Sanctuary of Transformation Brand Guidelines
Restoring Inner Balance with Holistic Addiction and Mental Health Treatment
LOGO Minimum Size
Clear Space
1.5in / 288px Sanctuary of Transformation
Sanctuary of Transformation
HOLISTIC CENTER
HOLISTIC CENTER
Sanctuary of Transformation
Sanctuary of Transformation
HOLISTIC CENTER
HOLISTIC CENTER
C O L O R PA L E T T E RGB: 105, 101, 99 CMYK: 58, 52, 53, 21 Hex: #696563
RGB: 205, 216, 191 CMYK: 20, 7, 27, 0 Hex: #cdd8bf
RGB: 215, 177, 123 CMYK: 16, 30, 58, 0 Hex: #d7b17b
RGB: 235, 229, 215 CMYK: 7, 7, 14, 0 Hex: #ebe5d7
RGB: 215, 213, 208 CMYK: 15, 12, 15, 0 Hex: #d7d5d0
RGB: 248, 245, 238 CMYK: 2, 2, 5, 0 Hex: #f8f5ee
TYPOGRAPHY
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P l ay f a i r D i s p l ay R e g u l a r
Quicksand Regular
Quicksand Light
P H OTO G R A P H Y STYLE
PERSONALITY
WRITING STYLE
The Sanctuary of Transformation brand personality is sincere, compassionate, inspirational, and empowering. Messaging should make it clear that clients are embraced as multifaceted individuals.
The Sanctuary of Transformation brand writing style is fundamentally business casual with a distinct infusion of heartfelt empathy wherever appropriate. Person-first language is required in all instances.
E D I TO R I A L G U I D E L I N E S Target Audience Branded messaging should speak directly to adults struggling with substance use or mental disorders. Secondary target audience would be the support network of those individuals. Client Name
Customers
Pronouns
Sanctuary of Transformation, Sanctuary of Transformation’s
Refer to in copy as clients, not as patients or as addicts
First and second person pronouns are acceptable where it suits the content.
Never - Sanctuary Terminology Acceptable / Preferable
Unacceptable
Substance use disorder
Habit
Disease/disorder
Lifestyle
Medication-assisted therapy/treatment
Replacement/substitution therapy
In recovery, substance-free, abstinent
Clean
Active addiction
Dirty