BRAND GUIDELINES
CONTENTS
ABOUT History
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Mission/Values
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Clientele
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HOW WE LOOK Logo
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Clear Space Requirements
13
Typography
14
Color Palette
15
Photography
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HOW WE SOUND Writing Style
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Pronouns
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Style Manual Usage
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About Reconnect HISTORY, MISSION, VISION, VALUES
Who We Are HISTORY
MISSION
Reconnect Integrative Trauma Treatment Center was founded by Dr. Karol
Offer an environment focused on individualized treatment to reconnect clients to
Darsa. Dr. Darsa began her career in 1998 as a foster care social worker. After
themselves and heal symptoms of trauma.
earning her license, she continued to work with abused children, their families, and adults who had been abused as children. This led to Dr. Darsa’s desire to
VISION
specialize in trauma treatment and she began working as a trauma specialist
The goal of Reconnect Integrative Trauma Treatment Centers is to work with
in a variety of treatment centers before opening her own integrative trauma treatment center.
clients to help heal from past traumas and the symptoms related thereto. We want to offer the best care possible via individualized treatment. We believe
Dr. Darsa’s goal with Reconnect is to help clients release and heal from their
Individualized treatment is the most effective way to address Trauma and
trauma without becoming overwhelmed, using an approach that is gentle yet
its symptoms.
direct. Dealing with the effects of trauma and traumatic memories takes time, and Dr. Darsa encourages clients to work at their own unique pace and to trust in their ability to heal.
VALUES Compassion: We believe that each person is deserving of healing. Our words and actions respect each person’s circumstance in a nonjudgmental atmosphere. Authenticity: We approach each client with the understanding that their history of trauma is unique. Our treatment provides realistic and honest perspective that helps each individual process, heal, and thrive. Individualized treatment: We know that healing is not the same, therefore we work specifically with clients on addressing individual needs for whole person healing. Empowerment: We cannot choose to heal for our clients, therefore we empower clients to work at their own unique pace and to trust in their ability to heal.
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Who We Serve CLIENTELE Reconnect serves adults who are suffering from PTSD and complex trauma. It is common for Reconnect’s clientele to also suffer from a substance use disorder or a mood disorder as a result of trying to cope with the trauma. Reconnect’s main clientele includes war veterans and women who have suffered from a history of physical, sexual, or emotional abuse. When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone. We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their trauma isn’t important or “bad enough”.
Acceptable
Client, person suffering from trauma, person suffering from addiction, person with a substance use disorder, Person with PTSD
Unacceptable
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User, addict, abuser, junkie, alcoholic
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How We Look LOGO, COLOR PALETTE, TYPOGRAPHY
Logo ABOUT OUR LOGO
CLEAR SPACE REQUIREMENTS
CLEAR SPACE REQUIREMENTS
The logo for Reconnect Integrative Trauma Treatment Center is symbolic of a
Both versions of the Reconnect logo should appear with proper clear space
To keep legibility to top priority, the mini-
client reconnecting to themselves to heal and move forward from the trauma
surrounding them to ensure maximum clarity. The clear space measurement is
mum size of the primary logo for print is 2
that had been holding them back.
based on the exact logo size you are working with, so an appropriate amount of
inch wide, and for digital applications, the
clear space can be determined regardless of the size of the logo.
minimum size is 250 pixels wide.
To calculate the minimum clear space, use the height of the “T” in the word “Trauma”. No elements should be placed within the clear space of the logo.
T 2 inches
T
T T
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Color Palette
Typography
Open Sans
14
CMYK
HEX
RGB
63, 55, 54, 28
#595959
89, 89, 89
CMYK
HEX
RGB
4, 42, 92, 0
#efa030
240, 161, 48
Open Sans Bold
Heading 1
Open Sans Semibold
HEADING 2
Open Sans Semibold
Heading 3
Open Sans Semibold
Heading 3
Muli Muli Light
Body copy
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Photography Style OUR PHOTOGRAPHY STYLE All photography should reflect tranquility, connection with self and nature, and quiet confidence. Adult women and men are both appropriate subjects. Peaceful landscapes and natural elements are also acceptable.
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How We Sound WRITING STYLE, TONE OF VOICE, STYLE MANUAL USAGE
Writing Style
Editorial Guidelines
OUR WRITING STYLE
USE OF BRAND NAME
Reconnect Integrative Trauma Treatment Centers writing style is personable
The brand name will be written Reconnect Integrative Trauma Treatment Center
and compassionate. Communication comes from a place of understanding that
or Reconnect. Never RITTC or Integrative Trauma Treatment Center.
healing occurs at an individual’s unique pace.
PRONOUNS TONE OF VOICE
Use of first-person pronouns (we, our) in branded messaging is acceptable and
Reconnect Integrative Trauma Treatment Center’s voice is approachable,
preferable, as it conveys the ideals of empathy and integrity. Addressing the
soothing, knowledgeable. Clients will feel as they will be listened to in a
audience with second person pronouns (you, your) where appropriate further
compassionate environment, free from judgment.
underscores a personalized, compassionate approach to treatment.
CLIENTELE When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone. We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their trauma isn’t important or “bad enough”.
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Acceptable
Unacceptable
Substance use disorder
Habit
Disease/disorder
Lifestyle
Medication-assisted therapy/treatment
Replacement/substitution therapy
In recovery, substance-free, abstinent
Clean
Active addiction
Dirty
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Style Manual Usage STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Reconnect Integrative Trauma Treatment Center primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines. For informal and socially targeted materials such as blogs, Reconnect Integrative Trauma Treatment Centers primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles
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