Wake Up With Nespresso. Concept:
The seven day campaign will be centered around the Nespresso app. Users will be encouraged to use the campaigns in app alarm system in order to receive a 3 pod sample of the next seasons flavors before they are released.
Engagement:
Users will have to turn off the alarm within 20 seconds of it sounding. If the users do so for 7 consecutive days during the campaign, they will receive a 3 pod sample.
Social Media:
Use Instagram and Facebook to engage users by posting daily throughout the campaign. An example of a post would be a picture of coffee spill in the shape of a one for day one of the challenge.