Promotion assignment FOR EVERY DUNCAN HINES RED VELVET CUPCAKE BOX SOLD, DUNCAN HINES WILL DONATE A PORTION OF THE PROCEEDS TO FEEDING AMERICA. INSEIDE EACH BOX WILL INCLUDE A PIECE OF THE FEEDING AMERICA LOGO. ONCE YOU PURCHASE FOUR DUNCAN HINES RED VELVET CUPCAKE MIXES, YOUR CONTRIBUTION HAS PROVIDED ONE MEAL FOR A CHILD IN NEED. ONCE THE FOUR PIECES OF THE FEEDING AMERICA LOGO ARE ASSEMBLED, CUSTOMERS CAN GO ONLINE AND ENTER THE SERIAL NUMBER LOCATED ON THE RIGHT HAND CORNER FOR A DOLLAR OFF COUPON. CUSTOMERS WILL HAVE THE OPTION ONCE THEY ENTER THEIR SERIAL NUMBER TO SHARE ON THEIR SOCIAL MEDIA OUTLETS ABOUT THEIR EFFORTS TO END HUNGER.