2019 Acres U.S.A. Advertising Kit

The Voice of Eco-Agriculture

2019 Advertising Opportunities Cameron Ehrlich Advertising Sales Manager cehrlich@acresusa.com Phone: (970) 392-4433 Main Line: 1-800-355-5313 www.acresusa.com

Acres U.S.A. reaches more commercial-scale organic and sustainable farmers than any other publication in North America. Through our pages each month, our readers learn the latest techniques for growing bountiful, nutritious crops and raising healthy livestock — without harmful chemicals.

Advertising in Acres U.S.A. is economical and effective. It places your product or service in front of innovative farmers and enlightened consumers.

DISPLAY ADVERTISING Available in many different sizes, Acres U.S.A. offers a display ad to fit every product, service and budget. These ads are always placed alongside feature stories and are your highest impact way to advertise in Acres U.S.A. MARKETPLACE ADVERTISING This special section features ads in a dedicated "shopper's mall," presenting a directory of sources. Being present in the Marketplace section of Acres U.S.A. magazine each month means your business will be easy to find.

NEW! DIGITAL ADVERTISING Ask about our new digital advertising opportunities that will help you reach our dynamic, influential online audience.

PHYSICAL ADDRESS 501 8th St. Greeley, CO 80631 MAILING ADDRESS P.O. Box 1690 Greeley, CO 80632

PRINT Effective January 2019 Sizes and rates are based on Acres U.S.A.’s format and are for camera-ready or digital ads.

DISPL AY RATES

1x

6x

12x

Back cover*

$1,900

$1,600

$1,300

Inside front cover*

$1,850

$1,550

$1,250

Inside back cover*

$1,800

$1,500

$1,200

Full-page

$1,245

$1,110

$1,025

/3-page

$920

$850

$785

/2-page

$780

$710

$655

/3-page

$590

$540

$500

/4-page

$485

$440

$415

/6-page

$380

$355

$335

2 1 1 1 1

* Design services are available for an additional fee

MARKETPL ACE RATES Vertical size

Cost/6 issues black & white

color

Cost/12 issues black & white

color

1”

$300

$425

$475

$750

11/2”

$425

$630

$725

$1100

2”

$525

$750

$950

$1,275

* All Marketplace ads 2.25” wide.

FOCUS: SEEDS Ad Close: November 15 FEBRUARY FOCUS: Farm Economics

2019 EDITORIAL CALENDAR

• Reach 11,000 paid subscribers with every issue.

• Reach all 50 states, and more than 45 countries.

• Reach customers at Tractor Supply & Rural King.

• Reach real farmers, growers and ag professionals.

JANUARY

Ad Close: December 15 MARCH FOCUS: POULTRY Ad Close: January 16 APRIL FOCUS: TRANSITIONING TO ECO-FARMING Ad Close: February 15 MAY FOCUS: PERMACULTURE & POLLINATORS Ad Close: March 15 JUNE FOCUS: LIVESTOCK (BEEF & DAIRY) Ad Close: April 17 JULY FOCUS: URBAN & ALTERNATIVE AG Ad Close: May 15 AUGUST FOCUS: HOMESTEADING Ad Close: June 15 SEPTEMBER FOCUS: HEALTHY PLANTS, ANIMALS & PEOPLE Ad Close: July 17 OCTOBER FOCUS: SOIL FERTILITY & TESTING Ad Close: August 15 NOVEMBER FOCUS: BUILDING RESILIENCE Ad Close: September 15 DECEMBER Acres U.S.A. Conference Bonus distribution at conference Ad Close: October 16

GENERAL INSTRUCTIONS ACCEPTANCE OF ADVERTISING Acres U.S.A. reserves the right to accept or refuse any advertisement without stated cause. We must have on record in our office complete company name, contact name, physical address and phone number for all ads not bearing this information. We reserve the right to inspect all mail-order products prior to running advertising. The advertiser assumes responsibility for all ads placed in

their entirety, including accuracy.

CREDIT TERMS First ad prepaid. Subsequent advertising to be prepaid unless credit approved in advance. If credit granted, net due upon receipt of invoice; past due at 30 days. No advertising will be accepted for accounts with past due balance. Acres U.S.A. accepts all major credit cards, money orders or checks for payment (in U.S. dollars).

AGENCY DISCOUNTS All advertising billed at published net rate card costs. No further discounts or agency commissions granted.

