THE BUSINESS OF ACCESS 2015 by Andrew Clegg

The Business of Access BML313: Rural Tourism

Aims By the end of this workshop you will be able to: §  Oﬀer a high quality visitor experience for walkers and cyclists

at a business and des;na;on level

§  Cri;cally evaluate factors inﬂuencing levels of access into the

countryside and related access / management issues §  Iden;fy the needs and expecta;ons of diﬀerent types of

walker and cyclist

§  Take prac;cal steps towards aBrac;ng the walker and cyclist

market in terms of local product development and marke;ng

The Business of Access Ac?vity 1:

Ice-‐breaker -‐ Map Skills

Introduction

Activity 1:

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Icebreaker -‐ Map skills

Cart Common

Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

2175 Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

Stephens Farm

Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

50m Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

Uphill

Activity 1

Introduction Activity 1:

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Moat

Icebreaker -‐ Map skills

Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

Motel

Activity 1

Introduction

Activity 1: Church with tower §

Icebreaker -‐ Map skills

Activity 1

Introduction

Activity 1: Church with spire §

Icebreaker -‐ Map skills

Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

51m-48m = 3m

Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills

150767

138754 Activity 1

Introduction

Activity 1:

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Icebreaker -‐ Map skills Goblin

Activity 1

The Business of Access Ac?vity 2:

Understanding Walking and Cycling

The Business of Access Understanding Walking and Cycling Ques;on 1: §  What percentage of adults walk for leisure at least once a month? A) B) C) D)

10 million 15 million 20 million 25 million

The Business of Access Understanding Walking and Cycling Ques;on 1: §  What percentage of adults walk for leisure at least once a month? A) B) C) D)

10 million 15 million 20 million 25 million

The Business of Access Understanding Walking and Cycling Ques;on 2: §  What percentage of adults have used a ‘strategic recrea?onal route’ such as a long distance path in the last year? A) B) C) D)

10 % 22% 38% 45%

10% 22% 38% 45%

The Business of Access Understanding Walking and Cycling Ques;on 3: §  What is the current membership of the Ramblers Associa?on? A) B) C) D)

68,000 75,000 89,000 107,000

The Business of Access Understanding Walking and Cycling Ques;on 3: §  What is the current membership of the Ramblers Associa?on? A) B) C) D)

68,000 75,000 89,000 107,000

The Business of Access Understanding Walking and Cycling Ques;on 4: §  How much is UK cycle tourism worth in the UK? A) B) C) D)

520 million 640 million 720 million 817 million

The Business of Access Understanding Walking and Cycling Ques;on 4: §  How much is UK cycle tourism worth in the UK? A) B) C) D)

520 million 640 million 720 million 817 million

The Business of Access Understanding Walking and Cycling Ques;on 5: §  Mix and match

Access

Deﬁni?on

1. Public Footpath

a. A public right of way for vehicles and all other kinds of traﬃc, but which because of its nature is used mainly as a footpath or bridleway

2. Public Bridleway

b. A new designa;on of public right of way, re-‐ designated from ‘roads used as public paths’ (RUPP) introduced by the CRoW Act, over which the public have a right of way on foot, horseback, bicycle and horse-‐drawn vehicle

3. Byway Open to all Traﬃc (‘BOAT’)

c. A public right of way on foot only; usually a ‘civil wrong’ to ride a bicycle or horse on a footpath, which means the user could be sued by the landowner for trespass

4. Restricted Byways

d. A public right of way on foot, on horseback or on a pedal cycle (bicyclists must give way to walkers and riders)

The Business of Access Understanding Walking and Cycling Ques;on 5: §  Mix and match

Access

Deﬁni?on

1. Public Footpath

a. A public right of way on foot only; usually a ‘civil wrong’ to ride a bicycle or horse on a footpath, which means the user could be sued by the landowner for trespass

2. Public Bridleway

b. A public right of way on foot, on horseback or on a pedal cycle (bicyclists must give way to walkers and riders)

3. Byway Open to all Traﬃc (‘BOAT’)

c. A public right of way for vehicles and all other kinds of traﬃc, but which because of its nature is used mainly as a footpath or bridleway

4. Restricted Byways

d. A new designa;on of public right of way, re-‐ designated from ‘roads used as public paths’ (RUPP) introduced by the CRoW Act, over which the public have a right of way on foot, horseback, bicycle and horse-‐ drawn vehicle

The Business of Access Understanding Walking and Cycling Ques;on 6: §  What is the current length of the public footpath network in England? A) B) C) D)

135,250 km 145,600 km 152,350 km 165,450 km

The Business of Access Understanding Walking and Cycling Ques;on 6: §  What is the current length of the public footpath network in England? A) B) C) D)

