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CAN CRUSH CHALLENGE Dr. Pepper 10 recycling campaign Set up recycling drop-off locations at retail stores, branded with Dr. Pepper 10.
For every 10 pounds of crushed cans people drop off for recycling, they receive a free pack of Dr. Pepper 10.
Campaign Website
People track their progress on the campaign website. Progress is illustrated by a can becoming more and more crushed as the number of cans they recycle increases.
The person or team that recycles the most during the campaign wins a 5 day hiking trip with their friends.
Social Media
People post photos or videos of themselves crushing cans of Dr. Pepper 10 on Vine, Instagram and Twitter with #CanCrush for a chance to win free packs of Dr. Pepper 10.