CANCELLATIONS Changes to advertisements and cancellations will not be accepted following the closing date.

Cancellations must be received in writing to be processed.

2018 Digital Traffic Highlights

DIGITAL Email Newsletters

Our newsletters start $250/week for your advertising. That’s an amazing deal!

25,000 users/month +98.3% YOY 70,000 page views/ month +111.1% YOY 56 percent U.S. 8 percent Australia 6 percent Canada 4 percent India 46% Desktop 45% Mobile 9% Tablet

EcoFarming Daily This weekly newsletter reaches more than 25,000 interested growers, with an open rate and clickthrough rate exceeding industry standards. It focuses on eco-agriculture information.

Soil Newsletter This letter reaches more than 20,000 interested growers every Friday, with an open rate and clickthrough rate exceeding industry standards. It focuses on aggregating soil news from the week.

New! Coming Soon Look for new email newsletters related to eco-agriculture and human health in 2019.

Online Display 14,000 users/month +47.3% YOY 50,000 page views/month +51.1% YOY 62 percent U.S. 7 percent Australia 5 percent Canada 3 percent India 55 percent Desktop 37 percent Mobile 8 percent Tablet

Facebook: 12,353 followers Twitter: 3,213 followers Instagram: 672 followers * As of Feb. 2019

Our display ads start $750/month for your advertising. You won’t beat this rate anywhere.

EcoFarmingDaily.com Display Our free content website has grown more than 100 percent in the last 12 months. We are investing in growing our readership of ecological growers.

AcresUSA.com Display Be in front of thousands of unique growers and farmers who shop in our store.

Native Advertising

If you have something to teach our readers about soil health, and want to do it in the name of your brand or company, contact us for rates and scheduling availability.

And More!

We can bring you customers with audience-building services like website design, targeted advertising, and social media campaigns.

Tractor Time Podcast

Our podcast features interviews with the biggest names in modern agriculture, and has been downloaded more than 20,000 times in its first year. Sponsorships are available.

AD LAYOUT OPTIONS FULL PAGE

2/3 PAGE

1/2-PAGE STANDARD

1/2-PAGE HORIZONTAL

1/2-PAGE VERTICAL

1/3-PAGE STANDARD

1/3-PAGE HORIZONTAL

1/3-PAGE VERTICAL

NON-STANDARD ADS Ads that are not one of our standard sizes will be enlarged/reduced to fit the closest standard ad size or boxed, not “floated” in a too-wide column or sticking outside a too-narrow column.

PRODUCTION SPECIFICATIONS Cover printed by sheetfed offset press on 70-lb. uncoated stock; interior printed by cold-set web offset press on 35-lb. premium newsprint.

Cover/premium positions — 300 dpi, 2% minimum, 92% maximum, 300% total ink density.

Inside positions — 200 dpi, 2% minimum, 87% maximum, 240% total ink density.

MATERIALS Acres U.S.A. accepts the following electronic formats:

1/4-PAGE STANDARD

1/4-PAGE HORIZONTAL

1/6-PAGE HORIZONTAL

• Press-quality PDF files are required (fonts must be embedded).

1/6-PAGE VERTICAL

• When naming your electronic file, please include company name.

• Except for full-page advertisements and cover/premium positions, all advertisements must have borders; non-cover positions cannot bleed.

AD DIMENSIONS

Design services available.

Please check with our art department if you have any questions.

Size, inches (width x height)

Full-page bleed (cover/premium positions) Live area

7.5” x 10”

Trim 8.25” x 10.75” Bleed 8.5” x 11” Full-page 7.25” x 9.5” /3-page 4.75" x 9.5”

2

/2-page standard

4.75" x 7”

/2-page horizontal

7.25” x 4.625”

/2-page vertical

3.5” x 9.5”

/3-page standard

4.75” x 4.625”

/3-page horizontal

7.25” x 3”

/3-page vertical

2.25” x 9.5”

/4-page standard

3.5” x 4.625”

/4-page horizontal

4.75” x 3.625”

1 1 1 1 1 1 1 1

/6-page horizontal 4 3/4” x 2 3/16”

1

/6-page vertical 2 1/4” x 4 5/8”

1

PHYSICAL ADDRESS 501 8th St. Greeley, CO 80631 MAILING ADDRESS P.O. Box 1690 Greeley, CO 80632