Apple Valley resident Robin Peterson benefits from possessing a positive attitude – a vital trait in today’s real estate market. “I don’t look at life with obstacles,” Peterson said. “People say the real estate market has been challenging. We’ve gone into a challenging real estate market and found homes for people and helped people sell homes.” As president of Coldwell Banker Burnet, Peterson oversees the day-to-day operations for the company’s 24 sales offices in the Twin Cities, St. Cloud, Rochester and Western Wisconsin, as well as managing 1,800 sales associates. Her journey to the top of Coldwell Banker Burnet began where she grew up – Westfield, NJ – 20 miles from New York City. Peterson grew up watching her father operate the family textile business in New York City. He died when she was 16, leaving her to help keep the business going. “I was exposed to the business elements and responsibility at a very young age,” Peterson said. “I reapplied some of what I saw in him. He had an extremely strong work ethic.” Peterson’s mother had a strong influence on developing her positive attitude – a trait she relies heavily on as president. “She always looks for the good in people and always taught me how you seek out positive attributes, and that in turn enriches your life,” Peterson said. That advice has helped make Peterson successful in the real estate world. Robin Peterson, President, Coldwell Banker Burnet
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2 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com
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Terri Huml, Owner Background: Graduate of DePaul University, Chicago, IL. Fortune 500 Executive background. What is the best piece of advice you can give someone as they are about to embark on their career?
after that first career
Choose an industry/product that you are passionate about, if you do that, you will never work a day in your life. There will always be roadblocks along the way, don’t sweat the small stuff and keep your eye on the result you desire. What do you most enjoy about your current position? I love owning a business and having the ability be nimble and change course as needed. I enjoy my customers and my strongest desire is for them to have terrific experience every time they dine with me. Most of all, it is heartwarming to be able to surround myself with a fantastic staff who share my vision. What was the worst job you ever had and what did you learn from it? My first job in high school was at a Dunkin Donuts and I had to fill the Bismarks with jelly. It was so horribly boring and mindless. If I ever needed a push to study hard so I could enjoy a satisfying career – that was it. To those entrepreneurs who want to start their own business, what are a few things they need to know prior to getting started? Never have a partner and make sure you are well capitalized. These are two of the biggest contributors to new businesses failing. Ensure that the product or service has sustainability, especially with the economy bouncing around as much as it has. Surround yourself with people that have strengths in areas where you are weak.
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Many women reach their 50s and 60s and decide the adventure of a new challenge is simply too hard to resist. Oftentimes, this new challenge comes in the form of a second career. Though the United States Department of Labor notes it’s difficult to pinpoint how many career changes the average worker undergoes during his or lifetime, career coaches typically say women will undergo between three and seven career changes during their lifetime. Of course, such estimates no doubt include career changes at the onset of a one’s professional life, when many people are not precisely sure what they want to do for a living. For older workers, the uncertainty lies less in what they want to do and more in if they can pull it off. For those who have already decided what they want to do, consider the following tips to help ensure that dream becomes a reality.
Be Patient Aside from being qualified, the most important thing a person changing careers can be is patient. A successful career change does not happen overnight. Some career changes might require returning to school. Others might not require a new degree, but might require an established professional start from the bottom up. Whatever the situation, it’s best to remain patient. If your new career is worth pursuing, be patient enough to see it through.
Network Networking is often seen as an opportunity to advance within your own industry. However, networking can be just as valuable when changing careers. People within your network might be able to introduce you
to new contacts outside of your industry. These contacts, even if they don’t have a job to offer, can often provide valuable insight into the industry you’re attempting to enter.
Volunteer If your second career is going to be a complete 180 from your current field, it might help to volunteer and gain some experience before beginning a job search. Volunteering can prove beneficial in many ways. First and foremost, it provides potentially valuable experience you likely don’t have, and that experience may help down the road when you begin looking for a fulltime position. Another benefit to volunteering is it can provide a genuine look into the industry. This will either strengthen your desire to enter this new field or might encourage you to think more deeply about your pending career change if the field isn’t quite what you thought it was going to be. Finally, volunteering can be a great way to get your foot in the door. Should a position open up, a company is much more likely to consider the man or woman who has been volunteering at the firm than someone they don’t know.
Be Flexible In today’s job market, the flexible candidates are more likely to be successful. When changing careers, be as flexible as possible. Determine if relocation is a viable option, and assess your financial situation to determine how much financial flexibility you have. Career changes often come at the expense of a smaller salary. If your financial situation does not allow for a reduction in salary, now might not be the right time to change careers.
www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 3
In the Community, With the Community, For the Community
“
My management style is one of involvement, but also one of empowerment. I give permission for everyone to give and receive feedback. It’s a culture that success begets success. Without a strong work ethic, you can’t achieve your ultimate potential or success.
