Product Central Market by H-E-B: Your Story Audience My target audience would be the people who shop at the store. The secondary audience would be people in general. Description This ad campaign would be aimed at people sharing their stories and memories to bring the people together. It would also share people’s stories and make everyone see that we are all human. The first component would have the different Central Market H-E-B set up a stand with a video camera. The people manning the station would ask customers to step up and briefly tell them what their favorite food and favorite cooking memory is. They would then air these videos across the media. This part would just start the campaign and encourage people to share their story. The first people to be shown may even be the employees themselves, just to break the ice. The second component would have the Central Market H-E-B ask their subscribers and customers to share their own memories and use the hash tag “#yourStory� to make it go viral. Here, customers could receive free gifts as a reward for sharing. Videos could be people cooking or just sharing their memories. The video clips would be kept to thirty seconds or less. The third and final component would use their social media to promote simple but tasty meals. The ingredients will be found in the store itself. This part of the component would encourage people to interact and create brand new memories.
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