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INITIATIVE Brand Guidelines
Well-being starts with creative expression
Mission Statement
We Believe... Overall public health starts with providing spaces within urban environments that encourage self expression, collaborationand intrigue.
Brand Attributes
Inviting Expressive Intriguing Lively
Primary Typeface Neue Haas Unica Pro - Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?
Secondary Typeface Neue Haas Unica Pro - Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?
Typography
Tertiary Typeface Neue Haas Unica Pro - Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?
R: 20 G: 64 B: 247 #1440F7 C: 85 M: 72 Y: 0 K: 0
R: 19 G: 17 B: 240 #1311F0 C: 88 M: 79 Y: 0 K: 0
R: 0 G: 2 B: 199 #0002C7 C: 95 M: 87 Y: 0 K: 0
R: 14 G: 31 B: 139 #0E1F8B C: 100 M: 97 Y: 12 K: 5
R: 1 G: 3 B: 64 #010340 C: 100 M: 94 Y: 34 K: 57
Color Palette
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COCREATE Typeface: Brown - Light COCREATE Secondary Typeface: Neue Haas Unica Pro - Light
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Logo
CREATE typeface is generated by the creative interactions at the CoCreate Stations. This creates a dynamic logomark that is paired with the supporting static logotypes.
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Logo
Clear space around the logo mark and primary logotype is determined with the distance created by the ‘C’ from the logo mark scaled down by 40%.
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The driving force of the visual identity is pulled from the interactions recorded through the CoCreate stations. The textures created by each unique distortion of the typography within each of
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these stations is used in many of the brand’s applications to express the movement and collaboration experienced through this interactive system.
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Graphic System: Interaction as a Visual Element
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Letterhead
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526 San Pedro Street Los Angeles, CA 90013 lampcommunity.org/cocreate 213.488.9559
To Whom It May Concern, Thank you very much for contributing to the ever evolving cause of the LAMP Community. We appreciate your donation, and look forward to many more years of working together to further our program. We want to remind you that your contributions are not only supporting a cause that goes often overlooked by most, but by becoming a sponsor of the LAMP Community’s CoCreate Initiative you are furthering the well-being of the community while simultaneously helping those who are relying on the LAMP Community for support. We commend you in becoming a part of the solution, and acknowledge your importance within the local community. If you ever have any questions or concerns regarding the effects of your donations please feel free to reach out to us at any time. In addition to that, please do not hesitate to contact us if you are in need any informative collatoral of our upcoming or existing programs. We at LAMP Community strive to help our sponsors feel involved and important - because you are!
Best,
Hayk Makhmuryan Lamp Arts Program Coordinator office: 213.488.9559 x265 mobile: 818-522-4973 hayk@lampcommunity.org
Business Cards
CO Hayk Makhmuryan Lamp Arts Program Coordinator office: 213.488.9559 x265 mobile: 818-522-4973 hayk@lampcommunity.org
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