”
Robin Peterson, President Coldwell Banker Burnet
Fulfilling dreams, achieving goals Peterson/From cover BY MATT HANKEY - SUN NEWSAPERS A former middle school English and history teacher on the East Coast, Peterson moved to Minnesota in 1976 when her husband, Fran, was pursuing a job opportunity in the Twin Cities. After some exposure to real estate on the east coast, Peterson launched into the field after meeting the company’s founder – Ralph Burnet – when buying her first home in Eagan in 1976. “He was extremely inspiring and I decided to go into real estate at the point in time,” said Peterson, who has lived in Apple Valley since 1979. She saw the real estate business as one she could advance in, while helping others achieve their home ownership goals. “My belief in helping others grow motivates me,” Peterson said. “I get passionate about our business, but I’m as passionate about seeing people succeed.” She began her career with Coldwell Banker Burnet as a sales associate, and later became branch managers for Bloomington and Eagan, afterwards becoming the director of training for the company. From there, Peterson was the regional vice president and executive vice president before becoming president of the company in 2000, working at its headquarters in Edina. Peterson noted that women comprise roughly half of the upper management positions in the company. “There are no glass ceilings in this company,” Peterson said. “The sky is the limit as long as you want to work hard and be passionate about what you do.” She is an admitted proponent of being a hands-on manager. “My management style is one of involvement, but also one of empowerment,” Peterson said. “I give permission for everyone to give and receive feedback. It’s a culture that success begets success. Without a strong work ethic, you can’t achieve your ultimate potential or success.”
Apple Valley resident Robin Peterson has been the president of Coldwell Banker Burnet since 2000. “I see life as a series of growth experiences,” Peterson said. “I fell in love with the career of real estate because it helps people grow themselves and helps change lifestyles.” (Photo by Matthew Hankey – Sun Newspapers) As president, Peterson has helped implement a home resource center for the company. The center has a concierge service and a call center, which helps both real estate shoppers and company sales associates. One center feature allows customers to call the company when they have a question or need with their home and a sales associate can then recommend a business specific to their needs. Peterson said the customer feedback has been excellent regarding the home resource center. “In addition, people come through our website and can ask questions in real time
about their real estate needs,” Peterson said. Peterson has also overseen the creation of the company’s transaction management system, which contains all customer closing documents – accessed by customers with a username and password. Peterson said she has worked to make business easier for both her employees and the clients they serve. “I have a belief that you have to try different things that are consumer-based and also for our sales associates,” she said. “If 51 percent of them work, you’ll still be in business.” Peterson derives inspiration from numer-
ous places, but cites her family as one of the strongest. Her job duties often overlap with important dates such as holidays – days she would rather be with her family. But, she involves her family in her work life and said that is a key for anyone’s success, not just her own. On one Mother’s Day, she was working an open house and her husband and two children came through the home’s front door and surprised her with balloons and flowers. She wouldn’t have it any other way. “My children have been able to grow up seeing me live my passion,” Peterson said. “They’ve been so supportive of my career.” CMYK
4 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com
In the Community, With the Community, For the Community
Kusske
Financial Management, Inc. Mary B. Kusske, President Certified Financial PlannerTM Professional
Celebrating 25 years in business As founder and president of Kusske Financial Management Inc., Mary specializes in assisting retirees and pre-retirees with sorting out their financial issues. She likes to tell her clients, “If you want to work for the rest of your life, that’s your business. If you don’t, that’s our business.” Mary’s advice to people entering a new career is to have passion about what you want to do. Your work should be an extension of yourself and reflect your values and your character. “Kusske Financial Management is a family based practice. We treat all our clients like we would like our family treated. We are interested in your parents, as well as your children and your grandchildren. The greatest compliment we get from our clients is that they have retired and are enjoying their life after work. Without our support and guidance, they didn’t think they would have been able to do all that they do.” Mary is a regular public speaker, giving at least 20 educational workshops about basic financial concepts each year. She volunteers
her time at local schools to share her expertise with young people. She also enjoys working with women, because they do not have the same skill set that men do when it comes to understanding their finances. The majority of women wait until a crisis hits before they figure out they need help. As an Ed Slott Master Elite IRA Advisor, Mary is well versed in the complicated issues associated with Traditional and Roth IRAs, 401(k), 403(b), 457 and public employee pension plans. Mary has served as the investment advisor to several different trusts over the past 25 years. She provides a conservative, researched approach towards investing along with the ability to understand the needs of the beneficiary. Mary and her team have over 40 years of combined experience assisting clients sort out their finances. They are committed to helping people avoid mistakes that may jeopardize their financial future. Kusske Financial Management Inc. offers solutions based on competent, independent advice.
