WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales ISSUE 011 | Nov 2012
ACRBO MAG
Can Press Releases Help Your Business? The Owen Lea Foundation…. Let’s Make A Difference!
Role of Search Engine Optimization in Marketing
Tech Tips…Mr.Komputer www.Mr.Komputer.com
Association of Computer Repair Business Owners
CONTENTS 9
Marketing Your Business Through Online Business Directories
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The Strategy of Using Long Tail Keywords for SEO
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Can Press Releases Help Your Business?
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Can Press Releases Help Your Business?
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Role of Search Engine Optimization in Marketing
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How Can Article Submissions Help My Website Ranking
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CONTENTS 22
Mr. Komputer - Tech Tips
25
Honesty and Integrity
28
Getting More Traffic is Essential For Online Success
Are you a writer? Do you enjoy writing down your experiences? If so feel free to contribute to the magazine. Credit is given to all writers in the form of links to your website or any other way you would like. Share your experiences!
Editor’s Note Welcome to the latest edition of the Association Magazine. I'd like to welcome our new contributors this month. Welcome to this month’s issue of our magazine. This month we bring you some great new articles that will help you fast track your goals and success. A publication like this would not be possible without the support of our valued Preferred Vendors who are advertisers. Please visit our Preferred Vendors as they know what you need to help you with all your endeavors. I hope you enjoy this month's issue of the magazine, and as always please email me if you have any comments, contributions or feedback. Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: dan@acrbo.com
ACRBO Magazine Fredericksburg Virginia Advertising enquires: Send an email to dan@acrbo.com Contribute articles: If you would like to be a contributing author for the magazine then send an email to dan@acrbo.com and let us know what you would like to write about. Copyright 2012 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machinereadable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher ACRBO Magazine Director: ACRBO dan@acrbo.com Contributors Various experts in their fields The instructions and advice in the Magazine is for entertainment purposes only. The creators, producers, contributors and distributors of the ACRBO Mag disclaim any liability for loss or lack of results from following the advice expressed herein
Should I ask for referrals?
Business is slow, now what?
There is nothing wrong with doing this. Plus, you might want to actually send them something either in a letter or through email asking about referrals and also offering them a discount for their next service call if they refer someone. There are many ways you can go about this but make sure when you do it that you don't give off the impression of "I want". Make sure the customer knows that you appreciate their business and would just like to help others. Dan ACRBO
I am sure you are not the only one that business is slow for. You will find overtime that this is bound to happen either due to the holidays, kids back to school or whatever reason.
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It’s important to keep in mind that you need to continue doing what hopefully you have always done and that is advertise. It seems some people think when business is good they can lay off advertising for awhile. That is not the case if anything it’s imperative that you advertise the same during those periods so in slow times you are not trying to play catch up. Dan ACRBO
Have a question? If so email it do dan@acrbo.com and we will be glad to answer it. It can be business related pertaiing to marketing, setting up your business, growth of your business or anything you can think of.
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Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake Research firm Gartner has released a report predicting the importance of online reviews and social media “Likes” will result in Fortune 500 brands and large enterprises increasingly “astroturfing” and paying for positive mentions. Specifically the percentage of paid-for mentions, Likes and reviews will reach 10 to 15 percent of the total by 2014. Gartner goes on to assert that there will be at least two highprofile FTC actions against Fortune 500 companies during the same time frame. The FTC published and updated guidelines in 2009 about the use of testimonials and endorsements in advertising. Those rules extend to bloggers and others offering online product reviews. The guidelines require disclosure of a paid relationship. Presumably these FTC rules would extend to any corporate campaign to generate positive social media buzz and related product endorsements, where the paid nature of those reviews, Likes, etc was not disclosed to the public. Companies tempted to manipulate social media mentions or ratings with false Likes/reviews do so at their own peril. Putting aside potential FTC investigations and fines, the public humiliation and negative impact on brand image would be potentially significant, although perhaps hard to quantify. A number of authors on Amazon over the years have been caught faking positive reviews for their own books and writing negative reviews for rivals under pseudonyms. If caught there’s a lot of public humiliation (and schadenfreude) that follows. Similarly, about a year ago, Samsung faked testimonials when it introduced its new Galaxy tablets at a trade show. The company was caught and endured significant grief at the hands of bloggers and tech journalists. Yet that public shaming didn’t appear to hurt device sales (of mobile phones; the tablets were weak). More recently Nokia faked video images from its new Lumia 920. It was quickly caught and had to apologize after being outed, distracting from the launch announcement and further damaging Nokia’s public image. Thus, it’s a safe bet that social media astroturfing will be uncovered with corresponding PR damage (and fines) to the brands behind it.
