GR 604: Palm Rebrand - Book 03: The Visual Standards Guide (Student Project)

PALM

The Visual Standards Guide 03 THE NATURE OF IDENTITY

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1. INTRODUCTION

2. OUR NEW LOOK

What do we Bring to the Table?

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Evolution of Palm

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New Logo 18 Logo Anatomy 20 Logo Variations 22 Alternate Dimensions 24 Logo in Grayscale

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Logo Don’ts 28 Typographic Standards 30 Color Palette 32 Logo in Colors 36 Stationery System 38

3. BRAND OFFERINGS

Brand Chart 42 Brand Projection List

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Brand Deliverables 54 THE NATURE OF IDENTITY

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CH 1

INTRODUCTION 10

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Palm was the first popular hand-held computer that bridged the gap between the electronic organizers and PCs. It was a popular household name then but it failed to reinvent itself to attract the attention of consumers in today’s market.

Re-branding of Palm’s identity is a crucial step and the first of many more of to come. We have outlined a new strategy that redefines the way Palm conducts business in the future. This Visual Standards Guide will take you through the process of the new identity development and the do’s and dont’s of using the identity across various assets.

But before we do that, let’s take a look at how far we’ve come.

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WHAT DO WE BRING TO THE TABLE? Palm has provided solutions to make people’s lives easier over the years.

After developing products for the PDA and smartphone arena, Palm is venturing deeper into the productivity space, by enabling people to gain more control over their work and personal lives. Palm’s ever evolving technology will combine the power of our 25+ years of experience and design that will work for our consumers’ daily needs. We are working hard to bring the power of information to the education, healthcare, community and security sector that will seamlessly work for professionals and families.

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WHAT WE BRING TO THE TABLE

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EVOLUTION OF PALM

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Palm has evolved itself over the years to serve its customers in the best way possible. Hence our identity has also evolved with time.

Palm started as Palm Computing Platform under Jeff Hawkins in 1992 and currently is owned and operated by TCL Communications.

1992

2002-2004

2003-2005

Palm Computing Platform

Palm Inc.

PalmOne

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2005-2010

2010-2014

Palm, Inc.

HP Palm

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CH 2

OUR NEW LOOK 16

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Over the years, Palm has established itself to be at the forefront of the mobile industry. With our new vision, we aim to work for anyone and everyone according to their emerging needs that arise in the security, healthcare, community and education sector.

To communicate this vision in a clearer way, we developed a new identity and a branding system that complements the values and ideals that our company holds.

Let’s take a look at the new logo and what you can do with it.

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NEW LOGO Our new logo signifies seamless connections, faster tasks and accessibility for everyone. Wherever you go, Palm helps you stay connected on-the-go and at the top of your game.

The logo represents an abstract shape of a Palm. The thumb and index finger are joined to make a check mark to signify the can-do attitude of facing challenges and overcoming them. The color of the logo conveys trust and represents our technological advancements in the fields of business, medicine, community and security.

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LOGO ANATOMY

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Our logo has a unique structure which is better explained by the following anatomy. Specifying the angles and sizes helps when you are reproducing our logo for your personal or commercial use.

x

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°

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37

°

°

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°

5.5x

0.75x

Logo Anatomy

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42x 44x

10x 5.5x 0.75x x x

x

Logo Clear Space

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LOGO VARIATIONS

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Palm has a total of three logo versions which can be used according to your asset requirements.

PRIMARY LOGO

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SECONDARY LOGO

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SECONDARY LOGOTYPE

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ALTERNATE DIMENSIONS

SIZE

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The Palm logo has a variety of applications on different sized assets which might involve confusion when you’re trying to choose between the three options we provide.

This size chart simplifies the problem so you know which logo to use at what size.

PRIMARY LOGO

5 0 C M + ( VERTICAL) 2 5 C M ( VERTICAL) 1 5 C M ( VERTICAL) 5 C M ( VERTICAL) 1 C M ( VERTICAL) DO NOT USE BELOW 1 CM

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SECONDARY LOGO

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SECONDARY LOGO

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LOGO IN GRAYSCALE

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In order to work with a variety of shades of black, we have black and white logos available which give you more freedom while using our logo on your assets. Please don’t change the tones of our logo and use them as specified below.