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Plymouth City Manager Laurie Ahrens.
LEADER A NATURAL BORN
BY SETH ROWE – SUN NEWSPAPERS
City Manager Laurie Ahrens serves as the lead administrator for Plymouth, one of the largest suburbs in Minnesota. We asked her a few questions for our Women in Business feature. Q: How did you become interested in city government? A: My first job was in the Mankato city attorney’s office. This opened doors to other municipal positions in the police department, public works, flood control, elections, and eventually to other cities and into city management. Q: What led you to Plymouth? A: I was attracted by the fast-paced
development and high quality community. Plymouth fits well with my values – collaboration, innovation, efficiency, and commitment to long-term planning. Q: What contributed to your career path leading to the position of city manager? A: Education was important because I learned to think critically and solve problems. I’m a voracious reader and try to learn something new every day. Many mentors helped me along the way. Q: What challenges have you faced through your career? A: Time. The job of a city manager and of many of our staff is 24/7. City Hall has Leader
www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 5
In the Community, With the Community, For the Community
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Leader/From previous daytime office hours, we hold evening meetings to meet the needs of residents, and many of our services are 24-hour operations like police, fire, streets, sewer/water, and snowplowing. Add city events and there is little time for family. It’s part of the job because the work of the city touches everyone. Q: Are there more opportunities for women in leadership now than when you started your career? A: Yes. Once women mayors and council members became prevalent, it opened up consideration of women in the top staff positions. Q: Is there someone who has served as a role model for you? A: Former Dallas Cowboys quarterback Roger Staubach. He used his talents well and made a difference to his team. He lived his values, and when one career ended, developed another very successful path for his life. Q: What are some of the aspects of being city manager that may interest readers? A: In some ways, it is identical to a business. I spend my days in meetings, doing strategic planning, communications, dealing with personnel and budget issues. In other ways, it is much different when handling enforcement actions, protecting people, and ensuring that all voices are heard and basic services are offered fairly to all citizens – not just those who can buy it. Q: What are some of your accomplishments as city manager? A: Everything Plymouth has achieved is done through partnership with residents, businesses, City Council, staff, our schools, and nonprofits. Plymouth being named Money Magazine’s Number 1 Best Place to Live in the nation was thrilling, but I am personally most proud of the management team I’ve assembled and the financial recommendations we’ve made to keep
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Communicating with the public is one of the many tasks Plymouth City Manager Laurie Ahrens handles as part of her responsibilities.
Plymouth strong through these difficult economic times and well into the future. Q: What are some of your goals? A: To leave Plymouth better than when I started. To learn something every day. To make a difference. Q: How has your work impacted the business community? A: Cities exist for two reasons – to enhance quality of life (through services and facilities) and to build community. Plymouth’s business community values both of these. Several businesses have recently chosen to expand in Plymouth because their workers desire the exceptional quality of life offered here. Q: What advice would you have for women seeking leadership roles? A: Work hard. Be authentic. Be resilient. No job is too small, and few are too big. Take a leap of faith.
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6 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com
In the Community, With the Community, For the Community
Hope when it seems there is none Barbara Hensley saw firsthand just what can happen to women and their families when breast cancer enters the fray. Hensely lost two sisters, Kathy and Patsy, to breast cancer and met many other women along the way that made her look and business and life in a different manner. More than a decade ago Hensley quit her job in the corporate world and set out on a new mission: The Hope Chest for Breast Cancer. The Hope Chest for Breast Cancer is a nonprofit foundation and a for-profit retail business, with shops in Orono and St. Paul. Part of the profits from the retail shops go to help the foundation’s mission of helping women and their families get through treatment. The Hope Chest’s primary giving is an emergency fund that helps breast cancer patients and their families with rent, utility
