The Future of Ecommerce & Trends in 2021 Experts View & Opinions that you should not miss
Published 2021 by ACE Infoway
Table of Contents Introduction Executive Summary Insights Personalize Your Product Description Pages(PDP) to Add Life to Your Brand The shift of eCommerce from B2C to B2B Order Fulfillment Surfaces as a Competitive Differentiator Social Commerce and Omnichannel Experience Will Boost Sales Do Not Rely Solely on ROAS for Sustained Growth The Marketplace is Dominating the Brand Building Personalize the Customer Experience through Artificial Intelligence and Machine Learning Rise of Voice Commerce Broadens Customer Reach AR Enhances the Reality of Online Shopping Subscriptions Lead to a Better Customer Engagement
What should you do in 2021 to outshine eCommerce?
Introduction The Future of eCommerce in 2021 The year 2020 didn't turn out as expected, influencing us in numerous ways especially the consumer landscape and eCommerce process. Decades of change have happened in just a few weeks. The customer’s shopping behavior changed, shifting from offline to online commerce, accelerating numerous eCommerce trends. The products that were rarely bought online are now eCommerce staples. Not only the pandemic, but various other factors also contributed to this eCommerce growth, such as increasing mobile and internet penetration, the introduction of the technologies supporting m-commerce, cross-border market access, advanced shipping, secure payment options, and exciting discounts and offers. According to BCG, eCommerce sales are projected to reach up to a whopping 5 trillion USD in 2021. The eCommerce industry is continuously evolving, growing both in the developed as well as developing markets, and the emergence of the non-banking players, adding more payment options, expedited the evolution even more. With this, the priorities of the sellers, as well as the customers, are also changing. Today the facilities like immediacy, convenience, and customer experience have become the top priorities of the consumer. The marketers who successfully serve these features win the customers’ hearts. Considering the fact, the businesses, big or small, have become more digitally active, putting efforts to deliver a better customer experience. Marketers are investing in the latest technologies and practices to create, maintain and manage their eCommerce website to outclass their competitors. “The Future of Ecommerce 2021’’ is a landmark study by Ace Infoway conducted to create a foundational base for the marketers who are striving to strengthen their eCommerce business and boost profit. The study includes the perspectives from shoppers, marketers, retailers, and partners that accurately reflect the opportunities and challenges of the industry going into 2021.
The eCommerce industry is thriving and so is the competition. Hence, to stay ahead, you need to monitor the eCommerce trends constantly, or else you’ll risk falling drastically behind.
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