Craven. ‘It will stand in the cultural and geographical heart of the community and forge deep ties with local businesses, schools and community groups.’

The new campus will initially occupy several floors of the Council-owned office block at 22 Main Street. In partnership with Council, ACU is planning 2 new campus buildings in the Blacktown CBD’s Warrick Lane precinct. ‘The university will become a key economic and cultural driver. The central location of the ACU Blacktown Campus will increase the vitality of the Blacktown CBD and stimulate business growth and activity,’ confirmed Greater Blacktown Business Chamber Vice President, Bob Turner.

Did you know?

More than 54,000 higher education students live within 30 minutes of Blacktown.

University at Blacktown timeline Late 2019: ACU information office opens, 22 Main Street, Blacktown. 2020: College and Executive Education

programs offered.

2021: Undergraduate and postgraduate programs offered.

Technology Success

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Technology that will change your business DARRYL MCALLISTER

EEPING pace with the latest technology is a challenge for every business owner. It seems like every day there’s a new ‘next big thing’ circulating online. But in reality, most of these hyped-up technologies are just that – and will probably have little capacity to improve your business. Yet they are sensationalised online for the sole purpose of grabbing attention. So in a world of shameless advertising, how do you separate the wheat from the chaff and uncover the truly exceptional business tech? As IT experts, our job is to filter through the fluff and recognise useful technology that can positively impact businesses. We believe 5G and artificial intelligence (AI) are two technologies that no business owner should ignore, as they are certain to have a significant impact on the way organisations operate over the next decade.

The arrival of 5G connectivity

The evolution of 5G – which will provide unparalleled levels of connectivity – is poised to have a profound impact on business. It won’t require dedicated internet lines to your place of business. Rather, 5G will be integrated into everyday devices throughout smart cities, with real-world speeds of 500Mbps. To put that into perspective, 4G tops out at around 60Mbps. With an always-on 5G environment, everything will be connected – which presents a multitude of fantastic opportunities for future business models. For example, 5G will offer faster movement of data. Businesses with large accounting databases will be able to move their systems to

the cloud, providing cost savings and increased productivity for remote workers. Customers in current NBN blind spots such as Camellia, Regents Park and Huntingwood will likely be better served by 5G connectivity. Businesses in the AEC industry (architects, engineers and construction) will have Day 1 fast Internet at new project sites. 5G is not only faster and instant; it isn’t vulnerable to outages caused by extreme weather or construction disruptions.

Leveraging the power of artificial intelligence

With a large enough dataset, predictive algorithms allow businesses to significantly improve productivity and innovation, particularly in data-critical industries. Banks, for example, are using machine learning to detect suspicious activity in customer accounts, with the technology ‘recognising’ how people generally spend their money, based on an enormous data history. As well as preventing fraud, AI is improving

customer satisfaction and removing unnecessary financial hurdles. Beyond the banking sector, machine learning is helping the recruitment industry better match candidates to job opportunities, retailers are adopting AI communication channels to build relationships with customers, robotics are streamlining the automotive industry and major logistics firms are leveraging AI to plan, track and manage difficult operations. Businesses can leverage AI in a number of ways: Absorbing mundane tasks: Rather than viewing AI as a ‘job-taker’, smart operators are seeing it as a way to make their company more efficient. Mundane, everyday tasks such as accounting, scheduling and data entry can be automated, allowing humans to focus on more important and creative tasks. Data mining: For large entities, AI can seek out and deliver business-critical findings while parsing big data. Such insights can give enterprises a competitive edge in crowded industries. AI at your fingertips: Software like Microsoft 365 is already assisting business owners through the power of AI. Features include My Analytics, which reviews your work and suggests better ways to do it, Microsoft Stream, which automatically transcribes and captions videos and Time to Leave, which uses real-time traffic data to notify you about when to leave and directs you to your destination, and more. The business world is evolving at a rapid pace. Having the capacity to separate the useful from the useless may be what gives you a competitive advantage, and you can start today by focusing on 5G and AI.

Darryl McAllister is managing director at Netcare. Visit www.netcare.net.au

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WESTERN SYDNEY

Family Business Welcome

With David Pring

WELCOME to KPMG Family Business feature articles, which I hope you enjoy reading. If you would like to discuss these articles or how KPMG can help with your business, please feel free to contact me on 9455 9996 or davidpring@kpmg.com.au

Demystifying Chinese Investment in Australia DOUG FERGUSON HELEN ZHI DENT

HINESE investment in Australia dropped to AUD 8.2 billion in 2018 – down by 36.3 percent from 2017. Private companies dominated the investment landscape, accounting for 87 percent of deal value and over 92 percent of deal volume. Healthcare was the most popular sector for Chinese investors, with commercial real estate falling to second position. Chinese investors still see Australia as a relatively attractive country to invest in, with an improving political climate, but they also confirmed that they are finding it harder to get capital out of China, and there are challenges raising capital in Australia. 2018 was a year of uncertainty in global economic affairs amidst slower global growth, decline of global foreign direct investment (FDI) and general apprehension about worsening conditions for international business. China remains a major global foreign investor, with the latest official figures showing that in 2018 China’s outbound direct investment (ODI) actually grew 4.2 percent from a year earlier to reach USD 129.8 billion in 2018. Despite this, Australia has felt the pinch of a significant reduction to our shores, reflecting the impact of policy changes in China. Our rate of decline has been accelerating and is now closer to the trend observed in the United States and Canada, where Chinese Overseas Direct Investment dropped by 83 percent (in USD terms) and 47 percent (in USD terms) respectively in 2018. This April 2019 report is the latest in a series of 'Demystifying Chinese Investment in Australia' reports, by KPMG and The University of Sydney. The report analyses Chinese Overseas Direct Investment (ODI) into Australia in calendar year 2018. Knight Frank contributed data and analysis on commercial real estate transactions. The report also incorporates the biannual Chinese Investors in Australia Survey – providing insights into the perceptions of the Australian investment climate by Chinese investors.