AS EXPECTED, TWITTER DROPS SUPPORT FOR THIRD-PARTY IMAGE UPLOADS Twitter debuted a shiny new user profile page today and simultaneously launched new versions of its official iOS and Android apps. Much was made of the changes, but lost in the PR blitz is this: Any Twitter user that posts photos to the service from now on will be doing it via Twitter’s own photo service, not via one of the many third-party providers such as yFrog, Mobypicture or Twitpic. The option to choose a photo service is now missing in the settings on Twitter’s mobile apps. Users can still choose a video hosting service (for how long, one has to wonder) and a read later service, but the photo service chooser is gone. This isn’t unexpected, of course. Reports surfaced over the weekend that Twitter was about to ditch thirdparty image services. Twitter launched its own photo service in August 2011 via a partnership with Photobucket, which does the image hosting. This is Twitter’s latest step toward controlling the user experience, particularly around the display of tweets. In this case, dropping support for third-party photo services means users will stay on Twitter itself when viewing photos in the future — those added page views are no doubt also added opportunities for advertising.
This month’s winner will receive the eBook “Computer Repair Business Lessons Learned”. We will randomly choose a winner and email the winner. Just send an email to dan@acrbo.com and in the Subject line put: WinBook Last Month’s winner is: Shawn Lattanzio from Web Designs Rock It!
Visit www.Podnutz.com
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MARKETING YOUR BUSINESS THROUGH ONLINE BUSINESS DIRECTORIES Are you trying to increase sales, get more customers, or make more money? If so, you might be interested in one advertising opportunity that many people do not think about. It is very easy to use, incredibly affordable, and you can potentially reach your target audience with very little effort. An online business directory could be the perfect vehicle that you can use to drive traffic to your site, reach more customers, and avoid having to go through expensive and lengthy marketing campaigns that may or may not work at all. There are a number of benefits for companies who decide to use an online business directory, and here are some examples: 1. Customers generally go to these types of websites because they are looking for a local product or service. Instead of doing a general internet search, directories allow customers to be able to quickly and easily find what they are looking for. 2. They allow the customer to feel safe and be certain they are buying from a reputable and well reviewed source. This is especially true if your product or service can be purchased online. 3. The SEO (search engine optimization) benefits of being listed in an online directory can be massive. It can drastically help your website get higher rankings across search engines, resulting in more traffic and ultimately lead to more sales. While there are many business directories online, many of them categorize and organize online products and services. With a local business directory, businesses are able to connect with customers just as easily, but without the expense that many internet marketing strategies entail.
A good online business directory can be a useful tool for anyone who is interested in finding a marketing strategy that is effective as well as affordable.
So, if you're looking for a way to reach a target audience without having to spend a small fortune, consider using an effective online business directory that has a lot of traffic and a lot of notoriety. Many customers visit these sites each and every day looking for a wide range of products and services, and you should consider listing yours as well. Many businesses choose to use billboards, radio, television, phone book advertisements, or even classified ads in newspaper publications. Sometimes these campaigns work, and there are times when businesses will receive no leads whatsoever. Unfortunately, advertising with these methods can be very costly as well as time-consuming. An online business directory provides businesses with the opportunity to reach a target audience that is specifically looking for the products or services that you are offering. And, since they are published on a continual basis, businesses receive continual exposure. A good online business directory can be a useful tool for anyone who is interested in finding a marketing strategy that is effective as well as affordable. And, a well placed advertisement can reach potential targeted customers now and well into the future as well. I personally run four of these local online directories for the towns that we service and it works out great. Not only can we do “free” advertising on them but they drive traffic to your website. If done properly you can also generate income by charging for “Premium” listing ads.
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THE STRATEGY OF USING LONG TAIL KEYWORDS FOR SEO: WHY THEY ARE USEFUL Many businesses understand the importance of good SEO, especially when they realize that this can help increase search traffic and bring in additional visitors to their site. Of course, the real idea is to bring in quality search traffic that converts to sales. One very effective method of finding targeted traffic is to use long tail keywords as part of your SEO methods. These longtail keywords are simply niche specific words or phrases that consumers use when trying to find the products or services you are selling. Why They Are Useful There are many keywords that are so extremely competitive, that without a multimillion dollar marketing budget, most businesses would never be able to rank high enough to bring in any search traffic. Additionally, when you use longtail keywords for SEO, you have the advantage of narrowing down your keywords to very specific phrases that actual searchers are looking for. Obviously, if someone types in a generic word such as books, they are going to get millions of results, probably nothing near what you are targeting; however, if a searcher types in rare books from the 1880s, they are looking for something very specific and the results will be much more refined.
