Farmhouse Fresh (Digital Concept) In our television spot we showcase the Honey Heel Glaze and the optional Gift Wrap. This is incorporated in our digital concept. We will have customers post to Instagram asking Farmhouse Fresh to #DefeetThePain of their friend/coworker/neighbor/relative/loved one and explain why the mentioned person has foot pain (i.e. tough job, wears heels. The first level prize winner gets a spa day at one of Farmhouse Fresh’s participating spas for them and their friend. Second level winners (10 people) receive a foot care gift set in gift wrapping set to their friend, and a honey heel glaze jar in gift wrap sent to themselves. Hopefully the interactive campaign will reach new audiences, establish emotional connections to the brand, and show new reasons to purchase Farmhouse Fresh.
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