Report highlights

• Chinese investment in Australia declined by 37.6 percent from USD 10. billion in 2017 to USD 6.2 billion in 2018. In AUD terms the rate of decline was 36.3 percent from AUD 13 billion in 2017 to AUD 8.2 billion in 2018. • The rate of decline has accelerated since 2017 and is now closer to the trend observed in the United States and Canada where Chinese ODI

•

• • •

dropped by 83 percent and 47 percent respectively in 2018. Private companies accounted for 87 percent of deal value and over 92 percent of deal volume with an overall trend towards smaller sized deals. State-owned enterprise investment in Australia contributed only 8 percent in deal volume and 13 percent of deal value in 2018. Healthcare was the most popular sector for Chinese investors, attracting 42 percent of total investment in 2018 and maintaining the growth trend of previous years. Commercial real estate fell to second position with 35.8 percent of total value. New mining investment has dropped sharply in 2018 after a big year in 2017. While global foreign direct investment (FDI) in 2018 declined by 19 percent to USD 1.2 trillion, Chinese global outbound direct investment actually grew by 4.2 percent in 2018 to reach USD 129.8 billion.

• Our Chinese Investors in Australia Survey revealed Chinese executives still see Australia as a relatively attractive country to invest with improving political climate and there has been a slight increase in their sense of feeling welcome to invest. • Survey respondents also confirmed it’s getting harder to get capital out of China, there are challenges in raising capital in Australia and there is a deteriorating outlook for revenue and profit growth in 2019.

Outlook

It seems Australia’s investment links with China may be increasingly affected by global, rather than purely bilateral dynamics. At the same time, the recent decline in Chinese investment in Australia provides an opportunity to reflect on the role that future Chinese investment should play in Australia’s longterm domestic economy and our economic integration into the Asian region. This should be done with clear focus on the new opportunities for foreign investment which are expected to continue to open up in

the China market, including with the implementation of the new Foreign Investment Law and related rules and regulations. Whilst Chinese investors confirm they remain positive about many aspects of the Australian market and its prospects compared with many other countries, there is an increasing concern around transparency of regulations, high costs and their continued perception of being unwelcome as reflected by negative Australian media coverage. It is against this backdrop that Australian companies seeking further investment must continue to explore and present unique opportunities that appeal to the key value drivers of targeted Chinese investors if Australia is to remain a leading destination for Chinese investment. If you would like to receive a copy of ‘Demystifying Chinese Investment in Australia’, please contact David Pring on 9455 9996 or davidpring@kpmg.com.au. Article first published by Doug Ferguson, Partner in Charge, Asia & International Markets, KPMG Australia and Helen Zhi Dent, Partner, China Business Practice, KPMG Australia.

Insight is more valuable than hindsight. Together, we’ll anticipate every angle in a deal and transform your business for the future. Drawing on our deep industry knowledge we’ll work with you to define strategy, unlock value, harness synergies and mitigate risks. Let’s make buying, fixing, selling, funding or partnering just the start of new opportunities. To learn more, contact David Pring on 9455 9996.

Anticipate tomorrow. Deliver today.

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Family Business

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Wage growth puzzle: the productivity and technology piece DR BRENDAN RYNNE

FTER years of wage stagnation, KPMG digs deeper to find out what is causing it, while challenging common theories and exploring what government can do to turn the tide. In Australia, aggregate nominal wage growth has averaged just 1.8 percent per annum since 2013 – less than half the average annual growth rate of nominal wages recorded over the previous 18 years.

To explore the causes of this stagnation, KPMG has considered real wage growth from the perspective of the employer via the behaviour of real producer wage RPW (which reflects the real cost to producers of hiring workers) – and from the perspective of employees via real consumer wage RCW (which reflects the workers’ purchasing power). The recent lack of growth in RCW has accentuated concerns that the long relationship between wage growth and productivity has broken down.

However, our analysis shows there has not been a break down in this fundamental economic relationship. Labour productivity remains the key factor across all industries, while the mix of capital and labour an industry employs is also influential in the wage outcome for workers. Interestingly in the digital age, our analysis shows a step-change in the importance high-tech capital in improving productivity and wage growth. If an industry is slow in investing in technology, wage growth will also be slow.

Our insights lead us to conclude that if government wants Australians to enjoy real wages growth, then it should be pursuing policy settings that promote productivity growth, investment in high-tech capital specifically, capital more broadly, and increased employment. The full details of our analysis can be read in our report: Wages, productivity and technology, First published Dr Brendan Rynne, Partner, Chief Economist, KPMG Australia.

SMALL BUSINESS CGT concessions on the sale of an investment property?

RAFFI TENNBAUM

HE ATO has issued a draft taxation determination reminding taxpayers that assets used by companies to mainly derive rent can’t access the small business CGT concessions. The recent release of Taxation Ruling TR 2019/1 Income tax: when does a company carry on a business? (TR 2019/1) sets a very low threshold for when a company is considered to be carrying on a business. This may leave some thinking that if the company carries on a rental property business an investment property may be an active asset and the small business capital gains tax (SB CGT) concessions may be able to be accessed. Perhaps pre-empting the possibility of an increase in the

number of companies applying the SB CGT concessions, the Australian Taxation Office (ATO) concurrently released Draft Taxation Determination TD 2019/D4 (TD 2019/D4). This publication sets out the ATO’s view that a company carrying on a business in a general sense as described in TR 2019/1 will not be able to access the SB CGT concessions on the disposal of an investment property where its only activity was the rental of that property.

Why can’t the SB CGT concessions apply to a capital gain realised on the disposal of a rental property?

One condition needing to be met to access the SB CGT concessions (which provides for various reductions, exemptions or rollovers to the capital gain) is for the asset to be an active asset.