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20%

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A black logo which works the best on light THE VISUAL STANDARDS GUIDE backgrounds. Use it from 0-40% black.

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100% THE NATURE OF IDENTITY

A white logo which works the best on dark 27 backgrounds. Use it from 50-100% black.

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LOGO DON’TS

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Our identity is very unique and its applications can be misunderstood from time to time. Hence we have provided a list of logo dont’s which help you in making better decisions while using our logo.

NO. Don’t stack the logo vertically.

NO. Don’t rotate the logo.

NO. Don’t squeeze the logo.

NO. Don’t use colors other than the ones specified.

NO. Don’t put the logo inside any shape.

NO. Don’t stretch the logo.

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NO. Don’t give drop shadows to the logo.

NO. Don’t outline the logo.

NO. Don’t change the spacing.

NO. No stacking the logotype above the symbol.

NO. Don’t use gradients on the logo.

NO. Don’t contract the logo.

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TYPOGRAPHIC STANDARDS

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Palm uses two typefaces which speak the best to our ideals and our technological advancements. With a variety of weights and styles, we are able to deliver our message efficiently to our audience.

A! sX 6 4#} B ?

PRIMARY TYPEFACE FOR HEADINGS AND SUBHEADERS

IBM PLEX SANS BY MIKE ABBINK

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IBM Plex Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

IBM Plex Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

THE NATURE OF IDENTITY

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

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Palm uses two typefaces which speak the best to our ideals and our technological advancements. With a variety of weights and styles, we are able to deliver our message efficiently to our audience.

A!sX 6 4#}B ?

SECONDARY TYPEFACE FOR BODY COPY AND CAPTIONS

SOFIA PRO SOFT BY OLIVIER GOURVAT

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Sofia Pro Soft Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Sofia Pro Soft Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Sofia Pro Soft Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Sofia Pro Soft Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

abcdefghijklmnopqrstuvwxyz 0123456789

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COLORS

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Our brand uses the following colors that show what we stand for and the values we represent everyday. Please stick to the color palette whenever you use our brand to be in sync with our brand presence everywhere.

P 121-6 C #00bdcd

P 108-16 C #003462

R 0 G 190 B 205

PALM AQUAMARINE

C 70 M 0 Y 20 K 0

PALM DARK BLUE

80% 60% 40% 20%

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P 108-7 C #075384

P 124-2 C #73cdd9

R 0 G 50 B 100

R 5 G 85 B 130

R 195 G 230 B 235

C 100 M 50 Y 0 K 60

C 85 M 45 Y 0 K 40

C 25 M 0 Y 5 K 0

PALM BLUE

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PALM SKY

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LOGO IN COLORS

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In order to work with a variety of colors and surfaces, we have 4 logo color options available which can be used in accordance with the background colors specified.

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BRAND OFFERINGS 40

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With a new face and identity, Palm is also revolutionising the way it conducts business. The new Palm will focus its energy on elevating people’s lives in the business, healthcare, education and security sector.

Our products and services will make people’s lives easier and aim to solve day to day problems with the help of our cutting edge technology and our mission to make the world a more connected and secure place to live in.

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PRODUCT (P)

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SERVICE (S)

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PALM SECURITY

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PALM HEALTH

P-02

PALM AR SOLUTIONS

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PALM PERSONAL FINANCE

P-03

PALM WEATHER SUPPORT

S-03

PALM E-LIBRARY

P-04

PALM HEALTH MONITORING

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PALM COLLABORATIVE TOOLS

P-05

PALM LIFE

S-05

PALM COMMUNICATION

P-06

PALM KIDS

P-07

PALM SMART HOMES

P-08

PALM TRACKER

EVENT (E) E-01

PALMS-ON EXPERIENCE

EDUCATION (ED) ED-01

PALM SUMMER GRAD PROGRAMS

ED-02

PALM DATA AND PRIVACY

CO-BRANDING (CB) CB-01

PALM & WOMEN WHO TECH TM

CB-02

PALM FOR BILL & MELINDA GATES FOUNDATION

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S-01

P-05

P-07 CB-02

P-03 P-04 P-01

ED-01

ED-02

P-02

S-03

P-08 P-06 E-01

S-02 CB-01

S-04 S-05

THE PALM SOLUTIONS CHART Palm’s future developments for our users.

