#wheeldohair
- An airstream that opens into a salon where people can have the products tried on them and can try the products themselves before they buy them. - Will be set-up in unconventional places.
- Tracker app that tracks where the salons are located. - App also tell what the newest products are and where the closest stores that sell CHI products are located.
- People are encouraged to take pictures and post them to social media using the hashtag #wheeldohair. - Videos of people getting their hair done will be a part of a commercial.