The Pulse April 2010

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April 2010 VOLUME XXXV NO. 2

Presidential Viewpoints Thomas A. Brabson, D.O., MBA, FACOEP, President

I hope that as you are reading this edition of The PULSE you are not only well but also warm. For most of us this has been a record-breaking winter that we are sure to remember for many years. As I am typing my article, the Philadelphia area is experiencing another snow shower. Almost the entire country had experienced record breaking low temperatures and snow. Record numbers of power outages and flooding were a result of the devastating winter. The good news though is that the winter is now behind us and we can look forward to a great spring season. We thank everyone that overcame their respective weather related challenges this past winter in order to keep your emergency department operational and able to serve the people in need of your services. The personal sacrifice you have demonstrated for your profession should be recognized, respected and appreciated. On a warmer note, your Board of Directors and Executive Director participated in a strategic planning meeting

January 28-30 at Marco Island, Florida. The meeting was facilitated by Robert Harris, CAE who is an expert in strategic planning services. The purpose of the meeting was to evaluate the components of our prior strategic plan and make any necessary adjustments that would enhance our College and enable it to continue to prosper and grow. We had many collegial and productive sessions which analyzed where we have been as a College and what we aspire to become in the near and distant future. The discussion highlights centered on the areas of growth, leadership, diversification, and communication. At the core of any non-profit organization are its Mission, Vision, and Value statements. These three statements help to create the framework upon which the organization is built. They also create an internal and external image of the organization. They help to tell ourselves and others who we are as a College and what is our purpose for existing as an organization. They also help to guide our future decisions both as College leaders and as members. The mission is a broadly defined statement of purpose and distinctiveness. It underscores the uniqueness of the organization and identifies its scope of operations in terms of service and market. It also must be stable and enduring to keep the organization focused. Our mission statement has endured with a few word changes that did not change the essence of the statement. Our mission statement is: The American College of Osteopathic Emergency Physicians (ACOEP) advocates quality emergency medical care and promotes the advancement of osteopathic principles.

The PULSE april 2010

The vision is an expression of hope. Truly effective visions exemplify the characteristics including: idealism, uniqueness, and thinking for the future. Just as with the mission, the focus of the vision is on distinctiveness. The vision is formulated with an appreciation of the past history of an organization, perception of opportunities for the organization, and an understanding of the organizations strategic ability to take advantage of these opportunities. Our vision statement is: The American College of Osteopathic Emergency Physicians (ACOEP) will be the leading professional organization in emergency medicine actively promoting osteopathic principles. The core values are the fundamental principles that make people and organizations unique. Often, discussions of organizational values relate to ethical behavior and socially responsible decisionmaking. Values may be specific to a particular organization. They help guide the behavior of the organizational leaders and members. Unlike the mission statement, these may change over time. It is important that they be communicated throughout an organization. The Core values that will guide the ACOEP are: 1. Quality emergency care is a fundamental right. 2. There is a body of knowledge unique to emergency medicine. 3. Emergency medicine is best practiced by Board certified emergency physicians. 4. The osteopathic emergency physician has a lead role in defining, evaluating, and improving health. continued on page 20

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