This requires the asset to be used in the course of carrying on a business. However, if the asset’s main use is to derive rent it is excluded from being an active asset (except where it is used by an affiliate or connected entity in which case its use by that entity is imputed to the asset owner). TD 2019/D4 reminds taxpayers that an asset whose main use is to derive rent is excluded from being an active asset regardless of whether a business is being carried on. These are separate requirements needing to be met to access the SB CGT concessions. If you would like to read more KPMG Tax Insights, please register for KPMG Tax Now, or contact David Pring on 9455 9996 or davidpring@kpmg.com.au. Article first published by Raffi Tenenbaum, Partner, KPMG Enterprise on KPMG Tax Now WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Business of Family Master Classes Itâ&#x20AC;&#x2122;s time to hone your family business skills to prepare you for an exciting future of growth! Join our new series of tailored master classes, all led by an expert KPMG Enterprise family business adviser. To find out more and register your interest visit KPMG.com/au/businessoffamily

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Cumberland Business

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COMMITTED TO INNOVATION AND GROWTH Cumberland Business Chamber (CBC), member owned and operated organisation is committed to the development of innovation and business growth. Strong advocates for the Australian manufacturing industry, we are a solutions-focused group who support new ideas and business relationships. With connections across Greater Western Sydney, the Cumberland Business Chamber believes that innovation and real leadership can transform the Australian business landscape. We welcome new members! Discover how CBC can workwith your business, go to: www.cbchamber.com.au

OUR NEXT EVENT hosted at Wetherill Park Tafe Defence readiness AUSTRALIAN DEFENCE has committed spend $200B dollars over the next 10 years. Come and find out how your company can access this exciting market. KPMG will discuss how your company can become DEFENCE-FIT to become an approved supplier. KPMG will discuss the size and scope of the Defence Industry market, how Defence procures goods and services and how to position your company in the best position to win Defence contracts.

Special event for winning DEFENCE CONTRACTS

as health services, logistics services, training, travel, information technology, stationery and personal protective equipment. • Estate management and infrastructure services refers to the maintenance of Defence facilities, establishments and training areas, and a range of construction services. • Research and innovation – Defence’s innovation programs seek research and Selling to Defence technological innovations that will provide an advanDefence is the largest procurement agency in the tage to Defence capability. Commonwealth and is respon• Supply chain participaBinh Rey sible for some of Australia’s most tion – for the majority of busicomplex procurement activities. nesses, most commercial opWhile there are direct supply opportuniportunities will be in the supply chains of the prime contractors and other ties to Defence, most opportunities are in the major Defence service contractors. supply chains of the prime defence contractors. It is important to understand which area • Defence acquires its goods and your products and services fit so that you can services through standard Commonfind the right opportunity for your organisawealth procurement arrangements, such as AusTender, standing offers tion. and procurement panels. • Acquisition procurements require Don’t forget to join us at our next After goods and services that can be 5 event, May 28,2019 starting 5:30pm at integrated into Defence platforms Wetherill Park Tafe, learn how to access and or used by Defence personnel on win contracts from the $200 Billion defence operations, such as vehicles and subindustry! marines. Binh Rey, is VP of Marketing and Board • Sustainment procurements relate Member of the Cumberland Business Chamto ongoing servicing, maintenance, upkeep and repair of current Defence ber. Visit www.cbchamber.com.au capabilities and platforms. • Commercial procurements covers *Information source: Business.gov.au website: a range of goods and services such https://tinyurl.com/y53zflzy HE Cumberland Business Chamber next event will be hosted at TAFE Wetherill Park venue. Our May 28 event is one not to be missed if your company is looking to win government Defence contracts. KPMG will be presenting information regarding the size of the opportunity and how you can get your company to be defence ready, so you are able to win the Defence contracts.

Second half of the event will be a demonstration of Industry 4.0 machinery by BOSCH. A show and tell session not to be missed! Date: Tuesday, 28 May 2019 Time: 5:30am – 8:00 pm Venue: TAFE NSW, Building S, The Horsley Drive Wetherill Park 2164, Book at: www.cbchamber.com.au/events/ www.cbchamber.com.au

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Business Case

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Lessons from the Purple Bricks crash DALLAS SHERRINGHAM

HE sudden demise of the Purplebricks online real estate outfit is a perfect example of starting an online business that offers nothing different to the existing market apart from the chance of a cheaper price. The Australian real estate market is one of the most competitive and internet savvy industries anywhere in world. However its basis is the fact that it offers modern, friendly walking shop fronts on every key location. And homeowners enjoy the personal assistance of a professional agent to walk them

“

For example, a property will get a lot more exposure and will probably sell for a lot more in the hands of a top agent, rather than just listing it with an online company just to save a few dollars. - Chad Knight

WESTERN SYDNEY BUSINESS ACCESS MAY 2019

through the sales and marketing process and organize open homes and auctions. Purplebricks, a success in Britain and Canada, but struggling in the USA, failed to offer a significant point of difference and a significant improvement over the existing real estate business model. And therein lies the lesson for us all. You can’t simply bring a successful overseas business to Australia and hope it works. You have to understand the unique Australian market and what buyers expect. Purplebricks took a confrontational approach to its marketing, claiming it could slash agents’ commission fees while offering the same service. This meant right from the start it had the might and power of the real estate industry against it.

Comes to a head

It all came to head recently when Purplebricks management announced it will exit the Australian market. After creating a stir and much controversy since opening its doors in Australia, the fair fixed-fee network will wind up its business in this country. Purplebricks Group CEO Vic Darvey said that, after much consideration, the business had made the “difficult decision” to close the Australian business. “We’ve been operating here for two and half years and, unfortunately, we have been unable to make the progress in the Australian market that we’ve wanted, despite the tireless efforts of our employees.” “Our present intention is that, over the

next few months, we manage the process of closing down the Australian business in an orderly way, attempting to minimise disruption for both our people and our customers.” Mr Darvey said that Purplebricks would take no further listings in Australia, but it intended to engage with customers to finalise all existing agreements. “This is not a decision we have taken lightly, but with market conditions becoming increasingly challenging, we do not believe that the prospective returns in Australia are enough to justify continued investment.” Chad Knight, leading agent for the Wisebery Group said the online business was doomed to failure because vendors were more interested in getting the maximum return for their sale property, rather than cutting agents’ fees. “For example, a property will get a lot more exposure and will probably sell for a lot more in the hands of a top agent, rather than just listing it with an online company just to save a few dollars,” he said. It now remains to be seen if another major player comes into the online market with a better model. The leading real estate sites in Australia are Domain.com.au and Realestate.com.au They both complement the existing real estate market rather than disrupting it…and therein lies the key to their success. In some industries it still pays to be a ‘constructor’ rather than a ‘disrupter’.

