BML111: Tourism, Events & Des6na6ons: Impacts & Sustainability
Frameworks for Measuring & Assessing the Socio-Cultural Impacts of Tourism
Aims § To iden(fy the key considera(ons when a3emp(ng to
measure and assess the socio-cultural impacts of tourism
§ To highlight and assess a range of conceptual frameworks
that have been developed to assess the socio-cultural impacts of tourism
§ To consider the ‘Extrinsic’ and ‘Intrinsic’ dimensions
rela(ng to socio-cultural impacts
§ To iden(fy the research tools and methodologies that can
be employed to examine the socio-cultural impacts of tourism
Defining the Host Community Ac6vity 1: • De-brief – report back on the journals ar(cles you have found • From your background reading, what are the key considera(ons when a3emp(ng to measure and assess the socio-cultural impacts of tourism?
Defining the Host Community Ac6vity 2: • Watch the video ‘Beyond the Brochure’ – what are the key themes iden(fied in this case study of Gambia
Defining the Host Community Ac6vity 2: • Watch the video ‘Beyond the Brochure’ – what are the key themes iden(fied in this case study of Gambia • From this we now need to consider how research has tried to conceptualise the visitor/host rela(onship
Conceptual Frameworks: Irridex Doxey’s Irridex
EUPHORIA
APATHY
ANNOYANCE
ANTAGONISM
(Source: Williams, 1998, p. 158)
Initial phase of development: visitors and investors welcome, little planning or control mechanism Visitors taken for granted, contracts between residents and outsiders more formal, planning concerned with marketing Saturation point approached, residents have misgivings about the tourist industry, policy-makers attempt solutions via increasing infrastructure rather than controlling growth Irritations openly expressed, visitors seen as the cause of all problems, planning remedial but marketing increased to offset deteriorating image
Application of Irridex Model Case Study: Teo, P. (1994) Assessing socio-cultural impacts: the case of Singapore, Tourism Management, Vol. 15, No. 2, pp. 126-36. Context: Illustra(on of the nega(ve effects of the lack of contact
between the tourist and host community Average length of stay is 3 days - implying minimal contact Tourists tend to remain in ‘enclaves’ or ‘ghe3os’
Application of Irridex Model Results: 75% welcomed tourists for economic purposes 75% thought that locals received poorer levels of service
than tourists
99% thought that tourists were overcharged 78% rarely communicated with tourists - oMen only to give
direcNon Appropriate measure on Irridex - Apathy
Limitations Key Considera6ons: Model assumes a degree of homogeneity and uni-
direcNonality in community reacNons to tourism
CommuniNes are heterogeneous and there will be a variety
of responses to tourism
Heterogenous Host Communities Krippendorf (1987): Four categories of local person Those who are in con(nuous and direct contact with the
tourist
Those who own tourism businesses but have li3le contact
with tourists
Those who are in direct and frequent contact with tourists
but only gain part of their income from tourism Those who have li3le or no contact with tourists Each group will have their own percepNon of tourism, and
aUtudes to tourism impacts
Alternative Approaches #1 Butler (1975): Host AUtudinal and Behavioural Responses to Tourist AcNvity
[Source: Mathieson and Wall, 1982, pp. 139-140]
Butler (1975)
Key areas of considera6on: All four forms of reac(on may exist at one (me, but the
number of people in any one category need not remain constant
The framework includes a dynamic element, assuming that
social impacts will change over (me
Compared to Doxey’s framework Butler’s framework allows
aPtudes and behaviour to change in different direc(ons
Doxey’s framework is based around the en(rety of the
des(na(on environment, whereas Butler’s framework places greater emphasis on different groups and individuals and the resultant tensions that may emerge
Alternative Approaches #2 Dogan (1989): The socio-cultural impact of internaNonal tourism, and the coping strategies developed by the host community
RESISTANCE
Community displays feeling of resentment and aggression against tourists and tourist facilities
RETREATISM
The host community retreats into local cultures and traditions, as a buffer against the foreign intrusion of tourism
BOUNDARY MAINTENANCE REVITALISATION
ADOPTION
Establishing a well defined boundary between foreign and local cultures to ensure impacts are minimised Tourism provides a catalyst for the preservation and revival of traditional customs, thereby helping to protect the identify and integrity of the host community The host community displays an active effort for the demolishment of the traditional social structure, in favour of the adoption of Western culture symbolised by tourism
