BML109: The Contemporary Tourism and Event Environment
Hospitality Sector
Learning Outcomes Aims ยง To examine the importance of
the hospitality sector within the tourism and events industry ยง To highlight the locational,
structural and operational characteristics of the hospitality sector ยง To review and identify current
trends and future issues within the hospitality sector
Hospitality Sector
Hospitality Sector
Hospitality Sector
Hospitality Sector
Hospitality Sector
Hospitality Sector
Types of Accommodation
Types of Accommodation Activity 1: • Identify the main types of accommodation within the hospitality sector?
Types of Accommodation Serviced or self-catering Commercial or non-commercial Charged or free Chain or independent Static or mobile Urban or rural By purpose of visit
Sector Structure
Sector Structure
Hospitality Experience Activity 2: • Identify the main components of the hospitality experience?
Hospitality Experience
[Source: Medlik, 2000]
Hospitality Experience Activity 2: • What are the key characteristics of the accommodation sector?
Key Characteristics
ยง Marked spatial, structural and ownership characteristics
Key Characteristics
ยง Large and fragmented sector significant degree of polarisation
ยง Marked spatial, structural and ownership characteristics
Key Characteristics
ยง Large and fragmented sector significant degree of polarisation
Key Characteristics
ยง Marked disparities in the quality of accommodation
ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation
Key Characteristics
ยง Marked disparities in the quality of accommodation
Key Characteristics
ยง A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics
ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation ยง Marked disparities in the quality of accommodation
Key Characteristics
ยง Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)
ยง Marked spatial, structural and ownership characteristics ยง Large and fragmented sector - significant degree of polarisation ยง Marked disparities in the quality of accommodation ยง A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics
Key Characteristics
ยง Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)
Key Characteristics
§ Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)
‘Many entrepreneurs in the Looe tourist industry are not maximisers. They are satisficers, whose business involvement was guided by as much life style dictates as by employment, growth of profit maximising concerns’ [Source: William and Shaw, 1986]
Key Characteristics
§ Demand is highly
volatile and fluctuates on a seasonal and weekly basis
§ Marked spatial, structural and ownership characteristics § Large and fragmented sector - significant degree of polarisation § Marked disparities in the quality of accommodation § A large proportion of the sector is invisible due to the lack of compulsory registration and inconsistency of statistics § Diverse range of business motivations and experience underpinning commercial effectiveness (or lack of!)
Key Characteristics
ยง A problem of definition
ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis
Key Characteristics
ยง Negative perceptions in relation to employment
ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition
Key Characteristics
ยง Based on the
tangible and intangible aspects of the accommodation product
ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition ยง Negative perceptions in relation to employment
Key Characteristics
ยง Dependency on marketing agencies/booking agents (public and private sector)
ยง Demand is highly volatile and fluctuates on a seasonal and weekly basis ยง A problem of definition ยง Negative perceptions in relation to employment ยง Based on the tangible and intangible aspects of the accommodation product
Key Characteristics
§ Limited barriers to entry
§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector)
Key Characteristics
§ Brand dominated
§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry
Key Characteristics
ยง Brand dominated
Key Characteristics
§ Heavily reliant on migrant workers
§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry § Brand Dominated
Key Characteristics
ยง Heavily reliant on migrant workers
Key Characteristics
ยง Heavily reliant on migrant workers
Key Characteristics
§ Perishability of the product
§ Demand is highly volatile and fluctuates on a seasonal and weekly basis § A problem of definition § Negative perceptions in relation to employment § Based on the tangible and intangible aspects of the accommodation product § Dependency on marketing agencies/booking agents (public and private sector) § Limited barriers to entry § Brand Dominated § BREXIT
Hospitality: Snapsho
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Hospitality: Snapshot
Trends in Rural Accommodation
Key Trends in Rural Accommodation Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Contemporisation Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Contemporisation Less of this‌
Contemporisation More of this‌
Contemporisation Reinventing the Country House Hotel
Contemporisation Reinventing the Country House Hotel
[The Pig Hotel Chain]
Informality Private Lodges
Contemporisation Contemporary Self-Catering
Contemporisation Boutique Bunk Houses
Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Gastronomisation Gastropubs with Rooms
Gastronomisation Restaurants with Rooms
Gastronomisation Cookery Schools
Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Socialisation Super Cottages
Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Key Trends Accommodation with Hot Tubs
Key Trends Hardstandings
Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Quirkiness Tree Houses
Quirkiness Quirky Glamping
Key Trends Contemporisation Gastronomisation Socialisation Weatherproofing
Informality
[Source: Keeling, 2017]
Quirkiness
Informality Private House Hotels
Informality Poshtels
Trends in City Centre Accommodation
UK City Hotel Openings 16/17
UK City Hotel Openings 18/19
Hotel Trends Affordable Luxury – Budget Boutique Hotels
Hotel Trends Affordable Luxury – Budget Boutique Hotels
Hotel Trends The Next Small Thing - Small Format Hotels
Hotel Trends The Next Small Thing - Small Format Hotels
Hotel Trends The Next Generation – Lifestyle Hotels
Hotel Trends The Next Generation – Lifestyle Hotels
Hotel Trends The Next Generation – Lifestyle Hotels
Hotel Trends The Next Generation – Aparthotels
Hotel Trends The Next Generation – Aparthotels
UK City Hotel Openings 16/17 The Next Generation – Aparthotels
Hotel Trends Luxury Hostels
Hotel Trends Luxury Hostels
Hotel Trends Well-Being Hotels
Hotel Trends Well-Being Hotels
Hotel Trends Well-Being Hotels
Key Issues and Developments in the Hospitality Sector
Trends and Issues
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’
Trends and Issues
§ Investment into product development
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’
Trends and Issues
ยง Investment into product development
Trends and Issues
§ The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development
Trends and Issues
§ Attitudes towards grading schemes and inspection small businesses do not like or cannot afford inspection
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations
Trends and Issues
§ New technology
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § Attitudes towards grading schemes and inspection - small businesses do not like or cannot afford inspection
Trends and Issues
§ Sustainability
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology
Trends and Issues
ยง Sustainability
Trends and Issues
§ VAT
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology § Sustainability
Trends and Issues
ยง VAT
Trends and Issues
§ BREXIT
§ Greater emphasis on the delivery of ‘service excellence’ and the quality of the ‘visitor experience’ § Investment into product development § The continual debate over compulsory registration to monitor standards, and the enforcement of fire regulations § New technology § Sustainability § VAT
Trends and Issues
ยง BREXIT
Trends and Issues
ยง AirBandB
Learning Outcomes Summary You should now be able to: ยง Discuss the importance of the
hospitality sector within the tourism and events industry
ยง Discuss the locational, structural
and operational characteristics of the hospitality sector
ยง Identify current trends and future
issues within the hospitality sector