SECURITY

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HEALTH

EDUCATION

COMMUNITY

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PROJECTIONS LIST PRODUCT (P) 1. PALM SECURITY

2. PALM AR SOLUTIONS

P-01

P-02

PRODUCT

PRODUCT

ENSURING ROUND THE CLOCK SAFETY FOR OUR USERS AND THEIR FAMILIES

ENHANCED USER EXPERIENCE THROUGH THE POWER OF AUGMENTED REALITY

To ensure the safety of its user, Palm manufactures security devices and alarms that detect every little shift in motion and monitor areas in your house to ensure maximum security. We offer fingerprint sensored fittings for main doors locks so you don’t have to worry about carrying your keys everywhere or losing them.

Palm wants people to feel closer to their loved ones. We offer products that let people talk to their family in a different part of the world through augmented reality. Businessmen and women can also take advantage of this product while conducting team meetings across different cities around the world.

Mission Focus: Mission Focus: Palm Security reinforces our mission of giving secure access to information by providing round the clock home safety and security for our users.

SIMILARITIES: Simplisafe Ring DIFFERENTIATORS: Palm offers easy installation and state of the art technology with a lifetime warranty.

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Palm AR Solutions reinforces our mission of providing access to information by connecting our users to their families and friends.

SIMILARITIES: FaceTime Facebook Messenger DIFFERENTIATORS: Palm has invented technology that lets you be face to face with the person you’re video calling with.

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3. PALM WEATHER SUPPORT

4. PALM HEALTH MONITORING

P-03

P-04

PRODUCT

PRODUCT

bETTER NAVIGATION AND GUIDANCE THROUGH RESEARCH AND REAL TIME TECHNOLOGY

ACCURATE BLOOD TEST MONITORING FOR LIFE SAVING SOLUTIONS

Palm can develop real time technology that helps people navigate better in bad weather conditions like tornadoes, hurricanes and snowstorms. People can attach these devices in their cars and before each journey, the device guides them so they know what to expect.

Palm is developing home devices that help in monitoring a patient’s day to day health and give fast and accurate results like blood sugar, ECG etc. It also suggests what kind of food a person should consume on the basis of his/her bloodwork results.

Mission Focus:

Mission Focus:

Palm Weather Support reinforces our mission of providing access to information by providing guidance to help people navigate better during harsh weather conditions.

Palm Health Monitoring reinforces our mission of providing access to information by providing data and life saving solutions that help people around the world.

SIMILARITIES:

SIMILARITIES:

Google Maps Apple Maps

OneTouch Accu-Chek

DIFFERENTIATORS:

DIFFERENTIATORS:

Palm offers easy navigation and support to so people can decide when to leave, which car to take etc.

Palm provides information on diet and informs you about the next steps after you get your results.

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PRODUCT (P) 5. PALM LIFE

6. PALM KIDS

P-05

P-06

PRODUCT

PRODUCT

TOOLS AND SERVICES FOR ELDERLY PEOPLE TO LIVE A STRESS-FREE LIFE

TEACHING TOOLS FOR KIDS TO LEARN SKILLS QUICKLY

Palm makes products to help elderly people live their lives without having to depend too much on anyone. An at-home product experience will help them understand how everything works so they can test it out on themselves before buying it. Products like medical home-care kit, meal prep and personal care items.

Palm is developing devices that function as teaching tools for kids. It helps the teachers in teaching letter identification, phonetic word building, and so on.

Mission Focus: Palm Life reinforces our mission of providing access to information by providing informative healthcare products to help elderly people live their lives smoothly.

SIMILARITIES: Phillips MobileHelp

Mission Focus: Palm Kids reinforces our mission of providing access to information by providing teaching tools that help kids learn faster.

SIMILARITIES: Seesaw Letters Alive Plus DIFFERENTIATORS: Palm provides interactive techniques for engaging students so they can learn easily.

DIFFERENTIATORS: Palm offers effective medical support in addition to home care and personal care items.