and transportation money. “Since we started giving away money in 2006, we’ve given away $1 million,” Hensley said. “And that’s one meal at a time and one rent payment at a time.” Hensely credits the success of the retail stores and the foundation for how both are run. High on the list for success is putting money into the businesses to keep them viable and to make the experience a positive one for its customers so they will come back and spread the word. “Typically when the economy is poor you don’t invest in business,” she said. “But we made the painful decision to bring in an experienced director of retail and it’s been a great decision.” At the store level, Hensley said the Hope Chest’s success has been built on having
high quality items and having them easy for shoppers to find. “You can go to any consignment shop, any resale shop and if you dig hard enough and long enough you’ll find a treasure,” she said. “But at the Hope Chest, everything’s a treasure.” Hensley estimates that between the two stores, Hope Chest brings in about 1,000 donated items every month. Among those donations are many estates that include artwork, china and jewelry. Because of the quality of those items, Hensley added that items tend to go pretty quickly. “Our things just don’t say in the store,” she said. “The quality of the items we’ve received the last month is especially amazing … it’s made our turns just spin.” By carrying high quality items and mak-
ing sure staff members are uniformly trained, Hensely hopes to bring in additional franchisees – the Hope Chest’s goal is to have 50 stores nationwide that raises $10 million annually for breast cancer related programs – and turn people who are casual shoppers into vocal supporters of the business, the foundation and the combined efforts of the two. “We want everyone that comes in gets an excellent experience and becomes a supporter of the Hope Chest.” A new program that that support will go toward is the “Meals that Heal” campaign, which provides healthy meals for women in cancer treatment and their families. Hope
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www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 7
In the Community, With the Community, For the Community
Restaurants & & Catering Catering St. Petersburg Petersburg Restaurant Restaurant & & Vodka Vodka Bar, Bar, Robbinsdale Robbinsdale Euro Gourmet, Gourmet, St. St. Louis Louis Park Park
By Ernie Larson Larson •• Sun Sun Newspapers Newspapers
Barbara Hensley of The Hope Chest for Breast Cancer.
There is Hope for women facing breast cancer Hope/From previous
Hensely said the program came about after it was discovered that some of the women that had been receiving food from the Hope Chest had been giving the food to their children because there wasn’t another food source. “We discovered that we need to feed the children,” she said. In addition to the retail efforts, the Hope
Chest helps with events that help raise money and awareness for breast cancer. In October – National Breast Cancer Awareness Month – the Hope Chest was hosting or assisting with almost 40 events, including girls night out events and fundraisers run by businesses and organizations. “Every little bit helps,” Hensley said. “Every dollar makes a difference.”
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It has been been over over 17 17 years yearssince sinceIrina IrinaVelikson Veliksonopened openedup upEuro EuroGourmet, Gourmet,aaEuropean European deli on Minnetonka Minnetonka Boulevard, Boulevard,and and10 10years yearssince sinceopening openingSt. St.Petersburg PetersburgRestaurant Restaurant in historic downtown downtown Robbinsdale. Robbinsdale. Born in St. St. Petersburg, Petersburg, Russia, Russia, owner ownerIrina IrinaVelikson Veliksonimmigrated immigratedtotothe theUnited United States in 1990 1990 at at aa time timewhen whenthe theSoviet SovietUnion’s Union’seconomy economyhad hadbegun begunaalong longdownslide. downslide. After moving moving to to Minnesota, Minnesota, Irina Irinanoticed noticedthat thatthere therewere wereonly onlyaafew fewstores storesthat thatcarcarried European European products, products,and andthe theinventory inventorythat thatwas wasoffered offeredwas waslimited. limited. Euro EuroGourGourmet opened in in 1994, 1994, originally originally targeting targetingthe thelarge largeRussian Russiancommunity communityininthe theTwin Twin Cities. Working Working with with distributors distributorsin inNew NewYork YorkCity Cityand andChicago, Chicago,Irina Irinafocused focusedon onofoffering a wide wide variety variety of of products productsthat thatwould wouldgive giveher hercustomers customersaataste tasteofofhome. home.The The deli offers the the largest largest selection selectionof of European Europeanmeats meatsand andcheeses cheesesin inthe theTwin TwinCities, Cities,asas well as a wide wide variety variety of of chocolates, chocolates,desserts, desserts,deli deliitems itemsand andgifts. gifts. The Thedeli delihas hasgrown grown over the years years with with the the demand, demand,and andnow nowfeatures featuresaaEuro Eurocafé caféwhere wherecustomers customerscan can enjoy a cup of of coffee, coffee, pastries, pastries,Pierogies, Pierogies,Blintzes, Blintzes,and andPelmeni Pelmeniand andthe theambiance ambianceofof the store. In addition, addition, hot hotitems itemsare areavailable availablefor fordining diningin inor ortake takeout. out.The Thedeli deliisislolocated at 8032 Minnetonka Minnetonka Blvd Blvdin inSt. St.Louis LouisPark, Park,and andisisopen openMonday Mondaythrough throughSaturSaturday 10 am to 88 pm pm and and Sunday Sunday10 10am amto to66pm. pm. You Youmay maycontact contactthem thematat(952) (952)270-5536. 