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Story Telling

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Helping businesses find their mojo More than anything else, Scott and Mary Beatty see themselves as story tellers. TERRY COLLINS

HE husband and wife owners of PSD Brand Design, based at Gosford on the Central Coast, just an hour’s drive north of Sydney, have built a sterling reputation over the past 15 years for helping businesses find the brand that is right for them and the best way to get that brand out into the marketplace. Having spent more than 20 years in the advertising and marketing industry, Scott Beatty is perfectly placed to help businesses prosper by delivering strategy, marketing and brand design strategies. “I have worked alongside clients from a variety of backgrounds and industry sectors,” he said. “Some of the larger organisations I have worked with include Hyundai, Michelin, Elgas, Caltex, Formula 1 Grand Prix, GE Mining, Toyota Financial Services, Shannons, Mission Australia, Ray White and various Government sectors. “But today my passion lies with helping businesses of all sizes to grow and prosper. “There is nothing better for me than to see a business expand with the help of the continuing collaboration, consultancy and brand development we provide.” He and wife Mary make the ideal team.

“

Scott and Mary Beatty at PSD Brand Design

Make no mistake – even seemingly mundane products make a difference to somebody, somehow.”

Providing support

Providing help and support since the company’s inception, Ms Beatty came on board full time three years ago, with an extensive background working in various industries and a passion for helping people. A qualified insurance broker, she has worked in the financial sector, the community sector and construction and is a regular volunteer at Coast Shelter. This diversity of experience has given her a rare insight into various industries. “I love my work here at PSD,” she said. “We are here to help our clients’ businesses grow by providing strong brand, clarity of messaging and marketing and advertising advice.” With a single-minded focus on transforming potential businesses into trusted brands, Mr Beatty said many young businesses did not understand what was fully involved in creating a brand. “Some people think you get a logo designed and that’s branding their business,” he said. “But there’s so much involved in extending branding and brand strategies across all existing and emerging channels.

– Scott Beaty.

Mary Beatty

Scott Beatty

“We are creatives, marketers, brand developers, content creators, photographers, video producers, web developers and communicators.” Mr Beatty said the first step was helping a business discover its “mojo”. The most famous brands in the world tell a story,” he said. “They make people feel a certain way. A brand doesn’t have to be famous to touch people’s lives. “Before we can help a business tell its story through powerful brand messages, we meet with the client to find out about their business and their goals.

Standing out

“What is their background, who are their target market, what is special about their products or services, and how do they make a difference to people’s lives? “Make no mistake – even seemingly mundane products make a difference to somebody, somehow.” With a firm idea of the business’s goals, PSD Brand Design conducts research on the current market and consumer insight and provides a marketing strategy for the next twelve months and beyond. “We ensure that the brand identity is

conveyed through every communication including online mediums, such as the company website, email marketing and social media, and also print mediums, such as corporate folders, brochures, catalogues, annual reports and so on,” Mr Beatty said. He said it was vital for new businesses to engage a creative brand agency early on to ensure they got off to the right start. “If you have an existing business, we will analyse your brand position and work on enhancing or re-branding to clearly communicate your story to your customers,” he said. “Brands are valuable and create credibility. They build equity when your name becomes memorable and recognisable and associated with superior quality and reliability.” Look for more constructive tips on branding your business from PSD Brand Design in coming issues and check out the company website at: www.psdbranddesign. com.au

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Travel

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Cruise Fiji in the friendliest way Dallas Sherringham and Michael Osborne find that going on a luxury voyage aboard Captain Cook Cruises Fiji is like going off to explore Paradise with a group of close friends aboard your own super yacht.

HE cruise staff and crew aboard their superb ship Reef Endeavour are quite simply the friendliest people I have ever had the fortune to travel with in my time as a travel writer. I recently went on a seven night voyage to eastern and northern Fiji to explore the cultural and colonial history of the islands. It was also a cruise also featuring great natural beauty including the famed Garden Island of Taveuni and some of the world’s best diving and snorkeling experiences. However it was the crew who captured everyone’s hearts, giving guests a real taste of the famous Fijian hospitality. They sang, they danced, they smiled constantly, they welcomed us with a heartening “Bula” and “Vinaka” at every opportunity; they wined an dined us in great style and when it was time to say “goodbye”, tears flowed as they sang the hauntingly beautiful Fijian song of farewell, “Isa Lei”. Under the guidance of skipper Ian Davison and Cruise Director Carol Crumlin, they took us to isolated, unspoilt places only a few people from around the world ever get to experience, Reef Endeavour is a top of the range luxury expedition ship, perfectly appointed to provide a unique experience in Paradise. It has a large expedition boat which is easy to access on a hydraulic ramp and is simply lowered into the water and away you go. The expedition boat doubles as a glass bottom boat and snorkeling and diving base.

Captain Cook Cruises is known for its quality diving experiences and they have two expert instructors on board. The reefs of the Somsomo Strait and the surrounding area have some of the best soft coral displays anywhere on earth and the divers on board my cruise raved about them. And how refreshing it was after a stunning day of exploring and snorkeling to sit on the back deck, enjoy a cleansing ale with new found friends and watch the sun go down over the endless South Pacific.

Reef Endeavour at Wairiki.

Meals a highlight

The evening meal was a la carte with a quality selection of Australian and New Zealand wines and plenty of excited banter amongst the guests. The meals on Captain Cook Cruises are always a highlight and Reef Endeavour well and truly matched the constantly high standards of the cruise line. Taveuni, the legendary Garden Island, has always been on my list of places to visit for many years and it didn’t disappoint. We went ashore in the expedition boat and a local tourist bus was waiting to take us to the base for the easy walk to Tavoro Bouma Waterfall and rock pool in the Bouma National Heritage Park on the eastern side of the island. The cool waters of the pool are a refreshing reward as the waters of the raging falls plunged more Continued on page 41

Going ashore Makogai.

Taveuni Bouma Falls.

Rydges has checked in to Norwest reservations_rydgesnorwest@evt.com 02 9634 9634 rydges.com

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Levuka waterfront.

Savusavu.

Continued from page 40

than 20m from above, through virgin rainforest. That night we went ashore again for a traditional Fijian welcoming ceremony and concert, at followed by a Luau, at a local village on the shores of Taveuni. The old Fijian capital of Levuka on Ovalau Island was a highlight of the cruise. It is the best preserved island town in the world and has gained World Heritage status for its Wild West style buildings stretching along Beach St, framed by vertical rainforest clad mountains.

