As families arrive at outdoor hobby stores, such as Bass Pro Shop and Cabelas, they are greeted at the entrance by Jeep representatives, and asked if they would like to take a test drive. When the test drive starts, the Jeep representative directs them to drive to a nearby park/camping area/ stream and they are instructed to drive through a river or through a very rough off roads track.
They arrive at a camping set up, where the family poses for a picture. They are encouraged to share the image on social media with the hashtag #JeepFamilyTime.
You don’t have to be an “outdoors family” to have family time outdoors.
#JeepFamilyTime