Dogan (1989)
Key areas of considera6on: The variable homogeneity of the host popula(on implies that
various combina(ons of strategies may exist simultaneously within the region
Key variables: heterogeneity of the local popula(on, local
power structures, the role of the government
Revitalisa<on may not exist as a dis(nct strategy by itself, and
could co-exist with either boundary maintenance or adop(on
Dogan (1989)
Key areas of considera6on: Boundary maintenance: revitalisa(on may involve the
restora(on of tradi(onal customs/materials for touris(c purposes - emphasis on the authen(city of local tradi(ons
Adop<on: revitalisa(on refers to the commodifica(on of local
customs/tradi(ons for mass tourism
Alternative Approaches #3 Ap and Crompton (1993): Development Stages
EMBRACEMENT
Residents openly accept tourists into their community
TOLERANCE
Collective indecisiveness towards tourists and tourist development
ADJUSTMENT
The resident stays in the community but deliberately avoids the destinations frequented by tourists
WITHDRAWAL
Local residents engage in a flight versus fight reaction; tourists leave the community during times of massive tourism influx
[Faulkner, B. and Tideswell, C. 1997]
Intrinsic and Extrinsic Dimensions
Intrinsic and Extrinsic Dimensions
Extrinsic Dimension: Defini<on: the characteris(cs of the loca(on with respect to its
role as a tourist des(na(on
Key variables: the nature and stage of tourism development,
the level of tourist ac(vity and the type of tourists
Related frameworks/approaches: Butler’s tourist area life cycle Doxey’s (1975) Irridex Tourist ra(o - number of tourists to the number of
residents, providing an indica(on as to the intensity of the tourist influx
Intrinsic and Extrinsic Dimensions
Intrinsic Dimension: Defini<on: the characteris(cs of the members of the host
community that affect varia(ons in the impacts of tourism in the community
Key variables: involvement, socio-economic characteris(cs,
residen(al proximity, length of residence
Related frameworks/approaches: Butler (1975) Dogan (1989) Ap and Crompton (1993)
Intrinsic and Extrinsic Dimensions
[Faulkner, B. and Tideswell, C. 1997]
Defining the Host Community Ac6vity 3: â&#x20AC;˘â&#x20AC;Ż The frameworks outlined in this session are theore(cal/hypothe(cal. What methodologies could you use to measure the socio-cultural impact of tourism, and host aPtudes to tourism?
Establishing Research Methodologies
Ques6onnaires: Gaining a representa(ve sample Distribu(on mechanisms Quan(ta(ve v qualita(ve perspec(ves Structure and nature of the ques(ons - pre- determining
responses
Variables: length of residence, place of residence, occupa(on, socio-economic group Cost and (mings
Establishing Research Methodologies
Focus Groups: Focus group discussions with representa(ves of each group can
be more cost-effec(ve than an extensive interview survey
Interviews: Nature of the interview process [simple & unstructured to
structured]
Establishing Research Methodologies
Stakeholder Analysis: Ascertaining views of the key stakeholders in the host
community (through ques(onnaires/interviews etc), and the assessment of significant impacts upon them
Par6cipant / Non-Par6cipant Observa6on: Form of research in which the researchers take part in the
experience being studied, as if they were par(ally (nonpar(cipant) or completely involved
Useful for recording reac(ons to a par(cular experience/event
Establishing Research Methodologies
A[ending Public Mee6ngs: Representa(on/ under representa(on of key stakeholders
SWOT Analysis: Iden(fying strengths, weaknesses, opportuni(es and threats in
rela(on to tourism development and its impact on the host community
Establishing Research Methodologies
Observa6onal Fieldwork/Secondary Data: Â&#x2014;â&#x20AC;Ż Observa(ons (primary and secondary) within the des(na(on
environment, can highlight key areas of impact, par(cularly in rela(on to visual or aesthe(c changes, property prices, conges(on etc
Summary By the end of this session you should be able to: § Iden(fy the key considera(ons when a3emp(ng to
measure and assess the socio-cultural impacts of tourism
§ Highlight and assess a range of conceptual frameworks
that have been developed to assess the socio-cultural impacts of tourism
§ Consider the ‘Extrinsic’ and ‘Intrinsic’ dimensions rela(ng
to socio-cultural impacts
§ Iden(fy the research tools and methodologies that can be
employed to examine the socio-cultural impacts of tourism