BML109: Introduc1on to the Contemporary Tourism and Event Environment
Tourism Markets in the UK: Domes1c and Inbound Tourism
BML109: Learning Outcomes By the end of the session, you should be able to: Identify a range of tourism markets Explore and critique the structure and changes within the
domestic and inbound UK tourism markets using available Visit Britain / Visit England statistics and research Identify the factors influencing the changes in the tourism
markets and consider the implications and responses of the tourism industry
Understanding Demand Activity 1: •  Identify specific markets within the tourism and event sector
Types of Tourism Indicative Markets Holidays
Culture and religion
VFR
Social and spiritual
Business tourism
Special interest tourism
Health and fitness
Scenic tourism
Sport/activity tourism Education
Understanding Markets Domestic Tourism
Inbound
Holidays - Long Stay
Int. Markets
Holidays - Short Stay
Business & Events
Day Visits
Luxury
Business
VFR
VFR
Youth and Study
Specific Sector Research
Specific sector research: accommodation, activities, coast and countryside, culture, heritage, attractions, football and sport, shopping, transport
[https://www.visitbritain.org]
Tourism Markets Activity 2: • Working in small groups and using information available from Visit England, produce a short PowerPoint that provides an overview of key trends within key tourism markets. Specifically: • • • • •
Domestic Tourism Domestic Day Visits International Tourism – the European Market International Tourism – the Asian Market International Tourism – the American
Tourism Markets Activity 2: • Time to report back….
Summary By the end of the session, you should be able to: Identify a range of tourism markets Explore and critique the structure and changes within the
domestic and inbound UK tourism markets using available Visit Britain / Visit England statistics and research Identify the factors influencing the changes in the tourism
markets and consider the implications and responses of the tourism industry