Flooded by the sea

At Savusavu, you visit the capital of Vana Levu, the northern or “second” island of Fiji. Locals say you will never want to leave when you visit- and I could soon see why. It is a beautiful place, with quiet beaches framed by Indian rain trees, hot springs that occasionally turn into geysers, a bustling commercial area and old wharves straight out of a Somerset Maugham South Seas story. The water is so clean and pure in the bay, a giant volcanic crater flooded by the sea, that pearl farmer Justin Hunter has set up a unique operation

YEARS

Charlie from Canada had a birthday.

in conjunction with the local community. His farm produces the world’s rarest pearls in shells that dangle suspended under the ocean on secured lines. We also visited the former leper colony at Makogai Island, in the heart of the Lomaiviti

IN PRINT

Group, where more than 4000 sufferers from throughout the Pacific were sent to battle the devastating disease. The quiet, deserted cemetery is testament to the tragic end of that long battle for many patients.

However Makogai is now bringing new life and hope to the region in another way. It is home to an experimental station that is growing giant clams and returning them to the sea. The clams have disappeared from the reefs of Fiji due to cyclones and harvesting, but they are now being replaced. The clams play a vital role in keeping reefs healthy and eliminating Crown of Thorns starfish prodigy. I really enjoyed this Captain Cook Cruises adventure. It was relaxing, fun filled, friendly and unique, typical of their excellent itineraries and experiences. Ideally suited for singles, couples, mature travellers and extended family groups Captain Cook Cruises Fiji is currently offering some great deals, For further information and bookings, please contact Captain Cook Cruises on T: +61 9126 8160 or from within Australia: 1300 To Fiji (86 3454) Email: fiji@captaincookcruisesfiji.com or visit www.captaincookcruisesfiji.com Or contact your local travel agent. Words: Dallas Sherringham Images: Michael Osborne using a Canon EOS 5D Mark IV Feature supplied by: www.wtfmedia.com.au

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Recruitment

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Tips to recruit the right people

“

– Greg Mitchell.

Nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies".

Recruiting Right doesn't just happen, it requires a considered plan and action. Here are a few tips to get you started:

- Lawrence Bossidy. GREG MITRCHELL

ECRUITING the right people is one of the main ways you can provide your business with a “competitive edge” – because great businesses are built around great people. Successful businesses recruit for skills, knowledge AND temperament. They also have clear strategies and processes to support the recruitment and retention of the very best employees. With significant competition for the best staff, good businesses know that they need to be "on their game" in order to attract and retain great candidates. This means knowing how to conduct a professional and thorough recruitment process, including:

“

With significant competition for the best staff, good businesses know that they need to be on their game in order to attract and retain great candidates.”

• Effectively scoping the role. • Knowing where to look for the right candidates. • Drafting effective advertisements and professionally handing enquiries. • Skilfully assessing candidates. • Making an appropriate offer. • Implementing an effective onboarding process. • Effective recruitment and selection is a cornerstone of any highperforming business. Consider the facts: • Every time the wrong person is employed, it could end up costing you 3.5x the annual salary of

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that person (BRW Best Places to Work 2013) • More than 90% of business owners admit to having employed the wrong person, at least once (Gough Recruitment, 2014) As a Premium Partner of Jobs Available Western Sydney, HR Success offers a comprehensive recruitment support solution that can help take the worry out of the recruitment process. Give us a call on 1300 783 211 to discuss your needs. Greg Mitchell is Principal Consultant at HR Success.

• Figure out what you need before you go looking for it. How many times have you been grocery shopping without a list, only to end up with a whole lot of stuff you don’t need, and forgetting the stuff you do need? Prepare a proper job description or brief so you have your “shopping list” ready. • Know your market – ensure that the proposed remuneration and conditions for the role are not only compliant but also sufficient to attract the right calibre of candidates. • Understand and promote those attributes that might make your business attractive to the best candidates (it could be a ﬂexible workplace culture, location, working environment and/or development opportunities for example). • Ensure that only those with appropriate experience and training are managing recruitment and selection in your business. This will help make the process more robust and reduce the risk of hiring the wrong person. • Use a combination of methods to assess candidates. The more pieces of the puzzle you have, the more complete the picture. Consider, for example, using structured interviews, psychometric assessments, skills tests relevant to the role and verbal referee reports.

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Future

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What will it take to enjoy being served by robots?

Coding a sociable and emotional presence remains a challenge

OU know that voice you use when booking a taxi through a chatbot. "Yesss. Nooo." Monotone diction, through gritted teeth and barely veiled hostility. We wouldn't talk to a human like that. Not one trying to organise a ride to dinner, anyway. But we drop all the niceties when we talk to robots and clever software, as if it is easier to be rude than polite. Now, extrapolate from that to how we may behave in the future if, as predicted by advisory firm Gartner, 85% of our customer interactions take place without a 'human agent' by the year 2020 – just two years away. It doesn't bear thinking about. The opportunities for robotics in the service sector are exciting, especially when combined with sensors, speech and facial recognition, big data, analytics and AI. Robots could significantly improve customer service and productivity in areas such as contact centres, hotels, restaurants, and even hair stylists. Robots will cut the costs of basic services, such as health screening and education services, and many high-end services (personal concierges and personal tuition) could become widely affordable. But how will our relationship with these robots play out? And will they give us the social and emotional experience we want as customers, clients and patients? Paul Patterson, a professor in the school of marketing at UNSW Business School, says these are some of the intriguing questions about the impact robots, AI and machine learning will have on our society – and on customers, in particular. "It could bring out the worst in human beings. In the near term, artificial intelligence will not be programmed to pick up your emotions, so you could abuse it endlessly," Patterson says.

