BML109 - HOSPITALITY

BML109: The Contemporary Tourism and Event Environment

Hospitality Sector

Learning Outcomes Aims ยง To examine the importance of

the hospitality sector within the tourism and events industry ยง To highlight the locational,

structural and operational characteristics of the hospitality sector ยง To review and identify current

trends and future issues within the hospitality sector

Hospitality Sector

Hospitality Sector

Hospitality Sector

Hospitality Sector

Hospitality Sector

Hospitality Sector

Types of Accommodation

Types of Accommodation Activity 1: • Identify the main types of accommodation within the hospitality sector?

Types of Accommodation Serviced or self-catering Commercial or non-commercial Charged or free Chain or independent Static or mobile Urban or rural By purpose of visit

Sector Structure

Sector Structure

Hospitality Experience Activity 2: • Identify the main components of the hospitality experience?

Hospitality Experience

[Source: Medlik, 2000]

Hospitality Experience Activity 2: • What are the key characteristics of the accommodation sector?

Key Characteristics

ยง Marked spatial, structural and ownership characteristics

Key Characteristics

ยง Large and fragmented sector significant degree of polarisation

ยง Marked spatial, structural and ownership characteristics

Key Characteristics

ยง Large and fragmented sector significant degree of polarisation

Key Characteristics

ยง Marked disparities in the quality of accommodation

ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation

Key Characteristics

ยง Marked disparities in the quality of accommodation

Key Characteristics

ยง A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics

ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation ยง Marked disparities in the quality of accommodation

Key Characteristics

ยง Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)

ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation ยง Marked disparities in the quality of accommodation ยง A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics

Key Characteristics

ยง Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)

Key Characteristics

§ Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)

‘Many entrepreneurs in the Looe tourist industry are not maximisers. They are satisficers, whose business involvement was guided by as much life style dictates as by employment, growth of profit maximising concerns’ [Source: William and Shaw, 1986]

Key Characteristics

§ Demand is highly

volatile and fluctuates on a seasonal and weekly basis

§ Marked spatial, structural and ownership characteristics § Large and fragmented sector - significant degree of polarisation § Marked disparities in the quality of accommodation § A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics § Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)

Key Characteristics

ยง A problem of definition

ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis

Key Characteristics

ยง Negative perceptions in relation to employment

ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition

Key Characteristics

ยง Based on the

tangible and intangible aspects of the accommodation product

ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition ยง Negative perceptions in relation to employment

Key Characteristics

ยง Dependency on marketing agencies/booking agents (public and private sector)

ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition ยง Negative perceptions in relation to employment ยง Based on the tangible and intangible aspects of the accommodation product

Key Characteristics

§ Limited barriers to entry

§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector)

Key Characteristics

§ Brand dominated

§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry

Key Characteristics

ยง Brand dominated

Key Characteristics

§ Heavily reliant on migrant workers

§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry § Brand Dominated

Key Characteristics

ยง Heavily reliant on migrant workers

Key Characteristics

ยง Heavily reliant on migrant workers

Key Characteristics

§ Perishability of the product

§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry § Brand Dominated § BREXIT

Hospitality: Snapsho

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Hospitality: Snapshot

Trends in Rural Accommodation

Key Trends in Rural Accommodation Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Contemporisation Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Contemporisation Less of this‌

Contemporisation More of this‌

Contemporisation Reinventing the Country House Hotel

Contemporisation Reinventing the Country House Hotel

[The Pig Hotel Chain]

Informality Private Lodges

Contemporisation Contemporary Self-Catering

Contemporisation Boutique Bunk Houses

Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Gastronomisation Gastropubs with Rooms

Gastronomisation Restaurants with Rooms

Gastronomisation Cookery Schools

Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Socialisation Super Cottages

Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Key Trends Accommodation with Hot Tubs

Key Trends Hardstandings

Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Quirkiness Tree Houses

Quirkiness Quirky Glamping

Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing

Informality

[Source: Keeling, 2017]

Quirkiness

Informality Private House Hotels

Informality Poshtels

Trends in City Centre Accommodation

UK City Hotel Openings 16/17

UK City Hotel Openings 18/19

Hotel Trends Affordable Luxury – Budget Boutique Hotels

Hotel Trends Affordable Luxury – Budget Boutique Hotels

Hotel Trends The Next Small Thing - Small Format Hotels

Hotel Trends The Next Small Thing - Small Format Hotels

Hotel Trends The Next Generation – Lifestyle Hotels

Hotel Trends The Next Generation – Lifestyle Hotels

Hotel Trends The Next Generation – Lifestyle Hotels

Hotel Trends The Next Generation – Aparthotels

Hotel Trends The Next Generation – Aparthotels

UK City Hotel Openings 16/17 The Next Generation – Aparthotels

Hotel Trends Luxury Hostels

Hotel Trends Luxury Hostels

Hotel Trends Well-Being Hotels

Hotel Trends Well-Being Hotels

Hotel Trends Well-Being Hotels

Key Issues and Developments in the Hospitality Sector

Trends and Issues

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’

Trends and Issues

§ Investment into product development

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’

Trends and Issues

ยง Investment into product development

Trends and Issues

§ The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development

Trends and Issues

§ Attitudes towards grading schemes and inspection small businesses do not like or cannot afford inspection

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations

Trends and Issues

§ New technology

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § Attitudes towards grading schemes and inspection - small businesses do not like or cannot afford inspection

Trends and Issues

§ Sustainability

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology

Trends and Issues

ยง Sustainability

Trends and Issues

§ VAT

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology § Sustainability

Trends and Issues

ยง VAT

Trends and Issues

§ BREXIT

§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology § Sustainability § VAT

Trends and Issues

ยง BREXIT

Trends and Issues

ยง AirBandB

Learning Outcomes Summary You should now be able to: ยง Discuss the importance of the

hospitality sector within the tourism and events industry

ยง Discuss the locational, structural

and operational characteristics of the hospitality sector

ยง Identify current trends and future

issues within the hospitality sector