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PRIMARY LOGO (for special occations, high level letter) SHIELD logo
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London School of Public Relations Brand Identity Standards
Dark Backgrounds When the lockup appears on a dark background the text reverses to white.
INFORMAL LOGO (for promotion, event, collaboration)
is to be used for only SPECIAL occasions and very important documents. INFORMAL LOGO (for promotion, event, collaboration)
Regular logo (landscape & potrait) is to be used most often throughout LSPR publications and collateral.
INFORMAL LOGO (for promotion, event, collaboration)
The SHIELD & REGULAR Logo The primary logo for the overarching Campus identity has been redesigned to combine the new LSPR with the Lucida Sans wordmark and the shield. Regular- and small-use versions of both the shield and regular logos have been redrawn to ensure the best quality reproduction. Size restrictions for each are detailed beside. The shield logo exists as part of the official college seal and will be used as an additional brand icon through formal events, ceremonies or on special documents as in diplomas, special letters from upper management and others
Bright Backgrounds When the lockup appears on a white background it utilizes its original colour.
Color The official colors of London School of Public Relations, LSPR Red, LSPR Blue and LSPR Green, are equal in importance in identifying the campus. Precise matching of all LSPR colors is essential in all color applications. Correct and consistent use of LSPR’s official colors helps reinforce the school’s identity.
London School of Public Relations Brand Identity Standards Department & Clubs Unit Logo Logos have been created for each of LSPR Department as part of the Campus identity system. Always use approved artwork. Do not attempt to typeset or create any logos on your own.
A5 Logo 4,5cm left margin 1.5cm top margin 1.5cm
A3 Logo 9,5cm left margin 2.5cm top margin 2.5cm
A4 Logo 6,5cm left margin 1,5cm top margin 1,5cm
Landscape formats The top and left hand margins remain the same for the corresponding landscape formats.
Stationery Templates The stationery templates shown here have been approved and should not be altered in any way. Body copy can be set at 11 point Book Antiqua or Myriad Pro—regular weights.
Date Addressee’s Name London School of Public Relations Company Street Address Line 1 Street Address Line 2 City, State, Zip Salutation, The copy you are now reading is not the actual text to be typeset. It is placed here in lieu of the type to be used, so that it will resemble a complete job in every respect. For now, its purpose is for size and visual reference only. Atem fuga. Commolore est, sunt quam illest, si conet andendi vendis porercium repe qui a sa nonsed mini int, expero ex earchic iendia volori audant labo. Nem et esciisim et adi dolor sequam rest, sum ut mil ea quistrumqui
Typefaces The typefaces approved for use in LSPR publications and collateral are: Myriad Pro, Book Antiqua and Edwardian Script. Each typeface offers a range of weights, allowing for small and digital use without degradation. Myriad Pro is a sans serif font, Book Antiqua and Edwardian Script are both serif font but should not be intermingled. The overall consistent application of these typefaces will establish a continuity of appearance that will support the effectiveness of the identity program.
Myriad Pro
Book Antiqua
Myriad Pro
Book Antiqua
Myriad Pro
Book Antiqua
Myriad Pro
Book Antiqua
Myriad Pro Myriad Pro
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The logo Positioning – top left Consistent positioning of the logo is vital, it must always appear on the left. The logo can appear in two set positions. Either at the top of the area or at the bottom, but always ranged left. Logo size and position
Web Graphics
Edwardian Script