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7. PALM SMART HOMES

8. PALM TRACKER

P-07

P-08

PRODUCT

PRODUCT

INNOVATIVE SMART DEVICES FOR HOMES FOR SEAMLESS living

Efficient GPS TRACKERS FOR PRODUCTS AND KIDS TO ENSURE SAFETY

Palm manufactures home products that elevate your day to day life by making tasks easier and quicker to finish so you can sit back and enjoy your life.

Palm manufactures the world’s smartest GPS trackers that can be attached to your valuable possessions that you have a fear of losing. All these items connect to the cloud where you can access their location.

Mission Focus: Mission Focus: Palm Smart Homes reinforces our mission of providing access to information by developing smart products that make day to day chores easier for people.

SIMILARITIES: Samsung Belkin DIFFERENTIATORS: Palm synchronizes all your smart home products to make your home experience less complicated and more cohesive.

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Palm Tracker reinforces our mission of providing secure access to information by providing information to the user to track their possessions and keep them secure at all times.

SIMILARITIES: Tile Chipolo DIFFERENTIATORS: Palm offers multi purpose solutions for all kinds of products by offering a variety of different sizes and attachments for use.

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EDUCATION (ED) 9. PALM SUMMER GRAD PROGRAMS

10. PALM DATA AND PRIVACY

ED-01

EDUCATION

EDUCATION

teaching kids online safety AND HOW TO KEEP THEIR DATA SAFE

WORK PLACEMENT AT PALM HQ FOR SOON TO BE GRADUATES

Soon to be graduates can get internships at Palm to get a in-depth understanding of how Palm delivers its services to the world from the ground up. After graduating, Palm hires them as junior employees and groom them to be the new face of Palm.

Mission Focus: Palm Summer Grad Program reinforces our mission of providing access to information by educating the next generation of students about our inventions and practices.

SIMILARITIES: Google Microsoft DIFFERENTIATORS:

ED-02

Data security and online privacy are two very important areas that Palm focuses on as a part of their security division. Teenagers and kids can be taught how to stay safe online and only engage in ethical practices.

Mission Focus: Palm Data and Privacy reinforces our mission of providing secure access to information by teaching young minds how to take stay safe while surfing the web.

SIMILARITIES: Center for Cyber Safety and Education Garfield’s Cyber Safety Adventures DIFFERENTIATORS: Palm offers special filters on its devices and extra security measures in addition to providing education about cyber safety.

Palm is trying to identify raw talent and hardworking people who can be groomed according to our belief of an open, connected and secure world.

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CO-BRANDING (CB) 11. PALM & WOMEN WHO TECH TM CB-01

12. PALM FOR BILL & MELINDA GATES FOUNDATION

CO-BRANDING

CB-02

GETTING MORE WOMEN INTO TECH ROLES WITH WOMEN WHO TECHTM

CO-BRANDING

Palm can partner up with Women Who TechTM to get more women into technological and engineering roles and also work together to close the gender gap. Special programs like holding seminars and visiting schools to educate women about leadership roles in the tech industry can help their cause.

Mission Focus: Palm for Women Who TechTM reinforces our mission of providing access to information by ensuring that women all around the world get an equal access to quality education.

SIMILARITIES: SamaSource Girls Who Code DIFFERENTIATORS: Palm offers special job opportunities and programs for women so they can foster their skills and learn more about working at Palm.

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TARGETTING DISEASES AND MAKING HEALTHCARE ACCESSIBLE ALONGSIDE BILL AND MELINDA GATES FOUNDATION

Palm can partner up with Bill & Melinda Gates Foundation to provide technology to develop medical equipment to cure diseases in developing countries.

Mission Focus: Palm For Bill & Melinda Gates Foundation reinforces our mission of providing access to information by making healthcare information accessible to anyone and everyone in the world.

SIMILARITIES: Carnegie Corporation Ford Foundation DIFFERENTIATORS: Bill & Melinda Gates Foundation along with Palm is the biggest foundation that works towards providing access to quality healthcare and education.

