#yourStory by Nathan Lundeen This ad campaign would be aimed at people sharing their stories and memories to bring the people together. It would also share people’s stories and make everyone see that we are all human.
Step 1 The first part is to set up booths both in the stores and possibly around the town. Central Market o H-E-B employees would man the station. They would invite the public to share their favorite food-related memory of their childhood or present. They would then share their memory through the store blog and social media.
Step 2
The second component would have the Central Market H-E-B ask their subscribers and customers to share their own memories and use the hash tag “#yourStory� to make it go viral.
Step 3 The third and final component would use their social media to promote simple but tasty meals. The ingredients will be found in the store itself. This portion would encourage human interaction.