Hannah Kelley Nissan LEAF Engagement Advertising Target Audience: Adults in their 40s, married with kids, who own a home with a garage to plug in the car, education level up to college graduate, and an income of 80,000 or more, environmentally conscious, possibly already own another hybrid car The goal of the Nissan LEAF engagement advertising is to draw an environmentally conscious person to the car’s innovative, environmentally sound features. To engage the Nissan LEAF audience, there will be an iPhone/iPad/android app. The app will be specifically highlighting the Nissan LEAF. This app is mostly targeted towards people who do not already own the Nissan LEAF. All of the advertising for the car will include information about downloading the app as well as a QR code that takes you straight to the download if the customer chooses to use it. The app will contain a tab for customizing your own Nissan LEAF to get a better visual of what you want your car to look like. This section will also include information for the premiums the customer can purchase for the car. Another function of the app will include a discussion, chat room where prospective consumers can exchange experiences of test driving the car, questions, and comments. The last section of the app will be a simulated game where the customer can actually take care of the car. It gives the customer a simulated example of how it would be to actually own the car. You can input distances to places as well as times that they will be charging the car to give them an idea of how long the Nissan LEAF will last with their lifestyle.
3 Input distances or 1 iPhone app
destinations in the app and it will calculate how much charge it will take your car as well as how many miles you have left. This will be incorporated in a game so you can get a feel for the car’s capabilities.
2 Customize your
LEAF. Pick options such as what color you want your car to be to having a rear back up sensor.