Concentrating on longtails can help a business owner target consumers who are looking for the products or services they are offering.
Concentrating on longtails can help a business owner target consumers who are looking for the products or services they are offering. This can result in a better conversion rate once customers actually reach your site. You know that the long tail keywords they are searching for are specifically tailored to a very narrow request; this means that you have a product or service that closely meets their specific needs. An additional benefit for the business owner who uses keywords in their SEO practices is that consumers who are searching on these keywords are looking for something much more specific. This generally translates into a customer that is ready to take action. In the example above, with the keyword book, the searcher could be looking for almost anything, even a definition of the word. However, with the long tail "rare books from the 1880s", they are searching for something very specific and are much more likely to be a consumer ready to make a purchase. Most SEO experts will be able to help you identify niche specific keyword phrases that you can use to improve search results. Specifically targeting long tail keywords that have low competition can be a great strategy to improve the number of visitors to your site, as well as increase conversions.
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In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before. How to not stress out at the end of each day because you did not finish what you started. Start Today “Time Is Precious”…www.TimeIsPrecious.info
Inside this article we are going to examine what needs to be implemented to be successful online. This system is really easy and one that people don't bother about too much. By telling you what to search for online, this is going to be a smart way for you to master how to set up a small online business.
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Can Press Releases Help Your Business? A press release is a powerful publicity tool that is used by large and small businesses to bring awareness to their company or products. A well written release makes an announcement about your business in a newsworthy fashion; television networks, radio stations, magazines, newspapers, and online resources all publish press releases that contain interesting stories. Business owners therefore can use this type of marketing to share relevant stories while bringing attention to their company or brand. All businesses can tap the true value of a well written PR, which is essentially a thinly veiled advertisement. Release can announce a new product or service; they can be used to announce you've won or been nominated for an award; this type of announce can advertise or promote an event; and they can even highlight market research or company changes. A fresh and exciting release can even go viral, and when they're done right, can attract traffic to your website, enhance company visibility, give your company credibility, and even help to build your brand. Indeed, as online marketing is becoming more and more important, the release is especially useful for improving SEO and online visibility.
By sharing news about your company, its products and/or services, and the progress your company is making, you can establish yourself as a leader
Regardless of your industry or the size of your company, press release distribution is an important method for getting coverage in trade journals, magazines, blogs, and other publications directed at your industry. Moreover, this type of marketing is inexpensive compared to other forms. Once key media members have received your announcement, your story will basically be self-propagated. Compared to paid advertising campaigns, PR can be equally as effective but much more affordable, especially for small business owners.
As already mentioned press releases not only boost your company's visibility, but they also give you credibility. It will let your customers know who you are and what you're about, but they can also provide an unparalleled opportunity for you to show your expertise. A well formulated press release can help you gain the trust of your customers while representing yourself as a source of valuable information to the media. More importantly, the best press releases can spread like wildfire. In a short period of time, your story can be shared by other websites, blogs, and media publications that will ultimately all attract customers to your business. Finally, good PR help show that you are at the forefront of your industry. By sharing news about your company, its products and/or services, and the progress your company is making, you can establish yourself as a leader in your industry. You can highlight your successes and set yourself apart from your competitors. So, if you're asking yourself if press releases can help your business, the answer is yes. Any company will appreciate the benefits of a well written press release, which ultimately will make your brand more visible in the marketplace.
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Your Ad here Contact dan@acrbo.com Let Us Know > Want to see your ad here? Drop us an email.
