Kleenex Digital Idea Kleenex will partner with Postagram in a campaign called “Happy Tears”. Through this campaign, a customer can download the Postagram app and send a Postagram to their loved one. The campaign will be aimed at dads and daughters. The top of the Postagram will have the Kleenex logo and with each card that is sent we will also send a small package of Kleenex tissues. The recipient will then have tissues to wipe away their “happy tears” after reading the heartfelt note sent to them.