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Kikwear, Inc. was born in 1991 and debuted a clothing line in 1992 that was basic, yet edgy. It consisted of screen t’s, bb caps, hoodies, shorts, and of course pants. The company initially made its mark with a company icon named Chucky. He was a Rasta type character designed by the famous NY graffiti artist Doze Green. We plastered that character on everything which gave Kikwear its first identity out there in the clothing arena. Throughout the ‘90s, Kikwear and Kikgirl developed both pant lines that now had a major following in the exploding Rave scene all over the USA, Canada, and Europe. When a raver wanted to hit the party circuit, they weren’t leaving their home without a pair of Kiks. We catered our pants to their exact needs as some of the styles had cell phone and water bottle pockets. Others had stash pockets as an added feature. By the late ‘90s, Kikwear and Kikgirl had a huge range of pants out there on the market in every leg opening from 23-69” and in multiple fabrics from denims to nylons with reflective piping. 7
Today, Kikwear - like the crowd it caters to - is an ever evolving, extremely expressive, and undefineable brand. It revels in creating an invigorating and empowering experience to its customers. In a world full of fast moving parts Kikwear has had to morph with with the idea that no one, and ultimately, no company should be confined by a label. BE YOURSELF is at the core of every move that is made. They strive to create a sense of authenticity, and quality in not only the way they are visually portrayed, but also in the products that are produced. 2017 brings evolution, innovation, and inclusion. Kikwear is still producing their signature denim pants and acessories, but now with a fresh and releveant voice - wearable for any walk of life. In the process of growing as a company, they are catching the attention of everyone in the room - gradually creating a community - a forever home where everyone fits in. 8
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Kikwear provides effortlessly hip clothing to trendsetting customers in an unapologetically unique environment with a cinematically candid, and relevant voice.
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Having a strong set of core values is everything to a company like Kikwear, and we feel the best way to describe our values is through a series of appropriate bad ass words: 14
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Unapol 16
logetic 17
Effortless 18
sly Cool 19
C 20
Cinematic 21
Urban 22
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Innovativ 24
vely Fresh 25
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Raw 27
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Welcome to our community. We usher in all who are forever committed to expressing themselves. Together we will be free... To maintain this freedom, there are a set of commandments that have been put in place to help maintain this realm of self exuberance. 29
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Kikwear is an EXPRESSIVE brand that promotes self expression, maximalism, and unapologetic behavior. Therefore, it is only natural that our logo reflect that very same nature. As expressed by our commandments, there are no rules - however when it comes to the logo itself, a few guidelines have been implemented to insure the validity of the overall identity system of the company.
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The Rules
The following are some basic rules related to the Kikwear logo. They are as important as the commandments to maintain a sense of cohesiveness between all the many moving parts of the company.
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The logo cannot be paired with any other logotype stating the brand name ‘Kikwear’. The logo cannot be re-written by any individual. The vectorized logo must always be used for any products and/or promotional material. The logo must always remain at 100% opacity. Only one logo can be used per application it is being applied to. The logo should not be contained in any kind of shape or border. 39
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Clear Space
Making sure the logo gets the proper clear space is very important to maintain the voice that it exudes. The logo itself should always have ample breathing room to sustain its impact - it needs to be as free as the brand portrays itself to be - but at a minimum, the clear space should be determined by reducing the logo to 20%, and using that as a measurement around the logo being used.
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Do’s
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Dont’s
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Kikwear
Kikwear 45
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Typography
The following are the assigned typefaces for other uses within the identity system. The typeface ‘Apercu’ is used for all elements within the system besides the logo itself. The different weights of ‘Apercu’ are used to differenciate between the functionality of each use. Digital typography within this system should be in black (or white when absolutely necessary) - this is because the remaining colors created by the aesthetic of the company can vary in so many ways (relating to the many types of self expression) that a grounding source of visual identity should be there to tie everything together.
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Primary
This weight is used for all headers and titles. It can also be used for any type that needs to be emphasized in any way.
Apercu - Medium
Aa
14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789 11pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
9pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
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Secondary
This is used for all body copy. Use when possible, unless the type in question needs to be emphasized in any way.
Apercu - Regular
Aa
14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789 11pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
9pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
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Tertiary
This weight can be used for any caption text, or text that doesn’t need to be a first read.
Apercu - Light
Aa
14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789 11pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
9pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,;:?!$&*)0123456789 (.,;:?!$&*)0123456789
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Special Typographic Treatments
For items that are of utmost importance a final typographic treatment within this identity system exists to help with creating this emphasis. This type is to always be custom handwritten in all capital letters with a black chisel tip sharpie. This type should always be written on a black background.
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Dynamic Color
Color within this system is heavily driven by the art of collage and DIY culture. This brand exudes expression, so dynamicity when regarding that realm is very important. No two person is alike, and therefore, neither should be the color system of this brand. Type and logo should always be in black, but the rest of the color comes from the combination of found textures, cut-outs, backgrounds, etc.
Logo + Type Color
Black PMS: Black | R:0 G:0 B:0 #000000 | C:0 M:0 Y:0 K:0
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