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Keyword Research - Why It Is So Important Keyword research is the foundation of a good Internet marketing campaign. Keyword research gives the company an idea of where they should focus their energy. However, it is important to note that people really do not know what the keyword will do until they have the keyword in their possession. However, making educated guesses at what keywords will bring results is this very smart thing to do for any person in Internet marketing. Actually, this is one of the foundational problems with most bloggers. They do not know what keywords they are aiming their articles or blog posts for in general. Therefore, they fail to get traffic because they are not generating a keyword inventory that has any value. These types of bloggers have blogs that remain empty of traffic and conversion. The blog does not generate income for them therefore; it stays a hobby for that particular blogger. A blogger with good keyword research and target those keywords in their posts and start to pick up traffic on keyword terms that they have selected. Sometimes, the keywords will not deliver the results that blogger or website owner wants. Yet, the fact is that getting keywords on to a page will allow the search engines to take all the words on the page in make combinations of keywords to provide to the results on their keyword search results. Keyword research is what gives an Internet campaign a foundation. This foundation allows a business to make money and find new clients and customers through the Internet.
Once those blog posts or pages start getting traffic and those keywords are tracked within the server logs or the analytics profile then the blogger or website owner can make a determination that allows them to figure out what keywords are of value to that business in general. Once they have a good idea, what keywords generate traffic conversions they can optimize their site to get more of those people in those keywords funnels. Therefore, the best thing to do when trying to do keyword research is to pick out the best possible keywords ahead of getting the traffic itself. Once the traffic is in place then it is best to look in the server logs or analytics profile to find out what traffic is actually converting into sales. Once that is figured out the business can then focus itself on getting more of those people and focusing on that particular topic to get more of those people as well. This is a scientific way for doing keyword research that is sure to deliver results as long as the business owner is willing to do a little legwork. In closing, keyword research is what gives an Internet campaign a foundation. This foundation allows a business to make money and find new clients and customers through the Internet. Therefore, it makes a lot of sense to spend a lot of time doing keyword research and then digging through the results of that keyword research once those words get traffic to the website. If a business owner or individual focuses on this type of keyword research, they are almost guaranteeing themselves success when marketing on the Internet.
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Role of Search Engine Optimization in Marketing Using search engines to find information is the most popular activity on the Internet. According to PEW Internet study, while 92% of the entire Internet users use search engines, 59% do it on a regular basis. As per the comScore reports, Google alone accounted for 13.4 billion searches in 2011. It is evident that Internet is the right place to reach your target customers/audience, as people are searching more on Internet than at any other place, for any kind of product/service. However, this can happen only when you are listed in the top search results. Securing top place in the search results by overtaking hundreds and thousands of already existing websites not only drives huge traffic to your website, but also imparts trust in users. SEO is one such digital marketing strategy that will help your website get listed in the top search engine results. SEO a powerful digital marketing strategy Most of the well-known search engines on the Internet, rank websites using complex algorithms, designed to determine websites which are most relevant for particular search terms. So, the main function of SEO is to optimize a website for relevant search terms in order to bring high search engine rankings. It uses different strategies like keyword research, web design, quality content, meta tags, quality link building, etc., to make the website search enginefriendly.
• Drives more traffic: Once your website starts ranking in the top 10 search results, it will be able to receive traffic continuously as long as it stays there. Further, if you are able to find the keywords used by your prospective customers and optimize your SEO strategy accordingly, you can get targeted traffic to your website. Apparently, more traffic means more sales. • High ROI: When compared to other forms of paid advertising, SEO helps you to get higher returns on investment. Initially, it may take some time to get ranked for specific terms, but once you are positioned at the top of the search results, you can generate huge targeted traffic, who are potential enough to get converted in to sales. • Increases credibility: Many studies reveal that, people trust the organic search results more, compared to sponsored or paid results. SEO techniques are mainly intended to improve the organic rankings of a website in search engine result pages, hence, they play an important role in improving the credibility of your business. Affordable by SMBs: Another advantage of SEO is, it is highly cost-effective. Compared to all other online marketing strategies, SEO services are economical. Therefore, even small and medium sized businesses can also easily afford SEO services.
Benefits of Search Engine Optimization: To better understand how SEO works for your website, let us look at the other benefits offered by SEO techniques.
A strategic SEO plan is must to get quick and better results. No matter how much time, cost and effort you put in to developing your website, unless you design an effective SEO strategy, your efforts will not yield satisfactory results.
• Increases the visibility: The better you optimize your website by customizing its content or structure for relevant search terms, the better are the chances of getting high search engine ranks. Good rankings will let your website appear on the first page of the search results, thus, enhancing your website's visibility and brand awareness. Since, it is common for the Internet users to review only the first few results, traffic to your website also increases.
SEO techniques are mainly intended to improve the organic rankings of a website in search engine result pages, hence, they play an important role in improving the credibility of your business.