Fourth revolution

Patterson is part of an international team of academics who have been modelling likely customer acceptance of front-line service robots. Their study, Service Robots in the Front Line: Will it be a Brave New World?, was recently presented at an American Marketing Association conference in Paris. Service robots could be the humanoidlooking robots that greet you in a hotel lobby or the non-humanoid Roomba pill-shaped device that cleans the carpet in your room. They could be your chauffeur, provide a physiotherapeutic massage, or deliver a parcel. Aside from the level of civility directed to robots, there are questions about how, as customers, our interactions with robots could affect our emotional lives. While robots offer promise in helping care for the elderly by performing routine tasks, the study's authors discuss the possibility that replacing carers with robots could deprive elderly people of human contact. "The elderly voiced concerns that their usual social networks may start neglecting them as they would assume that the robot would be there to take care of them, thus increasing social isolation. Even replacing a human cleaner with a robot vacuum cleaner would take away the opportunity for an elder to interact with a human being," according to the study. Patterson says the colonisation of our workplaces by robots is being talked about as the 'Fourth Industrial Revolution'. It is certain that people will be displaced at work by robots. McKinsey Global Institute is predicting unemployment rates of 15% across the world as a result, but also that new jobs will be created to replace them. Patterson says he supports a positive, rather than an apocalyptic, view: "If you looked at automation over the past 25 years,

“

We are dismayed when the robot’s inadequate emotional intelligence fails to pick up on our cues”. - PAUL PATTERSON

“

“This is coming and it is coming very quickly. It is already here to some extent and it is growing exponentially.” - PAUL PATTERSON people were predicting mass unemployment. It has never happened. New jobs have been created and I think the same thing is going to happen here – jobs that perhaps don't even exist at present. "Jobs that either support the robots, or other support industries will pop up and, once we get a bit more advanced, there will probably be more TAFE and industry-run courses to train people to work side-by-side with robots. "If you look at the jobs that are going to be replaced, they are going to be low level, not highly educated, on the front line, on a minimum wage," says Patterson, noting that the NAB has begun its campaign to retrench 6000 workers across three years in exchange for hiring 2000 'tech-savvy people'.

Emotional skills

With service robots taking on the more routine tasks, restocking shelves in a shop or processing payment, for example, humans could be left to deal with more complex

interactions that require some emotional intelligence or out-of-the-box thinking. The study's authors say humans are likely to continue to deliver services that require high emotional elements, while being supported by powerful service robots to provide additional analytical and cognitive power. But services that require high cognitive/analytical with low emotional skills will be replaced by robots. "In a medical context, a robot may take blood pressure, assess other patient health indicators, prepare medication while a nurse would perform the soft skills (display empathy, caring, affiliative communications skills to minimise psychological discomfort)," they say. Despite the incursion of robots at work and at home, Patterson says he fears the Australian government is lagging in readying the country for the disruption.

Social presence

He says governments in Thailand, China and Europe are developing policies around AI, machine learning, productivity and social impact. Some countries, such as Finland, are experimenting with a universal basic income, knowing robots may lead to high unemployment. "Some governments are taking this very seriously. But I have seen little to suggest the Australian government is getting ready for the invasion. "This is coming and it is coming very quickly. It is already here to some extent and it is growing exponentially." Patterson says we have not yet started to feel the impact of front-line service robots, partly because the social and emotional aspects of their programming are still being developed. "The thing that is holding front-line service robots back at the moment is their inability to, for example, detect customers' emotions and respond appropriately." Patterson says a robot or chatbot would not be able to adequately handle an irate customer who has a complaint.

"Service recovery, when something goes wrong, is a particularly tricky issue to bring a customer back to a state of satisfaction, even with human beings," he notes. "How does a robot become persuasive, for example? How do they generate genuine rapport, engage people, display empathy and compassion, and develop loyal customers?" For a successful service interaction, humans and robots must act in accord with their socially defined roles. "Likewise, social presence, which refers to the extent to which a human being is 'really present', or it encompasses the feeling to 'be with someone' will be pivotal to customers accepting service from robots," says Patterson. Manufacturers have to walk a fine line when they create humanoid robots. Research shows that human-like attributes inspire trust but, if they are too much like us, we find it creepy. According to the 'uncanny valley theory', when an artificial face becomes indistinguishable from a human's, it starts to look unnatural. "The more realistic a face is, the more a person (customer) expects it to behave like a real human," say the study authors. "Therefore, small deviations from humanness make a big difference and can be unsettling, and they can deter people from being willing to interact with robots." "It scares people. It increases our expectations of what the robot can do, particularly socially and emotionally," says Patterson. "Then, we are dismayed when the robot's inadequate emotional intelligence fails to pick up on our cues." Paul Patterson's co-authors are Jochen Wirtz from National University of Singapore; Werner Kunz from University of Massachusetts; Thorsten Gruber from Loughborough University; Vinh Nhat Lu from Australian National University; Stefanie Paluch from RWTH Aachen University; and Antje Martins from University of Queensland.

This article was first published at BUSINESS THINK – the online journal of UNSW Business School. www.businessthink.unsw.edu.au WESTERN SYDNEY BUSINESS ACCESS MAY 2019

Online

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How behavior informs digital strategy

“

LOUIE RAMOS

ODAY’S consumers are tech-savvy shoppers with easy access to reviews and recommendations to inform their buying decisions. These consumers are not passive ingesters of traditional marketing techniques that aim to sell an idealistic life, instead they actively use their readily available smartphones to seek out additional product information, compare prices and look for better deals either from the comfort of their own homes or while standing in front of the product in the actual brick-andmortar store. Evolving technology and easy access to smartphones has not only changed the way in which we all interact with the world but has also fundamentally impacted the way in which consumers interact with brands and businesses; from the way in which goods are sourced for purchase to the elements that impact and inform a decision to buy. Let the following three key consumer behaviours inform your next digital marketing campaign and maximise your results: 1. Customer Dialogue: There are numerous interactive platforms available to consumers. Easy access to vast tracts of information and multiple platforms from which to share and access views, reviews and recommendations present businesses with numerous opportunities to engage with their customers in meaningful ways about the value of their products and services and their commitment to customer engagement and satisfaction. 2. Loyalty and Trends: Brand loyalty was largely based on consumers sticking to what they knew. However, the digital era has transformed this as digital trends feed consumer