135,250 km 145,600 km 152,350 km 165,450 km

The Business of Access Understanding Walking and Cycling Ques;on 7: §  What is the current length of the public bridleways network in England? A) B) C) D)

27,450 km 31,000 km 35,670 km 32,160 km

The Business of Access Understanding Walking and Cycling Ques;on 7: §  What is the current length of the public bridleways network in England? A) B) C) D)

27,450 km 31,000 km 35,670 km 32,160 km

The Business of Access Understanding Walking and Cycling Ques;on 8: §  What is the current length of the public rights of network in West Sussex? A) B) C) D)

1,400 miles 1,750 miles 2,500 miles 3,100 miles

The Business of Access Understanding Walking and Cycling Ques;on 8: §  What is the current length of the public rights of network in West Sussex? A) B) C) D)

1,400 miles 1,750 miles 2,500 miles 3,100 miles

The Business of Access Understanding Walking and Cycling Ques;on 9: §  The Pennine Way, the Cotwolds Way and the South Downs Way are all examples of what?

The Business of Access The Walking and Cycling Market Ques;on 9: §  The Pennine Way, the Cotwolds Way and the South Downs Way are all examples of what? Na?onal Trails •

12 Na;onal Trails in England and Wales, covering 4,000km

•

Designated by Natural England, and managed through a partnership of relevant highway authori;es and a dedicated Na;onal Trail Oﬃcer who is responsible for co-‐ordina;ng the development and maintenance of the route

The Business of Access The Walking and Cycling Market Ques;on 10: §  The Centurion Way, Winchester Watercress Tour, The Cuckoo Trail are all examples of what?

The Business of Access The Walking and Cycling Market Ques;on 10: §  The Centurion Way, Winchester Watercress Tour, The Cuckoo Trail are all examples of what? Promoted Routes •

Con;nuous routes formed by the linking and promo;on of rights of way; wide choice of routes available from short circular walks to long distance Na;onal Trails

The Business of Access The Walking and Cycling Market Ques;on 11: §  On an OS Map what does this symbol mean?

The Business of Access The Walking and Cycling Market Ques;on 11: §  On an OS Map what does the following symbol mean? Open Access

The Business of Access Countryside and Rights of Way Act 2000 §  The CROW Act gives people a new right to walk freely over the

following:

§  Mapped areas if open country, that is mountain, moor heath

(lowland areas with vegeta9on such as heather, gorse, bilberry, scrub and bracken) and down (semi-‐natural grassland in chalk or limestone areas)

§  Mapped areas of registered common land shown on oﬃcial

registers kept by the county council or unitary authority

§  Dedicated land -‐ landowners or long leaseholders can dedicate

land for public access, if they wish, even if it is not mapped as open country or registered common land

Legislative Frameworks Right of Access: West Sussex §  The new right of access came into force in West

Sussex in September 2004 given a new right of access to 5527 hectares of land (about 3% of the county)

§  Many sites already oﬀer open access but some new

access, many rela;vely small, dispersed sites

Open Access Land in West Sussex

Crawley Horsham

Billingshurst

SDCB (North)

Low Weald

High Weald

Haywards Heath

Midhurst Burgess Hill

SDCB (West) SDCB (Central) Brighton

Chichester

Coastal Plain Bognor Regis

Worthing

Open Access Land Dartmoor Na?onal Park

Open Access Land Yorkshire Dales

The Business of Access The Walking and Cycling Market Ques;on 12: §  Do you have the legal ‘right to roam’?

The Business of Access The Walking and Cycling Market Ques;on 12: §  Do you have the legal ‘right to roam’? No

Legislative Frameworks Countryside and Rights of Way Act 2000 §  The Act does not give people a ‘right to roam’ wherever they

want; it will allow people to walk on access land throughout England and Wales, once these areas have been deﬁned and opened for access

§  The access right is on foot (or wheelchair) for open air recrea;on,

including walking, running, climbing, picnicking and bird watching

§  New access rights applied to approx. 1 million hectares of land

The Business of Access The Walking and Cycling Market Ques;on 13: §  What are the 3 principles of the Countryside Code?

The Business of Access The Walking and Cycling Market Ques;on 13: §  What are the 3 principles of the Countryside Code? A) Respect other people B) Protect the Natural Environment C)  Enjoy the Outdoors

The Business of Access The Walking and Cycling Market Ques;on 14: §  How many walking fes?vals were there in the UK in 2015 (as listed on walkingfes?valsuk.com)? A) 75 B) 95 C)  136 D)  165

The Business of Access Ac?vity 2:

What factors have inﬂuenced the demand for access to countryside?

