How strategy can help your business Strategy is about figuring out where you are, determining where you want to be and making an effective plan for how you are going to get there. It address what resources you have, which resources you need to acquire and how you should apply those resources to rach your goals. It answers and clarifies four key questions.
1. What do you do that makes you successful and how can you enhance that? 2. What do you do that prohibits you from reaching your goals and puts your business at risk and how can we fix that? 3. What outside trends, technology, forces, ideas and events can your company take advantage of to reach goals? 4. What and how should outside forces (competitors etc.) that put your future and goals at risk be addressed?