Defending the Agenda: Advocacy and Coalition Building on the College- and Career-Ready Agenda Tuesday, March 25th 3:00-4:00 p.m. ET
Advocacy ďƒ˜ The art of informing, engaging and persuading an audience to support your position ďƒ˜ Know your stuff, believe in it
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College and Career Readiness Context ďƒ˜ Prepare students to succeed after high school ďƒ˜ To be able to take credit bearing courses in higher education or to enter the workforce in a job with advancement potential
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College and Career Readiness Advocacy Inform, engage and persuade policy leaders, stakeholders and the public Inform: know the facts and use them Engage: have clear and concise messages, use multiple tools to deliver messages Persuade: use allies and access, demonstrate reach
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Coalition Building Coalition of supporters is key to effective advocacy Building the coalition The issue is the focus
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Coalition Building Over-communicate with coalition members Deploy coalition members Evaluate, Adapt, Thank
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CCSS Information Cards
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CCSS Information Cards
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Graphics for Social Media
Prepared
Unprepared 10
Video
Too Many
Right Amount
Not Enough 11
Video
Too Many
Right Amount
Not Enough 12
Conservative Figures/Political Elements
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GRIT Advertising
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Letters to Legislators
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Coalition Letter
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GRIT Brochure
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Parents Fact Sheet
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Business Fact Sheet
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Mobilizing Grassroots Support at Key Moments
Supporters at a Senate Education Committee Hearing
GOT GRIT? Supporter Stickers
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Prepared
Unprepared 21
Mobilizing Grassroots Support at Key Moments
Pi Day Deliveries to Legislators
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Contact Information
Michael Gilligan Vice President, Strategic Initiatives, Achieve mgilligan@achieve.org or 202-745-2317 Jessica Hammonds Executive Director, Alabama GRIT jessica@alabamagrit.org or 334-430-5401 www.alabamagrit.org