The Industry Site: www.TechNibble.com Who Is Technibble For? Technibble is a free resource for Computer Technicians and Computer Business Owners.
Site: www.TheForceField.net What is The Force Field?
Technibble helps computer technicians with information and how-to-articles published a few times a week and has a strong community of Computer Technicians to help one another. Technibble helps you by covering topics such as: - How to start a Computer Business - Advertising, how to get clients and keep them - Business and legal issues - Streamline your computer repair work - Technician related product reviews and discounts - New opportunities to look out for - Stories from “the trenches� from your fellow Computer Techs Technibble also has a large database of Computer Repair tools and adds a new on to its database every week. Be sure to check out the Archives, Computer Repair Tools section and the Computer Technician forum. .
www.Technibble.com
The Force Field is the name of a podcast for IT Service Professionals, IT consultants, VARs, computer shops and anyone else in the technology field, particularly those who offer products and services to end users. The half hour show is produced by Savoia Media and hosted by Rick Savoia, an IT Service Professional who is also a veteran in the broadcast industry.
Have a favorite show or site that you would like to see here? If so drop us a line and we will check it out and see what we can do.
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Newbie Questions: How Can Article Submissions Help My Website Ranking? When you launch a website or a new business online, one of the first marketing methods you're bound to hear about is Article Marketing. You may be confused as to what article marketing is and how it helps your website get more visitors, and if you are you're not alone! There are tons of people who decide to investigate or take part in article marketing every day, and they're basically starting with zero knowledge. I wanted to share a question that came to me recently, because it is very accurate at representing some of the misunderstandings that are common with beginners. Here it is: "I design websites for a living, and I am not sure how article marketing can help my client's website get a better search engine ranking. Can you please explain how? Does it work by us publishing free reprint articles on our website?" That's a fabulous question. First let me clarify that there are two roles in article marketing-the writer and the publisher. The writer creates the content, and then the publisher chooses the content he would like and he publishes it on his site. Which role are you supposed to take when you use article marketing to market your website so that you can get more website visitors? You are the writer--you will be writing and submitting articles. The publisher is someone else--the publisher is not marketing with articles. Rather, he is just looking for quality content to put on his site that he did not have to write. As the writer, you will be creating articles on the general topic of your website. You then submit the article to online publishers. In the submission process, you will be asked to create what is called a 'resource box' or 'author bio'. In the resource box you will tell your name, a little about your business, give a link to your website, and also give an incentive for the reader to click that link.
Publishers get to publish your article for free (they do not pay you), but for marketing purposes, the resource box with the information about your business and a link to your website is what you get in return for submitting your article. The resource box may not seem like a big deal, but it is. In fact, it's the key to getting a better search engine ranking for your website. Each time that your article is republished on a website, the resource box is too. Each time your resource box is published, a link to your website is built. An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. When we talk about "website rankings" what we're referring to is where your website ranks when people do searches for words having to do with your niche (the general topic of your website). These people who are searching do not need to know about your business or your website. They will simply go to Google because they have a need, and they search for what they are looking for.
An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. Let's say you have a website that sells fashionable accessories for dogs and cats. There are certain words that people in your target market are typing into Google to reach websites that sell dog collars and cat beds and the like. From the website owner's perspective, these phrases are called "keywords". From the search customer's perspective, they are called "search terms". There are likely lots of different phrases (keywords) that your target readers are using to find websites like yours, and your job is to find out what those phrases are (by doing keyword research) and then use those words in your article submissions. When you do article marketing correctly, you can effectively boost your website's ranking for those keywords in Google and the other search engines. This is important, because the web pages that appear towards the top of the rankings are clicked the most and therefore receive the most website visitors. That is how article marketing can help your website get a better search engine ranking, and it's just one of the ways that article marketing can help drive traffic to you website. What is another way? Well, when your article is published on a website, the visitors to that website can read your article and then click the link in your resource box. They will then be taken to your site. I hope this helps explain things--if you are doing article marketing, then you will be writing and submitting articles. That is how you can impact your website's search engine ranking and get more website visitors.