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SERVICE (S) 13. PALM HEALTH

14. PALM PERSONAL FINANCE

S-01

S-02

SERVICE

SERVICE

DEVELOPING SOLUTIONS TO DETECT RARE DISEASES AT AN EARLY STAGE

BANKING GUIDANCE AND SERVICES SIMPLIFIED FOR YOUNG ADULTS

Palm aims to develop solutions for diseases that don’t have definite cures or detection techniques. Palm invents healthcare solutions that help in detecting diseases like fibromyalgia, Lyme disease and Parkinson’s Disease that are hard to diagnose at an early stage with other existing machines.

Palm makes it easier for young adults who don’t have much experience with managing their personal finances by providing services in the area of personal banking, student loans, home loans and insurance.

Mission Focus: Palm Health reinforces our mission of providing access to information by making healthcare information accessible to anyone and everyone.

SIMILARITIES: Abbott Medtronic DIFFERENTIATORS: Palm is trying to detect the disease in its early stages and provide solutions to cure it.

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Mission Focus: Palm Personal Finance reinforces our mission of providing access to information by giving access to useful banking guidance to help young adults navigate through financial decisions.

SIMILARITIES: Bank of America Chase Bank DIFFERENTIATORS: Palm offers easy guidance and support to manage finances when a young adult starts a new job and helps in creating a spending plan.

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15. PALM E-LIBRARY

16. PALM COLLABORATIVE

S-03

TOOLS

SERVICE

S-04

INFINITE LEARNING THROUGH ACCESS TO FREE INFORMATION ONLINE

SERVICE FAST AND EFFICIENT COLLABORATION THROUGH ADVANCED TOOLS

Palm wants people all over the world to have access to information without any bounds. Palm E-Library hosts a plethora of knowledge and provides tools and support which allow people to research and study any topics related to their interest for free.

Mission Focus:

Palm develops collaborative software tools that helps businessmen and women manage their work efficiently and increase productivity. People can easily organize meetings, share files and talk to each other seamlessly.

Mission Focus:

Palm E-Library reinforces our mission of providing access to information by providing an access to the company’s plethora of information and knowledge online for free.

Palm Collaborative Tools reinforces our mission of providing access to information by providing software that lets you share your ideas seamlessly.

SIMILARITIES:

SIMILARITIES:

O’Reilly SAP Litmos

Slack Discord

DIFFERENTIATORS:

DIFFERENTIATORS:

Palm offers all this information for free use to anyone and everyone.

Palm’s software is the most efficient when it comes to ease of access and organization.

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SERVICE (S)

EVENT (E)

17. PALM COMMUNICATION

18. PALMS-ON EXPERIENCE

S-05

E-01

SERVICE

EVENT

SEAMLESS connections and faster COMMUNICATIONs through advanced technology

KNOWLEDGE SHARING through public speaking at events hosted by palm

Palm wants to make communication easier and cheaper for its users. Through our technology, users can experience seamless connectivity with no dropped calls and faster internet services.

Palm can invite speakers to share their knowledge at a yearly event for Palm’s users and the general public. This event would cover new strides in technology and sharing updates about Palm.

Mission Focus:

Mission Focus:

Palm Communication reinforces our mission of providing access to information by providing seamless connectivity and data services.

Palms-On Experience reinforces our mission of providing access to information by making users aware about our developments, sharing ideas and contributions to the world.

SIMILARITIES:

SIMILARITIES: Verizon AT&T DIFFERENTIATORS:

TED The Moth DIFFERENTIATORS:

Palm provides the fastest data services across the country with full coverage in the highest of altitudes.

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Palm immerses people into their way of doing things by giving an in-depth understanding of how their products work to stay transparent and truthful to the customers.

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BRAND DELIVERABLES With a new, refreshed look and the same vision to make the world a more connected and secure place, Palm is expanding its horizon by offering new services to people who have trusted the brand for so many years.

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PALM SMART HOMES P-07

PRODUCT INNOVATIVE SMART DEVICES FOR HOMES FOR SEAMLESS living

Palm manufactures home products that elevate your day to day life by making tasks easier and quicker to finish so you can sit back and enjoy your life.

Mission Focus: Palm Smart Homes reinforces our mission of providing access to information by developing smart products that make day to day chores easier for people.

