Corporate Iden,ty History
designs by
Christina Acosta
Xerox Business Milestones 1906 -‐ Photographic supplies:
• 1906: The Haloid Company sells photographic supplies.
1948 -‐ Xerographic copiers: • • • •
1949: The Haloid Company sells xerographic copiers. 1956: Haloid-‐Xerox is created for global expansion. 1959: The plain paper copier industry is born. 1961: Haloid-‐Xerox becomes Xerox Corpora,on.
1970 -‐ Office of the Future: • 1970: Xerox is commi@ed to “The Office of the Future.” • 1983: Xerox becomes commi@ed to Total Quality. • 1990: Xerox pursues advanced imaging.
Xerox Business Milestones 1994 -‐ Xerox becomes “The Document Company:” • 1994: Xerox sees itself as “The Document Company.” • 2002: Xerox gets into manufacturing and selling digital prin,ng presses. 2006 -‐ Xerox focuses on providing business soluLons: • 2006: Xerox becomes commi@ed to providing business solu,ons. • 2008: Xerox wants to have a new image and focus: – Global leader in business process and document management.
1906 -‐ The Beginning 1906: The Haloid Company is founded and sells photographic supplies.
The Haloid Company
Xerox’s Early History
• In 1906, Haloid Photographic Company was founded. • Sells photographic supplies.
Xerography’s Beginning
1938: Chester Carlson makes first xerographic image. -‐
Joins The Haloid Company.
1942: Chester receives patent for “xerography.”
Xerox – The Early Years
1948: “Xerox” is trademarked. 1949: The Haloid Company introduces first copier.
1938
1948
1949
Haloid-‐Xerox
1956: Joint venture “Haloid-‐Xerox” is created. 1958: Officially becomes Haloid-‐Xerox. -‐ Focuses on xerography and photography. 1959: Copier industry is born. -‐
Haloid-‐Xerox creates first plain paper copier.
1958
Research Milestones Xerox Research Centre Webster
1960
Palo Alto Research Centre
1970s
Xerox Research Centre Europe (in France)
1990s
Xerox Research Centre of Canada
1974
Xerox Research Center India
2009
Xerox CorporaLon: The Early Years 1960: Haloid-‐Xerox begins focus on R & D. 1961: Haloid-‐Xerox becomes Xerox Corpora,on. 1962: Xerox becomes F-‐500 company.
1961 1963 1969: Sales exceed $1 billion.
1968
Xerox in the 1970s 1970: Focus on “The office of the future” & energy efficiency. – Opens PARC (Palo Alto Research Center) – Hires experts to create “the office of the future.” – Becomes commi@ed to building sustainability. – PARC prototypes world’s first PC.
1970
Xerox in the Early 1980s 1981: Xerox introduces PC forerunner. 1982:
Xerox sales reaches $8.5 billion. -‐ Japanese copier firms flood the market. -‐ Xerox market share declines.
1983: Xerox formalizes commitment to Total Quality.
Xerox’s Advanced Imaging Pursuits
Xerox 9700
1990: Xerox pursues digital publishing. 1992: PARC co-‐founds backbone of Internet. 1993: Xerox becomes charter partner for ENERGY STAR.
Xerox Reaches Technology Forefront
1994: Xerox begins using “The Document Company.” 1995: PARC develops palm device technology. 1997: Wins Malcolm Baldridge Award for service. -‐ Uses ISO 14001 global environmental standard.
“The Document Company” logo varia,ons
Xerox Enters Digital Prin,ng Press Market 2002: Begins manufacturing digital prin,ng presses.
2002
2004
Business Solu,ons Focus • 2006: Xerox focuses on business solu,ons. – Launches iGen3 digital prin,ng. – Acquires XMPie: leading provider of variable informa,on somware.
Xerox Business Solu,ons 2007: Xerox moves into Business Solu,ons: – – – – –
Purchases Global Imaging Systems for $1.5 billion. Reaches more small and mid-‐size businesses. Increases na,onal distribu,on network. Works with global leaders to combat climate change Xerox receives Na,onal Medal of Technology
2008: The New Xerox
• • • •
Logotype is friendly. Uses more approachable red and “X.” Represents Xerox’s connec,on to its stakeholders. Designed to appear forward-‐thinking and global.
2008: The New Xerox
• • • •
Changes from DOCUMENT solu,ons to BUSINESS solu,ons. Newly focuses on SERVICES rather than EQUIPMENT. Exhibits tradi,on of innova,on and ingenuity. Shows new trends in Internet and mul,media era.
2010: Xerox Acquires ACS
• Pays $6.4B for Affiliated Computer Services. -‐ World’s largest diversified business process outsourcing firm. • Xerox becomes global business process leader. • Generates $22 billion annually.
Xerox’s Goals Today
• Pioneering new technologies to lead market. • Delivering more value to customers. • Increasing profits to stakeholders • Improving effec,veness by encouraging: innova,on, new ideas, and partnerships with chain members.