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Mr. Komputer www.MrKomputer.com Cleaning up a slow performing pc So you want to clean up your computer ehh? Its performance is super slow, you’re frustrated and you want nothing more then to email out a document for your associate to review. What do you do? How do you stop this lag of a system? Applications are not responding and Crashing every so often and it takes for ever to open a browser window. Well don’t be frustrated, you’re not alone and resolving slow speeds and making a system run at its peak performance is only a few step away. 1. Make sure you are running one piece of AV software and it is up to date. Sometimes if you have more than one AV software to protect your system it causes a conflict. The reason being is, most consumer AV products use the same ports to scan for vulnerabilities. 2. Remove any software that is not being used by uninstalling it from the control panel. 3. Install a 3rd party tool like Malwarebytes to run and check for any malicious objects such as: Malware, Spyware, Trojan Horses, Rootkits and Browser Hijacks (Redirects). 4.Use the built in feature of windows MSCONFIG to disable any known resources that are not of importance to the system and are not used on a frequent level. 5. The Advanced System Settings comes in handy when optimizing a PC. Under performance click settings and disable any Visual Effects that are not needed. This can help boost a PC’s performance quite a bit.
Enjoy and happy cleaning…!!!!!
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HONESTY AND INTEGRITY: A FANCIFUL DREAM A Bible verse that is misquoted so many times comes to mind: Matthew 7:12 - Therefore, whatever you want men to do to you, do also to them, for this is the Law and the Prophets.
The fact of the matter is that if you don't have a strong ethical foundation you will only reap negative rewards with all of the money that you rake in. It is clearly visible in, for instance, the American divorce culture that is so strongly coupled with their never-ceasing desire to succeed at any and all costs. I have seen the contrary of this negative impact of unethical business behavior so many times as well. People who are in business with honesty and integrity who succeed on a smaller scale and reap the rewards of happy and healthy families as a direct consequence of their business groundwork. That is what I am aiming for. I aim to build an empire in which I help others first and foremost. I aim to do this by means of honesty and integrity. Say what you mean, and mean what you say, and do what you promise to do.
If you don't have a strong ethical foundation you will only reap negative rewards with all of the money that you rake in. Way too many people interpret this as meaning that you have to attack pre-emptively or screw someone over before they have the chance to do it to you. This is wholly incorrect. What it actually means is that if you want people to treat you with respect and love, you first have to treat them with respect and love. What you reap, you will sow. What you give, you will receive... I long to live in a world where honesty and integrity and honor is at order of the day. A world where to do wrong gets you suspended, cast out, segregated from society. A world where corruption and selfishness is abhorred, not celebrated. A world where business and government is built on solid values and not the highest bid‌ You can be part of that world! You can start now!
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GETTING MORE TRAFFIC IS ESSENTIAL FOR ONLINE SUCCESS If you've got the best offer in the world, but nobody knows about it, you won't make anything. Even if you are selling an invention that will cure cancer, help you lose weight while you sleep, and even get the girl of your dreams to fall in love with you, you won't make any money if nobody comes to your site. The guy who said to build a better mousetrap and the world will beat a path to your door never had to sell anything online. The good news is that with just a little bit of traffic, if your offer is any good, eventually a lot of other people will know about it. That's one reason why so many people struggle with online marketing these days. It's not that it's incredibly hard, it's just that most people are selling junk products, or don’t know how to do it properly. When you think about how much innovation, blood sweat and tears goes into creating a worthwhile business, you wonder how some of these gurus get all their ideas from. But assuming you've got a decent business, you still need to get some traffic. Once you've got some traffic, then you can see how much of it converts, and get a better idea of how much you can afford to buy more traffic. The secret of success is knowing how much you can spend on advertising, and how much to expect for your advertising dollar.
Online business is like any other business. It takes a while to establish yourself, and figure out who your customers are.
Most people go broke because they buy traffic before knowing how much of it will convert. This is like buying a car before knowing what the gas mileage is, or even what the price of gas is. For that reason, the first few hundred visitors, or few thousand, depending on how hard you're willing to work, should be free. From this you can determine what keywords got them there, which keywords convert more, and which ones to target later for your paid traffic campaigns. Sure, this is a slow process. If you still buy into the idea that you can double more money every month for the next couple years, think again. It takes a while to establish yourself, and figure out who your customers are. Often time’s people start out in one niche, only to find there really isn't a lot of money to be made there. That's why it's essential to be flexible. If your first few hundred visitors don't buy a single thing, try offering something else. If you're trying to present your business, then perhaps you'll need to present it a different way. After all, many people buy many products for many different reasons. It may be a case of just finding the right way to present your business to the buying public. Once you've got your niche, presentation and estimated conversions rates all figured out, you're ready to start buying traffic and really expanding your business. This is where the big money is made.