SIMILARITIES: Samsung Belkin DIFFERENTIATORS: Palm synchronizes all your smart home products to make your home experience less complicated and more cohesive.

captions: Samantha looking up recipes on her smart fridge which shows recipes to the food THE NATUREaccording OF IDENTITY available in the fridge.

Adam sets the timer for his oven through his smart device.

The entire kitchen is automated which makes cooking easier for him.

A smart thermostat adjusts the temperature according to the time of day and the number of people in the house.

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PALM HEALTH MONITORING P-04

PRODUCT ACCURATE BLOOD TEST MONITORING FOR LIFE SAVING SOLUTIONS

Palm is developing home devices that help in monitoring a patient’s day to day health and give fast and accurate results like blood sugar, ECG etc. It also suggests what kind of food a person should consume on the basis of his/her bloodwork results.

Mission Focus: Palm Health Monitoring reinforces our mission of providing access to information by providing data and life saving solutions that help people around the world.

SIMILARITIES: OneTouch Accu-Chek DIFFERENTIATORS: Palm provides information on diet and informs you about the next steps after you get your results.

captions: A Palm Health Monitor is testing a patient’s blood to detect the blood sugar, and other vitamin levels.

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Jane is getting a blood test by a specialist to check her vitamin and glucose levels.

Quick blood drawing with a vacuum syringe which is followed by testing on the Health MonitorTHE device.

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PALM LIFE P-05

PRODUCT TOOLS AND SERVICES FOR ELDERLY PEOPLE TO LIVE A STRESS-FREE LIFE

Palm makes products to help elderly people live their lives without having to depend too much on anyone. An at-home product experience will help them understand how everything works so they can test it out on themselves before buying it. Products like medical home-care kit, meal prep and personal care items.

Mission Focus: Palm Life reinforces our mission of providing access to information by providing informative healthcare products to help elderly people live their lives smoothly.

SIMILARITIES: Phillips MobileHelp DIFFERENTIATORS: Palm offers effective medical support in addition to home care and personal care items.

captions: Members from Palm’s Life support team go to homes and help elderly people set devices.

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Emergency button on a Palm Life handheld device which connects to emergency services and numbers.

An ageing couple talking about their health and investing in a Palm Life emergency product.

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PALM WEATHER SUPPORT P-03

PRODUCT bETTER NAVIGATION AND GUIDANCE THROUGH RESEARCH AND REAL TIME TECHNOLOGY

Palm can develop real time technology that helps people navigate better in bad weather conditions like tornadoes, hurricanes and snowstorms. People can attach these devices in their cars and before each journey, the device guides them so they know what to expect.

Mission Focus: Palm Weather Support reinforces our mission of providing access to information by providing guidance to help people navigate better during harsh weather conditions.

SIMILARITIES: Google Maps Apple Maps DIFFERENTIATORS: Palm offers easy navigation and support to so people can decide when to leave, which car to take etc.

captions: A car with a Palm Weather Support device on the dashboard to guide the driver.

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Alex cannot navigate through a snowstorm since she doesn’t have a Palm Weather Support device in her car to guide her, so her car is stuck in the snow.

Palm GPS services on a boat to guide the sailor through rough tides and weather.

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PALM SECURITY P-01

PRODUCT ENSURING ROUND THE CLOCK SAFETY FOR OUR USERS AND THEIR FAMILIES

To ensure the safety of its user, Palm manufactures security devices and alarms that detect every little shift in motion and monitor areas in your house to ensure maximum security. We offer fingerprint sensored fittings for main doors locks so you don’t have to worry about carrying your keys everywhere or losing them.

Mission Focus: Palm Security reinforces our mission of giving secure access to information by providing round the clock home safety and security for our users.

SIMILARITIES: Simplisafe Ring DIFFERENTIATORS: Palm offers easy installation and state of the art technology with a lifetime warranty.

captions: A security camera feed of the living room, accessible from the Palm Security app.

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An indoor security camera that can sense motion in 360 degrees all around the room.

An outdoor camera plae outside the door of an office building for 24/7 security.

