Nissan LEAF Compatability Test Target Audience: Men and women ages 20-45 in the market for a new car. This audience knows the benefits of an 100% electric vehicle but is unsure if it will fit with their lifestyle. Message: The Nissan LEAF will fit within the majority of people’s lifestyles, offering them no cost for gas as well as helping the environment. Charging the Nissan LEAF is not complicated and there are many charging stations on most people’s everyday rought. Engagement Marketing: Ads will contain picture of the Nissan LEAF with one word and a QR code. The curiosity of the audience will lead them to follow the QR code to the site. They will arrive at a website that will allow them to see if their lifestyle is compatible with the Nissan LEAF. First they can either type in a start and finish address or draw out their daily travel on the Google Map. Then the map will show their route and all the charging stations on or near it. Below, it will show where the stations are located and how many miles they travel a day. It will also provide basic information about the Nissan LEAF and charging. Lastly, there will be a video they can view that is the street view of their route and will identify each charging station.
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