BML109: Introduc1on to the Contemporary Tourism and Event Environment
Contemporary Events
Aims The aims of this session are to: Define events and event tourism Compare and contrast the types and scale of events and
provide examples of each Evaluate the nature of the event product Assess the factors that have influenced the development of
events and event tourism Consider events as an area of applied academic study
Defining Events Activity 1: •  How do you define an event?
Types of Event
Aims Activity 2: •  List types of events and place into suitable categories
Defining Events
[Source: Shone, 2001, p. 5]
Defining Events
[Source: Bowdin, 2001, p. 16]
Defining Events
The Character of Events
Defining Events Activity 3: • What makes an event distinctive? • What are the key attributes and characteristics of events?
The Development of Events
The Development of Events Activity 4: •  What factors have influenced the development of events and event tourism?
Event Studies
Events Studies
[Source: Getz, 2007, p. 2]
Events Studies
[Source: www.embok.org]
Events Studies
[Source: Getz, 2007, p. 4]
Events Studies
[Source: Getz, 2007, p. 10]
Events Studies By the end of this session you should be able to: Define events and event tourism Compare and contrast the types and scale of events and
provide examples of each Evaluate the nature of event product Assess the factors that have influenced the development of
events and event tourism Consider events as an area of applied academic study