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PALM & WOMEN WHO TECH TM CB-01

CO-BRANDING GETTING MORE WOMEN INTO TECH ROLES WITH WOMEN WHO TECHTM

Palm can partner up with Women Who TechTM to get more women into technological and engineering roles and also work together to close the gender gap. Special programs like holding seminars and visiting schools to educate women about leadership roles in the tech industry can help their cause.

Mission Focus: Palm for Women Who TechTM reinforces our mission of providing access to information by ensuring that women all around the world get an equal access to quality education.

SIMILARITIES: SamaSource Girls Who Code DIFFERENTIATORS: Palm offers special job opportunities and programs for women so they can foster their skills and learn more about working at Palm.

captions: Women empowering other women at the Palm office.

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A Palm employee working with a new hire.

A seminar where a group of women speakers inform other women about the various opportunities that Palm provides in support Women THEwith VISUAL STANDARDS GUIDE Who TechTM.

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PALM TRACKER P-08

PRODUCT Efficient GPS TRACKERS FOR PRODUCTS AND KIDS TO ENSURE SAFETY

Palm manufactures the world’s smartest GPS trackers that can be attached to your valuable possessions that you have a fear of losing. All these items connect to the cloud where you can access their location.

Mission Focus: Palm Tracker reinforces our mission of providing secure access to information by providing information to the user to track their possessions and keep them secure at all times.

SIMILARITIES: Tile Chipolo DIFFERENTIATORS: Palm offers multi purpose solutions for all kinds of products by offering a variety of different sizes and attachments for use.

captions: A Palm Tracker for kids which shows its location on the app so you know where your kids all times.

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A Palm Tracker on the keys shows its location on the app so you don’t lose them.

A kid interacting with his Palm Tracker which he takes to school and when he goes to play in the park.

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PALM SUMMER GRAD PROGRAMS ED-01

EDUCATION WORK PLACEMENT AT PALM HQ FOR SOON TO BE GRADUATES

Soon to be graduates can get internships at Palm to get a in-depth understanding of how Palm delivers its services to the world from the ground up. After graduating, Palm hires them as junior employees and groom them to be the new face of Palm.

Mission Focus: Palm Summer Grad Program reinforces our mission of providing access to information by educating the next generation of students about our inventions and practices.

SIMILARITIES: Google Microsoft DIFFERENTIATORS: Palm is trying to identify raw talent and hardworking people who can be groomed according to our belief of an open, connected and secure world.

captions: A group of students and their supervisor engaged in a conversation.

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Two students learning how the company works and their role in it.

A group of students working on a problem together.

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6. PALM KIDS P-06

PRODUCT TEACHING TOOLS FOR KIDS TO LEARN SKILLS QUICKLY

Palm is developing devices that function as teaching tools for kids. It helps the teachers in teaching letter identification, phonetic word building, and so on.

Mission Focus: Palm Kids reinforces our mission of providing access to information by providing teaching tools that help kids learn faster.

SIMILARITIES: Seesaw Letters Alive Plus DIFFERENTIATORS: Palm provides interactive techniques for engaging students so they can learn easily.

captions: A teacher working with a student on a Palm Kids tablet.

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A kid learning how to draw on a Palm Kids tablet.

Two kids learning a lesson on alphabets on a Palm Kids tablet in the classroom.

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The journey doesn’t end here. Our new outlook extends onto our new website which showcases our products and services that follow our new vision and how Palm is transforming the way people consume and interact with information around the world.

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Unsplash SimpliSafe Relay Tile Phillips https://www.engadget.com/2012/04/01/usrobotics-palmpilot-personal-review/ https://www.theverge.com/2018/10/15/17974850/new-palm-smartphone-android-lifemode-time-well-spent-verizon https://techcrunch.com/2018/11/02/palm-phone-review-an-ideawhose-time-may-never-come/ https://medium.com/the-almanac/in-praise-of-single-function-technology-95de015ff718 https://www.fastcompany.com/90246716/palms-progress-the-risefall-and-rebirth-of-a-legendary-brand https://www.theverge.com/2012/6/5/3062611/palm-webos-hp-insidestory-pre-postmortem

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All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any forms or means without the prior permission of the author. This is a student project meant for educational purposes only and does not represent the Palm brand.

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