270-5536. After opening opening Euro Euro Gourmet, Gourmet,Irina Irinawas wasfrequently frequentlyasked askedtotoalso alsoopen openaarestaurant. restaurant. In 2001, Irina Irina opened opened St. St. Petersburg’s Petersburg’sRestaurant Restaurantin inRobbinsdale, Robbinsdale,atatthe theintersection intersection of 36th avenue avenue and and Highway Highway 81. 81. The Therestaurant, restaurant,decorated decoratedin inroyal royalblue blueand andwhite white with Czechoslovakian Czechoslovakian crystal crystal chandeliers, chandeliers,showcases showcasescommissioned commissionedartwork artworkfrom from the famous Russian Russian artist artist Arena ArenaSloutsker. Sloutsker. Customers Customerscan canchoose choosefrom frompopular popularenentrées such as as Beef Beef Stroganoff, Stroganoff,Chicken ChickenKiev, Kiev,and andPierogi Pierogijust justtotoname nameaafew. few.Also Alsoon on the menu are are Walleye, Walleye, Salmon, Salmon, Lamb Lamb Chops, Chops,Pork PorkChops, Chops,and andAngus AngusTop TopSirloin Sirloin Steak giving giving patrons patrons aa plethora plethora of of options optionsto tochoose choosefor fortheir theirdining diningpleasure. pleasure.The The restaurant can can easily easily accommodate accommodate up upto to200 200for fordining, dining,80 80people peopleinintheir theirPrivate Private Event Room, Room, plus plus an an additional additional60 60in inthe theVodka VodkaBar Barand andoffers offersfree freeparking parkingfor forall allofof their customers. customers. Whether Whether you you are arehosting hostingaawedding weddingreception, reception,special specialcelebration celebration or private event, event, Irina Irina strives strives to to make makeyour yourplanning planningeasy easyby byoffering offeringassistance assistanceinin the menu selection selection as as well well as as with withany anydecorations. decorations. The Theauthentic authenticRussian Russianrestaurestaurant has quickly quickly become become aa hometown hometownfavorite, favorite,serving servingboth bothRussian Russianand andAmerican American cuisine and boasts boasts over over 100 100 vodkas vodkasfrom fromaround aroundthe theworld worldin intheir theirPiano PianoBar. Bar. Enjoy 2-for-1 2-for-1 martinis martinis in in St. St.Petersburg PetersburgVodka VodkaBar Barevery everyTuesday Tuesdaythrough throughFriday Friday from 4:30 pm pm to to 6:30 6:30 pm. pm. St. St. Petersburg PetersburgVodka VodkaBar, Bar,also alsoserving servingdinner dinneruntil until9 9pm pm weekdays and and 10 10 pm pm on on Friday Fridayand andSaturday, Saturday,isisopen openTuesday Tuesdaythrough throughThursday Thursday4:30 4:30 – 10 pm; Friday Friday and and Saturday Saturdayfrom from4:30 4:30pm pmto to1:00 1:00am. am.Patrons Patronsofofthe theVodka VodkaBar Barenjoy enjoy live Piano entertainment entertainment every everyThursday Thursdayand andFriday Fridayfrom from5:30 5:30pm pmtoto8:30 8:30pm. pm. St. Petersburg Petersburg Restaurant Restaurant is is open open Friday Fridayand andSaturday Saturdayfrom from4:30 4:30pm pmtoto1:00 1:00am, am, and features features the the Russian Russian band band ‘White ‘WhiteNight’ Night’every everySaturday Saturdaynight nightstarting startingatat8 8pm, pm, and will be featuring featuring Mia Mia Dorr Dorr live liveon onstage stageOctober October28, 28,November November4,4,November November18, 18, and November November 25th 25th starting starting at at 8:30 8:30 pm. pm. After Afterenjoying enjoyingSt. St.Petersburg’s Petersburg’straditional traditional Russian appetizers, appetizers, soups, soups,entrées, entrées,to totheir theirfriendly friendlyand andknowledgeable knowledgeablestaff staff– –you’ll you’ll be excited for for your your next next visit visitto toSt. St.Petersburg PetersburgRestaurant Restaurantand andVodka VodkaBar. Bar.Check Checkout out the restaurant’s restaurant’s web web site site at at www.myvodkabar.com www.myvodkabar.com, ,or orcontact contactthem thematat763-587-1787. 763-587-1787.
8 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com
In the Community, With the Community, For the Community
Eden Prairie Osseo
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I would like to honor all of the women at Sun Media for their dedication and professionalism. All of your team members and our over 1 Million readers appreciate your enthusiasm and commitment to deliver the best local news and information to the communities we serve.
Thank you! Jeffrey Coolman, Publisher CMYK