CHI will announce a contest that will be promoted in a variety of ways including their website and social media outlets. The contest will challenge women to share a story on how any CHI product has helped make them or a friend feel beautiful. The contestants can create their story a number of different ways including video and photos. The challenge is to be creative and find a way to share how CHI products can boost a woman’s confidence by making her feel secure and beautiful in her own skin. After the story is created, the contestants must post the story to the CHI website. Under the submission tab, they can uplaod it using #sharethebeauty somewhere in their story.
The winner will have a chance to get a full make over and walk the runway at the next CHI photo shoot. The winner will also be entiled to try out whatever CHI products they would like to for a whole year after the contest.