Allison Gilbert February 16, 2012 Target Audience: Women between the ages 18 and 35 who are interested in supporting events for Cancer Awareness. I would like to engage the consumers of Go Girl Energy Drinks by showing upcoming events. The QR code on the side of the drink that would take them to the Upcoming Events. When the consumer types in the zip code this will allow the Go Girl company be more aware of where people are consuming the energy drink and where they should target the next Upcoming events. Also when people go or are excited about the upcoming event there will be a link to the Go Girl facebook page where they can post about Go Girl.
1. Take a picture of QR code with Smart phone 2. Will take you to the Go Girl website where you will put in your zip code and it will show the upcoming events 3. The event will also have a link to facebook where you can post wall posts, photos, and videos about the event.