2013 AIDS Walk Toronto Programme

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Thank you for registering for the 2013 Scotiabank AIDS Walk For Life Toronto. This event would not be possible without you!

This year we celebrate the 25th anniversary of the Scotiabank AIDS Walk For Life Toronto, ACT’s largest annual fundraising event. The AIDS Walk is an opportunity to celebrate our achievements, remember those we have lost, and focus on raising funds to help those living with or at risk for HIV/AIDS. The Walk brings together people from all ages and walks of life for a day filled with fun, festivities and hope.

On Sunday, September 22, we have a full day of activities planned to make your AIDS walk experience great!

11:00 a.m.

Registration Begins, Community Fair Opens Check in and check it out!

11:30 a.m.

Beer garden opens 1:30 p.m.

Opening Ceremony 2:00 p.m.

Scotiabank AIDS Walk For Life begins 3:00 to 6:00 p.m.

The Red Party: Scotiabank AIDS Walk For Life After Party

BAR MENU

Red Ribbon Cocktail Iceberg Vodka, cranberry juice, Sprite $6

Alexander Keith’s $6

Bud Light Lime $6

Santa Margherita Pinot Grigio $6

“ I SHAVED A RIBBON

IN MY CHEST FOR AIDS.”

WHY WALK? The Scotiabank AIDS Walk For Life Toronto raises muchneeded funds for the AIDS Committee of Toronto (ACT). Last year participants raised over $385,000 to support ACT’s vital programs and services. This year our goal is $400,000, which will help ACT continue to deliver its current programs and develop new ways to meet the needs of our diverse communities.

The number of people living with HIV (including AIDS) in Canada continues to rise, from an estimated 64,000 in 2008 to 71,300 in 2011 (an 11.4% increase). Almost 25% of those with HIV do not know they have it. Over 20,000 people have tested positive for HIV in Toronto since HIV testing began in late 1985. This represents 65% of all HIV-positive tests reported in Ontario.

ACT provides a variety of programs and services that improve the health and wellbeing of men, women and youth in our community living with HIV/AIDS. We also help to prevent new HIV infections through community outreach, education and health promotion.

“ I’M GROWING MUTTONCHOPS FOR AIDS.”

WHAT’S NEW? We’re flipping this event upside down! This year we walk a new route, specially created to honour the Village and important people, organizations and spaces around it that have been key in Toronto’s fight against HIV/AIDS. They include Glad Day Book Shop, The Canadian LGBT Archives, Casey House, The Phoenix, Fife House, The Toronto People With AIDS Foundation and ACT.

2 An audio tour is available to download and listen to during the Walk to learn more about the contributions of our community. You’ll also be able to enjoy several theatrical activations along the Walk, extending the fun we had with this year’s PSA. Visit the event schedule page on aidswalktoronto.ca or the Walk social media pages for the download link.

WALK ROUTE This year’s Walk will also take you through an opportunity to participate in a live legacy art project, the result of which will hang in the offices of ACT. Check out community members and vendors throughout The Village beginning at 11 a.m. Stop by The Shaun Proulx Media booth and purchase a memorial candle created by Wick’d Wax Creations to remember a special person. All proceeds go to AIDS Walk For Life.

Award-winning comic, radio and TV personality Richard Ryder hosts our pre-walk celebration at a new location between O’Grady’s and Crews & Tango. Watch this space for details of the new Walk Route. This route was specially created to commemorate the work of AIDS service organizations, their volunteers, and of course, those lost to, and living with, HIV/AIDS. The Route will include the opportunity to participate in a Legacy Art Project to mark 25 Years of The Scotiabank AIDS Walk For Life Toronto.

After the Walk, it’s The Red Party, featuring 25 Years of Anthems and pop-up performances until 6 pm. Wait until you see the fun we have lined up for you, and as the sky darkens, look to the south, and up for a special final surprise.

Remember, this year the dress code is RED. Hats, jeans, makeup, hair, tees… just go RED – its the new black, for a day.

WALK INCENTIVES As a thank you for all the work you put into fundraising, we are pleased to offer you a token of thanks in the form of incentives.

