Hershey’s Kisses Pumpkin Spice Target Audience:
People who wait for the Pumpkin Spice flavor all year. Specifically people who drink Pumpkin Spice Lattes from Starbucks.
Idea for Advertisements:
This would be the beginning of a series of advertisements. The first one will feature the Pumpkin Spice Hershey’s Kisses put together to form different shapes. The first ad will be a pumpkin. After that the Hershey’s Kisses will be put into shapes such as a coffee cup or pie to make a connection to the pumpkin spice flavored items that people wait for all year.
Social Media:
People will be encouraged to submit pictures of the craziest place they have “spiced up fall” with Pumpkin Spice Hershey’s Kisses. The photos will be featured on the Hershey’s website. The winner will receive year long supply of Hershey’s seasonal products so that they can spice up every season with Hershey’s.
Spice up your life
Guerrilla:
Photo booth’s with costumes will be set up at fall festivals, at haunted houses, and outside large halloween stores. People will be able to take pictures in the costumes similar to Victorian style photo booths. All the photos will appear on the Hershey’s website.