Nespresso. What’s next? Target Audience: Successful males, with a sophisticated style, that care about the environment.
Cause: Recycling Nespresso users can send in their used capsules, along with their contact information. The contact information will allow us to keep track of how many capsules each user has sent in.
Goal Nespresso will use the recycled capsules to build a Nespresso coffee shop, with 75% recycled materials.
Engage Engage the 116K followers on Instagram with weekly videos, updating them on the how close Nespresso is to reaching its goal number of capsules. Whichever user sends in the most capsules will receive an all-inclusive trip to the grand opening and attend the first ever Mixology class at their new location.