STARLIGHT WALKER $100-249.99 ACT tote bag, red cap STAR WALKER $250-499.99 ACT tote bag, red cap, $5 Starbucks gift card SHOOTING STAR WALKER $500-999.99 ACT tote bag, red cap, $5 Starbucks gift card, Rainbow Cinemas Coupon, AIDS Walk folding water bottle SUPER STAR WALKER $1000-1999.99 ACT tote bag, red cap, $5 Starbucks gift card, Rainbow Cinemas Coupon, AIDS Walk folding water bottle, $25 VISA gift card SUPERNOVA STAR WALKER $2000+ ACT tote bag, red cap, $5 Starbucks gift card, Rainbow Cinemas Coupon, AIDS Walk folding water bottle, $50 VISA gift card, Top Walker zip-up hoodie Disclaimer: Star Walker bags are given to individuals who qualify, and are determined by the amount raised by that individual. Qualification for a bag is determined by totaling online and offline verified donations. The incentive prizing will be awarded based on the confirmed total calculated at the time of registration on Walk Day. The deadline for qualifying for a bag is 11:59 pm on Saturday September 21st, 2013 for the verified online donations and the time of registration at the Walk site for verified offline donations.

TOP WALKER PRIZES TOP WALKER #1 $1220 value Ray Ban Sunglasses (courtesy of Eyes on Church) VIA Rail voucher for 2 people, return trip from Toronto to Montréal

Xbox Kinect game station w/Disneyland Adventures LUX-SPA - Voucher for Pedicure Eyes on Church Gift Card TOP WALKER #2 $850 value Priape Prize Package (includes watch, underwear, and swimwear) Rainbow Cinemas VIP Movie Pass - Free Movies for A Year!

LUX-SPA - Voucher for Pedicure Eyes on Church Gift Card TOP WALKER #3 $700 value Rainbow Cinemas VIP Movie Pass - Free Movies for A Year!

LUX-SPA - Voucher for Pedicure Eyes on Church Gift Card TOP WALKER #4 $450 value David’s Tea Prize Package Distinctive Hair - Voucher for a Cut/Highlights LUX-SPA - Voucher for Pedicure Eyes on Church Gift Card TOP WALKER #5 $200 value LUX-SPA - Voucher for Pedicure Eyes on Church Gift Card

WALK TEAM PRIZES TOP TEAM David’s Tea - up to 10 baskets for the top team TOP 5 TEAMS LUX-SPA - $20 gift card for each team member TOP 10 INDIVIDUALS Eyes on Church $100 Gift Card

CORPORATE MATCHING GIFT PROGRAMS Dramatically increase your fundraising potential and achieve a bigger goal sooner!

Many employers encourage their employees to contribute to charitable organizations by creating matching gift programs.

Through these programs, a company will match all or part of your donation to the Scotiabank AIDS Walk for Life Toronto / AIDS Committee of Toronto (ACT), increasing the impact of your contribution to the cause.

How do I apply for matching gift program funds?

To secure corporate matching, investigate the policies and requirements at your company as soon as possible. Your company may require that you complete forms to apply for the matching gift program. The length of time required by your company to process and approve your request may vary and could take from a just few days to several weeks or even months.

Who do I ask about matching gift programs where I work?

The administrator of matching programs may vary from company to company. We suggest asking the most senior person you know in your Human Resources Department.

MORE THAN $40,000 RAISED AT LAST YEAR’S SCOTIABANK AIDS WALK FOR LIFE TORONTO WAS FROM CORPORATE MATCHING GIFTS.

LOCAL SPONSORS

Promotional Partners Clockwork Productions Grassroots Advertising Labatt Loblaws Metro News OUTtv

NATIONAL SPONSORS

Official Courier Canpar Creative Sponsor

Promotional Partners Cineplex Media Empire Theatres enRoute Magazine Maclean’s Magazine Marketwire Rainbow Cinemas/Magic Lantern Theatres The Walrus Magazine

7. Be enthusiastic and confident and able to share some facts about HIV/AIDS and how ACT makes a difference (our website is a great resource to help answer questions) 8. Get creative and be original. Throw a themed event or a party and charge an entry fee. Talk it up.

9. Keep it simple. There is a reason why bake sales and car washes are successful.

10. Have fun.

WALK ONLINE! t@AIDSWalkToronto f@ScotiabankAIDSWalkToronto www.aidswalktoronto.ca

#FORAIDS