October 2008 Edition - Access Press

Page 1

www.accesspress.org

Inside

History Note

■ Awards presented—pg 5 ■ Directory of Organizations—pg 7 ■ Happy Birthday, Disability Viewpoints—pg 18

“One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.” — Arnold Glasgow

Page 2 Nonprofit Org. U.S. Postage PAID Mpls. MN Permit No. 4766

Volume 19, Number 10

Minnesota’s Disability

Community Newspaper

Target settles Web site lawsuit National Federation of the Blind praises new online accessibility by Clarence Schadegg

M

ore than two years after filing a lawsuit against Target Corporation over Web site access, the National Federation of the Blind (NFB) and the retailer have reached a settlement agreement. The NFB contended that Target’s on-line shopping Web site was inaccessible to blind people who use a screen reader. The settlement makes changes to the Web site and sets aside $6 million for plaintiffs to share. Bruce Sexton, Jr., a plaintiff in the case from the beginning, said, “This settlement marks a new chapter in making Web sites accessible to the blind. I commend Target.com for committing to being a leader in online accessibility.” “First and foremost, Target. com is committed to serving all our guests,” said Steve Eastman of Target.com. Dr. Marc Maurer, President of the National Federation of the Blind, said: “Access to Web sites is critical to the full and

equal participation of blind people in all aspects of modern life. The NFB is pleased to have reached a settlement with Target.com that is good for all visually impaired consumers and we recognize that Target. com has already taken action to make certain that its Web site is accessible to everyone. We look forward to working with Target.com in the coming months to help make additional improvements that will enhance the experience of blind visitors to the Web site. It is our sincere hope that other businesses providing goods and services over the Internet will follow Target.com’s example and take affirmative steps to provide full access to their Web sites by consumers.”

cable laws. As our online business has evolved, we have made significant enhancements to improve the experience for guests who require assistive technology. We will continue to make appropriate adjustments to our Web site as our business grows and new technologies become available, and we look forward to continuing the dialogue with the NFB,” said Julie Swiler of Target Communications.

Target was made aware of website access problems in May 2005. The lawsuit was filed in the Superior Court of California in February 2006 after months of unsuccessful negotiation. The case was then moved to United States District Court for the North Dis“Target is pleased to have re- trict of California. solved this matter with the NFB. Target is committed to The lawsuit came to an end providing a simple and conve- with a mutual agreement innient online shopping experi- cluding a financial settlement ence for all our guests, and we and commitment to work coare confident our Target.com operatively to improve access Web site is fully accessible to the Target Web site for blind and complies with all appli- screen reader users.

James Thatcher evaluated the Target Web site and said, “When I first evaluated Target.com it was as bad an experience for a screen reader user as any I have seen. It was impossible, not just difficult, but impossible, to complete a purchase using only the keyboard. And because pages were (and are) heavily images (and image maps) – most without alt-text, the listening experience was a nightmare.“ Because of the content management system, the use of image maps, and lack of alt-text there were dozens of links like these: 6816961?%5Fencoding= UTF8&node=… Thatcher said, “Will it be easy to use when all the changes are made. Easy, probably not! But it will be possible. Any commercial page with hundreds of promotions and hundreds of links is a challenge for screen reader users. When those shoppers explore the site and develop their own strategy for shopping they will be able to use Target.com.”

One type of screen reader is Job Access With Speech (JAWS). The JAWS program reads whatever comes up on the computer screen. The keyboard is used rather then the mouse to help JAWS users navigate and read what may be on a Web site. If there are coding problems with the Web site, JAWS may read only parts of an on-line shopping network. Thatcher said, “As far as version dependence goes, to expect ease of use independent of version is unreasonable. New versions of screen access software are created for good reasons, they implement significant improvements in access. There was a particularly major change in the transition from JAWS 7 to JAWS 8. I think it is fair to say that the increased access to Target will be independent of upgrade version of JAWS from Version 8 on. On the other hand most of the changes that have occurred and that are planned Target settles - cont. on p. 18

October 10, 2008

Who Who do you you do want want for for your your next next renter? renter?

Vote See page 9

One in five people live with at least one disability by Rebecca Ray

N

ational Disability Awareness Month during October highlights a broad cross-section of lives affected by disabilities in the United States. The Centers for Disease Control and many organizations highlight the contributions of people with disabilities. Approximately 50 million Americans, or one in five people, have some level of disability, according to the Centers for Disease Control and Prevention. October is an opportunity to highlight the broad needs, experiences and contributions of people with disabilities each year during National Disability Awareness Month. Many organizations are draw-

ing attention to this month’s The U.S. Census Bureau provides additional insights, in a observance. recent fact sheet, on the health, Disabilities are broad-ranging work and life experiences of and cover all aspects of the people with disabilities: human body’s structure and function. The CDC provides a • 1 million people age 15 and older cannot hear, sizable resource on its “Disease & Conditions” section at • 1.8 million people age 15 and older are unable to see, www.cdc.gov. Materials cover symptoms, reports and a vari- • 2.7 million people age 15 and older use a wheelchair, ety of information specific to conditions such as diabetes, • 14.3 million people have limitations in cognitive funcheart disease and arthritis. tioning, or mental/emotional CDC research shows that illness, people with disabilities generally report poorer health than • 56 percent of people with a disability (ages 21 to 64) people without disabilities, and worked sometime during the one of its objectives is propast year. moting health and well-being among people of all ages with disabilities.

During October, people and organizations across the country are recognizing the value of every person’s life and possibility to maximize that life, no matter the type or severity of their disabilities. Allsup, a national Social Security Disability Insurance representation company, is observing National Disability Awareness Month with free posters available to healthcare facilities, clinics and other community groups by calling Karen Hercules-Doerr at (800) 854-1418, ext. 5770. ■ Rebecca Ray works for Allsup, which provided this information to Access Press.


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