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased demand for access

Factors Inﬂuencing Access

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased demand for access §  Clothing and equipment technology

Factors Inﬂuencing Access

Augmented Reality

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased

demand for access §  Clothing and equipment technology §  Television/media -‐ ‘TV tourism’

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased

demand for access §  Clothing and equipment technology §  Television/media -‐ ‘TV tourism’ §  Green issues/sustainability

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased

demand for access §  Clothing and equipment technology §  Television/media -‐ ‘TV tourism’ §  Green issues/sustainability §  Improved access and personal mobility / greater choice and accessibility of route informa?on (walking /cycling/ horseriding)

Factors Inﬂuencing Access

Factors Inﬂuencing Access Key Themes §  Changing tourist demand and increased demand for access §  Clothing and equipment technology §  Television/media -‐ ‘TV tourism’ §  Green issues/sustainability §  Improved access and personal mobility / greater choice and

accessibility of route informa;on (walking /cycling/ horseriding) §  Access as a wider driver/catalyst to support sustainable rural development

Factors Inﬂuencing Access Shared Routes and Sustainable Development

Countryside Agency (2005)

Faversham Area Walking Project

East Sussex CC – Paths to Prosperity Project

Factors Influencing Access Key Themes §  Changing tourist demand and increased demand for access §  Clothing and equipment technology §  Television/media -‐ ‘TV tourism’ §  Green issues/sustainability §  Improved access and personal mobility / greater choice and

accessibility of route informa;on (walking /cycling/ horseriding) §  Government Policy -‐ Countryside and Rights of Way Act 2000 §  Access as a wider driver/catalyst to support sustainable rural development §  Developing access (walking/cycling/equine) as a major tourism product, linking to local dis?nc?veness

Factors Inﬂuencing Access

Welcome Walker and Cyclists Chartermark

Factors Influencing Access Key Themes §  Developing access for all

Legisla?ve Framework Disability Discrimina?on Act §  The DDA (1995)makes it unlawful to discriminate against anyone

on the grounds of his or her disability in connec;on with employment, public transport, educa;on, and the provision of goods and services

§  Those providing access to the countryside are responsible as

‘service providers’

§  The Act covers a range of countryside services including guided

walks, events, visitor centres, informa;on, interpreta;on, signage, paths and trails

§  The DDA 2005 requires public bodies to posi;vely promote

disability equality and to have Disability Equality Schemes in place

Legisla?ve Framework Disability Discrimina?on Act §  Disability Equality Schemes must: §  Explain how equality for disabled people will be promoted §  Challenge discrimina9on against disabled people §  Help remove barriers for all disabled people

§  The DDA 2005 includes the provision of public footpaths and other

rights of way

Kent Outdoors Pursuits Disability Project

Scojsh Outdoor Access Code

Fieldfare Trust [NT Countryside for All Project]

Countryside Agency – By All Reasonable Means Developing an Integrated Approach §  Key Benefits §  Increased visitor sa;sfac;on §  Greater staff and volunteer sa;sfac;on §  Posi;ve image §  Increased repeat visits §  More effec;ve use of resources by avoiding short-‐term ad-‐

hoc measures §  New audiences §  Expanding employment and volunteer opportuni;es §  Increased income

Countryside Agency – By All Reasonable Means

Access Ac?vity 3:

Understanding the Walking and Cycling Market

Understanding Walkers and Cyclists Walkers Market Segments Cyclists Market Segments §  Young socialisers

§  Young leisure adventurers §  Family ac;ves §  Leisure explorers §  Older organised §  Overseas §  Serious walkers

§  Infrequent leisure cyclists §  Occasional leisure cyclists §  Frequent leisure cyclists §  Cycling enthusiasts §  Family cycling market §  Overseas cycle tourist

market

Understanding Walkers and Cyclists

Access Ac?vity 4:

Developing the Business Opportunity Crea%ng an experience for walkers and cyclists

Developing the Business Opportunity Opportuni?es §  Product development / services §  Accommoda;on / Food and Drink §  Local informa;on provision – knowing what is on the doorstep §  Crea;ng your own walks and trails §  Providing facili;es and ameni;es §  Linking to your website/bookings

Developing the Business Opportunity Opportuni?es Â

Developing the Business Opportunity Opportuni?es §  Social Media -‐ Facebook / TwiBer §  SEO / web links §  Des;na;on Websites -‐ links to walking/cycling §  Good copy / editorial coverage -‐ press and PR §  Direct Mail and E-‐mail §  Special Promo;ons [discount if visitors arrive by public transport

or surrender their car keys]

Developing the Business Opportunity Top Tips ①  Walkers and cyclists don’t just walk and cycle -‐ they want to

do and see other things

②  Visitors want to be independent and want access to

informa;on and op;ons

③  Your recommenda;ons to visitors can make all the diﬀerence

to their visit -‐ pass on your local knowledge

④  Provide lots of informa;on before they arrive ⑤  Warm and empathe;c hospitality

Developing the Business Opportunity Top Tips ⑥  A simple piece of homemade cake at the right moment can

win people over and make the trip memorable

⑦  Keep a shelf of walking and cycling books/magazines to get

people inspired

⑧  Bad weather does not stop people going outside but make

sure they will be warm when they come in

⑨  Have the 5 day weather forecast to hand ⑩  Be crea;ve, focus on quality and oﬀer an experience!!