Evolving technology and easy access to smartphones has not only changed the way in which we all interact with the world but has also fundamentally impacted the way in which consumers interact with brands and businesses.” behaviour and influence brand loyalty. The collective power of the digital consumer has the potential to not only unsettle established consumer patterns but to introduce new competitors by revealing fresh and trending players in the industry based on online consumer sentiment. Businesses should view these undulating trends as constructive opportunities to engage with existing customers, follow these trends and promote their services and brand based on the long-term value-add in a fleeting, trend-driven environment. 3. Multi-Channel communication: Online communications are not dictated by brands but very much governed by the ‘whim

of the people’. A direct and focused approach to engagement and communication on a select number of platforms is imperative for brands to meet the heightened expectations of their customers. Businesses have an opportunity to not only engage with their customers directly and gather valuable insight and intelligence but, by meaningfully engaging with them, customers may be inclined to broadcast their positive experience with your business across multiple channels – far beyond the reach outlined in your original digital marketing strategy. This organic form of digital marketing is invaluable–it’s a means of adding to the views, reviews and recommendations that consumers will be looking at the next time

– Louie Ramos. they are in the market for the products and services you offer. Consumers have significant online influence over what’s hot and what’s not and, if you’re all about improving your customers’ experience and adapting your digital marketing strategy in recognition of the importance and impact of evolving consumer behaviours, your brand and your offering will definitely be hot! Louie Ramos is a digital marketing expert and Director of Digital Strategy at Digital Presence. Visit www. digitalpresenece.com.au

Life is Beautiful at • Set on 15 acres of natural bushland and native gardens. • Just two kilometres from popular Avoca Beach and rock pool. • 42 self-contained options and 36 motel style rooms. • Two pools, tennis court, BBQ areas, a hotel and restaurants. • 7 mins drive from Terrigal and 11 mins drive to Erina Fair. • Saltwater Bistro and The Sports Bar are within the Avoca Beach Hotel with dining option inside or with alfresco dining. • Live entertainment every weekend. • The Sports Bar has a media wall covering all the best sporting channels together with TAB and Keno facilities. • Drive -through Bottle-mart • Avoca Beach Hotel & Resort has 3 Conference and Function rooms to suit all your conference, wedding or function needs catering for 5-200 guests, for a meeting of 5, a conference for 50 or a cocktail function for 200 with your own private bar, lounge and balcony.

326-360 Avoca Drive, Avoca Beach NSW 2251 | P 4382 2322 stay@avocabeachhotel.com.au | www.avocabeachhotel.com.au WESTERN SYDNEY BUSINESS ACCESS MAY 2019

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Too much love: helicopter parents could be raising anxious, narcissistic children What is over-parenting?

MARILYN CAMPBELL

HE Age newspaper recently highlighted the issue of so-called “helicopter parenting” at universities. The report talked of parents contacting lecturers to ask about their adult children’s grades, sitting in on meetings with course coordinators and repeatedly phoning academics to inquire about students’ progress.

“

Obviously, most parents want the best for their children. Research shows children of loving and attentive mothers grow up more resilient and less distressed.” - MARILYN CAMPBELL

Cutting up a 10-year old’s lunch is considered over-parenting. from shutterstock.com

Over-parenting involves parents using developmentally inappropriate tactics that far exceed the actual needs of their children. It involves excessive protection of children by their parents. Over-parenting is often called “helicopter parenting”, as these parents hover over their children to make sure nothing goes wrong. While commentators have been talking

about the rise of helicopter parenting among school-aged children for some years now, the idea parents would be using the same tactics on young adults is a bit more foreign. But researchers have been exploring overparenting among university students for some years now too, and they’ve found negative consequences for these children, including higher levels of anxiety and narcissism.

Research shows today’s parents spend more time per day parenting than in the 1980s. But we don’t know how many are overparenting. That’s because most population studies of this nature rely on self-reports and parents are unlikely to admit to being over-zealous or controlling of their children. Sometimes over-parenting is called “lawnmower parenting”, illustrating how parents clear their children’s life path of obstacles. Others have called this type of parenting like growing up in a green house. Media also refers to children of such parenting as “cotton wool” kids or as being in “bubble wrap”. Obviously, most parents want the best for their children. Research shows children of loving and attentive mothers grow up more resilient and less distressed. But at which point is this positive love and care going too far? And is over-parenting actually bad for children? In 2012, we asked 128 Australian psychologists and counsellors what they considered to be examples of over-parenting. Some of the examples they gave were: • cutting up a ten-year old’s food. Bringing a separate plate of food for a 16-year-old to a party as he is a picky eater. • a mother who won’t let her 17-yearold son catch the train to school. • constantly badgering the school to Continued on page 47

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Continued from page 46

make sure their child is in a specific class the following year. • parents rushing to school to deliver items such as forgotten lunches, assignments or uniforms at the whim of their child. • parents believing that, regardless of effort, their child must be rewarded.

Research on school-aged children

There is very little research on the effects of over-parenting in school-aged children. A 2015 study, that included 56 parents of children from prep to Year 8, found overparenting was associated with an authoritarian parenting style and parents being anxious themselves. Excessive parenting has also been associated with reduced self-esteem in adolescents, and a lower ability to show leadership.

University-aged ‘children’

The most knowledge we have of overparenting consequences comes from university students. Excessive parenting for young adults is noticeable, and usually considered inappropriate, as it exceeds what the children developmentally want or need. Research shows parents of university children have stepped in to advocate if their child breaches the university code of conduct or to discuss their child’s academic difficulties with lecturers. Some parents impose curfews on when their university-aged child should be in bed, monitor their adult child’s diet and exercise, vet their friends and decide what subjects they will study. There are a number of negative consequences for university students whose parents help them too much. It has been shown these students suffer from more anxiety and depression than their peers.

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University students whose parents are controlling also have low levels of self-efficacy (confidence over one’s own ability) which leads to poorer university adjustment, resulting in lower grades and difficulties in relating to others. Other studies have found negative consequences of over-parenting on the child include less autonomy, decreased levels of self-regulation, increased narcissism, attention seeking and wanting approval and direction from others.

Why are parents so concerned?

Why this type of overbearing parenting seems to be increasing is explained in various ways. Some researchers say economic pressures are responsible for parents being more invested in their child’s education so they get a well paying job. We know that more university students are living at home and so are more influenced by their parents. In general young people often have a more delayed growing up period. Some researchers have dubbed this period of development as “adultescence”. Regardless, whether over-parenting comes from too much love or the need to see yourself in your children, it is not the best way of parenting. A better way is allowing your child to make mistakes and learn from them. To help them when they ask for your help but not to always jump in. Each child is different and so is every parent, so one-size parenting does not fit all. But we know loving and attentive parents have resilient children, so let them be “free range” sometimes, and enjoy being a parent. Marilyn Campbell is Professor Faculty of Education, School of Cultural and Professional Learning, Queensland University of Technology.

This article was first published at www. thecomversation.com.au

Sometimes it’s best to let your children be free range. from shutterstock.com WESTERN SYDNEY BUSINESS ACCESS MAY 2019

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Jump First, Ask Later at Riverside

IRECT from the vibrant streets of Western Sydney, Jump First, Ask Later is a multi-award-winning, choreographic thrill-ride that will bring the danger and creativity of parkour from the streets and on to the Riverside Theatres stage. Featuring six founding members of the Dauntless Movement Crew and originally directed by acclaimed choreographer Byron Perry, this high-octane show draws on the real-life experiences of these six young champions of Fairfield’s underground parkour and street-style community to create a heartfelt, high-energy slice of life from Western Sydney youth of today. Jump Frist, Ask Later merges urban freestyle forms with contemporary dance to create a physical narrative that explores the poetics of violence, migration, redemption and ultimately the collective freedom these artists discovered by mapping their city through dance. Jump First, Ask Later teams profound personal stories with extraordinary, heart-stopping tricks, flips and moves to create a thrilling, modern and inspiring all-ages performance experience that is truly one of a kind. Original Director and Choreographer: Byron Perry Tour Director: Karen Therese Featuring: Dauntless Movement Crew.

Winner: Best Presentation for Children– Helpmann Award – 2017.

Winner: Outstanding Achievement in Youth Dance – Australian Dance Award – 2016 “It’s a joy to watch young people overcome life’s hurdles by hurdling over life.” – Australian Stage Performance: Jump First, Ask Later. When: 7.45pm on Thursday, May 23. Tickets: Adult $39, Concession $34, 30 & Under $31, Child 10 – 18 years $23, Family of 4 $96 Discounts available for Riverside Theatres’ Members. Transaction fees: phone $4.60, web $3.60 and counter $2.60. Where: Riverside Theatres - Corner of Church and Market Sts, Parramatta Tickets: https://riversideparramatta.com.au/show/ jump-first-ask-later/ or from the Box Office (02) 8839 3399. Recommended Ages: 10+ and their families. WORKSHOP: What: ‘Dauntless Movement Crew - Move It’ Workshop. When: 5.30pm Wednesday, May 22. Tickets: Free with the purchase of a ticket to Jump First Ask Later. Strictly limited capacity – Book early! Where: Parramatta Town Hall – 182 Church Street, Parramatta. Recommended Ages: 10 – 16 years.

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W H AT THEY SA ID...

www.facebook.com/AccessNewsAustralia/ WWW.WSBA.COM.AU bring in around $2.8B and create 14,500 jobs over 10 years.” – Dr Rob Lang, chairman, Regional Development Australia- Sydney, on the release of study on an agribusiness precinct adjoining the Western Sydney Aerotropolis. “We sit at the heart of once in a generation government investment in the region, and to realise the full potential of this for our community, collaboration through the Western Sydney City Deal is key.” – Ross Fowler, Mayor of Penrith, speaking at the Digital Western Parkland City Industry Briefing. “As someone who lives, works and loves Western Sydney, I am constantly amazed with the diversity and opportunity across our region.” – David Borger, Western Sydney director of the Sydney Business Chamber on Western Sydney seeking a dedicated destination network promoting the region as a tourist destination.

“The flow-on benefits from the stadium will be immense. Parramatta’s night-time economy will be supercharged. Parramatta will expect to see a wave of tourists – coming to watch sports games and concerts at Bankwest Stadium.” - David Borger, Executive Director of the Western Sydney Business Chamber on the opening of Bankwest Stadium. “Western Sydney is not simply ready for an airport: we are committed and capable of making Western Sydney Airport a transformative, impactful, and innovative infrastructure project. That’s what the region deserves.” – Barney Glover, vice-chancellor, Western Sydney University, on the launch, of Flight Path, a comprehensive strategy to maximise the benefits of the Western Sydney airport. “Penrith is set to become one of Australia’s most connected cities – physically, through the delivery of vital infrastructure such as the North South Rail Link and Western Sydney Airport, and digitally, through the implementation of leading-edge infrastructure and technologies.” – Ross Fowler, Lord Mayor of Penrith,

speaking at the Digital Western Parkland City Industry Briefing. “We are leading the way when it comes to future thinking. No other local government in Australia is doing this.” –Wendy Waller, Mayor of Liverpool, on the announcement of a joint project with Curtain University on trackless trams. “We are headed for a future that is definitely warming and we have to prepare for that.” – Dr Sebastian Pfautsch, a Western Sydney University senior research fellow, commenting on his Cool Schools study which found surface temperatures on school playgrounds in Western Sydney are exceeding 100 degrees Celsius.

“We are determined to avoid the Sydney CBD experience.” – Schon Condon, president of the Parramatta Chamber of Commerce, on plans to maintain business activity in ‘Eat Street’ during construction of Stage 1 of Parramatta Light Rail. “This investment is great news for Parramatta and also for Sydney’s wider tourism and business and accommodation sector.” – Kylie Bell, executive director, Industry Trade and Investment, Department of Industry, on the proposal to build a 4-star Holiday Inn Express in Parramatta. “Western Sydney already produces around $169M worth of agricultural produce annually and the study shows this could increase to

“We have a track record of successful repositioning assets like Neeta City to deliver strong returns for our capital partners and our security holders.” – Glenn Willis, CEO, Elanor Investor Group which has purchased the Fairfield shopping centre for $83.5M. “This is not a decision we have taken lightly, but with market conditions becoming increasingly challenging, we do not believe that the prospective returns in Australia are enough to justify continued investment.”–Purplebricks Group CEO Vic Darvey on closing Australian operations. “Sydney Metro is Australia’s first fully accessible railway which will deliver fast, safe and reliable travel. The Metro line is currently being extended from Chatswood to Bankstown and by 2024 Sydney will have 31 metro stations and a 66 kilometre standalone metro railway.” - Minister for Transport Andrew Constance.

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