Understanding Walkers and Cyclists

Access Ac?vity 5:

What are the key management issues related to access?

Access Physical

Cultural

Transport Access

Financial

Info

Legisla?ve Framework Public Rights of Way §  Local highway authori;es are required to prepare and publish a

rights of way improvement plan (RoWIP) by 2007 and to review it not less than 10 years a}er publica;on

Legisla?ve Framework Countryside and Rights of Way Act, 2000: Public Rights of Way §  RoWIP must assess: §  The extent to which Rights of Way meet the present and future

needs

§  The opportuni9es provided by Rights of Way for exercise and

other forms of outdoor recrea9on and enjoyment for all users

§  The accessibility of Rights of Way to the blind or par9ally

sighted and people with mobility diﬃcul9es

§  Plans will include a statement of the ac9on the Authority

proposes to take for the management of local rights of way and for securing an improved network of local rights of way

Legisla?ve Framework Public Rights of Way Improvement Plans §  Outcomes §  Gates instead of s9les; self-‐closing gates are a stock proof

alterna9ve to s9les in most situa9ons

§  Provide slopes and ramps as an alterna9ve to steps §  Keeping natural surfaces, which are generally acceptable,

including crushed stone or grass (although tarmac/concrete may be appropriate in localised areas)

§  Nature trails for those reliant on mobility vehicles; suitable

access to viewpoints; an adapted bird, deer or badger watching hide

Legisla?ve Framework Public Rights of Way Improvement Plans §  Outcomes

PUBLIC BRIDLEWAY NO 1352 RUDGEWICK

Access Key Issues §  Worrying of livestock §  An oﬀence under the Dogs (Protec;on of Livestock) Act 1953

to allow a dog to worry or aBack livestock on agricultural land -‐ dogs must be on a lead or under close control

§  Dog Fouling §  The Dogs (Fouling of Land) Act 1996 allows local authori;es

to designate areas where dog owners are required to clear up a}er their dogs -‐ although agricultural land cannot be designated under this act

Access Key Issues §  Cyclists [User Conﬂict] §  Allowed on bridleways -‐ subject to the condi;on that they

give way to walkers and horse-‐riders

§  Not allowed on footpaths and can be sued for trespass if they

do so (& injunc;ons against persistent oﬀenders); local authori;es can also take ac;on where the surface path is damaged

§  Liker, waste and pollu?on/ﬂy-‐?pping §  Crop Spraying -‐ public rights of way should not be over-‐

sprayed

Access §  Trespass §  Civil Trespass -‐ derives from common law and is a maBer

between private individuals and organisa;ons [e.g. inadvertent trespass by wondering oﬀ a public rights of way or trying to get in/out of access land]

§  Criminal Trespass -‐ a criminal oﬀence and could leas to arrest

and prosecu;on -‐ e.g. trespass onto MOD land when military byelaws are in place, or walking on railway corridors

§  Aggravated Trespass -‐ The Criminal Jus;ce and Public Order

Act 1994 provides that anyone trespassing on land in order to in;midate someone engaged in a lawful ac;vity or to disrupt lawful ac;vity is commi€ng the oﬀence of aggravated trespass

Access Key Issues §  Car Parking and visitor management §  Metal-‐detec?ng -‐ disturbing the ground without the owner’s

permission may be trespass, criminal the} or damage; under CROW Access users cannot carry or use them

§  Keeping Cakle on land with public access -‐ Ayrshire, Bri;sh

Friesian, Bri;sh Holstein, Dairy Shorthorn, Guernsey, Jersey and Kerry bulls must not be kept in ﬁelds that have public rights of way across them

Aims By the end of this workshop you will be able to: §  Oﬀer a high quality visitor experience for walkers and cyclists

at a business and des;na;on level

§  Cri;cally evaluate factors inﬂuencing levels of access into the

countryside and related key access / management issues §  Iden;fy the needs and expecta;ons of diﬀerent types of

walker and cyclist

§  Take prac;cal steps towards aBrac;ng the walker and cyclist

market in terms of local product development and marke;ng